Latest News
Tappx Acquires PlayOn Content to Boost Publisher Video Strategies
Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.
PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates in media brand portfolios such as HuffPost, Prisa Radio and Grupo Kiss FM in Spain, and Televisa, Grupo Expansión and Multimedios GLP across Latin America.
Tappx’s acquisition of PlayOn Content will enhance the platform’s audiovisual monetization offering by using Tappx’s contextual AV technology, Contextualize-It, as well as supporting its expansion into the UK, Portugal, LATAM and Spain markets. While the two companies will pool resources for sustainable growth and share insights on current and future products, PlayOn Content will continue to operate under its existing brand. Tappx and PlayOn Content first collaborated earlier in 2021 for Tappx’s launch of Contextualize-It; a contextual AdTech solution designed to analyze complex moving audiovisual content and deliver contextualized ads.
Announcing the acquisition, Daniel Reina, CEO at Tappx, said:
“PlayOn Content has developed a video player with innovative solutions that brings more video content to web publishers, which is completely complementary to Tappx’s solutions. By integrating the PlayOn Content player with Tappx’s monetization and contextualization solutions, we can bring much more value to publishers, allowing them to make important qualitative leaps in strategies for generating and monetizing video content.”
Jordi Sabat, Founder and CEO of PlayOn Content, added:
“In order to grow you have to know how to learn and how to be part of something greater. Tappx is a group which has enormous experience and reach, and I look forward to exploring the notable synergies in our business model and product roadmaps further.”
As well as displaying and monetizing custom video content, PlayOn Content uses advanced technologies to transform written and photographic content into monetizable videos, and automatically generates video content using live data on sports fixtures, financial markets, cryptocurrency markets and the weather.
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Betsson Group
Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year
At the close of Day 1 of ICE 2026 in Barcelona, the Global Gaming Awards (GGA) took place, celebrating outstanding achievements across the gaming industry. The awards recognise excellence across the Europe, Middle East and Africa (EMEA) region and remain one of the most prestigious honours in the sector due to their commitment to transparency and industry credibility.
Jesper Svensson, CEO of Betsson Group, was recognised as Executive of the Year, underscoring the impact of his leadership over the past year. What makes this accolade particularly significant is that it is determined by senior leaders from across the international gaming industry. Being selected by peers who understand the complexity of steering a large-scale, multinational operator highlights the respect Jesper commands and reinforces the influence he continues to have on the sector. This follows his Outstanding Contribution to Gaming award at the SiGMA Euro-Med Awards 2025.
Alongside Jesper’s individual recognition, Betsson Group was also honoured with multiple accolades at the Global Gaming Awards 2026:
- Social Responsibility of the Year – Winner
- Affiliate Programme of the Year – 1st Runner-Up
- Sports Betting Operator of the Year – 2nd Runner-Up
These achievements build on Betsson Group’s strong performance in 2025 at the same awards, when the company also won Social Responsibility of the Year and was recognised as Runner-Up for Sports Betting Operator of the Year.
The Global Gaming Awards are widely regarded as a benchmark of excellence within the industry, supported by a respected voting panel composed of experienced executives from across the EMEA region and independently adjudicated by KPMG to maintain the highest standards of integrity.
The post Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports World Cup 2026 Tickets on Sale Now
First wave of tickets includes Early Bird passes, premium experiences and special travel offers ahead of seven-week competition for a record-breaking $75 million prize pool
The Esports World Cup Foundation (EWCF) officially opened tickets sales for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. The first wave of ticket options for fans is now live at esportsworldcup.com and through international ticketing partners Tixr (US and EU), Webook (Middle East and Saudi Arabia), Platinumlist (Middle East and India), and Damai (China), alongside special travel packages from Saudia Holidays available to first purchasers.
EWC 2026 will feature a record-breaking $75 million prize pool that reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Over 2,000 players representing more than 200 Clubs and over 100 countries will compete in Riyadh in the industry-leading cross-game Club Championship that is now a focal point of the esports calendar.
Limited-edition goodie bags for Weekly All-Access and Premium Tournament purchases contain a collector coin, trading card, aluminium water bottle, tote bag, T-shirt, fridge magnet, merch voucher, and a collectible pin.
Saudia Holidays, the travel division of Saudia Airlines, the Kingdom’s national carrier, now also offers an all-in-one Early Bird package to experience the Esports World Cup in Riyadh, including return flights, hand-picked hotels near the action, and a free All-Access Pass for the full duration of the stay, with one simple booking and no hidden fees.
Regular Tournament Passes and Daily Passes will be released in the next wave of sales.
The EWCF has officially confirmed the weekly schedule for EWC 2026, locking in seven weeks of world-class competition. Below is the schedule for each EWC tournament, sorted by week.
The post Esports World Cup 2026 Tickets on Sale Now appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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