eSports
Jarno Opmeer and Mercedes lead F1 Esports Series Pro Championship presented by Aramco after dramatic Event 1
The 2021 F1 Esports Series Pro Championship presented by Aramco got underway with an thrilling Event 1 this week, where Jarno Opmeer and Mercedes took an early lead in the Drivers’ and Teams’ Championships respectively, but with eight different podium finishers in the first three races, the huge $750,000 prize pot is all to play for.
The return of the Pro Championship was more anticipated than ever before following record-breaking viewership last year, the highest ever participation numbers of fans attempting to qualify, as well as several huge moves around the grid with a number of F1 Esports’ biggest names switching allegiances in the off-season.
Much like the 2020 season, drivers are continuing to race remotely from their homes or team facilities, but the hugely popular competition continues to broadcast from the Gfinity Esports Arena in London, with live shows fronted by familiar faces: Natalie Pinkham, Tom Deacon and Nic Hamilton. Following the same Event format as recent campaigns, teams battle it out on the official F1 2021 video game, developed by Codemasters, in two races on a Wednesday, and one on a Thursday, across four broadcasts, which also features qualifiying.
In the first of Wednesday’s two races, the virtual world mirrored reality as the season opener took place at the Sakhir International Circuit, Bahrain, and it was Britain’s Lucas Blakeley who took his maiden win in a historic moment, becoming the first winner for the Aston Martin Cognizant Esports team. Blakeley started in P2 behind Nicolas Longuet but passed him going into the first corner and didn’t relinquish top spot until the final few laps when the lead changed hands several times between the pair, thanks to brave racing and the use of DRS, before the Aston Martin man timed his last attack to perfection. Alvaro Carretón was with the front two the whole way, ready to pounce on any mistakes, but in the end had to settle for a well-deserved P3 for Williams.
Wednesday’s action continued with a trip to China, and whilst the real-world drivers haven’t raced at the Shanghai International Circuit since the pandemic struck, the popularity of F1, and Esports, continues to flourish, as seen by the success of the F1 Esports Series China Championship. Reigning champion Jarno Opmeer showed his title-winning pedigree with an unbelievable victory, taking a huge risk as the only driver to start the race on intermediates tyres, despite there being torrential rain, after a poor qualifying performance that left him in P14. He fell as far as P18, before the rest of the grid began to pit and switch to the same tyres, allowing him to make his way up the grid. He was soon leading, and despite a brief change of leadership between himself and Fabrizio Donoso, as the Alpine driver became the first switch to softs, Opmeer was able to secure his first win for Mercedes in stunning fashion. Red Bull’s Marcel Kiefer put in an accomplished performance in tricky conditions to get his first podium of the season.
The first Event of the new season was rounded off with a second win for Opmeer at the Red Bull Ring with an emphatic victory as he sent out a message to the rest of the field that he is intent on defending his crown. Frederik Rasmussen, one of last year’s front runners picked up his first podium of the year, ahead of McLaren’s new boy Bardia Boroumand who secured third, and is already living up to the hype around him in the pre-season.
Event 2 will see the drivers battle it out on a trio of iconic ‘old-school’ circuits as the Pro Championship heads to Silverstone, Monza and Spa, in what is set to be an action-packed two days across 27-28 October.
Following Event 1, the official standings are as follows:
Driver standings
Team standings
The live shows are streamed online via official channels of Formula 1 on Facebook, YouTube, Twitch and Huya, as well as broadcast on television via select international broadcast partners.
In the last 18 months, F1 Esports events have achieved over 40 million views across TV and digital, and this popularity led to a record number of people attempting to be a part of this year’s Pro Exhibition, with almost half a million taking part in qualification. This year’s qualification is now open through a challenge in the official F1 2021 video game, with the first event live until 31st October. If you would like to find out more information on how to take part in the F1 Esports Series and for more information on the Pro Championship presented by Aramco, visit www.f1esports.com.
Full race results:
Race 1 – Bahrain
Race 2 – China
Race 3 – Austria
Ben Pincus, Director of Commercial Partnerships at Formula 1®, said:
“It’s great to see the F1 Esports Series Pro Championship presented by Aramco back underway. We’ve been spoilt with excitement in the real-life racing this year and if these first races are anything to go by, we’re in for a treat this season in the virtual world too.”
John Clarke, CEO at Gfinity, said:
“Last year’s record-breaking participation is a testament to Formula 1’s continuous innovation and expansion, bringing more fans than ever into the world of F1 Esports. Off the back of last year’s success, the F1 Esports Series has returned bigger and better than ever, giving Gfinity the opportunity to utilise its tech IP and world-class production to help F1 fans feel ever closer to the series.
Paul Jeal, F1 Senior Franchise Director at Codemasters, said:
“We’re into the fifth year of F1 Esports, and the standard continues to get higher and higher, with some blistering lap times and exciting wheel to wheel racing to open the series. A great display from Jarno Opmeer as he tops the drivers’ championship, and it looks like we could have an incredible battle between a handful of teams for the team championship. Roll on the second show.”
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
eSports
R&D rethink needed for sportsbooks to harness esports’ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
eSports
ESIC Announces Establishment of Global Esports Industry Advisory Board
The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.
The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.
ESIC has appointed two highly esteemed members to inaugurate this board:
- David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.
- Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.
The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.
“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”
Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”
David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”
The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.
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