Latest News
Euro 2020 from a betting perspective

Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.
This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas. “ We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.
SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.
Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”
Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.
One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.
Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.
Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.
Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”
Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.
Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”
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AGCO
Playnetic granted Ontario supplier license

Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application
Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).
With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.
As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.
Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.
In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.
Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”
The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
Vixio Delighted To Be Shortlisted For An ICA Compliance Award for Technology Partner of the Year

Vixio, a leading provider of regulatory intelligence solutions, has been shortlisted for an International Compliance Association (ICA) Compliance Award for Technology Partner of the Year. The ICA Compliance Awards celebrate the outstanding achievements, collaboration, and innovation of the compliance and financial crime prevention teams across the globe.
Following a thorough judging process, Vixio was shortlisted ahead of the official awards ceremony which will be held on 26th June 2025.
The Technology Partner of the Year category entry detailed the outstanding work of Vixio, showcasing an innovative solution that helps compliance teams cut through the noise to understand the complex, ever-changing regulatory environment to mitigate risk and uncover growth opportunities.
Mike Woolfrey, CEO, Vixio commented, “Vixio has been offering comprehensive, actionable compliance intelligence for over two decades now and we are delighted to be recognised for our RegTech platform, which combines cutting-edge technology with the deep industry knowledge of our experts. We are honoured to be shortlisted for this award and I would like to take this opportunity to thank the outstanding Vixio team for their hard work and expertise.”
ICA’s President, Pekka Dare added, “It gives me great pleasure to congratulate Vixio on being shortlisted as a finalist in the category of Technology Partner of the Year. On behalf of ICA, I would like to thank everyone who entered the ICA Compliance Awards personally. All of the entrants represent the very best of what our industry has to offer, and I am looking forward to welcoming all our finalists to the awards ceremony on the 26th June.”
The judging panel was made up of a diverse range of highly influential and respected figures within the compliance and financial crime prevention community. This includes Lisa Bennett, Legal Compliance Director, Mastercard; Caroline Braddock, Civil Ethics and Compliance Officer, Rolls-Royce; Samer Jannoun, Head of Regional Ethics and Compliance Special Oversight, Meta; Dane Pedro, Presiding Justice and Magistrate, Ministry of Justice, UK; Chris Watkins, Head of Compliance & ESG, Renewable Power Capital; Ben Westwood, Head of Compliance & DPO, Motor Insurers Bureau.
The selected winners will be announced during the awards ceremony at the Park Plaza Westminster, London on 26 June 2025.
The post Vixio Delighted To Be Shortlisted For An ICA Compliance Award for Technology Partner of the Year appeared first on European Gaming Industry News.
Latest News
INTRALOT signs contract extension in New Zealand until 2032

The company will continue to provide its integrated solution Electronic Monitoring System (EMS) for Class 4 venues to the Department of Internal Affairs.
INTRALOT S.A. announces that its subsidiary INTRALOT New Zealand Ltd., has signed with the Department of Internal Affairs (DIA) of New Zealand a six-year contract extension from 2026 to 2032, with a one-year further extension option, for the provision of Electronic Monitoring System (EMS) solution for Class 4 (non-casino) electronic gaming machines. In parallel, DIA has exercised its right to utilise the one-year extension option in the current EMS Service Agreement with INTRALOT New Zealand for continued supply of the EMS, extending the agreement from 10 May 2025 to 10 May 2026.
EMS was introduced by INTRALOT in March 2007 to track and monitor gaming machine operations in Class 4 venues (such as pubs and clubs), ensuring the integrity of games and accurate financial reporting. Through the new contract extension, INTRALOT will continue the provision of its industry-proven EMS platform for DIA, as well as a series of significant upgrades to the current EMS platform that will enable a new range of advanced services and functionalities for the Class 4 gambling sector.
The new extension builds on long-standing partnership of DIA with INTRALOT and demonstrates our company’s successful collaboration in implementing and operating the EMS platform in New Zealand to the highest industry standards. INTRALOT’s world-class platform and EMS services are fully aligned with IGSA (International Gaming Standards Association) and meet the most comprehensive regulatory requirements. Furthermore, it should be noted that INTRALOT’s advanced services to DIA will continue fully supporting the New Zealand Gambling Regulators responsible gaming requirements.
INTRALOT invests heavily in the development and delivery of state-of-the-art central monitoring systems for regulated markets. This new extension follows INTRALOT’s recent project with Nebraska’s Charitable Gaming Division (USA) to implement a real-time monitoring system set to launch soon, while the company’s system is already operational in Victoria (Australia), Georgia, and Ohio (USA).
The post INTRALOT signs contract extension in New Zealand until 2032 appeared first on European Gaming Industry News.
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