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Euro 2020 from a betting perspective

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Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.

This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas.  We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.

SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.

Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”

Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.

One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.

Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.

Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.

Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”

Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.

Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”

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Z.ro anuncia aquisição da Paag em um movimento estratégico voltado à consolidação de mercado

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Z.ro firma acordo com Paag em um negócio relevante que adiciona mais de 200 milhões de transações anuais à vertical de pagamentos da companhia.

O Z.ro Global Payments, que até abril operava como Z.ro Bank, anuncia a aquisição e incorporação da vertical de pagamentos da Paag, em um movimento estratégico voltado à consolidação de mercado e ao ganho de participação no setor de pagamentos digitais.

A integração será realizada por meio de um plano estruturado de migração, desenhado para assegurar continuidade operacional, com estabilidade e segurança para todos os clientes ao longo do processo.

Segundo Edisio Pereira Neto, presidente do Z.ro, a operação amplia de forma expressiva o volume processado pela empresa, que já supera 500 milhões de transações.

“A Paag tem forte presença em processamento de pagamentos, especialmente no mercado de jogos, com mais de 200 milhões de transações anuais que serão incorporadas ao nosso ecossistema, reforçando nossa liderança no setor”, afirma Edisio.

Como parte da operação, João Fraga, CEO da Paag, e Ricardo Vidal, CSO da empresa, passam a atuar também como sócios responsáveis pela vertical dedicada ao mercado de iGaming dentro da Z.ro Global Payments.

“A criação dessa frente específica reflete a relevância do segmento e da necessidade de criar soluções cada vez mais customizadas para este mercado.

Nossos dois novos sócios trazem um know-how essencial para liderar esta frente”, afirma o CEO da Z.ro Global Payments.

“Estou muito motivado em assumir esse novo desafio. Com a união das expertises, consolidamos a maior operação de pagamentos voltada ao mercado de jogos no Brasil.

Tenho a convicção de que essa integração nos levará ao maior market share do setor. Literalmente, zeramos o game”, declara Vidal.

Para a Paag, o movimento também marca um novo momento estratégico da companhia.

Após anos de atuação no mercado de pagamentos para operações digitais, a empresa passa a atuar como Paag Shield, focada no desenvolvimento de soluções de gestão de risco, compliance e prevenção à fraude, e Paag Engage, focada em inteligência operacional, aquisição e retenção. Ambas sem vínculo societário com a operação realizada ao lado do Z.ro Global Payments.

“Esse movimento marca uma nova fase para a Paag. Construímos uma operação sólida de Payments ao longo dos últimos anos e temos confiança de que os clientes continuarão sendo atendidos com excelência dentro da estrutura da Z.ro.

A partir de agora, concentramos ainda mais nossos esforços na evolução do Paag Shield e Paag Engage, com soluções voltadas à inteligência de risco, compliance e eficiência operacional”, explica Fraga.

Nova vertical dedicada ao segmento de jogos no Z.ro

“A criação dessa frente específica reflete a relevância do segmento e da necessidade de criar soluções cada vez mais customizadas para este mercado. Nossos dois novos sócios possuem amplo know-how para liderar esta frente”, explica Edísio.

“Atualmente, o segmento já responde por aproximadamente 25% da nossa receita. Com a nova estrutura, deverá subir para cerca de 35% já no primeiro ano”, afirma.

A iniciativa reforça a estratégia do Z.ro de segmentação de negócios, permitindo maior profundidade nas operações, otimização de negociações e desenvolvimento de soluções adaptadas às demandas específicas de cada mercado.

O Z.ro International, responsável por recolher pagamentos na América Latina e enviá-los para qualquer país do mundo, e o Z.ro Digital Assets, de pagamentos internacionais com criptoativos, são outras duas verticais lançadas no último ano.

Aquisição não concluída

Em 2025, o banco BS2 chegou a anunciar negociações para a aquisição da Paag, em um movimento que indicava o interesse da instituição em ampliar a atuação no processamento de pagamentos digitais para o mercado de jogos .

Na ocasião, a estrutura do acordo previa a entrada inicial com uma participação minoritária na empresa.

O plano também contemplava a possibilidade de aquisição total da Paag em um prazo de até três anos.

No entanto, apesar do anúncio e das tratativas iniciais, a negociação não foi concluída e não avançou para a efetivação da operação.

Mudança de nome

Recentemente, o antigo Z.ro Bank alterou seu nome para Z.ro Global Payments, refletindo a estratégia de internacionalização da companhia, iniciada em 2025.

A mudança consolida o posicionamento da empresa como provedora de infraestrutura global de pagamentos, com soluções inovadoras voltadas para serviços de processamento de pagamentos locais e transfronteiriços, além de Bank as a Service.

The post Z.ro anuncia aquisição da Paag em um movimento estratégico voltado à consolidação de mercado appeared first on Americas iGaming & Sports Betting News.

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Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run

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Latin music-and-dance production led by Las Vegas-based producer Adan Alejandro plays the Plaza showroom at 7:30 p.m.

Plaza Hotel & Casino will host Bolero – The Show for a one-night performance in its showroom on Saturday, June 20 at 7:30 p.m.

The production is billed as a Latin music-and-dance show featuring a live band, singers, and dancers, with influences including bolero, flamenco, salsa, tango, mambo, and other Latin rhythms.

Bolero – The Show is led by Las Vegas-based producer, singer, and songwriter Adan Alejandro. The Plaza said the show’s production team and performers have roots in the Latin entertainment community and experience performing in Las Vegas and other venues across the US and Latin America.

Tickets are now on sale for the June 20 performance.

The post Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20

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The Plaza Hotel & Casino welcomes Bolero – The Show to its classic Vegas showroom for one night only, Saturday, June 20 at 7:30 p.m.

Bolero – The Show is a bohemian Latin musical blending Latin rhythm, passionate dance, and timeless love songs. Featuring a live band, singers, and dancers, the show creates an immersive and elegant experience inspired by bolero, flamenco, and Latin music.

Led by Las Vegas-based producer, singer, and songwriter Adan Alejandro, the production team and show performers have roots in the Latin entertainment community and many years of experience performing live music and entertainment events in Las Vegas and other venues across the United States and Latin America.

Bolero – The Show is designed as an immersive live entertainment experience that blends music, dance, and theatrical elements inspired by Afro-Caribbean and Latin American traditions. The production combines bolero, salsa, tango, flamenco, mambo, and other Latin rhythms in a format created specifically for the Las Vegas showroom environment.

With a live band, dancers and vocal performers, Bolero – The Show creates a large-scale Latin musical and theatrical experience with an emphasis on rhythm, movement, passion, and audience connection that is designed specifically for the Plaza’s showroom.

Tickets are now on sale for the June 20th performance at Bolero – A Bohemian Latin Musical – Plaza Hotel and Casino.

 

The post Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20 appeared first on Americas iGaming & Sports Betting News.

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