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Euro 2020 from a betting perspective
Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.
This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas. “ We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.
SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.
Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”
Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.
One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.
Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.
Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.
Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”
Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.
Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”
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Elections, Bitcoin, and the Australian Open: Slotegrator breaks down prediction markets in new ebook
Annual trading volume in the prediction market vertical grew from $500 million to $64 billion in only three years. What’s behind their explosive popularity? In a new ebook, Slotegrator lays out why this latest evolution in betting has so much appeal for players and what operators need to consider before launching their own prediction market.
Why have prediction markets captured so much attention? In a new downloadable ebook, Slotegrator lays out the factors behind the vertical’s popularity, analyzes how prediction markets are disrupting the modern betting landscape, and provides a checklist to help readers decide if
the time is right for them to add a prediction market to their platform.
In the ebook, Slotegrator highlights generational shifts in preferences and behavior, such as the increase in younger players who are familiar with trading and financial markets, as one of the main drivers in the rise of the format. There’s also a widespread change in values; players view the P2P exchange mechanic, in particular, as a more transparent form of betting than wagering against the house.
“Today, the audience’s attention shifts in real time across platforms, and digital experiences evolve constantly. If you’re not actively tracking where engagement is moving, you’re not just behind the trend — you’re already losing relevance in the market,” comments Olga Ivanchik, COO of Slotegrator.
Opinion-based betting allows users to trade literally any event from politics to current events. The pursuit of getting a more interactive, dynamic, and fair experience is reflected in prediction market mechanics: the odds in this type of betting are not set by the house but fluctuate in accordance with supply and demand — players bet against each other, and the platform generates revenue on commissions based on the amount of bets.
“This transition eliminates the old conflict of interest and gives us a more transparent, equitable, and stimulating experience where value is defined by the market itself”, says Maksym Shtun, Product Owner at Slotegrator.
The report provides analytics with key figures, regulatory notes, expert comments, and an explanation of the mechanics involve. It also includes useful tips for readers:
- A checklist that will help operators understand whether they need prediction markets on
their platform - Tips and recommendations on the events for betting by region
- Comparison of prediction market mechanics with classic sportsbooks
- Analysis of relevant psychological factors
- Breakdown of how exactly how prediction markets generate revenue
Download the guide and get a full understanding of the prediction market phenomenon. Be among the first operators to make the most of the quickest growing opportunity in iGaming.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
Africa
QTech adds Split The Pot games to boost Africa and LatAm offering
QTech has signed a content deal with Swedish supplier Split The Pot to add new games to its aggregation platform for African and Latin American markets. The agreement was announced on 10 June 2026.
Under the deal, QTech will roll out Split The Pot’s mobile-optimised “light games”, including Comet Crash Deluxe, Wheel of Fortune and the Zama Big 5 series. The supplier says its titles are designed to support a range of volatility profiles and include “the ability to cashout at every level”.
The companies positioned the partnership around performance in emerging markets where players can face device and connectivity constraints, including lower-spec handsets, limited network access and higher data costs.
Philip Doftvik, QTech’s CEO, said: “Split The Pot offers a welcome breath of fresh air in the sector, especially with their creative cashout functionality working seamlessly even in territories where network connectivity remains a challenge. The games are therefore very well suited for the African markets, in particular, which aligns with our increased focus on the region. Locally adapted content is regularly requested from our clients in Africa, hence we are excited to release Split The Pot’s games to our partners there.”
Christian Rajter, CEO of Split The Pot, added: “We’re thrilled to join forces with QTech. This partnership means even more players in our core markets, like Africa and Latin America, will have access to our engaging games. We’ve designed them to work seamlessly, even on less powerful devices and with limited internet, ensuring everyone can enjoy the experience.”
The post QTech adds Split The Pot games to boost Africa and LatAm offering appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners
Boomerang Partners opens the Second Half of Golden Boomerang Awards 2026 during the summer of major sports
The First Half of the Golden Boomerang Awards 2026 by Boomerang Partners is over, and this annual affiliate tournament is moving into the Second Half. The winner of the opening stage will attend the Wimbledon Championships from June 29 to July 12, 2026, the main prize of the First Half. From June 10 to July 19, the Golden Boomerang Awards will run during one of the busiest periods in the sports calendar, with events such as the FIFA World Cup and Wimbledon Championships expected to drive audience attention throughout the stage. For the Second Half, Boomerang Partners is preparing new mechanics, the next Mystery Box draw, and the main prize of the stage – a private dinner with an AC Milan Legend.
Beyond the Moment enters the next phase
The Second Half continues the main idea behind this season’s concept, Beyond the Moment. A strong start still matters, but the tournament increasingly rewards teams that can stay active throughout the competition and react quickly to key moments in the sports calendar. With updated mechanics and a packed summer schedule ahead, even new participants still have enough time to challenge the current leaders.
The Second Half changes the pace of the tournament
The start of the Second Half changes the scoring system of the Golden Boomerang Awards 2026. From June 10, each Sport FTD now brings 3 points instead of 2. This makes sports traffic even more valuable during one of the year’s busiest periods.
The stage runs alongside the FIFA World Cup and Wimbledon Championships, two events expected to generate sustained traffic throughout June and July. For affiliate teams, this creates more high-traffic periods across the calendar before the tournament enters its final stretch.
New mechanics keep the competition open
The Second Half brings new mechanics for teams joining the tournament or increasing activity during the stage. Participants entering the competition during the first 14 days of the stage will receive double points through the WELCOME BOOST mechanic until the bonus period ends.
Combined with the updated scoring system and major sports events during the stage, this gives both current participants and new teams more opportunities to close the gap and compete for the leading positions.
Boomerang Partners will also continue the Mystery Box series during the Second Half. After the first draw in the opening stage of the tournament, Mystery Box #2 will now go to 9 randomly selected active participants. This keeps additional rewards open to both long-term participants and teams that joined the competition more recently.
The main prize of the Second Half will be a private dinner with an AC Milan Legend in August 2026, continuing Boomerang Partners’ collaboration with the Club as an Official Regional Partner.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “Closing the first stage doesn’t mean the main race is decided. The Second Half changes the tournament’s pace completely: Sport FTDs are now worth more, the sports calendar becomes even more intense, and teams still have enough space to move up quickly. We’ve already seen how competitive this season has become, but summer is where the pressure really starts. For some teams, this will be the moment to defend their position. For others, it’s the best chance to break into the fight.”
The Second Half of the Golden Boomerang Awards 2026 is now underway. As the summer sports season accelerates, affiliate teams still have time to stay active in the competition, use the updated mechanics, and improve their standing before the tournament reaches its decisive stage. Current standings, tournament updates, and registration details for both existing and new participants are available on the official Golden Boomerang Awards 2026 website. It’s TIME TO WIN THE TITLE.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
FIFA World Cup and Wimbledon Championships are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
The post Boomerang Partners opens the Second Half of Golden Boomerang Awards 2026 during the summer of major sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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