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Codere to Become Real Madrid’s Official Bookmaker For Five Seasons

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Codere, S.A., a leading multinational company operating in the private gaming sector, with more than 40 years of experience in the industry, has signed an extension of its sponsorship agreement with Real Madrid C.F. (“Real Madrid”) covering five seasons, until June 2026.

With this agreement, Codere reinforces its commitment to Latin America, by expanding the geographic scope to over twenty countries in the region including Mexico, Puerto Rico, the Dominican Republic and all of Central and South America.

The agreement covers both the core Codere Online1 markets of Argentina (City of Buenos Aires), Colombia, Mexico and Panama, and potential future expansion markets, when and if they become regulated, such as Argentina (outside of City of Buenos Aires), Brazil, Chile, Peru, Puerto Rico and Uruguay.

This alliance between Codere and Real Madrid, which started in 2016, is built upon the shared values of international leadership, fair play and excellence, and with the objective of providing our audiences with a high quality entertainment experience.

This announcement comes on the back of sponsorship deals with key football teams in the region, Rayados in Mexico and River Plate in Argentina, and represents a new step forward in the expansion of our online and sports betting business in Latin America.

Vicente Di Loreto, CEO of Codere, stated, “we are thrilled with this renewed alliance with Real Madrid, with whom we share the same values and ambition to be the best at what we do, and look forward to benefitting from the renowned Real Madrid brand.”

Four decades growing in Latin America

Codere began its activity in Latin America in the early eighties, first in Colombia, and then expanding across the region.

Today, Codere is the leading gaming hall operator in the Province of Buenos Aires (Argentina), Mexico and Uruguay, and a leading casino operator in Panama and Colombia. It also offers sports and horse race betting in Mexico, Panama, Colombia and Uruguay.

Through Codere Online, Codere also offers online casino and sports betting in Mexico, Colombia, Panama and the City of Buenos Aires (where it expects to start operating before the end of the year).

Digital growth through Codere Online

On June 22, 2021, Codere Online2, DD3 Acquisition Corp. II (Nasdaq: DDMX) and the other parties thereto, entered into a business combination agreement which, among other things, will make Codere Online the first online gaming operator in Latin America to be listed on a stock market in the United States. Codere Online, which will be majority owned and managed by Codere, intends to become the leading online gaming operator in Latin America.

For Moshe Edree, Managing Director3 of Codere Online, “the renewal of this strategic agreement with Real Madrid will play a key role in the deployment of our ambitious expansion project across Latin America. It will not only allow us to strengthen our online sports betting presence in the markets where we operate today, but also allow us to use the Real Madrid brand in other high-growth Latin American markets such as Brazil, Chile or Peru, when and if they become regulated.”

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NOVOMATIC celebrates the grand opening of Spielbank Rostock

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The Spielbank Rostock officially opened its doors on October 16 with a glamorous celebration that marked a new chapter for premium entertainment in northern Germany. Following a comprehensive construction phase, the new venue at Petridamm stands as an impressive example of contemporary casino design, technological innovation, and first-class entertainment.

Grand opening with guests from politics, business, and media

During the exclusive pre-opening event, media representatives and invited guests from the areas of politics and business were given an exclusive first tour of the new casino. The management of Spielbanken MV GmbH & Co. KG, a subsidiary of the NOVOMATIC AG Group, was joined by NOVOMATIC Executive Board Member Stefan Krenn, who officially opened the event with a speech highlighting the project’s significance as a model for sustainable investment, regional value creation, and innovative entertainment culture.

An evening full of highlights and entertainment

At 4 p.m., the doors opened to the public for an evening filled with highlights, culinary delights, and premium entertainment. Musical performances by the Rostock band 4FUN and pianist Maximilian Kraft ensured a lively atmosphere and added the perfect finishing touch to a festive night.

“With the new Spielbank Rostock, we have created an experience that goes far beyond traditional gaming. This project perfectly reflects our philosophy of combining technology, design, and entertainment at the highest level – while embracing responsibility and innovation, all with a regional touch. From the very first night, we wanted to offer our guests an open and welcoming atmosphere that invites interaction, conversation, and celebration,” emphasized Thomas Fritz, Managing Director of Spielbanken MV GmbH & Co. KG.

A special highlight of the evening was the official opening of the new BOLD event area – a spacious club with a contemporary bar and lounge atmosphere designed to host live entertainment, themed evenings, show programs, and poker tournaments with up to ten tables.

Modern gaming at the highest level

As the only casino in Mecklenburg-Vorpommern to combine classic table games and modern electronic gaming, Spielbank Rostock offers a premium gaming experience. Guests can enjoy four Roulette tables, two Blackjack and two Poker tables, as well as a modern gaming floor of more than 1,300 m² featuring around 130 NOVOMATIC electronic gaming terminals of the latest generation.

The venue also sets new standards in sustainability and technology. In addition to the advanced thermal insulation, the waste warmth generated by the gaming terminals is used to heat the building, while a state-of-the-art photovoltaic system on the roof contributes to its overall energy efficiency.

The innovative NOVOVISION™ casino management system was implemented as the new operational business backbone that ensures the highest security standards in the areas of player protection and compliance, including automated checks against the nationwide OASIS exclusion database. All 130 electronic gaming machines and jackpots, the cash handling via TITO, the access system and player management as well as all business processes and the entire AML monitoring are centrally managed via NOVOVISION™.

A strong regional driver for economy and tourism

With a total investment of around EUR 8.9 million and up to 90 new staff, Spielbank Rostock is not only the largest and most modern casino in Mecklenburg-Vorpommern but also an important tourism and economic catalyst for the region.

The post NOVOMATIC celebrates the grand opening of Spielbank Rostock appeared first on European Gaming Industry News.

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BETBY ENHANCES ESPORTS BETTING EXPERIENCE WITH EXPANDED TOP-TIER PLAYER PROPS COVERAGE

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BETBY, the leading provider of innovative sportsbook solutions, has further strengthened its esports portfolio by expanding its player props coverage across the most popular competitive gaming titles: Counter-Strike 2, Dota 2, League of Legends, and Valorant.

The update extends to both pre-match and live betting, introducing a variety of new markets that add depth to the esports betting experience. Among the highlights are new player performance markets such as total kills available across all four titles, total headshots for Counter-Strike 2, or most kills for Counter-Strike 2, Dota 2, and League of Legends.

These markets bring a new dimension to esports betting, allowing users to follow individual performance metrics and in-game outcomes in real time. By covering both live and pre-match events, BETBY ensures that its partners can deliver an immersive experience at every stage of competition.

This enhancement follows a series of updates that have reinforced BETBY’s position as a tier-one esports content provider. Over the past twelve months, BETBY’s work in esports has been recognised with six industry awards, reflecting growing recognition of the supplier’s esports excellence and contribution to shaping the future of the esports betting ecosystem.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Esports audiences are incredibly engaged and data-savvy, they follow players and statistics as closely as the matches themselves. By expanding our player props coverage across major titles, we’re giving operators the ability to offer users a more granular and dynamic betting experience, both before the match and live in-play. Combined with our already launched H2H markets across all top-tier titles and MVP offerings for major tournaments, this update further strengthens our position as a leading B2B esports solutions provider.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the supplier’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY ENHANCES ESPORTS BETTING EXPERIENCE WITH EXPANDED TOP-TIER PLAYER PROPS COVERAGE appeared first on European Gaming Industry News.

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Ygam achieve milestone of reaching 5 million young people

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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.

Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.

Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.

With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers. 

Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities. 

Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons. 

Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”

But there’s so much more to do – help us reach the next 5 million…

The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.

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