Latest News
Betpoint Group rebrands to PressEnter Group
Operator unveils new corporate identity as it enters new chapter for the company with ambitious plans to continue to grow at pace
Betpoint Group, the dynamic online iGaming operator, is pleased to announce that it has rebranded to PressEnter Group as it continues to establish itself as a tier one organisation in the industry.
The rebrand to PressEnter Group marks the start of a new chapter for the company which has grown at pace over the past few years. It has gone from a single brand operator to a sizeable enterprise operating six online casino assets with a workforce that has quadrupled over the past year.
With tremendous momentum behind the business, driven in part by a new management team led by CEO Lahcene Merzoug, the operator believes that now is the perfect time to unveil a new corporate identity that matches its ambitions to become an industry power player.
PressEnter is based on the concept of pressing the “enter” button on a computer keyboard and the execution that comes with doing this. It stands for decisiveness, boldness and always being the first to take action.
PressEnter Group will take the strong foundations created by the Betpoint Group and use it to launch new brands, enter new markets and expand its product offering into new verticals starting with its first online sportsbook set for launch shortly. It also plans to drive growth through M&A activity.
Lahcene Merzoug, CEO of PressEnter Group, said: “I am delighted to unveil our new brand identity which aligns perfectly with our ambitions to become a tier one operator of online casino and sportsbook brands in the industry.
“We see this fast-moving business as being a mix of technology, entertainment and iGaming which the PressEnter name and branding captures. It is modern, dynamic and agile – these are qualities that we have built into our culture and the products we operate.
“This is a hugely exciting time for the business, and it promises to be an incredible journey. To be a part of it, all you have to do is PressEnter.”
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Latest News
Yggdrasil boosts UK presence with Lottomart launch
Yggdrasil, a leading iGaming publisher, has further enhanced its reach in the UK market after rolling out its extensive slot portfolio with Lottomart.
The operator now has access to Yggdrasil’s entire games offering which has been curated for over 10 years and encompasses a diverse selection of titles with proven themes, mechanics and features.
Fan favourites include the hit Vikings series and newly released Gold Frontier Jackpots FastPot5 and Ragnaravens WildEnergy. Exclusive titles from the YGG Masters programs and slots incorporating Yggdrasil’s high-performing Game Engagement Mechanics (GEMs) have also been rolled out.
Lottomart is a leading UK online gaming operator, offering a varied range of products including over 2,500 casino games, lottery betting, and unique scratch cards.
The partnership sees Yggdrasil reach new audiences and cement its presence in Europe’s largest online gaming market where its portfolio has been available since 2016.
Jose Simon, Commercial Director at Yggdrasil, said: “The UK remains a key market for Yggdrasil with our games resonating well with local players and together with Lottomart, we’re able to introduce our award-winning titles to even more slot fans.
“Lottomart offers its customers a leading online casino with an array of games from the best providers in the world and we are thrilled to join their list of trusted partners.”
The post Yggdrasil boosts UK presence with Lottomart launch appeared first on European Gaming Industry News.
eSports
LEON.BET partners with 9INE to become esport club’s exclusive online betting house
LEON.BET has announced a collaboration with 9INE, one of Europe’s top esports organisations known for its focus on Counter-Strike 2 (CS2), that will see it become the exclusive betting partner to the team.
The partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favourite games.
As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. The operator’s user-friendly interface, competitive odds, and commitment to fair play have made it a trusted name worldwide. LEON.BET is also dedicated to supporting young talents, believing it is key to a bright and promising future.
Through the partnership, LEON.BET aims to combine its innovative betting platform with 9INE’s expertise in competitive gaming, creating a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.
LEON.BET’s CGO said: “We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey.
“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see a great future and prospects in this path.”
The post LEON.BET partners with 9INE to become esport club’s exclusive online betting house appeared first on European Gaming Industry News.
Latest News
Enter a mystical Mayan world in Habanero’s latest release Totem Warrior
Premium slots and table games provider Habanero has rolled out Totem Warrior, exhibiting expanding Wilds and multipliers within the ancient world of gods and rulers.
In this Mayan-themed 5×3 slot Wilds can transform into totem Wilds that expand across the grid, with multipliers applied to boost win potential.
Within the base game, an assortment of Mayan idols and gemstones can activate multiple winning combinations across the slot’s 25 paylines.
Up to 40 Free Games can be unlocked by a trio of Scatters, as the totem Wilds expansion is guaranteed during this round, paving the way towards unearthing those Mayan riches.
Totem Warrior is the newest addition to Habanero’s portfolio, following the likes of Moo Moo Cow and Golden Taj Mahal in its 2024 roadmap.
Commenting on the release, Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Totem Warrior is our latest game, a title full of mystique and intrigue as players navigate Mayan temples in their bid to get close to the vast fortunes on offer.
“The captivating Free Games round undoubtedly bolsters win potential, as expanding Totem wilds offer a bounty of riches in this magical Mayan masterpiece.”
The post Enter a mystical Mayan world in Habanero’s latest release Totem Warrior appeared first on European Gaming Industry News.
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