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PlayIndiana.com: Betting volume jumps in August on baseball and early season football

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Indiana’s sports betting volume began to bounce back in August, as a handful of college football and preseason NFL games drew enough interest from bettors to bump volume up nearly 11% from July. But as Indiana’s sports betting industry turns 2, the uptick to nearly $216 million in wagers offers just a precursor of a fall that is certain to bring fresh growth, according to PlayIndiana, which tracks the state’s gaming industry.

“Even a little bit of football can make a big difference in a month,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “The schedule was still relatively light compared to the fall, but it is a great sign that August brought a nice bounce in wagering.”

Online and retail sportsbooks combined to draw $215.6 million in bets in August, which is up 27.6% from $169.0 million in August 2020 and up 10.9% from $194.5 million in July, according to official reporting released Friday. Bettors placed $7 million per day over the 31 days of August, up from $5.5 million per day in August 2020 and $6.3 million per day in July.

Gross gaming revenue grew to $16.7 million, up 33% from $12.6 million in August 2020 and up 3% from $17.2 million in July. Adjusted gross revenue was $16.5 million, producing $1.6 million in state taxes.

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Other than the months in 2020 that were marred by pandemic-related shutdowns, year-over-year growth has been the norm since Indiana launched its sports betting industry in September 2019. With just a handful of retail operators in that first month, Indiana’s sportsbooks generated $8.3 million in revenue on $35.2 million in wagers.

In the 24 months since launch, the Hoosier State has produced:

  • $4.3 billion in wagering
  • $351.3 million in gross sports betting revenue
  • $33.4 million in tax dollars for the state

“With the pandemic, sports betting has not always traveled the smoothest road,” said Nicole Russo, analyst for PlayIndiana.com. “Still, Indiana’s industry is maturing more quickly than anyone could have expected, especially considering the obstacles. And the growth is not done. Expect more revenue and wagering records to fall over the next few months.”

Baseball again topped all sports with $68.3 million in wagering, up from $63.5 million in July. But even with just a handful of college football games, in addition to preseason NFL games and futures betting, football drew $13.9 million in wagering in August, up from $2.2 million in July.

Of particular importance to Indiana bettors were three preseason Indianapolis Colts games. And sportsbooks have been gearing up for a surge in action with aggressive promotions ahead of the NFL season.

“Even though preseason games are typically low-volume affairs, there was particular interest in the Colts this August because of the addition of quarterback Carson Wentz,” Russo said. “Add in a light schedule of college football, and there was just enough to draw a significant amount of football wagers. Still, September’s full college schedule and opening weeks of the NFL should dwarf anything we saw in August.”

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Online betting accounted for 90.5%, or $195.2 million, of August’s handle. DraftKings topped the market with $74.2 million in online wagering in August, up from $60.2 million in July. The month’s wagering produced $4.4 million in gross receipts, down from $4.7 million in July. FanDuel was second in August with $52.6 million in wagering, down from $54.3 million in July. Those bets produced a state-best $4.9 million in gross receipts.

The leaders were followed by:

  • BetMGM ($26.2 million handle, up from $25.6 million in June; $2.5 million win, up from $2.2 million).
  • William Hill/Caesars ($16.9 million handle, up from $7.9 million; $977,286 win, up from $228,927)
  • Barstool ($8.6 million handle, up from $7.2 million; $347,062 win, down from $463,462)
  • PointsBet ($5.9 million handle, down from $7.0 million; $574,087 win, down from $747,400)
  • BetRivers ($5.8 million handle, down from $6.9 million; $409,812 win, down from $659,187)
  • TheScore ($1.8 million handle, down from $3.4 million; $28,776 loss, down from $73,512 win)
  • TwinSpires ($1.3 million handle, up from $536,783; $37,866 win, up from $5,043 loss)
  • WynnBet ($777,706 handle, up from $737,797; $77,443 win, down from $109,614)
  • Unibet ($775,921 handle, down from $852,852; $22,300 win, down from $80,444)
  • BetWay ($301,696 handle, up from $30,859; $5,081 loss, down from $1,059 loss)

Meanwhile, retail betting accounted for $20.4 million in bets in August, up from $19.9 million in July. Hollywood Lawrenceburg, nearest to Cincinnati and one of the highest-volume retail sportsbooks in the U.S., led retail books in Indiana with $5.6 million in wagers, down from $5.9 million in July. Ameristar East Chicago was second with $3.4 million in bets, just ahead of Indiana Grand ($3.3 million) Harrah’s Hoosier Park ($3.1 million), and Horseshoe Hammond ($2.6 million).

“The NFL, and to a lesser extent college football, is the best opportunity of the year for sportsbooks to attract new customers, so every operator will be aggressive over the next couple months,” Russo said. “In addition, we expect to see a slew of new operators, such as SBK Sportsbook, launch during the next few months to take advantage of the prime sports betting season.”

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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