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Euro 2020 from a betting perspective

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Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.

This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas.  We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.

SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.

Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”

Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.

One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.

Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.

Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.

Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”

Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.

Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”

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ICONIC21 launches Private Edition Blackjack with a single-player 7-seat live table

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ICONIC21 has launched Private Edition Blackjack, a live table game built around a single-player format. The company said the table is reserved entirely for one player and supports up to seven hands played simultaneously.

Private Edition Blackjack uses a seven-seat table model with a high minimum bet requirement, positioning it at VIP and high-value segments. ICONIC21 said players can request a dealer change, request a shoe change, or choose to keep their current dealer.

The product also adds ICONIC21’s integrated LED Studio technology. According to the company, a built-in LED screen enables operators to change background visuals to support campaigns, partnerships, events, or player segmentation.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Private Edition Blackjack brings a much stronger sense of ownership to the live blackjack experience. Players are not simply joining a seat – they take full control of the table, playing up to seven hands and shaping the session through dealer and shoe preferences.

For VIP and high-value players, engagement is everything. This format ensures the dealer’s full attention is dedicated to a single player, creating a more personal and immersive experience. With extended decision time and no need to accommodate others at the table, players can control the pace of the game and play entirely on their own terms.”

The post ICONIC21 launches Private Edition Blackjack with a single-player 7-seat live table appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games adds ReelPlay slots via ARC iGaming distribution

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Aggregator expands its supplier line-up for operators in emerging markets, with a focus on Africa and Latin America.

QTech Games has signed a supplier partnership with B2B iGaming content developer ReelPlay, giving QTech’s platform customers access to ReelPlay’s slots catalogue via distribution partner platform ARC iGaming.

The agreement adds ReelPlay titles including the 10K WAYS™ series and Megaways™ games such as Hypernova Megaways™, 10,000 Wonders 10K WAYS™ and Atlantis Megaways™ to QTech’s aggregation offering.

QTech Games said the collaboration is aimed at extending ReelPlay’s reach in emerging markets, with particular emphasis on Africa and Latin America.

QTech Games CEO, Philip Doftvik, said: “We’re dedicated to constantly launching more and more first-class content and product innovation that drives revenue for our partners. So, this deal with ReelPlay extends our portfolio. We look forward to sharing Reelplay’s games with both leading and challenger operator brands in emerging markets worldwide.”

Niki Longmuir, CCO at ReelPlay, added: “At ReelPlay, we pride ourselves on working with the sector’s biggest and most commercially recognised partners, and QTech Games fits the bill perfectly, as we continue to broaden our borders, expanding our brand. Together, we will strive to prioritise the player experience, ensuring that every game we create is designed with the player in mind first. QTech’s platform is a gateway to global audiences, so we can’t wait to see how our highly engaging games perform across a greenfield landscape of emerging markets.”

The post QTech Games adds ReelPlay slots via ARC iGaming distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots

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The Argentina rollout adds player tracking and QR-based cashless payments via Win Pay, the company says.

Win Systems has implemented its Wigos casino management system (CMS) at Casino City Center Rosario in Argentina, connecting more than 2,500 slot machines to operate and report in real time. The supplier announced the deployment on May 4, 2026.

According to Win Systems, the Wigos rollout centralizes operational management across gaming and customer-facing functions, with modular components spanning slots, tables, players, promotions, and payments. The company said the installation is designed to support operator oversight and decision-making through a single real-time view.

The project also introduces new functionality at the venue, including Player Tracking for player identification and management, and the activation of “Fun Plays.” Win Systems also said the site can enable a QR-based cashless option that allows players to load credit directly to a machine from a bank account or electronic wallet, via its Win Pay payment management platform.

Francisco de Moya, CEO of Halkkon Capital Partners, commented: “This launch represents an important step in the technological evolution of our operation, allowing us to optimize management, enhance the customer experience, and lay the groundwork for future developments.”

Eric Benchimol, CEO of Win Systems, added: “The deployment of Wigos at City Center Rosario is a clear example of how our technology adapts to large-scale operations, enabling operators to optimize processes, improve the player experience, and evolve toward increasingly digitalized models.” Darío Zutel, Executive Chairman of Win Systems, said: “This implementation is part of our growth strategy in the region and reflects our commitment to supporting operators with robust, scalable, and future-ready technology.”

 

The post Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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