Canada
PlayIndiana.com: Betting volume jumps in August on baseball and early season football
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Indiana’s sports betting volume began to bounce back in August, as a handful of college football and preseason NFL games drew enough interest from bettors to bump volume up nearly 11% from July. But as Indiana’s sports betting industry turns 2, the uptick to nearly $216 million in wagers offers just a precursor of a fall that is certain to bring fresh growth, according to PlayIndiana, which tracks the state’s gaming industry.
“Even a little bit of football can make a big difference in a month,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “The schedule was still relatively light compared to the fall, but it is a great sign that August brought a nice bounce in wagering.”
Online and retail sportsbooks combined to draw $215.6 million in bets in August, which is up 27.6% from $169.0 million in August 2020 and up 10.9% from $194.5 million in July, according to official reporting released Friday. Bettors placed $7 million per day over the 31 days of August, up from $5.5 million per day in August 2020 and $6.3 million per day in July.
Gross gaming revenue grew to $16.7 million, up 33% from $12.6 million in August 2020 and up 3% from $17.2 million in July. Adjusted gross revenue was $16.5 million, producing $1.6 million in state taxes.
Other than the months in 2020 that were marred by pandemic-related shutdowns, year-over-year growth has been the norm since Indiana launched its sports betting industry in September 2019. With just a handful of retail operators in that first month, Indiana’s sportsbooks generated $8.3 million in revenue on $35.2 million in wagers.
In the 24 months since launch, the Hoosier State has produced:
- $4.3 billion in wagering
- $351.3 million in gross sports betting revenue
- $33.4 million in tax dollars for the state
“With the pandemic, sports betting has not always traveled the smoothest road,” said Nicole Russo, analyst for PlayIndiana.com. “Still, Indiana’s industry is maturing more quickly than anyone could have expected, especially considering the obstacles. And the growth is not done. Expect more revenue and wagering records to fall over the next few months.”
Baseball again topped all sports with $68.3 million in wagering, up from $63.5 million in July. But even with just a handful of college football games, in addition to preseason NFL games and futures betting, football drew $13.9 million in wagering in August, up from $2.2 million in July.
Of particular importance to Indiana bettors were three preseason Indianapolis Colts games. And sportsbooks have been gearing up for a surge in action with aggressive promotions ahead of the NFL season.
“Even though preseason games are typically low-volume affairs, there was particular interest in the Colts this August because of the addition of quarterback Carson Wentz,” Russo said. “Add in a light schedule of college football, and there was just enough to draw a significant amount of football wagers. Still, September’s full college schedule and opening weeks of the NFL should dwarf anything we saw in August.”
Online betting accounted for 90.5%, or $195.2 million, of August’s handle. DraftKings topped the market with $74.2 million in online wagering in August, up from $60.2 million in July. The month’s wagering produced $4.4 million in gross receipts, down from $4.7 million in July. FanDuel was second in August with $52.6 million in wagering, down from $54.3 million in July. Those bets produced a state-best $4.9 million in gross receipts.
The leaders were followed by:
- BetMGM ($26.2 million handle, up from $25.6 million in June; $2.5 million win, up from $2.2 million).
- William Hill/Caesars ($16.9 million handle, up from $7.9 million; $977,286 win, up from $228,927)
- Barstool ($8.6 million handle, up from $7.2 million; $347,062 win, down from $463,462)
- PointsBet ($5.9 million handle, down from $7.0 million; $574,087 win, down from $747,400)
- BetRivers ($5.8 million handle, down from $6.9 million; $409,812 win, down from $659,187)
- TheScore ($1.8 million handle, down from $3.4 million; $28,776 loss, down from $73,512 win)
- TwinSpires ($1.3 million handle, up from $536,783; $37,866 win, up from $5,043 loss)
- WynnBet ($777,706 handle, up from $737,797; $77,443 win, down from $109,614)
- Unibet ($775,921 handle, down from $852,852; $22,300 win, down from $80,444)
- BetWay ($301,696 handle, up from $30,859; $5,081 loss, down from $1,059 loss)
Meanwhile, retail betting accounted for $20.4 million in bets in August, up from $19.9 million in July. Hollywood Lawrenceburg, nearest to Cincinnati and one of the highest-volume retail sportsbooks in the U.S., led retail books in Indiana with $5.6 million in wagers, down from $5.9 million in July. Ameristar East Chicago was second with $3.4 million in bets, just ahead of Indiana Grand ($3.3 million) Harrah’s Hoosier Park ($3.1 million), and Horseshoe Hammond ($2.6 million).
“The NFL, and to a lesser extent college football, is the best opportunity of the year for sportsbooks to attract new customers, so every operator will be aggressive over the next couple months,” Russo said. “In addition, we expect to see a slew of new operators, such as SBK Sportsbook, launch during the next few months to take advantage of the prime sports betting season.”
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
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Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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