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EXCEL ESPORTS recruits FC Schalke 04 Esports’ Tim Reichert as new Esports Director

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Reichert brings over 20+ years of extensive experience across esports and sports performance management marking EXCEL ESPORTS’ commitment to the competitive success of all of its rosters.

British competitive gaming culture brand EXCEL ESPORTS is pleased to announce Tim Reichert has been appointed as its new Esports Director as the brand looks to elevate its competitive ambitions. A true industry heavyweight Tim joins EXCEL following over five years at German-based esports organisation, FC Schalke 04 Esports, where he oversaw the successful growth and development of its esports rosters.

Tim burst onto the esports scene in 1997 after co-founding esports organisation SK Gaming alongside his brothers, Ralf and Benjamin Reichert. SK Gaming has gone on to become a European powerhouse creating lasting legacies in multiple gaming titles. Tim then turned to his second passion in life, sports, where he became a professional footballer playing for the likes of Rot-Weiss Oberhausen. After nine successful years in football, Tim completed a five-year stint as a client consultant at the biggest media company in Germany, Mediacom & GroupM.

In his most recent role, Tim utilised his knowledge and experience from esports and traditional sports to become Head of Esports at FC Schalke 04 Esports. During his time at the organisation, Tim oversaw the success of its League of Legends team’s which included five appearances in the prestigious League of Legends European Championship playoffs and top place final finishes in 2018 and 2019.

As Esports Director Tim will focus on driving the overall success strategy across all of EXCEL’s competitive rosters and talent. This includes ensuring the players mental and physical health, education, data, personal development, living conditions and access to top tier training facilities are at the forefront of importance.

The appointment of Tim follows the recent growth of EXCEL’s competitive rosters, the expansion of its talent and leadership team as well as a successful €20M investment round. EXCEL recently completed the biggest FIFA transfer ever, signing FIFA professional Tom ‘Tom’ Leese. The growth signifies EXCEL’s commitment and ambitions to field players in the biggest and best esports in the world.

Tim Reichert, Esports Director at EXCEL ESPORTS comments: “I am excited to be joining the EXCEL team as the new Esports Director bringing extensive experience from two top tier esports organisations. EXCEL’s unique positioning as one of the strongest economies in Europe with its strong management team and support network makes it very well prepared for the future and the opportunities to recruit top tier talent are endless. I believe EXCEL’s leadership team and I share a similar competitive vision and I look forward to ensuring EXCEL continues to strive forward and develop its players to compete on the biggest stages in the world.”

Wouter Sleijffers, CEO of EXCEL ESPORTS comments: “We are absolutely thrilled to have Tim joining EXCEL’s senior management team. Whilst EXCEL ESPORTS is rapidly expanding to become a global force out of Britain, clearly, we need to level up to compete with the world’s best. Tim brings a wealth of experience across both esports and sports industries, and we believe Tim is the perfect person to take us to the global top and support our competitive talent in their careers. With all that Tim has to bring, I look forward to working with him to build on our continued success.”

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Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

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Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

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Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

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Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

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Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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