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William Hill begin to roll out the new interactive Racing Post display
William Hill continues to invest in its print-to-digital transition with the launch of the new interactive Racing Post Digital Betting Shop Display (BSD). The new displays are in addition to the digital window signage rolled out across the William Hill betting shop estate. The new screens, installed in Runcorn in Cheshire, are the first of 10 shops rolling out the product in August.
The print version of the Racing Post Betting Shop Display has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, William Hill customers benefit from the best UK and Irish horseracing and greyhound content in an easy to navigate format.
William Hill customers can also avail of Racing Post coverage from South Africa, UAE and Hong Kong, while the new displays also showcase full virtual racing cards. For more casual racing customers, the new interactive touchscreens display key Racing Post content, including Verdicts and Spotlights so customers can make informed betting decisions. With innovation continuing at pace, the interactive display now caters for a shop of any size with all the content now available on a single screen.
Neal Plunkett, William Hill Head of Smart Retail and Omni Channel, discussed how it’s vital for the retail business to update its product portfolio.
He said “It’s been great to see customers return to betting shops over the past couple of months. What we have to ensure is offering those retail betting shop customers the best customer experience. The Racing Post has always been a key part of the high street betting shop and these interactive displays are the next stage on that journey. We’re delighted to roll these out across a number of shops.
Plunkett continued by discussing how vital Racing Post content is. “We’re used to seeing the Racing Post wallpaper our betting shop walls for years and every racing customer uses the Racing Post to make their betting decision. The new screens take it to the next level, customers can now easily navigate around all UK and Irish meetings as well as international racing, greyhounds and virtuals. We’re excited for our customers to begin using the screens.”
Alan Pepperell, Racing Post Retail Director, expressed his delight that William Hill has joined other major retail bookmakers rolling out the interactive BSD.
“We’re delighted that William Hill has become the latest high street betting shop to rollout the interactive betting shop displays. We know from our experience in other shops how well it’s gone down with retail bettors. The screens are catered to their needs and provide the same great content you get in the newspaper every day.’’
On the advancing tech behind the Racing Post display, he added: “As a business, we’re committed to going above and beyond to give customers the best horseracing content from around the world. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”
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BF Group, a leading innovator in the gaming and betting industry, proudly announces the launch of the latest version of their comprehensive platform designed for sports betting and casino operators. This new iteration stands out with its cutting-edge design solutions, leveraging a headless approach to ensure seamless and modern operations.
The platform is already live with BF Group’s clients, including the leading Polish sportsbook operator, LV BET.
Marcin Doszczecko, CEO of LV BET Poland and Latvia, shared his enthusiasm: “After the initial tests, we are thrilled to be part of the pilot phase of BF Group’s new platform. We’ve observed significant improvements in operational flow and profitability. The feedback from our VIP players has been overwhelmingly positive, underscoring the platform’s quality and effectiveness.”
Wiktor Grabarczyk, CEO of BF Group, commented: “We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution. We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products.”
The post BF Group Launches Enhanced Platform for Sports Betting and Casino Operators appeared first on European Gaming Industry News.
Oddsgate was selected by Lisboa Unicorn Capital to participate in Collision, an internationally renowned event that will take place in Toronto, Canada, from June 17th to 20th. The primary purpose of this event is to bring together big names in technology and redefine the direction of this constantly growing industry.
Lisboa Unicorn Capital, an initiative led by the Lisbon City Council, stands as a driving force in the global landscape of entrepreneurship, innovation, and technology. Its latest endeavor empowers startups to engage with international events by providing support and resources. The program “From Lisbon to the World: Mission Global Events” exemplifies this commitment, offering startups a gateway to global opportunities.
Oddsgate, a standout in the local tech scene, was selected to represent the portuguese capital at this major international event.
The occasion will allow the iGaming company to showcase its team as exhibitors at Collision, fostering invaluable connections and insights in what has often been called “the Olympics of technology”.
Although this is a new experience for Oddsgate, which hasn’t had the chance to participate in this specific event in previous years, it won’t be the company’s first relationship with the country, as it already has established operations in the Canadian iGaming market.
Intending to evolve its operations more and more in the country, this participation represents a valuable chance to strengthen existing ties and expand the barriers of action of the Lisbon company, which already has a global presence.
Guilherme Graziani, Head of Business Development at LatAm, and Tomás Medley, Head of Account Management, are leading the charge, ensuring Oddsgate’s presence resonates powerfully at Collision.
This is a great achievement and a source of pride for the entire team, as highlighted by the co-founder, Mickael Shahinyan:
“Being selected for the event confirms our stance of always being attentive to the market, trends and opportunities to continue evolving. It also demonstrates our alignment with the rigorous standards and bold vision of Lisboa Unicorn Capital. We are very happy to be renowned for our unprecedented integrity of product, technology and service advancements cooped with regulatory compliance, giving our partners great advantage in their operational markets.”
Organized by the Web Summit Group, renowned for curating transformative tech gatherings worldwide, Collision promises to be a nexus of innovation and inspiration. That’s why Oddsgate foresees meaningful encounters, enriching exchanges, diversity of nationalities and cultures, and the identification of trends that will shape the market.
As Oddsgate embarks on this milestone journey, it not only elevates its own profile and allows it to acquire and share relevant knowledge but also underscores Lisbon’s burgeoning reputation as a dynamic hub for global tech innovation.
The post From Lisbon to the World: Lisboa Unicorn Capital Takes Oddsgate to Collision appeared first on European Gaming Industry News.
, Red Panda Rising, Wild Quad Squad Now Available for Garden State iGaming Community, Red Panda Rising, and Munition Mine—the award-nominated debut title—are set to excite players in the Garden State.. Our primary focus remains on the vibrant US iGaming markets, and we are committed to sustaining this momentum of excitement and innovation in more states to come. This success is a testament to the exceptional dedication and creativity of our Supremeland team.”, has been shortlisted for the Casinobeats Games Developer Awards, which will take place later this month., Red Panda Rising, and Wild Quad Squad.
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