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OtherLevels Extends Digital Engagement for FireKeepers Casino

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Sophisticated player targeting, marketing and activation capabilities enable the Michigan-based gaming brand to enhance player experiences

OtherLevels, a leader in cross-channel marketing and engagement for the sports betting and gaming industries, is now the preferred digital player engagement partner for FireKeepers Casino, one of the largest tribal gaming operations in the US. OtherLevels will provide web, app, inbox and interstitial messaging capabilities for the Michigan-based casino’s digital gaming and sports book operations.

By partnering with OtherLevels, FireKeepers strengthens its ability to engage players using OtherLevels’ data-led messaging capabilities. The company’s Sports Engagement Platform leverages live game data, user actions and CRM data to create marketing messages that are relevant and complementary to FireKeepers players’ interests and online journey.

“We are proud to work with one of the most respected names in Native Midwest gaming as they expand into online games and sports betting,” said Brendan O’Kane, CEO of OtherLevels. “We look forward to providing FireKeepers with the marketing and player engagement capabilities they need to create better, stronger and longer-lasting relationships with their players in Michigan and beyond.”

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The existing integration between OtherLevels and Scientific Games Digital, which powers FireKeepers Casino’s digital gaming content, ensures a seamless flow of player activity data and enables OtherLevels, using real-time information, to deliver specific messages to FireKeepers’ different audience segments, customized by preferences, player value, past behavior, and geolocation.

Since the legalization of sports betting and online betting in Michigan in January 2021, FireKeepers has made player engagement their top priority. FireKeepers can now instantly access best-in-class multichannel marketing capabilities designed to maximize player activation and in-session participation and drive new player registrations.

Through the partnership with OtherLevels to deliver more personalized content, FireKeepers can build closer relationships with players, and increase their lifetime value and retention. FireKeepers can now also provide players with tangible and important game information based on their preferences and prior activity.

“Our players are the focus of everything we do at FireKeepers,” stated Kathy George, CEO of FireKeepers Casino Hotel. “We are pleased to partner with OtherLevels to help us engage and connect with our online players, and truly give them a FireKeepers experience.”

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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