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Euro 2020 from a betting perspective

Published

5 years ago

September 16, 2021

Reading Time: 3 minutes

Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.

This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas. “ We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.

SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.

Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”

Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.

One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.

Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.

Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.

Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”

Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.

Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”

iGaming Express

David Natroshvili Recognized as iGaming’s Leading Global Influencer

Published

25 minutes ago

June 2, 2026

Wladimir P.

david-natroshvili-recognized-as-igaming’s-leading-global-influencer

The annual ranking places the SPRIBE founder ahead of figures including Peter Jackson, Denise Coates and Ed Craven.

International industry publication iGaming Express has named SPRIBE Founder and CEO David Natroshvili the most influential person in the global iGaming industry in its annual ranking.

iGaming Express said Natroshvili “pioneered an entirely new category of crash games” and helped turn SPRIBE’s Aviator into a global hit. The publication added that SPRIBE’s growth and product approach have influenced player expectations and operator views on modern iGaming.

The ranking places Natroshvili ahead of U.S. President Donald Trump, Flutter Entertainment CEO Peter Jackson, Bet365 Co-CEO Denise Coates, and Stake Co-Founder Ed Craven.

“This recognition belongs to the entire SPRIBE team. Over the past few years, our goal has not simply been to build a successful product, but to create an experience capable of driving the industry in a new direction. I am delighted to see these efforts receive such high international recognition,” said David Natroshvili.

iGaming Express said Natroshvili’s influence extends beyond SPRIBE, pointing to innovation as a driver for creating new markets in iGaming.

The post David Natroshvili Recognized as iGaming’s Leading Global Influencer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conference

Danish regulator to speak at Gaming in the Nordics launch event

Published

25 minutes ago

June 2, 2026

Wladimir P.

danish-regulator-to-speak-at-gaming-in-the-nordics-launch-event

On Thursday, June 18, 2026, Gaming in the Nordics will bring together in Copenhagen key decision makers in the regulated (or soon-to-be-regulated) Danish, Swedish, Finnish, and Norwegian iGaming markets.

Gaming in the Nordics is the latest initiative from Gaming in Europe, which is well known for its annual Gaming in Holland, Gaming in Germany, and Gaming in Spain conferences.

The event will take place at the Better Collective HQ in Copenhagen, and will feature Mr. Anders Dorph, Director of the Danish Gambling Authority as its headline speaker.

Other confirmed speakers include:

Pontus Lindwall, CEO, Betsson
Jesper Søgaard, Co-Founder & Co-CEO, Better Collective
Morten Ronde, CEO, Danish Online Gambling Association (DOGA)
Fredrik Stenstrøm, Secretary General, Norway Association for Online Gaming (NBO)
Pekka Ilmivalta, Head of Office, Nordic Legal – Finland
Birgitte Sand, CEO, Birgitte Sand & Associates
Josh Hodgson, COO, H2 Gambling Capital
Peter-Paul de Goeij, Managing Consultant, QuodBonum.se (day chair)

Gaming in the Nordics founder, Willem van Oort commented: “We are extremely pleased that Mr. Anders Dorph has agreed to speak at the Gaming in the Nordics launch event. In my experience, it is always good to able to facilitate a dialogue between regulatory authorities and the industry – which in this case will be very capably represented by Betsson’s Mr. Pontus Lindwall, as well as several leading trade bodies. Although the Nordic markets are in varying states of regulation and market maturity, there nonetheless exist certain commonalities, which together provide a solid basis for the fruitful exchange of lessons learned and best practices.”

Launch event

This year’s Gaming in the Nordics launch event will be a small, half-day conference with a limited capacity for accommodating event attendees.

A full-size, annual Gaming in the Nordics Conference will be held in June in Copenhagen from 2027 onward.

Stay tuned for future updates!

Signup & waiting list

If you would like to attend this year’s Gaming in the Nordics launch event, please register your interest here: https://luma.com/605sboce

As only a very limited number of attendees can be accommodated, all registrants will initially be placed on a waiting list.

We will let you know as soon as possible whether we will have a seat available for you.

For press access, please contact: [email protected].

Video sessions

Key sessions of the Gaming in the Nordics launch event will be recorded and shared with the members of the Gaming in Nordics community.

If you would like to receive updates, including the links to the recorded sessions, please sign up for our Gaming in the Nordics mailing list at www.gamingin.eu.

Sponsorship opportunities available

Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at [email protected] for more information.

The post Danish regulator to speak at Gaming in the Nordics launch event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Avanti Studios

Avanti Studios finalises seed round

Published

25 minutes ago

June 2, 2026

Wladimir P.

Disruptive live casino supplier, Avanti Studios, has announced the finalisation of its second instalment, raising €5m in this round giving a total of €10m in seed funding.

Having only recently opened the opportunity up to investors, the latest investment round quickly became oversubscribed and closed on 19 May. The oversubscription reflects strong investor confidence in the company’s vision, strategy, and long-term prospects, while providing additional capital to accelerate its growth and commercial execution.

Genting Casinos UK, a first round investor, provided additional investment during this second round, underscoring its continued belief in the new live casino vertical Avanti Studios is building.

The participants of the second investment round join Avanti Studios at a critical stage of its journey, with the deployment of its innovative casino content planned to take place in the coming weeks, June 2026. Operators have voiced continued excitement in bringing new and innovative content to their players in Spain and beyond.

Gustaf Hagman, Co-Founder at Avanti Studios, said: “I’m incredibly proud of the investor group we’ve assembled. Their backing demonstrates not just a belief in our company, but a belief in the future, and I’d like to give a special thank you to the board of Genting Casinos UK for their continued support, guidance and the overall contribution they’ve made to our journey so far.”

Jonas Delin, Co-Founder at Avanti Studios, said: “Avanti is thrilled to have finalised its second stage of funding in what has been one of the biggest investment rounds in an industry start-up this year. We strongly believe that the future belongs to real-time, lifelike, interactive digital humans, and to see so many investors share this vision with us indicates one thing… this is only the beginning!”

The post Avanti Studios finalises seed round appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.