Balkans
SOFTSWISS Expands to Serbia
SOFTSWISS has received a betting and casino licence for Serbia, which expands the brand’s presence in local regulated markets. The license was issued by the Games of Chance Administration (GCA) of the Ministry of Finance and Economy to organize special games of chance through electronic communication means in the country. Received in August 2021, this makes the third licence this year. Earlier in the year the brand officially entered the markets of Nigeria and Greece.
The licence gives the opportunity to operate in Serbia for 10 years. The software platform was certified by a competent state laboratory as a prerequisite to obtaining the licence. SOFTSWISS is the first company in Serbia licensed to operate exclusively online.
Thanks to the licence, the SOFTSWISS team plans to soon announce the first iGaming brand on the Serbian market with a partner company. The project, which is still under development, will integrate local payment methods as well as a monitoring and information exchange system with the Games of Chance Administration.
Ivan Montik, Founder of SOFTSWISS, commented on this achievement: “Entering the Serbian market is another important step towards strengthening and expanding the SOFTSWISS brand in Europe. We were the first to be licensed as a purely online operator rather than growing out of the classic land-based casino model. Having more than 10 years of experience in online entertainment, strong team, energy, drive and innovative approach in our DNA I can say that SOFTSWISS will deliver the best online solutions for operators and players in the market. And given that Serbia, its history and national mentality have always been close to Belarusians, we are confident that the presence on the market will be easy and successful. This year is notable for several big milestones that allowed SOFTSWISS to gain a foothold on local markets, where we see great potential for growth. In addition to Serbia, the brand was successfully licensed in Nigeria and Greece. All these milestones are a part of the company’s global development strategy aimed at expanding the SOFTSWISS brand’s presence on local markets.”
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and a sportsbook software platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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Admiralbet.bg
CT Interactive goes live on Admiralbet.bg
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CT Interactive is thrilled to announce a new partnership with Admiralbet.bg, a well-established global operator with decades of experience and presence across multiple European markets, including Germany, Croatia, Montenegro, Romania, Bosnia and Herzegovina, and Serbia. Following its official launch in Bulgaria in October 2025, Admiralbet.bg will offer Bulgarian players access to CT Interactive’s full portfolio.
The partnership will bring a wide range of high-quality and popular titles to players, including Lucky Clover, Win Storm, 40 Treasures, King of Clovers, and Chilli Fruits, known for their engaging gameplay, dynamic features, and well-designed math models.
“This strategic collaboration with Admiralbet.bg reinforces our commitment to the Bulgarian market and our mission to deliver top-quality gaming content to local players,” said Todor Botsev, Business Development Manager EMEA & Asia at CT Interactive.
“With over 250 premium titles integrated on Admiralbet.bg, we are taking another key step toward building a sustainable and high-quality iGaming experience in Bulgaria,” added Martin Ivanov, Chief Operating Officer at CT Interactive.
“We are extremely excited about our collaboration with CT Interactive. This partnership allows us to offer our users a wide range of high-performing games and strengthens our position as a market leader,” commented Miroslav Mladenov, Chief Operating Officer at Admiralbet.bg.
Through this partnership, CT Interactive and Admiralbet.bg aim to elevate the digital entertainment experience and contribute to the continued growth of Bulgaria’s regulated iGaming sector by providing players with diverse and premium gaming offerings.
The post CT Interactive goes live on Admiralbet.bg appeared first on European Gaming Industry News.
Amusnet
Amusnet Donates a New RFID System to Sofia Library
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In the heart of Sofia, on Slaveykov Square, there is a place where generations have sought and found knowledge, inspiration and silence — the Sofia Library. For almost a century, it has been a magnetic centre for everyone eager to learn and explore.
On its 97th anniversary, the library took another step forward from tradition to the future. Its doors now open not only to the world of literature but also to the digital era, thanks to a new RFID system donated by the Bulgarian software company Amusnet.
The system, installed at the library’s main entrance, enhances security by preventing the unauthorised removal of valuable editions. Yet its importance goes far beyond that. It lays the foundation for the complete modernisation of the processes within this 97-year-old institution.
“The Sofia City Library is part of the cultural memory of our city. We are honored to contribute to its digital transformation so it can continue to inspire generations to come,” said representative of Amusnet.
Radio Frequency Identification (RFID) is a technology that enables contactless recognition and tracking of objects. In libraries, it is applied through microchip tags placed on each book. Unlike traditional barcodes, RFID can read and record information regardless of the tag’s position, surrounding environment or visibility. This allows for faster processing, automated sorting and inventory checks without the need to remove books from the shelves.
Readers can now easily borrow and return books independently, while librarians can focus on what matters most — the connection between people and knowledge.
Welcoming thousands of visitors each month, the Sofia Library continues to evolve. The introduction of RFID technology marks a new beginning which bridges tradition and innovation.
The post Amusnet Donates a New RFID System to Sofia Library appeared first on European Gaming Industry News.
Alina Popa Chief Commercial Officer at ICONIC21
ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet
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The new agreement spans Bosnia & Herzegovina, Montenegro, and Serbia, introducing ICONIC21’s premium live portfolio and exclusive branded tables for Soccerbet players.
ICONIC21, in-demand iGaming content supplier, has announced a new strategic partnership with Soccerbet, a leading operator across Bosnia & Herzegovina, Montenegro, and Serbia. The agreement expands ICONIC21’s presence in Southeastern Europe and enhances Soccerbet’s live casino offering with a lineup of engaging, high-performance titles tailored for these markets.
In Serbia, the partnership takes a bespoke approach, introducing dedicated Roulette and Gravity Roulette tables under the Soccerbet brand, as well as one dedicated Blackjack table. These custom developments complement ICONIC21’s network live games, giving Soccerbet players access to a full portfolio of premium live entertainment.
The collaboration reflects a shared vision for growth through innovation, localized design, and scalable technology. For ICONIC21, it highlights the company’s steady expansion across regulated markets, driven by partnerships that combine operational excellence with creative execution. For Soccerbet, it reinforces its commitment to offering players best-in-class live gaming experiences supported by trusted, forward-thinking suppliers.
Alina Popa, Chief Commercial Officer at ICONIC21, commented: “Soccerbet is a respected name in the region with a strong focus on delivering quality and authenticity to its players. Partnering with them allows us to showcase the flexibility of our product range and our ability to build branded environments that elevate the live experience. We look forward to seeing this partnership grow across all three markets.”
Marko Jovanovic- Head of Online Casino at Soccerbet, added: “Our collaboration with ICONIC21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalized content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia. The addition of branded tables and custom live titles strengthens our position as a market leader in delivering premium entertainment to our players.”
The partnership marks a strong alignment between two forward-looking brands dedicated to delivering exceptional live gaming experiences across Southeast Europe.
The post ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet appeared first on European Gaming Industry News.
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