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Advertising and gambling: the ANJ launches a broad public consultation of different stakeholders

During the UEFA European Football Championship, some abuses had been noted concerning advertising pressure from sports betting operators. These abuses are likely to call the regulatory model implemented for 10 years into question. That is the reason why the ANJ launches a broad public consultation on gambling operators’ practices in terms of advertising.
Gambling operators’ advertising practices questioned during the European Football Championship
In France, the online gambling market is strictly regulated because gambling is not like any other product; it carries important risks of abuse (over-indebtedness), or of public health (addiction and isolation) for the player and those around him. That is the reason why gambling needs to stay a recreational and measured activity. Though, the advertising pressure that has been observed during the European Football Championship, the targeting of young audiences, as well as messages that maintain the illusion of easy money are particularly problematic.
According to a Harris Interactive study* conducted during the European Football Championship for the ANJ, more than half of the people who had seen sports betting’s ads feels that they are too numerous, and close to eight French people out of ten who had seen these ads consider that they can contain a risk of addiction.
Faced with the same situation, some European States have already taken measures in order to limit the quantity of advertising or to provide a stricter framework of its content.
The public consultation process
It is in this context that the ANJ has decided to organise a broad public consultation on the advertising practices of gambling operators (in particular for sports betting). This consultation, which will take place in September and October, has the following objectives:
- To produce a situational analysis on how gambling ads are perceived by different actors and the risks associated with them;
- To evaluate the ANJ advertising regulation tools and, where required, to imagine additional avenues that would enable the ANJ to better ensure compliance with the principle of recreational gambling that underpins the French model, particularly with regard to young audiences and vulnerable populations.
General public sequences
- An online questionnaire is available on the ANJ website from 20 September for a period of one month. It allows to all those who wish to provide a feedback of their impressions and suggestions;
- Two citizen dialogue workshops will be organised at a local level to try to assess the social acceptability of advertising and to reflect on possible recommendations.
- A debate focused on the issue of young people targeting.
Sequences with professional stakeholders
- A call for contributions from professional stakeholders (gambling operators, health professionals, competent public authorities, care associations, etc.);
- A debate at a local level allowing to cross the point of views of different communities concerned by the subject (gambling operators, addiction professionals, academics, educational community, etc.);
- A workshop co-organised by the ANJ and the ARPP (Professional Advertising Regulation Authority) gathering gambling operators and advertising stakeholders.
The various contributions obtained during this consultation and the synthesis that the ANJ will make of them will enable it to build common diagnoses, then to formalise guidelines relating to gambling advertising and, where required, to propose by the end of the year new measures to public authorities likely to enforce the recreational gambling model.
For Isabelle Falque-Pierrotin, ANJ Chairwoman: “In order to question the permanence of a consensus around the French gambling model and the evolutions that could possibly be made in terms of advertising, the ANJ has chosen to favour the path of a consultation open to all publics. Indeed, gambling advertising concerns us all: players, non-players, parents, educators, operators, etc. Everyone will be able to express their views on the acceptable balance to find between gambling advertising and the maintenance of a recreational gambling. It will then be up to the regulator to make balanced and effective recommendations, based on a social pact shared by all“.
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Compliance Updates
EGARA & CityMaaS Launch First Gambling-Focused Accessibility Toolkit Ahead of June Compliance Deadline

Digital accessibility has become a legal, reputational, and operational risk that gambling operators can no longer afford to ignore. With less than three months until EU Member States must begin enforcing national laws implementing the European Accessibility Act (EAA), gambling industry stakeholders face a fast-approaching compliance challenge.
Failure to meet accessibility requirements could expose operators to financial penalties, enforcement action, public scrutiny, and consumer litigation—especially if key features like responsible gaming tools are not accessible to all users. We’ve already seen how this can unfold in the United States, where thousands of lawsuits have been filed under the Americans with Disabilities Act against digital platforms, including online gambling operators.
In response, gambling advisory firm EGARA and accessibility technology and certification provider CityMaaS have announced a strategic partnership to deliver the first-ever accessibility solution tailored to gambling operators by combining their respective fields of expertise.
This includes accessibility audits, product integration support, certification, and staff training—all delivered with a deep understanding of the unique demands and risks faced by licensed operators in highly regulated gaming markets. It addresses a long-overlooked risk area that also ties directly into responsible gaming, fairness, and user protection.
Key highlights of the EGARA x CityMaaS Partnership:
- Readiness check: The partnership between EGARA and CityMaaS offers operators a readiness check and manual to implement across their business.
- Certification: The partnership offers operators a solution to certify their accessibility offering. This will prove highly important for operators as several gambling regulators have confirmed the regulations are in scope and are already themselves being called to action by accessibility enforcement bodies.
- Audit function: The partnership offers a tailored auditing, reviewing platforms’ accessibility offering, ensuring they reach more customers, more effectively in line with the projected regulations, while ensuring critical features like responsible gaming tools are available to everyone with fairness, transparency and actual protection of all groups.
- ESG and Responsible Leadership: The collaboration offers bespoke advice and training to ensure operators lead— and not just comply—by embedding fairness and inclusion into the core of digital player experiences across all offerings including websites and customer service functions.
- Technical Solution: CityMaaS’s technology incorporates the latest advancements in accessibility, providing a robust and reliable solution for EGARA’s clients in the gambling industry.
Operators and platform providers can begin accessibility readiness assessments now: www.egara.co/contact-us.
Jessica Maier, Co-founder of EGARA said: “Despite its transformative potential to harmonize accessibility standards across the EU, the European Accessibility Act has surprisingly remained underdiscussed within our sector, leaving many organisations unprepared for its imminent impact. Through our partnership with CityMaaS, we’re enabling operators to rapidly close any existing gaps to reduce legal and reputational risk, and ultimately make gambling platforms more inclusive and sustainable, bolstering responsible gaming efforts and providing opportunity for sustainable growth.
“CityMaaS is thrilled to collaborate with EGARA to bring our state-of-the-art accessibility solutions to the gambling sector. Together, we are setting a new standard for accessibility and user experience,” said Rene Perkins, CEO of CityMaaS.
The post EGARA & CityMaaS Launch First Gambling-Focused Accessibility Toolkit Ahead of June Compliance Deadline appeared first on European Gaming Industry News.
Latest News
Slotsjudge Teams Up with Bullshark Games to Deliver Fair iGaming Experience

Slotsjudge and Bullshark Games, a slots game provider, join forces to bring players even more exciting high-tech games.
With Bullshark Games, we will deliver even more valuable reviews and in-depth analyses of the studio’s latest slot releases. Slotjudge’s goal remains to help players discover reliable games through relevant, verified, and easy-to-follow guidance.
This partnership is great news for players seeking fresh and trendy games with unique twists. Bullshark Games offers an impressive range of slots known for creative mechanics and top-notch performance across all popular platforms. Additionally, each title benefits from Bullshark’s fairness system and Hacksaw Open RGS technology, facilitating trustworthy and well-balanced outcomes. For Slotsjudge users, this collaboration means access to even more new slots that combine excitement with reliability.
Andre Villandberg, CEO and Founder of Bullshark Games, shared his thoughts: “We are really pleased to have partnered with Slotsjudge. Bullshark Games is growing at a great pace, and the support of leading affiliates really helps facilitate that growth. We look forward to some exciting collaborations in the not-so-distant future!”
Looking ahead, Slotsjudge intends to keep delivering detailed slot reviews, exclusive interviews, and potentially even blog content along with other exciting new features.
Jekaterina Dubnicka, Head of Marketing and Communications at Slotsjudge, also commented: “Working with Bullshark Games is an exciting step for us. Their creative approach and strategic vision align perfectly with what our audience expects — trustworthy, innovative, and high-end gaming experiences.”
The post Slotsjudge Teams Up with Bullshark Games to Deliver Fair iGaming Experience appeared first on European Gaming Industry News.
Latest News
Cosmic Collaboration of TotoGaming and Pragmatic Play

Motivating and Result-Oriented Challenges
On March 4, 2025, TotoGaming launched Journey to the Galaxy, a game developed in collaboration with leading content supplier Pragmatic Play. The game’s creation story is about more than just a partnership.
In 2024, Pragmatic Play announced a competition for licensed operators in the Armenian market, awarding points for completing challenges designed to boost player engagement. The prize was an exclusive bespoke game tailored to the operator’s precise requirements.
“For TotoGaming’s team, this was an exciting opportunity to test our skills. Although our brand has been in the market for 20 years, we love participating in competitions and setting new challenges for ourselves. Pragmatic Play’s competition was exactly that. Our team spent months developing creative marketing campaigns and coming up with innovative approaches. The result is TotoGaming’s victory, which was truly inspiring,” says Victorya Harutyunyan, Head of Product Marketing Department.
Introducing “Journey to. the Galaxy”
After TotoGaming won the competition, the process of developing the exclusive game began. One of Pragmatic Play’s existing games already featured all the elements that interested TotoGaming, from Buy Bonus options to free spins. The next step was to define the new game’s theme and branding.
“This is where one of the most exciting phases began. Our team found the concept we wanted to visualize in this game—an extension of TotoGaming’s vision and mission. The idea was to transport users to another ‘gaming’ world, essentially to another TotoGaming galaxy. That’s how the game got its name—Journey to. the Galaxy. We worked extensively with Pragmatic Play on every detail—from TotoGaming’s flag to the well-known Toto icon. Even the music was carefully selected,” Victorya Harutyunyan added.
The careful attention to detail is reflected in the fact that both TotoGaming and Pragmatic Play were meticulous in their approach to the game’s development. The TotoGaming team outlined the concept, while Pragmatic Play designed and built the game to the high standards for which it is valued. The project started on July 9, 2024, and was completed in March 2025.
The final product is a new, dynamic game with captivating visuals and engaging mechanics, designed to resonate with the Armenian market.
“This collaboration also unlocks cross-promotion and expanded marketing opportunities, allowing us to strategically plan game teasers and targeted communications that strengthen player engagement”, concluded TotosGaming’s Head of Product Marketing Department.
The post Cosmic Collaboration of TotoGaming and Pragmatic Play appeared first on European Gaming Industry News.
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