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Veloce Racing continues quest to identify best female talent in motorsport with signing of Hedda Hosås for Extreme E rookie test

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Pioneering London-based squad reinforces commitment to gender equality with test outing for Norwegian protégé
Veloce Racing has added yet another rising female star to its roster in the form of Norweigian rallycross racer Hedda Hosås, as the London-based squad continues to position itself as a champion of gender equality. The pioneering motorsport organisation, which has been at the forefront of innovation in the industry since the team’s inception in 2019, has signed up the highly-rated youngster ahead of Extreme E’s rookie test (Tuesday, 26 October) in Sardinia, Italy.

The acquisition of Hosås reaffirms Veloce’s knack for identifying promising female drivers, which has proved fruitful in the past, while it also reinforces a stance on gender equality that has held true throughout the outfit’s endeavours both on and off the circuit for over two years.

Off the track, Veloce has hosted numerous events throughout 2021 such as Epsom College and Gravity Karting, Wandsworth appearances with the FIA Girls On Track initiative as well as ‘The Ultimate Female Racer’ challenge with sister organisation Veloce Esports, highlighting itself as a staunch advocate for women in motorsport.

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On the track, meanwhile, Hosås is following in the footsteps of W Series Champion Jamie Chadwick, Brazilian sensation Bruna Tomaselli and the most recent female driver to get behind the wheel of Veloce machinery – Emma Gilmour – who impressed on her debut at the Arctic X Prix.

Having identified Chadwick as a future superstar while under a previous commercial management guise – Veloce Sports – the SW6 squad has a history of spotting, developing and promoting the best female talent in motorsport so Hosås is in good company.

The newly-signed Norwegian sensation’s early career comprised largely of motocross competition before making the transition to rallycross. More recently, she has been competing in the Norwegian Rallycross Championship and made a guest appearance in the Danish championship in September.

Hosås will be joined at the rookie test by Veloce Racing’s male Reserve and Development Driver Lance Woolridge who will relish the opportunity to test the ODYSSEY 21 on an official X Prix course for the first time.

Hedda Hosås, Rookie Driver, Veloce Racing added: “I’m really excited to be getting involved in Extreme E. It’s going to be an entirely new experience as I have been driving in rallycross so far. The car is much bigger in terms of size so that will take some getting used to, but I think it’s really cool that it is electric – that is the future! I can’t wait and feel very lucky that I’ve been given this opportunity.

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“I’m looking forward to seeing how the series works. Of course, it’s going to be interesting to see the area and understand the environmental impacts as well as try out the electric power train. Overall, I think It’s going to be a great experience!”

Rupert Svendsen-Cook, Team Principal, Veloce Racing added: “Veloce is proudly committed to developing and promoting the very best female talent in motorsport, with the addition of Hedda being testament to that, alongside what we have achieved with Jamie Chadwick in both the W Series and Extreme E.

“The challenges of Extreme E are particularly unique, with very limited mileage a key factor in some teams choosing to sign more experienced ‘mature’ talent. As a future-facing company here at Veloce, we believe the strategy to invest in younger and upcoming talent to be the right one. We are excited to offer Hedda this opportunity and to work towards success on the global motorsport stage together.”

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign

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The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution. 

Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG). 

An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention. 

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The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March. 

The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar. 

This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved. 

Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us. 

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Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry. 

Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.

We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

 

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About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

About Evolution

Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.

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Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

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It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.

The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.

The Achievement and Its Significance

Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.

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By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.

Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.

Importance of the Award

The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.

The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.

Future Outlook

The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.

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Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award: “I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”

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Stakelogic Live Casino Launches in Switzerland with 7melons.ch Deal

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Industry-leading content provider makes Swiss live casino debut with 7melons.ch

Swiss live casino enthusiasts will get their first taste of Stakelogic Live’s casino content thanks to an exciting new partnership with 7melons.ch.

Players at 7melons.ch will have full access to Stakelogic Live’s innovative live casino portfolio, which includes groundbreaking titles like Blackjack and Super Stake Blackjack and different Roulette types.

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Stakelogic’s live casino output sets a gold standard within the industry. Games are broadcast live from purpose-built studios in Malta and the Netherlands using cutting-edge, high-definition streaming technology, ensuring a unique and immersive experience for players.

The developer already has a strong presence in Switzerland, with its slot selection enjoyed by players at several top casinos. This new strategic partnership with 7melons.ch, a hugely respected casino in the country, will allow it to introduce its live casino offering and cement its position as a must-have developer.

Neil Tanti, Senior Sales Manager at Stakelogic, said: Swiss players have always loved our slot content, and we decided now was the perfect time to introduce our live casino games to the country. 7melons.ch is renowned for its player-centric approach and brilliant platform, which makes it the ideal partner to work alongside for our live casino debut.

Players in Switzerland demand the best from their online casino experience, and our industry-leading software and creative approach to live casinos will fulfill this need.

Gerald Fineder, Head of Online Gaming at 7melons.ch, said: We have long been admirers of Stakelogic’s live casino output, and we can not wait to introduce it to our players. Live casino is a huge vertical for us, and we strive to offer our players the best of the best. Working alongside partners like Stakelogic Live, ensures we achieve this.

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