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Euro 2020 from a betting perspective

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Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.

This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas.  We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.

SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.

Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”

Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.

One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.

Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.

Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.

Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”

Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.

Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”

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eSports

Martin Lycka Joins Oddin.gg as Vice President of Institutional Affairs

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Oddin.gg has named Martin Lycka as Vice President of Institutional Affairs, enhancing the firm’s knowledge in regulation and responsible gambling as esports wagering grows in regulated markets worldwide.

Lycka offers over 15 years of high-level regulatory and responsible gambling expertise in Europe, North America, and Latin America. Most recently, he held the position of Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, where he directed regulatory strategy throughout the Americas and oversaw global esports regulatory issues. He additionally sits on the Board of Directors for the American Gaming Association.

Before joining Entain, Lycka had high-level regulatory positions at GVC Holdings and Paddy Power Betfair, overseeing licensing initiatives and regulatory strategy in various jurisdictions.

In his new position at Oddin.gg, Lycka will collaborate with regulators, policymakers, publishers, tournament organizers, and integrity bodies, making sure the company’s esports betting solutions keep up with changing compliance standards. Situated on the U.S. East Coast, Lycka will aid the company’s growth into more regulated markets worldwide, with this new role highlighting the increasing industry need for suppliers with substantial institutional trustworthiness.

Martin Lycka, VP Institutional Affairs at Oddin.gg, said: “Esports betting has experienced significant development within fully regulated environments. This has been the outcome of proactive engagement, education, transparency, and open dialogue with regulators. Oddin.gg, as an industry pioneer, has built its approach around those principles, and I’m looking forward to supporting the company as it scales across many more global markets.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg, added: “As esports betting continues to scale, institutional credibility becomes just as important as product quality. Martin brings deep regulatory experience and a practical understanding of what regulators seek to become comfortable with innovative betting products. His appointment strengthens our ability to engage constructively with regulators, addressing integrity, governance, and technological concerns, and to support partners operating in complex regulatory environments.”

The post Martin Lycka Joins Oddin.gg as Vice President of Institutional Affairs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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IZI Finance

IZI Finance Delivers Impressive Growth Across Its Divisions

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IZI Finance plc, the financial subsidiary of IZIGROUP, today revealed impressive interim results for the six-month period ending 31st December 2025, highlighting exceptional growth in all its revenue-producing business sectors. The results showcase the Group’s disciplined financial approach, operational robustness, and the ongoing enhancement of its primary gaming endeavors.

Throughout the reviewed period, the Group maintained steady progress across its varied portfolio, supported by consistent cash flows, careful cost control, and a persistent commitment to long-term value generation for stakeholders. The favorable outcomes further illustrate the Group’s balance sheet robustness and its capability to implement strategic priorities.

The Group reported a turnover of €561 million, representing a 25% increase compared to the previous year, while Player Winnings rose by €104 million relative to the same timeframe last year. This endeavor led to unprecedented Gaming Revenues of €53.9 million, showing a rise of €8.6 million (a 19% enhancement compared to the same timeframe of the prior financial year). The Group additionally announced impressive profitability growth, concluding the 6-month timeframe with an EBITDA of €18.1 million, reflecting a 35% rise in comparison to the same period last year. Net profit before tax rose to €6.9 million, a gain of €4.2 million, signifying a 156% increase compared to the €2.7 million NPBT recorded in the same period last year. The Group is anticipated to exceed the FY2026 financial goals, with forecasted revenue expected to surpass the €1 billion level as Gross Gaming Revenues are projected to reach over €100 million.

These results underpin and support the Group’s international expansion strategy, reinforcing the rationale previously communicated to the market on January 19, 2026, wherein the Board of Directors of IZI Finance plc announced that it is actively seeking to return to the market with a second issuance of bonds on the Official List of the Malta Stock Exchange. Subject to the necessary regulatory approvals being obtained, the proceeds of the proposed €30 million bond issue would go towards supporting the next phase of IZIGROUP’s growth strategy via international expansion, building on the strong foundations established in recent years. The Group announced that it has already identified several feasible and well-advanced international growth opportunities, and this issuance would be designed to provide the financial latitude required to pursue them in a disciplined and sustainable manner.

Commenting on the outlook, the Board remains confident that the Group is well positioned to build on its current momentum and pursue sustainable growth in the medium to long term. The Board also highlighted that the Group will be leveraging its proven operational expertise, regulatory experience and management of large-scale, concession-based gaming environments, with a view to exporting its successful operating model to international gaming markets.

The post IZI Finance Delivers Impressive Growth Across Its Divisions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Colombia

ZITRO INSTALLS OVER 70 MACHINES ACROSS GRUPO ALADDIN CASINOS IN COLOMBIA

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Zitro is expanding its presence in Colombia with the deployment of more than 70 machines across Grupo Aladdin venues in key cities, including Cali, Bogotá, Barranquilla, and Pereira. This rollout strengthens Zitro’s position in the Colombian market and its partnership with one of the country’s leading casino operators.

The lineup includes proven performers such as Fu Frog, Fu Pots, and King Fu Frog—titles that have delivered strong results in gaming floors nationwide.

“We are also introducing a Wide Area Progressive (WAP) as part of the gaming experience on our Altius Glare cabinets. Given its track record, we are confident this will be a significant success for the group,” says Iván Gómez, Sales Manager at Zitro Colombia.

Jorge E. Vélez, Director of Gaming Technology and IT at Grupo Aladdin, comments: “Expanding our portfolio alongside a leading supplier like Zitro is a significant milestone for us. The performance of these titles has exceeded our expectations, further reinforcing the long-standing trust we place in their products.”

Alejandra Burato, Zitro’s Regional Director for Latin America, adds: “We are very pleased to see our games featured across Grupo Aladdin’s venues. This partnership is a reflection of the success of our expansion strategy in Colombia and our commitment to delivering high-performing products to the market.”

The post ZITRO INSTALLS OVER 70 MACHINES ACROSS GRUPO ALADDIN CASINOS IN COLOMBIA appeared first on Americas iGaming & Sports Betting News.

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