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Global Online Gambling Market Outlook 2021-2026 – A Long-term Foundation of Interest Instigated by the COVID-19 Pandemic

Published

4 years ago

September 21, 2021

Reading Time: 3 minutes

The “Online Gambling Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021-2026)” report has been added to ResearchAndMarkets’s offering.

The world’s online gambling market is expected to register a CAGR of 11.94% during the forecast period, 2021-2026.

The COVID-19 pandemic positively impacted the market, as consumers turned more toward the online platform to bridge their financial, social, and psychological crisis during lockdowns. One of the research studies conducted by the Lund University, Sweden, found that due to restrictions in sports events due to lockdowns, consumers have surged their interest in online gambling platforms.

Online betting is expected to be the fastest-growing segment during the forecast period. Artificial intelligence, Chabot, and machine learning have taken over the market. The rise in the number of the female population in casinos and the convenience of the cashless mode of payment during gaming are likely to boost the online gambling market during the forecast period.

Online gambling companies are likely to expand their sport betting options after sports betting was legalized in the United States by the Supreme Court in 2018, which is further supporting the market’s growth. However, stringent regulations related to online gambling are expected to hinder the market growth rate.

Football Betting Holds a Prominent Share

The online betting segment is predominantly applied in the sports category, especially in football events, such as FIFA World Cup and European Championships. Many of the online sports betting companies are sponsoring different teams as a part of their marketing initiatives and strategic expansions.

For instance, the Bwin brand, a pioneering online sports brand across Continental Europe, attained global recognition through high-profile sponsorships with football clubs, such as Real Madrid and AC Milan. Additionally, companies are focusing on developing innovative platforms to cater to various customer requirements and achieve a competitive advantage in a highly competitive market.

North America Remains the Fastest Growing Region

The current legislative framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, and New Jersey to operate legally, as these are the three states where online betting is regulated.

Pennsylvania is the fourth and biggest state to legalize and regulate online gambling. The new law allows for online casinos, online poker, sports betting, and more. New Jersey is currently the largest market for regulated online gambling in the United States. There are a number of sportsbooks, and online sports betting apps live in the state.

Canada is largely an unregulated country in terms of online gaming. At the same time, Mexico is reviewing its gambling laws with the aim to regulate the online gambling sector to bring it in line with the rest of the nation’s gambling industry. Therefore, the increasing regularization of online gambling in the North American countries and their respective states is expected to drive the market further.

Competitive Landscape

The market for online gambling is a highly competitive market, and companies operating in this market do not have a dominant position, as most of the European companies operate in the domestic market and establish monopolies in the respective countries.

The market is dominated by key players like Bet365, Entain (PLC), The Stars Group, Flutter Entertainment PLC, and Kindred Group PLC. Many online gambling companies rely on third-party providers, such as Playtech, for software solutions. However, some companies choose to backward integrate with the technology providers.

Key Topics Covered

1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Game Type
5.1.1 Sports Betting
5.1.1.1 Football
5.1.1.2 Horse Racing
5.1.1.3 e-Sports
5.1.1.4 Other Sports
5.1.2 Casino
5.1.2.1 Live Casino
5.1.2.2 Baccarat
5.1.2.3 Blackjack
5.1.2.4 Poker
5.1.2.5 Slots
5.1.2.6 Others Casino Games
5.1.3 Lottery
5.1.4 Bingo
5.2 By End-user
5.2.1 Desktop
5.2.2 Mobile
5.3 By Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Rest of the World

6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Strategies Adopted by Players
6.3 Most Active Companies
6.4 Company Profiles
6.4.1 Betsson AB
6.4.2 888 Holdings PLC
6.4.3 The Stars Group Inc.
6.4.4 The Kindered Group
6.4.5 Entain PLC
6.4.6 William Hill PLC
6.4.7 Bet365
6.4.8 LeoVegas AB
6.4.9 Flutter Entertainment PLC
6.4.10 Vera&John

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

Denmark

Spelinspektionen: Data collection for unique Nordic gaming study begins

Published

1 minute ago

November 28, 2025

George Miller

spelinspektionen:-data-collection-for-unique-nordic-gaming-study-begins

Reading Time: < 1 minute

A joint Nordic research project is now mapping gambling habits and gambling problems – 150,000 people in the Nordic region are participating in the sample.

The Nordic countries Iceland, Norway, Sweden, Finland and Denmark have launched a unique joint research project on gambling: the Pan-Nordic Gambling Study (PANG). The aim is to gather comparable knowledge about gambling habits and gambling problems in the region – something that has been lacking so far. From Sweden, the Public Health Agency, which is responsible for the assignment, and the Swedish Gambling Authority have participated in the work of developing the study.

The study includes, among other things, the prevalence of gambling, participation in different forms of gambling, differences between licensed and unlicensed gambling, and the connection between gambling and health.

“The study will provide a basis for assessing gambling and gambling problems in the Nordic countries. It will be exciting to compare the results with previous Swedish data and with the rest of the Nordic countries, especially since so few similar joint surveys have been conducted in Europe,” says Maria Vinberg, investigator at the Swedish Gambling Authority.

Data collection will now begin in November 2025, when approximately 30,000 randomly selected people in each country will have the opportunity to participate in the survey. The results of the survey will be published in a joint report in spring 2026 and will constitute an important knowledge base for research and future decisions in the field of gambling.

Source: spelinspektionen.se

The post Spelinspektionen: Data collection for unique Nordic gaming study begins appeared first on European Gaming Industry News.

3 Lucky Leprechauns

Reflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns

Published

1 minute ago

November 28, 2025

George Miller

reflex-gaming-and-4theplayer-bring-irish-magic-to-british-gaming-venues-with-the-launch-of-3-lucky-leprechauns

Reading Time: 2 minutes

Reflex Gaming, the UK’s largest independently owned omni-channel supplier, is delighted to announce the launch of 3 Lucky Leprechauns, the latest game to make the leap from online success into British pubs, clubs and arcades. The vibrant, trail-based slot, created by 4ThePlayer, continues the strong partnership between the two companies, following the hugely successful retail adaptations of 3 Lucky Witches, 4 Fantastic Fish and 9K Yeti.

Building on the charm of the online original, 3 Lucky Leprechauns brings its signature Irish whimsy to life on Reflex’s cabinets. The development team worked hard to recreate the Leprechaun Trail on the upper screen, capturing its dynamic movement and colourful feature reveals while ensuring it feels perfectly at home on retail hardware. As with every retail adaptation, navigating Category C and B4 regulations required thoughtful tuning, the team introduced more engaging step-up moments on the trail and ensured that repeat-chance wins on top-tier outcomes add that extra burst of excitement players expect from our games.

3 Lucky Leprechauns features a 243-win ways base game across a 5×3 reel layout, where players begin by choosing one of three leprechauns to act as their Wild. Landing 3 or more Scatters launches players up the Leprechaun Trail Feature, where Cash prizes, Win Spins, Picks and big-money Repeaters await. Four Scatters catapult players straight to level 5, while five Scatters boost them to level 8, giving a real sense of momentum from the very first trigger.

The feature continues to climb with each arrow landed, stopping only when the outcome locks onto a prize. On Win Spins or Picks levels, players can choose between collecting the average value or taking on the feature for even bigger potential. Win Spins guarantee a win on every spin with all prizes boosted by a 3× multiplier, while the Pick-A-Prize feature lets players open chests to reveal cash awards.

At the very top of the trail lies the ultimate prize: the Jackpot, which comes with a Repeat Chance on £1 stake.

Mat Ingram, Chief Product Officer at Reflex Gaming, said: “This was an incredibly enjoyable game to bring into the retail space. The Leprechaun Trail gave us a fantastic canvas to work with, and translating its energy onto the upper screen has created something really special. The mix of trail anticipation, character choice and feature variety makes this one of the most entertaining adaptations we’ve delivered. We’re confident players will love it.”

Henry McLean, Co-founder & Commercial and Marketing Director at 4ThePlayer, added:
“We’re thrilled to be partnering with Reflex Gaming once again. They’ve already done a superb job bringing our games to British pubs, clubs and arcades and 3 Lucky Leprechauns continues that momentum in style. The team at Reflex has captured the spirit of the original perfectly, players are going to have a fantastic, fun time with this one!”

The post Reflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns appeared first on European Gaming Industry News.

Latest News

Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti

Published

17 hours ago

November 27, 2025

George Miller

tom-horn-gaming-unwraps-a-frosty-treat-with-santa-yetti

Reading Time: 2 minutes

This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.

Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.

The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.

Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.

“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.

The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.