eSports

EXCEL ESPORTS recruits FC Schalke 04 Esports’ Tim Reichert as new Esports Director

Published

4 years ago

October 1, 2021

Reading Time: 2 minutes

Reichert brings over 20+ years of extensive experience across esports and sports performance management marking EXCEL ESPORTS’ commitment to the competitive success of all of its rosters.

British competitive gaming culture brand EXCEL ESPORTS is pleased to announce Tim Reichert has been appointed as its new Esports Director as the brand looks to elevate its competitive ambitions. A true industry heavyweight Tim joins EXCEL following over five years at German-based esports organisation, FC Schalke 04 Esports, where he oversaw the successful growth and development of its esports rosters.

Tim burst onto the esports scene in 1997 after co-founding esports organisation SK Gaming alongside his brothers, Ralf and Benjamin Reichert. SK Gaming has gone on to become a European powerhouse creating lasting legacies in multiple gaming titles. Tim then turned to his second passion in life, sports, where he became a professional footballer playing for the likes of Rot-Weiss Oberhausen. After nine successful years in football, Tim completed a five-year stint as a client consultant at the biggest media company in Germany, Mediacom & GroupM.

In his most recent role, Tim utilised his knowledge and experience from esports and traditional sports to become Head of Esports at FC Schalke 04 Esports. During his time at the organisation, Tim oversaw the success of its League of Legends team’s which included five appearances in the prestigious League of Legends European Championship playoffs and top place final finishes in 2018 and 2019.

As Esports Director Tim will focus on driving the overall success strategy across all of EXCEL’s competitive rosters and talent. This includes ensuring the players mental and physical health, education, data, personal development, living conditions and access to top tier training facilities are at the forefront of importance.

The appointment of Tim follows the recent growth of EXCEL’s competitive rosters, the expansion of its talent and leadership team as well as a successful €20M investment round. EXCEL recently completed the biggest FIFA transfer ever, signing FIFA professional Tom ‘Tom’ Leese. The growth signifies EXCEL’s commitment and ambitions to field players in the biggest and best esports in the world.

Tim Reichert, Esports Director at EXCEL ESPORTS comments: “I am excited to be joining the EXCEL team as the new Esports Director bringing extensive experience from two top tier esports organisations. EXCEL’s unique positioning as one of the strongest economies in Europe with its strong management team and support network makes it very well prepared for the future and the opportunities to recruit top tier talent are endless. I believe EXCEL’s leadership team and I share a similar competitive vision and I look forward to ensuring EXCEL continues to strive forward and develop its players to compete on the biggest stages in the world.”

Wouter Sleijffers, CEO of EXCEL ESPORTS comments: “We are absolutely thrilled to have Tim joining EXCEL’s senior management team. Whilst EXCEL ESPORTS is rapidly expanding to become a global force out of Britain, clearly, we need to level up to compete with the world’s best. Tim brings a wealth of experience across both esports and sports industries, and we believe Tim is the perfect person to take us to the global top and support our competitive talent in their careers. With all that Tim has to bring, I look forward to working with him to build on our continued success.”

eSports

Decade of Impact — World Esports Summit Marks Its 10th Edition

Published

9 hours ago

February 11, 2026

Wladimir P.

decade-of-impact-—-world-esports-summit-marks-its-10th-edition

The International Esports Federation (IESF) has successfully wrapped up the significant 10th edition of the World Esports Summit 2025, reinforcing its position as a key event for the progress of the World of Esports and global collaboration.

Focused on the theme “Shaping the World of Esports,” the 2025 Summit convened federations, publishers, global sports organizations, technology innovators, and integrity agencies to collaborate on the future of esports as a structured, credible, and universally unified field.

This anniversary edition showcased a robust and varied group of speakers, demonstrating IESF’s dedication to collaboration across sectors. Significant input was provided by Gustavo Arellano (FIBA), Eric Stranne (FIA), Ray Ng (Moonton), James Yang (Tencent), Valentin Capelli (WADA), Junghwan Han (KADA), Dipesh Makwana (Alibaba Cloud), Tomica Madjercic (Sportradar), and Ivan Dimitrijevic (EXPO 2027 Belgrade), as well as senior esports officials from across the globe.

Conversations during the Summit focused on essential aspects of IESF’s mission, such as governance and federation development, maintaining competitive integrity and anti-doping measures, technological advancements, and fostering sustainable ecosystem growth. The emphasis on diplomacy and collaboration emphasized esports’ increasing alignment with global sports standards and international organizations.

With the 10th edition of the World Esports Summit, IESF has once more showcased its leadership by uniting the global esports community, connecting regions, aligning stakeholders, and establishing common priorities for the future.

With unprecedented involvement, elevated discussions, and a distinct strategic vision, World Esports Summit 2025 represents a pivotal milestone in IESF’s continuous endeavor to influence the future of esports via unity, trustworthiness, and global cooperation.

The post Decade of Impact — World Esports Summit Marks Its 10th Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026

Published

23 hours ago

February 10, 2026

GamingAmericas.com

esportes-da-sorte-to-be-official-sponsor-of-brazil’s-leading-carnival-celebrations-in-2026

Tuesday 10th February 2026: Leading Brazilian iGaming company Esportes da Sorte will deliver one of the most extensive Carnival activations in the industry for Carnival 2026, with an official presence at the country’s most iconic and emblematic celebrations.

The brand will serve as the official sponsor of festivities in seven Brazilian capitals — Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió — as well as having a strong presence in Olinda, a city of major cultural significance. The national project will also include special activations in Caicó (RN), a key production hub for the brand’s promotional merchandise.

This initiative reflects Esportes da Sorte’s continued investment in Brazilian popular culture, built over several years across different regions of the country. In 2026, this positioning takes shape through a structured national project that embraces the diversity of Carnival formats — from traditional street blocos to electric trios and major urban stages — with visual identity and activations designed city by city, respecting local symbols, aesthetics and narratives.

“Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets,” said Darwin Filho, CEO of Esportes Gaming Brasil.

“Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment,” said Marcela Campos, Vice President of Esportes Gaming Brasil.

Beyond its on-the-ground presence, Esportes da Sorte’s Carnival 2026 strategy includes an integrated media and engagement approach, featuring activations across TV, radio, out-of-home media and a national PR operation before, during and after the festivities, focused on high-quality coverage and organic content generation.

The project will also include content and influencer engagement initiatives across multiple locations, expanding organic reach while capturing behind-the-scenes moments and Carnival experiences.

In 2025, the brand was present in more than 100 blocos and street parties across different regions of the country. For 2026, Esportes da Sorte is taking things to the next level, consolidating a nationwide project and reinforcing its leadership role in Brazil’s largest popular event.

The post Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026 appeared first on Americas iGaming & Sports Betting News.

Alexander Lewin SVP of Commercial Revenue at BLAST

Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026

Published

1 day ago

February 10, 2026

Wladimir P.

polymarket-joins-blast-as-official-prediction-partner-for-blast-premier-and-blast-slam-2026

Polymarket to activate across seven BLAST events across both Slam and Premier ecosystems
Partnership introduces integrated prediction formats and new fan engagement experiences

Competitive entertainment firm BLAST has revealed a new alliance with Polymarket, the globe’s largest prediction market, designating the platform as its ‘Official Prediction Partner’ through 2026. The partnership will encompass BLAST’s Counter-Strike and Dota 2 tournament events, BLAST Premier and BLAST Slam, enhancing prediction-based interaction for fans during various international tournaments.

Polymarket will be featured in seven of BLAST’s worldwide Counter-Strike 2 and Dota 2 events, starting this week at BLAST Slam VI in Malta. Dota and Counter-Strike events will include custom content pieces utilized in broadcasts and desk segments showcasing the platform’s involvement in BLAST’s events.

Polymarket will gain significant exposure through live broadcasts, arena events, and digital media as BLAST enhances fan interaction with premier competitive entertainment. Polymarket’s branding will be prominently displayed throughout BLAST’s broadcasts through digital integrations and physical advertisements.

In addition to broadcasting, the collaboration expands to live arena events, with Polymarket integrated into the in-person fan experience through elements like the Polymarket Fancam and the opportunity to accommodate creators and streamers in the arena using designated event streaming booths.

Alexander Lewin, SVP of Commercial Revenue at BLAST said: “Esports is evolving rapidly into a more interactive, data-driven entertainment experience, and we are delighted to team up with Polymarket to bring exciting new engagement opportunities to our fans all around the world. Together, we’re creating something that feels native to esports culture: fast, live, and deeply connected to the action. This partnership is about enhancing how fans experience competition, whether they’re watching online or inside an arena. We’re proud to join Polymarket’s industry-leading group of partners, alongside the NHL, UFC and the MLS among others, reflecting the growing global recognition of BLAST’s events.”

Matthew Modabber, CMO of Polymarket, said: “Esports has long been dominated by traditional sportsbooks, but prediction markets open the door to a more transparent and community-driven way for fans to engage with competition. Partnering with BLAST brings that experience to a global audience and helps make prediction markets a natural part of how people watch, debate, and follow competitive gaming. We see this as the beginning of a new chapter for fan participation in esports.”

The post Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.