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Euro 2020 from a betting perspective

Published

5 years ago

September 16, 2021

Reading Time: 3 minutes

Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.

This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas. “ We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.

SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.

Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”

Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.

One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.

Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.

Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.

Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”

Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.

Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”

Alea

Alea returns to NEXT.io Valletta with Alexandre Tomic joining key industry discussions

Published

10 minutes ago

May 20, 2026

GamingAmericas.com

alea-returns-to-next.io-valletta-with-alexandre-tomic-joining-key-industry-discussions

Alea is returning to NEXT.io Valletta from May 26th to 28th, with Founder Alexandre Tomic taking part in several sessions focused on leadership, regulation, and the future direction of the iGaming industry.

The week begins on May 26th during NEXT Focus: Start-Up & Investor Day, where Alexandre will join the panel “Founders Anonymous – The Conversations That Don’t Make the Press Release.” The discussion will focus on the realities behind building companies, from fundraising and acquisitions to the difficult decisions founders face as businesses grow.

On May 27th, Alexandre will also moderate “The Day the Lights Go Out,” an interactive keynote built around a simulated regulatory crisis scenario, challenging industry leaders to react live to the sudden shutdown of major markets.

Later that day, he will present “The World Under One Lens,” a keynote exploring how behavioural data at an aggregator scale is reshaping the industry’s understanding of player behaviour, game performance, and global market trends.

Beyond the conference stage

Alongside the conference agenda, Alea will once again sponsor the Ice Bath & Yoga/Breathwork session on the morning of May 26th, led by world-record open water swimmer Neil Agius.

The session has become one of the more unique traditions surrounding the event week, giving attendees a slower start before the pace of the conference takes over.

That same evening, Alea and NEXT.io will host an exclusive CXO dinner at Contessa Restaurant inside The Phoenicia Malta, where selected industry leaders will meet for an evening of conversation, vegetarian dining, cocktails, and live music ahead of the conference opening.

Supporting the Malta community

To close the week, Alea will also attend the BGaming Charity Gala on May 29th in support of DAR Bjorn, the Maltese neurological home founded by ALS advocate Bjorn FormMosa.

“I came to the DAR Bjorn gala last year not knowing very much about Bjorn or the foundation. And then I saw him there, in his bed, while we were all standing on our two legs having a good time. That changes you.

You can’t unsee it. We take so much for granted, the body working, getting up in the morning, walking across the room. Bjorn is fighting for all of that and still showing up. I’m coming back because I believe I have to. If you’re in Malta that week and you’re on the fence, come. There’s something about that room that stays with you,” said Alexandre Tomic, Founder of Alea.

Representing Alea in Malta will be Alexandre Tomic alongside members of the company’s Business Development, Partnerships, Account Management, and Marketing teams.

Event Schedule

NEXT Focus: Start-Up & Investor Day – May 26
NEXT.io Valletta – May 27 & 28
BGaming Charity Gala – May 29

About Alea

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration.

Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.

Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.

In addition to game aggregation, Alea has introduced Alea Pay, an exclusive payment gateway that further optimizes financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

For more information, visit www.alea.com.

The post Alea returns to NEXT.io Valletta with Alexandre Tomic joining key industry discussions appeared first on Americas iGaming & Sports Betting News.

AI

Isle of Man secures Royal Assent for Data Asset Foundations law

Published

1 hour ago

May 20, 2026

Wladimir P.

isle-of-man-secures-royal-assent-for-data-asset-foundations-law

The Isle of Man’s Data Asset Foundations legislation has received Royal Assent, bringing into law what the government and partners describe as the world’s first statutory framework for recognising and managing governed data assets.

With Royal Assent granted, the programme moves into implementation. Digital Isle of Man said the next phase includes developing a Data Asset Register, drafting supporting regulations, and building the operational systems needed to run the framework.

A central element is a statutory Data Asset Register intended to record, classify and oversee recognised data assets. Digital Isle of Man said consultation on the register and registrar model has already taken place and industry feedback is being used to shape regulations and operational guidance.

Tim Johnston MHK, Minister for Enterprise, said:

‘Receiving Royal Assent marks a proud and historic moment for the Isle of Man and reflects years of dedicated work to develop a concept that did not previously exist anywhere in the world and bring it fully into law.

‘As the first jurisdiction in the world to fully establish a framework of this kind, the Isle of Man is demonstrating what becomes possible when innovation, collaboration and regulatory agility come together with clear long-term ambition.’

Aga Strandskov, Head of Data Strategy at Digital Isle of Man, said:

‘Many organisations already recognise data as a major business asset but have lacked the legal certainty needed to use it with confidence. That’s exactly what this new legislation enables.

‘The focus now turns to building the wider ecosystem, operational capability and practical implementation needed to support the next phase of the programme. The Register, supporting regulations and operational infrastructure are all active workstreams already progressing at pace.

‘For businesses, this creates real commercial opportunities that have previously been difficult to support within existing legal and operational models, from governed AI training datasets and trusted cross-organisational collaboration through to new approaches around data-sharing, financing and value creation.’

John Bottega, President at EDM Association, said:

‘Globally, organisations are increasingly looking for clearer structures around how valuable data can be governed, shared and used responsibly.

‘The Isle of Man taking this step reflects a growing shift towards more mature and scalable approaches to trusted data governance that support both innovation and accountability.’

The post Isle of Man secures Royal Assent for Data Asset Foundations law appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bcgame

BC.GAME rolls out Football Cup 2026 campaign with $2m-plus rewards

Published

1 hour ago

May 20, 2026

Wladimir P.

bc.game-rolls-out-football-cup-2026-campaign-with-$2m-plus-rewards

BC.GAME has launched its Football Cup 2026 campaign, advertising more than $2 million in total rewards across sportsbook promotions, betting events and tournament activities.

The operator said the campaign will run throughout the Football Cup season, spanning early “warm-up” activity, tournament leaderboard events, sportsbook promotions and post-tournament reward events. Rewards listed include a Ferrari 296 GTB, WC2026 final ticket packages (including flights and hotel), Apple product bundles, 999.9 gold bars, BTC rewards, cash prizes, free bets, free spins and lottery tickets.

Initial promotions already live on BC.GAME Sportsbook include “Kick Off Leaderboard”, built around eSoccer (Virtual Sports) and ranking participants by total wagering volume. BC.GAME said the leaderboard carries a $20,000 cash prize pool, paid across the top 100 participants.

A “Welcome Pack” for new users requires registration, a first deposit of at least $10, and a Football Cup sports bet to unlock a first-bet insurance mechanic, according to the company. BC.GAME also flagged upcoming activity including a “Football Cup Tournament Leaderboard” with a $500,000 prize pool, streak rewards with up to 650 free bets, daily odds boosts and bet builder bonuses.

BC.GAME CEO Kar Kheng Giam (KK) said:

“The World Cup is one of the biggest moments in global sport, and we want to make this season more interactive for our users. This campaign brings together major prizes, football rewards and ongoing sportsbook activities throughout the tournament.”

BC.GAME said the campaign is independently organised and “is not affiliated with, endorsed by, sponsored by, or in any way officially connected with FIFA, the FIFA Football Cup 2026, or any associated entities.”