10 June 2026

Altenar has received approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), allowing the company to provide sportsbook solutions in Alberta.

The approval positions Altenar to support licensed operators and the launch of Alberta’s regulated online gaming market, expected on July, 13  2026. The province is set to become Canada’s second regulated iGaming jurisdiction after Ontario, creating significant opportunities for operators, suppliers and players alike.

As a leading sportsbook provider, Altenar plans to bring its award-winning technology, flexible platform capabilities and extensive regulatory expertise to operators entering the market.

The approval strengthens Altenar’s position in North America as the company continues to expand its regulated market footprint. Alberta is expected to play a key role in the next phase of Canadian iGaming growth, with operators focused on attracting players from unregulated channels through trusted, high-quality betting experiences.

Altenar aims to support partners with the technology, flexibility and scalability required to compete effectively in the new market while driving long-term player acquisition, engagement and retention.

Matthew Ferrara, Sales Manager at Altenar, said:

“Alberta represents one of the most exciting regulatory developments in North America, and we are delighted to be preparing for launch.

For Altenar, the priority is enabling operator partners to establish a strong, competitive foothold in a newly regulated environment. A key objective will be supporting the transition of players from grey-market platforms to regulated offerings. That requires not only a compelling product but also trust, ensuring reliability, competitive pricing, and a consistently high-quality user experience. If suppliers can help operators deliver that, they’ll play a central role in shaping long-term market dynamics.

In practical terms, success will be measured by how effectively we empower partners with a market-leading sportsbook that drives acquisition, engagement, and retention”

The conditional licence approval reflects Altenar’s ongoing commitment to meeting the highest regulatory and compliance standards while supporting operators in newly regulated markets.

About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.

www.altenar.com

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Leading sportsbook provider Altenar is a proud sponsor of SBC Summit Americas 2026 and will be in attendance to highlight its support for operators across North, Central, and South America.

Altenar’s high-performance sportsbook is designed to enable scalable growth through strong trading, proven stability, flexible architecture and rapid delivery.

Its continued support for operators across the region has seen Altenar establish itself as a trusted partner for both emerging and established brands in regulated markets.

The company’s flexibility enables clients to adapt quickly to market conditions, navigate regulatory complexity across regulated jurisdictions, and scale efficiently in highly competitive environments. Offices and support teams in Brazil and Uruguay ensure a local service when it comes to risk management, trading and business support.

In North America, operators face a different challenge. Customer acquisition remains a key obstacle due to rising costs and increasing competition. Altenar has developed solutions to address this, with the latest product updates designed to enhance acquisition, engagement, and retention, helping operators improve efficiency and reduce costs.

Diego Salas, Sales Director at Altenar, said: “The Americas is not a single market but a collection of very different environments, each with its own challenges. Our priority is to understand what our partners are facing and respond with the right solutions.

“Our extensive experience, combined with continuous technical updates, allows us to solve these challenges. This is how we help our partners grow in both emerging and highly competitive markets.”

Altenar’s C-levels, sales team and account managers will all be in attendance, while Senior Sales Manager Frederico Caputi will take part in a panel on Wednesday June 10 at the Latin America Regulation & Compliance Stage.

Attendees are invited to book a meeting with the Altenar team or visit Stand 534 to learn how its sportsbook solutions can support expansion across the Americas and help the ambitions of operators unlock growth.

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