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BALLY’S CORPORATION ACQUIRES USER EXPERIENCE (UX) DESIGN AND SOFTWARE DEVELOPMENT COMPANY DEGREE 53
Bally’s Corporation announced its acquisition of Degree 53, a Manchester, UK-based creative agency that specializes in multi-channel website and personalized mobile app and software development for the online gambling and sports industries. The agency’s award-winning approach and diversified skillset will advance Bally’s global omni-channel offering, providing key functionality for integrating Bally’s various mobile platforms. Degree 53’s team of 54 design and technical experts will continue to operate out of its Manchester studio.
Adi Dhandhania, Chief Operating Officer – North America, Bally Interactive, the Company’s digital division, said, “We are delighted to welcome Degree 53 to the Bally’s family. As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”
Degree 53’s team offers a range of services, including sportsbook and casino mobile app and website development, complex system integration, data feed management, and API development. By delivering customized technology solutions, Degree 53 will enhance Bally’s diversified mobile platform, which includes integration to the Gamesys Group’s player account management and iGaming solution, in addition to supporting key audience engagement initiatives with Monkey Knife Fight and SportCaller. Degree 53 will also support product development as part of Bally’s media partnership with Sinclair Broadcast Group.
“We have ambitious plans for our multi-faceted sports offering as we strive to appeal to new audiences across North America,” said Raja B-Sheikh, Senior Vice President of Sports Products for Bally Interactive. “The Degree 53 team arms us with a unique perspective and skillset that will further advance not only the core Bally Sports product, but also our ambitious plans for innovative and connected experiences. I am excited to work closely with the team as they contribute to our quest of making Bally’s the number one destination for gaming entertainment.”
Richard Wagstaff, Managing Director at Degree 53, said, “Degree 53 was founded in 2013 to provide creative and innovative online and software solutions for the online gaming industry. We are pleased that Bally’s has recognized the differentiated approach that we bring to the market and to join with them during such an exciting period of the Company’s evolution. This is an exciting time for online gaming and the sports betting industry, and we look forward to immersing ourselves in the diversified projects that Bally’s provides.”
Degree 53 has worked with some of the largest companies in the betting and gaming industry, including Betfred, Scientific Games, FDJ Gaming Solutions, Penn National and GBG, as well as Gamesys brands Vera&John and Rainbow Riches. Degree 53 holds the Remote Gambling Software license from the UK Gambling Commission, which allows the organization to build and adapt gambling software for the UK licensed operators. They are also an Associate Member of the European Lotteries.
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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
The post ECA and AGEM applaud creation of Association Assembly at ICE Barcelona appeared first on European Gaming Industry News.
Aviatrix
Aviatrix expands into Venezuela with FacilitoBet
Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.
The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.
This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”
Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”
Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.
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Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights
Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.
Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.
With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”
In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”
By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.
The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.
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