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Codere to Become Real Madrid’s Official Bookmaker For Five Seasons

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Codere, S.A., a leading multinational company operating in the private gaming sector, with more than 40 years of experience in the industry, has signed an extension of its sponsorship agreement with Real Madrid C.F. (“Real Madrid”) covering five seasons, until June 2026.

With this agreement, Codere reinforces its commitment to Latin America, by expanding the geographic scope to over twenty countries in the region including Mexico, Puerto Rico, the Dominican Republic and all of Central and South America.

The agreement covers both the core Codere Online1 markets of Argentina (City of Buenos Aires), Colombia, Mexico and Panama, and potential future expansion markets, when and if they become regulated, such as Argentina (outside of City of Buenos Aires), Brazil, Chile, Peru, Puerto Rico and Uruguay.

This alliance between Codere and Real Madrid, which started in 2016, is built upon the shared values of international leadership, fair play and excellence, and with the objective of providing our audiences with a high quality entertainment experience.

This announcement comes on the back of sponsorship deals with key football teams in the region, Rayados in Mexico and River Plate in Argentina, and represents a new step forward in the expansion of our online and sports betting business in Latin America.

Vicente Di Loreto, CEO of Codere, stated, “we are thrilled with this renewed alliance with Real Madrid, with whom we share the same values and ambition to be the best at what we do, and look forward to benefitting from the renowned Real Madrid brand.”

Four decades growing in Latin America

Codere began its activity in Latin America in the early eighties, first in Colombia, and then expanding across the region.

Today, Codere is the leading gaming hall operator in the Province of Buenos Aires (Argentina), Mexico and Uruguay, and a leading casino operator in Panama and Colombia. It also offers sports and horse race betting in Mexico, Panama, Colombia and Uruguay.

Through Codere Online, Codere also offers online casino and sports betting in Mexico, Colombia, Panama and the City of Buenos Aires (where it expects to start operating before the end of the year).

Digital growth through Codere Online

On June 22, 2021, Codere Online2, DD3 Acquisition Corp. II (Nasdaq: DDMX) and the other parties thereto, entered into a business combination agreement which, among other things, will make Codere Online the first online gaming operator in Latin America to be listed on a stock market in the United States. Codere Online, which will be majority owned and managed by Codere, intends to become the leading online gaming operator in Latin America.

For Moshe Edree, Managing Director3 of Codere Online, “the renewal of this strategic agreement with Real Madrid will play a key role in the deployment of our ambitious expansion project across Latin America. It will not only allow us to strengthen our online sports betting presence in the markets where we operate today, but also allow us to use the Real Madrid brand in other high-growth Latin American markets such as Brazil, Chile or Peru, when and if they become regulated.”

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EveryMatrix expands BetGoodwin partnership with full UK turnkey sportsbook launch

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EveryMatrix has expanded its partnership with rapidly growing UK operator BetGoodwin, launching a full turnkey sports solution that cements the operator’s position among the UK’s top bookmakers. 

This follows a multi-year full turnkey agreement signed in 2024 and enables BetGoodwin, one of UK’s most visible growing brands, to benefit from a sportsbook designed specifically for the regulated market and supported by dedicated trading and operational teams based in London.

The platform offers extensive coverage with more than 200,000 monthly live events and up to 800 live markets on English Premier League fixtures, alongside a rich feature set that includes pre-live and live Bet Builder across 11 sports, early/partial/auto cash out, and Odds Boost.

Bonusing tools further enhance customer engagement through automated welcome bonuses, dynamic promotions, and advanced cross-sell capabilities.

BetGoodwin has also gone live with EveryMatrix’s new horse racing product. Built from the ground up in just six months, it delivers a comprehensive, round-the-clock service featuring more than 10,000 monthly races from 20+ global jurisdictions.

It includes live streaming, extensive market coverage, and deep integration with EveryMatrix’s wider technology stack, providing BetGoodwin with a flexible, scalable racing solution available online, in retail, or via telebetting.

Working in harmony with the existing OddsMatrix sports platform, the horse racing product allows BetGoodwin to benefit from dynamic cross-product bonusing, granular odds management, and automated pricing and settlement tools.

BetGoodwin is the latest UK operator to go live with the EveryMatrix platform following BetTOM, Octobet, Bet360, Ken Howells, and many more.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “BetGoodwin is a top 20 UK operator so giving them a world-class sportsbook with the most advanced features and our horse racing product was the next step following our full turnkey roll out. We’re confident it will drive major value for their customers and the business.

Julian Head, CEO, BetGoodwin, said: “This is a milestone launch for BetGoodwin. EveryMatrix’s modern sportsbook gives us a feature-rich platform that will help deliver an outstanding betting experience to our customers, while the new horse racing product strengthens one of our business-critical verticals.”

The post EveryMatrix expands BetGoodwin partnership with full UK turnkey sportsbook launch appeared first on European Gaming Industry News.

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Edvardas Sadosvkis CPO at ICONIC21

Feel the power of the moon in Midnight Queen from ICONIC21

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When the moon rises, the Queen awakens, and big wins can be triggered in the latest slot release from the in-demand iGaming content provider

Online casino operators can give their players the fright of their lives with Midnight Queen, the latest slot launch from in-demand iGaming content provider, ICONIC21.

Midnight Queen is a Vampire-themed slot that’s perfect for entertaining players during the Halloween season and beyond.

It brings vampire mystique to a 5×4 gameboard, where every Moon symbol feeds the hunger for even bigger wins. But this is a game where power doesn’t strike at random; it accumulates.

Player engagement is high thanks to the anticipation built into the game.

Glowing Frames lock onto the reels and wait. Each Moon that lands inside then pushes the Global Multiplier higher, building tension across a 10-spin cycle.

On the final spin, all the Glowing Frames transform into Wilds, delivering the bite – and big win potential – that players have been waiting for.

This combination of anticipation and frighteningly big wins – the game’s max win is 5,000x – allows operators to draw players in and then deliver the thrills (and chills) they are seeking.

As with all ICONIC21’s online slot games, Midnight Queen is available in both real money and sweepstakes formats.

Edvardas Sadosvkis, CPO at ICONIC21, said: “Spooky season is very much upon us, and in Midnight Queen, operators have a slot game they can use to frighten players through spine-tingling gameplay and big win potential.

“The best thing about Midnight Queen is that the theme is enjoyed long after Halloween has ended, and the team has done a great job of producing a gameplay experience that draws players in, builds anticipation and then has the potential to deliver the big wins they are seeking.

“This is a great addition to our portfolio, and we look forward to seeing our operators add it to their lobbies and to benefit from the repeat play, high engagement and consistent revenue growth that Midnight Queen provides.”

The post Feel the power of the moon in Midnight Queen from ICONIC21 appeared first on European Gaming Industry News.

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Evoplay returns to the prairie in Young Buffalo Coins

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Evoplay, the award-winning game development studio, has released Young Buffalo Coins, the second instalment in its popular Young Buffalo series.

Following the success of the original title, the new game takes players back to the wild prairies for another action-packed adventure, combining fast-paced gameplay, sticky coins, and big jackpot opportunities.

When four symbols appear in the middle row, the bonus game begins, giving players three spins to collect as many symbols as possible. Each new coin resets the counter, and the feature continues until no spins remain, while filling all twelve spaces awards the Grand Jackpot.

Excitement increases through the Buffalo Awakening feature, which can trigger the bonus game at any moment, while the Buffalo Spirit awards random multipliers from x2 to x12, enhancing prizes and maintaining momentum.

During the feature, players can land bonus coins, sticky symbols, and the powerful Buffalo Collector, as well as mystery and mystery jackpot icons.

Each Buffalo collects the values and jackpots from every symbol on the reels, while mystery transforms into any regular icon, and mystery jackpot reveals a guaranteed Mini, Mega, or Super Jackpot.

Those eager to jump straight into the action can use the Bonus Buy option to access the Bonus Game instantly.

With its vibrant design, rewarding features, and the unmistakable spirit of the plains, Young Buffalo Coins marks a bold new chapter in one of Evoplay’s most exciting series.

Ivan Kravchuk, CEO at Evoplay, said: Young Buffalo Coins captures the raw freedom of the open prairie through features that keep the excitement going.

“From sticky symbols and increasing multipliers to explosive jackpots, it’s a game that perfectly showcases Evoplay’s talent for creating vibrant, high-energy experiences.”

The post Evoplay returns to the prairie in Young Buffalo Coins appeared first on European Gaming Industry News.

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