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ONLINE GAMING VETERAN MORTEN TONNESEN JOINS SHAPE GAMES AS DANISH B2B PLATFORM AIMS TO ACCELERATE GROWTH IN THE US SPORTSBETTING & CASINO MARKET
onnesen brings a wealth of online gaming experience from PokerStars, BetWarrior
Online gaming industry veteran Morten Tonnesen has joined Shape Games as Chief Commercial Officer and also joins the Board bringing more than a decade of industry experience to the company as it aims to grow significantly in the U.S. online gambling market and across the world, Shape founder & CEO Christian Risom announced. Tonnesen was a long time marketing executive with gaming giant PokerStars and was most recently founder and CEO of sportsbetting operator BetWarrior.
Shape is a leading consumer app developer for major global brands and recently created Shape Games to address the specific needs of the online gambling industry. Risom and co-founders CPO Nicolas Linde, CIO Ole Gammelgaard and CTO Philip Bruce have created consumer apps for leading global brands including Apple, ebay, IKEA and Red Bull. Shape also has a long history with Danske Spil, Denmark’s state-run gambling operator of Oddset, the leading Danish online sportsbook.
Shape recently renewed a long-term agreement with Danske Spil and is accelerating growth in the burgeoning US sports betting market having launched with ballybet.com in Colorado and Iowa powering ‘Bally Friends’ with more US clients to come. The company is working in Latin America with BetWarrior.
Shape’s innovative and proprietary gaming software platform leverages best practices in consumer apps with first-class native customer engagement platform using predictive analytics and machine learning to inform back-end data and insights. This platform gives gaming operators the ability to improve customer experience and gain competitive advantage in the increasingly crowded marketplace.
Shape’s work with Danske Spil has been recognised with numerous industry awards for innovation, while the company has been named an industry rising star by respected industry media outlet EGR for each of the past two years.
“We are excited to bring Morten onboard and our clients will benefit from his deep management and marketing expertise in the online gaming sector,” Risom said. “We can deliver a full suite of products and services to local market land-based casino operators who are looking for a one-stop-shop consumer product partner to bring their business and their customers online. Morten’s deep experience will help us accelerate our growth and lead the way in the U.S. and European markets.”
Tonnesen said: “Shape Games has distinguished itself as a nimble, dynamic and innovative technology leader and I’m excited to help lead the company into its next stage of global growth. Shape’s consumer technology domain experience ensures that their modern, customer-focused apps stand above the traditional, clunky gaming apps from the first generation of online operators. This next generation must compete with not only other betting and casino companies, but with other entertainment choices including streaming and social games.”
Tonnesen points to Shape’s highly customisable native frontend as a unique innovation in the gambling industry and distinguishes the company as a sought-after B-to-B platform and service provider.
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Setanta Bet Joins GR8_TECH’s Champions Club with GREAT_SPORTSBOOK iFrame
GR8_TECH has partnered with Setanta Bet, a locally licensed online betting operator in Georgia and part of the wider Setanta Sports ecosystem. The collaboration marks another important step in GR8_TECH’s expansion across regulated markets, with Setanta Bet successfully launching the GREAT_SPORTSBOOK iFrame solution.
By joining the Champions Club—GR8_TECH’s exclusive network of ambitious operators powered by high-performance technology—Setanta Bet gains access to a sportsbook solution designed to accelerate growth, enhance player engagement, and maximize operational efficiency.
“We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club,” said Vardan Hakobyan, Head of Sales at GR8_TECH. “The brand has successfully created a strong connection between sports content, player engagement, and entertainment. With GREAT_SPORTSBOOK iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players.”
“Setanta Bet was launched on the foundation of the region’s largest and most successful sports media, representing the most vital part of Setanta as a major brand,” said Tamar Badashvili, CEO at Setanta Bet. “It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands. We launched our sportsbook in partnership with GR8_TECH because their regional experience, along with their platform’s features and functionality, perfectly matched our requirements. We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform.”
GREAT_SPORTSBOOK iFrame provides Setanta Bet with a scalable, high-performance sportsbook solution designed for rapid deployment and local-market adaptability. The solution delivers more than 180,000 monthly events across 50+ sports and esports disciplines, supported by 24/7 live betting coverage, AI-powered recommendations, embedded CRM capabilities, and extensive customization options.
The solution also includes a comprehensive suite of engagement and revenue optimization tools, including cashout, multi-bets, odds personalization, margin personalization, geo-targeted content, customizable widgets, and a fully mobile-first experience designed to meet the expectations of modern players.
Get in touch with GR8_TECH to learn how the GREAT_SPORTSBOOK iFrame can help launch, upgrade, or scale your iGaming business.
GR8_TECH. Platform for Champions
GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.
AWS
BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth
BOYLE Sports is expanding its Serbia-based technology hub after hiring just over 65 people in the past 12 months, the company said on 14th July, 2026. The hires are based in Belgrade and support BOYLE Sports’ next phase of development as an omni-channel betting operator.
BOYLE Sports said it aims to increase headcount in Serbia by an additional 30% over the next few months. The company positioned the hub as a way to access experienced developers with gaming industry knowledge, as it continues to build out its technology capability.
Jim Parkins, Chief Technology Officer at BOYLE Sports, said: “Serbia gives us access to exceptional technology talent, with the development experience and gaming-sector knowledge we need to support our continued growth. We have been deliberate in how we have built the team, and are delighted with the calibre of people on board.
“AI is changing how technology teams work and we are embracing that while simultaneously continuing to invest in people, because the strongest businesses will be those that combine smart technology with talented teams who know how to apply it.”
The Serbia expansion follows BOYLE Sports’ recent announcement of a partnership with AWS, which the company said is intended to bolster its technology stack and support growth across the markets where it operates.
The post BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Betano
Betano betting data favours Argentina and France to reach World Cup final
Kaizen Gaming has released betting data from its Betano sportsbook indicating users are backing Argentina and France to reach the World Cup final. The company said the data was extracted on the morning of 13 July 2026 across 18 markets, excluding the UK.
In Betano’s “To Qualify” market for the semi-finals, Kaizen said 71% of users backed Argentina to qualify over England. France was a stronger favourite in the same market, with 79% of users expecting France to beat Spain.
Kaizen also shared player scoring selections for the semi-finals. It said Kylian Mbappe was backed by 60% of players to score in the first semi-final, while Lionel Messi led the “any time” scoring selections in the second semi-final at 34%.
For England’s match, Kaizen said users were backing Jude Bellingham to score (28%), ahead of captain Harry Kane (20%). The company noted that “The international data sources may vary according to betting option availability per market.”
The post Betano betting data favours Argentina and France to reach World Cup final appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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