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ONLINE GAMING VETERAN MORTEN TONNESEN JOINS SHAPE GAMES AS DANISH B2B PLATFORM AIMS TO ACCELERATE GROWTH IN THE US SPORTSBETTING & CASINO MARKET
onnesen brings a wealth of online gaming experience from PokerStars, BetWarrior
Online gaming industry veteran Morten Tonnesen has joined Shape Games as Chief Commercial Officer and also joins the Board bringing more than a decade of industry experience to the company as it aims to grow significantly in the U.S. online gambling market and across the world, Shape founder & CEO Christian Risom announced. Tonnesen was a long time marketing executive with gaming giant PokerStars and was most recently founder and CEO of sportsbetting operator BetWarrior.
Shape is a leading consumer app developer for major global brands and recently created Shape Games to address the specific needs of the online gambling industry. Risom and co-founders CPO Nicolas Linde, CIO Ole Gammelgaard and CTO Philip Bruce have created consumer apps for leading global brands including Apple, ebay, IKEA and Red Bull. Shape also has a long history with Danske Spil, Denmark’s state-run gambling operator of Oddset, the leading Danish online sportsbook.
Shape recently renewed a long-term agreement with Danske Spil and is accelerating growth in the burgeoning US sports betting market having launched with ballybet.com in Colorado and Iowa powering ‘Bally Friends’ with more US clients to come. The company is working in Latin America with BetWarrior.
Shape’s innovative and proprietary gaming software platform leverages best practices in consumer apps with first-class native customer engagement platform using predictive analytics and machine learning to inform back-end data and insights. This platform gives gaming operators the ability to improve customer experience and gain competitive advantage in the increasingly crowded marketplace.
Shape’s work with Danske Spil has been recognised with numerous industry awards for innovation, while the company has been named an industry rising star by respected industry media outlet EGR for each of the past two years.
“We are excited to bring Morten onboard and our clients will benefit from his deep management and marketing expertise in the online gaming sector,” Risom said. “We can deliver a full suite of products and services to local market land-based casino operators who are looking for a one-stop-shop consumer product partner to bring their business and their customers online. Morten’s deep experience will help us accelerate our growth and lead the way in the U.S. and European markets.”
Tonnesen said: “Shape Games has distinguished itself as a nimble, dynamic and innovative technology leader and I’m excited to help lead the company into its next stage of global growth. Shape’s consumer technology domain experience ensures that their modern, customer-focused apps stand above the traditional, clunky gaming apps from the first generation of online operators. This next generation must compete with not only other betting and casino companies, but with other entertainment choices including streaming and social games.”
Tonnesen points to Shape’s highly customisable native frontend as a unique innovation in the gambling industry and distinguishes the company as a sought-after B-to-B platform and service provider.
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The companies point to growth in Africa, with East Africa cited as a standout market since the relationship began on January 7, 2021.
GoldenRace and Spinmatic say they have reached the five-year mark of their partnership with Playlogiq, dating the start of the relationship to January 7, 2021. The companies positioned the collaboration as focused on distributing GoldenRace Virtual Sports and Spinmatic casino content via Playlogiq’s platform.
In the announcement, the companies pointed to Africa as the main growth region for the partnership, with East Africa highlighted as a particularly strong market. They also said mobile and online channels have been central to traffic volumes and content performance.
“Our collaboration with Playlogiq has always been about more than just a business transaction; it is a very strong and productive relationship between two companies that share a drive for excellence. By offering our full suite of verticals, Playlogiq has proven to be a vital partner in our mission to dominate key markets in Africa.” Martin Wachter, GoldenRace CEO and Founder.
Playlogiq CEO Baha Yahya said Spinmatic’s content has been a top performer on its network, adding: “Working with GoldenRace and Spinmatic since 2021 has allowed us to consistently provide our operators with the most engaging content on the market. The traffic we see, particularly through mobile and online channels, is a testament to the quality of the games. We’ve seen Spinmatic become our most successful product line by far, with the Sizzling Blaze series generating incredible engagement across the board.”
The companies also said GoldenRace Virtual Sports remains part of Playlogiq’s ongoing offering, while Spinmatic’s slots have led results within the partnership. No financials, GGR figures, or operator-level performance data were disclosed.
The post GoldenRace and Spinmatic mark five years with aggregation partner Playlogiq appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Deal launches with NODWIN Clutch Series as the companies target better oversight and more interactive broadcasts across Tier 2 CS2 and beyond.
NODWIN Gaming has signed a strategic partnership with Prague-based esports technology company Runestone to add integrity monitoring and real-time data tools across NODWIN’s global tournament portfolio. The companies said the collaboration has launched with the NODWIN Clutch Series.
NODWIN and Runestone positioned the deal around tournament oversight and broadcast engagement, as organizers increasingly use data-driven tooling to support fair competition and build more interactive viewing experiences.
The partnership begins on a Tier 2 Counter-Strike 2 property. The latest edition ended with BIG winning NODWIN Clutch Series 5, beating ECSTATIC 2–1 in the grand final of the $50,000 online tournament.
Speaking on the partnership Teemu Koski, Chief Business Officer at NODWIN Gaming MENA and Global Head of Data Monetization, said, “We’re excited to partner with Runestone as we continue expanding our competitive gaming portfolio across high-growth regions and titles. Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise in real-time data and integrity infrastructure complements our experience in building scalable esports IPs and competitive ecosystems. Together, we’re able to strengthen tournament operations while unlocking richer engagement experiences for fans. Starting with the NODWIN Clutch Series for CS2, we see strong potential to expand this collaboration across new IPs, new regions, and new competitive formats.”
Michael Schwartz, Head of Partnerships at Runestone, added, “NODWIN Gaming has built one of the most dynamic esports ecosystems across emerging markets, and we’re thrilled to collaborate with a partner that shares our focus on building sustainable competitive ecosystems. By combining NODWIN’s experience in operating global esports IPs with Runestone’s integrity and engagement infrastructure, we can support tournaments with greater transparency, deeper fan interaction, and scalable operational tools. Supporting the NODWIN Clutch Series is an exciting starting point, and we’re looking forward to expanding into new titles, formats, and regions together.”
The post NODWIN Gaming partners Runestone on integrity and real-time data for esports events appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GoldenRace, líder mundial en deportes virtuales y soluciones de apuestas, y Spinmatic, innovador desarrollador de juegos de casino de alta calidad, celebran cinco años de una exitosa asociación con Playlogiq, una de sus colaboraciones más duraderas.
Desde el 7 de enero de 2021, GoldenRace y Spinmatic han trabajado codo con codo con el equipo de Playlogiq para ofrecer experiencias de juego de primer nivel en todo el mundo. Han sido más de cinco años de objetivos compartidos, sinergia técnica y, lo más importante, resultados inmejorables.
Esta asociación ha sido un motor fundamental para el crecimiento en el continente africano. Al aprovechar la sólida plataforma de Playlogiq y el contenido líder en el sector de GoldenRace y Spinmatic, han logrado proporcionar a los operadores una ventaja competitiva que conecta con los jugadores locales.
Aunque el alcance del acuerdo es amplio, se ha obtenido un éxito excepcional en África Oriental, donde el interés por contenidos de apuestas de alta calidad y ritmo trepidante sigue disparándose. Al centrarnos en las ofertas online y móviles, las compañías han llegado al corazón del mercado africano moderno de las apuestas, donde la accesibilidad y el rendimiento son las claves para alcanzar altos volúmenes de tráfico.
“Nuestra colaboración con Playlogiq siempre ha sido algo más que una simple transacción comercial; se trata de una relación muy sólida y productiva entre dos empresas que comparten el afán por la excelencia. Al ofrecer nuestra gama completa de verticales, Playlogiq ha demostrado ser un socio fundamental en nuestra misión de dominar los mercados clave de África”.
Martin Wachter, director ejecutivo y fundador de GoldenRace.
Uno de los aspectos más destacados de esta colaboración es el compromiso de Playlogiq con la innovación: siempre se encuentran entre los primeros en integrar e implementar los últimos lanzamientos de GoldenRace y Spinmatic, lo que garantiza que sus operadores tengan acceso a una oferta variada y emocionante.
“Trabajar con GoldenRace y Spinmatic desde 2021 nos ha permitido ofrecer constantemente a nuestros operadores el contenido más atractivo del mercado. El tráfico que observamos, especialmente a través de los canales móviles y online, es una prueba de la calidad de los juegos. Hemos visto cómo Spinmatic se ha convertido, con diferencia, en nuestra línea de productos más exitosa, con la serie Sizzling Blaze generando una increíble participación en todos los ámbitos”.
Baha Yahya, director ejecutivo de Playlogiq.
La línea de productos Spinmatic se ha erigido como la campeona indiscutible de esta asociación. Es, con diferencia, la línea de productos más exitosa que se ofrece a Playlogiq.
Aunque los slots de Spinmatic lideran actualmente la oferta, los deportes virtuales de GoldenRace siguen siendo un pilar fundamental de la oferta de Playlogiq. Proporcionan una fuente de ingresos constante y fiable, y son especialmente apreciados por los entusiastas de las apuestas deportivas.
Lo que hace que esta colaboración sea realmente especial no es solo el GGR o las estadísticas de tráfico, sino la sólida relación entre las empresas, las cuales hablan el mismo idioma en lo que respecta a la calidad y a una visión común sobre el futuro del igaming.
The post Los cinco años de una asociación ganadora entre GoldenRace, Spinmatic y Playlogiq appeared first on Americas iGaming & Sports Betting News.
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