eSports
‘Fnatic and Jack Link’s launch the Beef Mode Challenge!

Fnatic has announced a campaign with Jack Link’s for The Beef Mode Challenge: a custom made, Jack Link’s branded CS:GO map which allows players to compete against the clock and themselves moving seamlessly through 7 of CS:GO’s most famous maps.
The time-trial based map tests players’ abilities in movement and accuracy against an army of bots competing for the quickest time. Easter eggs are scattered throughout, and those players who can find and shoot all 8 letters to form the words BEEFMODE open up a mini game within the scoreboard hall.
A public tournament hosted on esportal. com allows the CS:GO community to compete against each other and Fnatic pro players in both weekly and a month-long events giving them the chance to win Jack Link’s Beef Jerky, Fnatic gaming gear, and custom Fnatic apparel.
Jack Link’s launched their European-wide Beef Mode campaign in March 2021. In addition to their classic marketing channels, Jack Link’s have brought this to life with Fnatic through engaging content pieces, social media competitions and campaigns, as well as the recent Moonryde Invitational Warzone tournament.
Said Neil Walker, Fnatic Partnerships Manager: “It’s fantastic to see Jack Link’s now bravely taking on custom-built map campaigns, and doing so inside CS:GO helps us reaffirm both our commitments to one of esports’ favourite titles. The map truly brings Beef Mode to life in a way that is sometimes harder to achieve with ATL initiatives only, and allows our fans to really feel it for themselves.”
Said Inka Weber, Marketing Manager Jack Link’s EMEA: “Allowing CS:GO fans to fully experience our brand’s theme “Beef Mode” – which can be described as the powered up state that gamers enter when performing at their very best – in the form of a custom-made map is an exciting next step in our engagement with players and fans in the gaming world.”
The custom map is released alongside engaging content showcasing Fnatic’s famous CS:GO team learning their way through it for the first time. This is the first time the new Fnatic roster has been seen together since Alex and Mezzi joined the team in place of JW and Golden weeks earlier, and since Fnatic announced their new CS:GO academy.
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eSports
Esports Charts to deliver comprehensive viewership data to GeoGuessr

Esports Charts, the leading esports viewership analytics provider, is partnering with GeoGuessr, the world’s favourite geography‑guessing game, to deliver detailed analytics for its esports tournaments. The collaboration will give organizers clear insights into audience engagement and viewership patterns across events.
As part of the partnership, Esports Charts provides tournament dashboard data for the GeoGuessr competitions. Organizers can track engagement trends, compare performance across regions, and make data-driven decisions for future events.
“Esports Charts is thrilled to support GeoGuessr’s esports events. Our team even enjoys the game together during team activities, so it’s fun to combine that passion with our analytics expertise. By providing clear insights into viewership and engagement, we hope to help the organizers nurture and grow GeoGuessr’s competitive scene globally.” – Sergii Rudenko, CSO at Esports Charts
The recent GeoGuessr World Championship 2025 set new viewership records, reflecting the game’s growing presence in esports. In recent years, GeoGuessr has expanded its competitive offerings with larger prize pools, longer seasons, and more events.
“This year’s World Championship has been an incredible journey across four countries. We extend our gratitude to the passionate GeoGuessr community, talented players, and all of our partners who made this possible. Our partnership with Esports Charts plays a key role in helping us gain valuable audience insights, allowing us to continuously grow and elevate the GeoGuessr esports scene. – Mikael Falgard, Head of GeoGuessr Esports
The collaboration marks another step in the development of GeoGuessr’s esports scene and strengthens Esports Charts’ role as a leading provider of competitive gaming analytics.
The post Esports Charts to deliver comprehensive viewership data to GeoGuessr appeared first on European Gaming Industry News.
eSports
Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

The Global Esports Federation at its 16th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.
The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.
In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.
The outcomes of GEF 16th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.
The post Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games appeared first on Gaming and Gambling Industry in the Americas.
eSports
TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

- Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
- The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
- The Alternate Jersey is available today for €79.99, both online and at Team Vitality’s official Paris store.
Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the club’s annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.
This Alternate edition, featuring the French blue, white and red, honours Team Vitality’s Parisian roots while celebrating the major esports events set to close out the year in France.
The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.
PERFORMANCE MEETS LIFESTYLE
The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.
Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the club’s distinctive style.
ALTERNATE JERSEY
- Team Vitality’s Alternate 2025 Jersey – €79.99
- Team Vitality’s Alternate 2025 Sleeves – €29.99
- Exclusive Vitality Alternate 2025 Pack – €79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)
LIFESTYLE COLLECTION
- Team Vitality Alternate 2025 Sweatshirt – €59.99
- Team Vitality Alternate 2025 T-Shirt – €29.99
- Team Vitality Alternate 2025 Jacket – €69.99
- Team Vitality Alternate 2025 Joggers – €54.99
ACCESSORIES
- Team Vitality Alternate 2025 Scarf – €19.99
- Team Vitality Alternate 2025 Flag – €24.99
- Collector Cards (set of 3 or 8 trading cards) – €5.99
- Mouse Pad (small / large) – €19.99 / €29.99
The post TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION appeared first on Gaming and Gambling Industry in the Americas.
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