eSports
Veloce joins forces with Codemasters to launch ground-breaking VERSUS ULTRA Series
- Innovative esports series, to feature competitions across multiple leading titles from Codemasters, looks set to kick off in 2022
- Lando Norris’ Quadrant is the first team confirmed for this unique esports tournament
- ‘Original and engaging format’ to ‘break the mould’ in burgeoning gaming sphere
In an industry first, Veloce Esports has announced a partnership with leading racing game developer Codemasters to launch a revolutionary, multi-title, global esports racing league – the VERSUS ULTRA Series – with Lando Norris’ Quadrant team revealing itself as the first official entry.
Veloce is well-versed in original and innovative projects in the burgeoning esports sphere, sparked by the success of its immensely popular #NotTheGP series during the lockdowns of 2020. The ever-expanding Veloce Esports ecosystem yields substantial monthly viewership figures in excess of 230 million across its various channels.
Codemasters is a world-leading video games developer specialising in the racing genre. Its portfolio includes DiRT, Project CARS, GRID, and the official series of F1® video games. The VERSUS ULTRA Series will feature an innovative event format with different stages of competition taking place across several Codemasters titles.
Some of the best-known global esports teams will be taking part, comprising world famous streamers, pro gamers, and more, with squads competing for the inaugural VERSUS ULTRA Cup.
The first team to throw its hat into the ring is Quadrant, F1 star Lando Norris’ ever-popular esports squad.
With the likes of F1 YouTube star Aarav Amin (Aarava), leading virtual racer Steve Alvarez Brown (Super GT), Maria Bish (RiaBish) and Niran Yesufu (FNG) on the books, Quadrant will undoubtedly be running at the sharp end during the inaugural season.
More information on the event format, team announcements and the VERSUS ULTRA CUP will be revealed in due course, with racing set to get underway in 2022.
Rupert Svendsen-Cook, CEO, Veloce Esports, commented:
“We’re delighted and feel very privileged to be partnering with such an established player in the industry as Codemasters, to launch what we know will be the best racing esports league in the world. We have worked closely with Codemasters for some time, as a large part of our media network features their titles, so it made a huge amount of sense to work together on this project.
“For us, the key focus is on entertainment for the gaming community and offering an original and engaging format that breaks the mould of the traditional racing esports leagues currently available. We’re incredibly excited to share further details regarding who and what is to come as we prepare to launch in 2022.”
Toby Evan-Jones, Head of Business Development, commented:
“The VERSUS Ultra Series is an exciting new format which creates both action-packed content and the opportunity for our players to compete with their heroes from the real and virtual racing worlds. Codemasters’ expertise in delivering world-leading racing titles makes us the perfect partner for Veloce. We hope players of all levels will come together to create a fun competition which redefines the competitive gaming landscape with an innovative and inclusive format.”
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eSports
NODWIN Gaming partners Runestone on integrity and real-time data for esports events
Deal launches with NODWIN Clutch Series as the companies target better oversight and more interactive broadcasts across Tier 2 CS2 and beyond.
NODWIN Gaming has signed a strategic partnership with Prague-based esports technology company Runestone to add integrity monitoring and real-time data tools across NODWIN’s global tournament portfolio. The companies said the collaboration has launched with the NODWIN Clutch Series.
NODWIN and Runestone positioned the deal around tournament oversight and broadcast engagement, as organizers increasingly use data-driven tooling to support fair competition and build more interactive viewing experiences.
The partnership begins on a Tier 2 Counter-Strike 2 property. The latest edition ended with BIG winning NODWIN Clutch Series 5, beating ECSTATIC 2–1 in the grand final of the $50,000 online tournament.
Speaking on the partnership Teemu Koski, Chief Business Officer at NODWIN Gaming MENA and Global Head of Data Monetization, said, “We’re excited to partner with Runestone as we continue expanding our competitive gaming portfolio across high-growth regions and titles. Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise in real-time data and integrity infrastructure complements our experience in building scalable esports IPs and competitive ecosystems. Together, we’re able to strengthen tournament operations while unlocking richer engagement experiences for fans. Starting with the NODWIN Clutch Series for CS2, we see strong potential to expand this collaboration across new IPs, new regions, and new competitive formats.”
Michael Schwartz, Head of Partnerships at Runestone, added, “NODWIN Gaming has built one of the most dynamic esports ecosystems across emerging markets, and we’re thrilled to collaborate with a partner that shares our focus on building sustainable competitive ecosystems. By combining NODWIN’s experience in operating global esports IPs with Runestone’s integrity and engagement infrastructure, we can support tournaments with greater transparency, deeper fan interaction, and scalable operational tools. Supporting the NODWIN Clutch Series is an exciting starting point, and we’re looking forward to expanding into new titles, formats, and regions together.”
The post NODWIN Gaming partners Runestone on integrity and real-time data for esports events appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-partnership
G2 names Skin.Club official skin partner for its CS2 team
Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.
G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.
Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.
“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”
“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”
Financial terms and the partnership duration were not disclosed.
The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Counter-Strike 2
Stake and Team Vitality launch Counter-Strike fan giveaway
Five custom gaming PC rigs, each set up by a Vitality Counter-Strike player, are available via the Stake Community Forum.
Stake has partnered with esports organisation Team Vitality on an exclusive fan giveaway tied to the Counter-Strike 2 ecosystem, offering five bespoke gaming PC rigs customised by players from Vitality’s Counter-Strike roster.
According to the companies, each setup is built to competitive standards and reflects a player’s individual preferences and playstyle. The rigs include an AMD Ryzen 7 7800X3D processor, an ASUS RTX 5070 Ti graphics card, 32GB DDR5 RAM, and ASUS B850M motherboards with integrated Wi‑Fi, alongside a 750W 80+ Gold power supply.
Team Vitality is Stake’s official esports partner, and the giveaway is positioned as part of a broader campaign around the Stake Ranked series, described by Stake as the latest instalment in its calendar of Counter-Strike 2 LAN events.
Fans can enter by creating a Stake Community Forum account and replying to the official competition post with their Stake username.
Mezii, Team Vitality said: “I’m really excited to see this PC. It’s a super clean custom build, with great attention to detail and a strong overall aesthetic. Huge thanks to Stake for delivering something that looks sharp and really captures the vibe we’re bringing to the server.”
The post Stake and Team Vitality launch Counter-Strike fan giveaway appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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