Latest News
William Hill begin to roll out the new interactive Racing Post display
William Hill continues to invest in its print-to-digital transition with the launch of the new interactive Racing Post Digital Betting Shop Display (BSD). The new displays are in addition to the digital window signage rolled out across the William Hill betting shop estate. The new screens, installed in Runcorn in Cheshire, are the first of 10 shops rolling out the product in August.
The print version of the Racing Post Betting Shop Display has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, William Hill customers benefit from the best UK and Irish horseracing and greyhound content in an easy to navigate format.
William Hill customers can also avail of Racing Post coverage from South Africa, UAE and Hong Kong, while the new displays also showcase full virtual racing cards. For more casual racing customers, the new interactive touchscreens display key Racing Post content, including Verdicts and Spotlights so customers can make informed betting decisions. With innovation continuing at pace, the interactive display now caters for a shop of any size with all the content now available on a single screen.
Neal Plunkett, William Hill Head of Smart Retail and Omni Channel, discussed how it’s vital for the retail business to update its product portfolio.
He said “It’s been great to see customers return to betting shops over the past couple of months. What we have to ensure is offering those retail betting shop customers the best customer experience. The Racing Post has always been a key part of the high street betting shop and these interactive displays are the next stage on that journey. We’re delighted to roll these out across a number of shops.
Plunkett continued by discussing how vital Racing Post content is. “We’re used to seeing the Racing Post wallpaper our betting shop walls for years and every racing customer uses the Racing Post to make their betting decision. The new screens take it to the next level, customers can now easily navigate around all UK and Irish meetings as well as international racing, greyhounds and virtuals. We’re excited for our customers to begin using the screens.”
Alan Pepperell, Racing Post Retail Director, expressed his delight that William Hill has joined other major retail bookmakers rolling out the interactive BSD.
“We’re delighted that William Hill has become the latest high street betting shop to rollout the interactive betting shop displays. We know from our experience in other shops how well it’s gone down with retail bettors. The screens are catered to their needs and provide the same great content you get in the newspaper every day.’’
On the advancing tech behind the Racing Post display, he added: “As a business, we’re committed to going above and beyond to give customers the best horseracing content from around the world. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”
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In an industry that never stands still, the race for innovation is constant. GoldenRace identified a shift in player behaviour: the modern audience craves more than just a bet; they want innovation, simplicity, gamification, fun, excitement, rewards and speed.
This realisation led to the birth of a brand-new vertical designed to bridge the gap between traditional betting and casual arcade gaming: Hit&Win.
GoldenRace’s first titles in this category are Arcade Heist, which takes the concept to a whole new level by introducing the essence of gaming: a community experience; and Fortune Fighters, a combat-themed experience that brings the intensity of a tournament arena to the palm of a player’s hand.
Arcade Heist moves away from the solitary nature of traditional betting and introduces a raid mechanic. In this game, the high-stakes world of undercover robberies meets classic arcade fun, but with a revolutionary twist.
On the other hand, what sets Fortune Fighters apart is its narrative depth. Players step into the shoes of Kai, a disciplined student fighting to restore his master’s honour against the reckless and loud Brotus. By entering “The Fortune Tournament”, players participate in a quest where every strike, dodge and move is a wager. This storytelling drives long-term engagement and player loyalty, turning a standard betting session into an immersive journey.
ICE 2026 Encore webinar: Reviewing Softquo’s major highlights
Want to know more about GoldenRace and the rest of Softquo companies’ revolution?
If you couldn’t make it to ICE Barcelona 2026, or if you want a strategic replay of the biggest announcements, you won’t want to miss this exclusive webinar!
Join Martin Wachter, Softquo’s CEO and Founder, Joey Kordahi, Softquo’s Project Manager and Simone Suppa, Novusbet’s Managing Director, as they review the essential topics and news introduced by the Softquo Holding at ICE 2026.
The post GoldenRace’s new Hit&Win games, Arcade Heist & Fortune Fighters appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Best Software Supplier of the Year
Champions Club Dominates the Event in GR8 Tech’s Largest ICE to Date
“ICE is where operators come with a plan,” said Sergey Ghazaryan, CRO at GR8 Tech. “And this year, the demand was strong, as our meeting calendar was full and conversations were the kind that led to next steps. Champions Club worked because it was built for important decisions: practical learning and direct discussions about how to launch faster, localise properly, and keep performance strong when it matters most. That’s what we’re bringing into 2026.”
Platform for Champions, Proven at ICE
GR8 Tech showcased Platform for Champions, giving operators a clear view of how the stack supports various launch and scaling scenarios. The biggest conversation starter was Crypto Turnkey—a new launch built for operators who want more control over payments, faster routes to market, and access to crypto-forward player demand. Across meetings, the team spoke with existing partners and new prospects about how crypto can remove PSP bottlenecks, strengthen payment uptime, and unlock higher-value segments. Turnkey conversations drew the strongest pull, accounting for around 60% of all discussions.
Champions Club, Delivering the Energy
GR8 Tech left ICE Barcelona 2026 with a full calendar of follow-ups—and a format proven to work. Champions Club kept the space in constant motion: athletes and performers on treadmills (even in heels), pad-work sessions with Lee McFarland from Behind the Gloves, and meetings completely booked.
Acceler8 Lab ran at full capacity throughout, with sessions delivered in partnership with Gaming Operations Academy. GR8 Tech experts joined industry specialists, including Scott Rowan (Bet Data Consultants) and Verónica Guerrero (ElenPAY), to cover crypto payments, sportsbook optimization, AI implementation, and more.
The post Champions Club Dominates the Event in GR8 Tech’s Largest ICE to Date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
eGaming Integrity launches Voluntary Code Advisory Service for prize draw operators
eGaming Integrity – a leading compliance and internal audit advisory firm – has launched a Voluntary Code Advisory Service to support online prize draw and competition operators as regulatory scrutiny of the sector increases and a new compliance deadline approaches.
The service was launched following the introduction of the Department for Culture, Media and Sport’s Voluntary Code of Good Practice for online prize draws and competitions in November 2025. The Code sets a deadline of 20 May 2026. By that point, operators are expected to be more transparent, strengthen consumer protections and show active oversight of their operations. Failure to demonstrate effective voluntary compliance may increase the likelihood of statutory licensing and subsequent tighter regulation.
Prize draws are not regulated as gambling under the Gambling Act 2005. Despite this, the sector has grown rapidly and attracted attention in Westminster. The UK online prize draw market is now estimated to be worth around £1.3bn, with more than 7 million players. That scale has brought closer attention from policymakers.
The Voluntary Code shifts the focus from policy language to demonstrable practice. Operators now have to show what they actually do, and prove it.
eGaming Integrity’s new service is designed to help operators understand the requirements of the Code, assess current practices and prepare clear, practical evidence of compliance. Support covers areas including free entry routes, transparency of terms and odds, responsible marketing practices, internal monitoring processes and public disclosure of consumer protection measures.
Emma Shilling, Director at eGaming Integrity, said: “The Voluntary Code changes the conversation for prize draw operators. It is no longer enough to point to a policy and say the right words are there. Operators are being asked to show what happens in practice. Our job is to help businesses work that through properly, spot issues early and evidence what they are doing.”
eGaming Integrity’s audit and risk specialists lead the work. The focus is on practical rather than theoretical matters. Findings are clearly set out, with recommendations that operators can act on as regulatory expectations tighten.
Robert Penfold, Head of Internal Audit at eGaming Integrity, said:
“The writing is on the wall. This is voluntary for now, but that could change quickly. Operators who build real oversight systems today won’t be scrambling if this becomes statutory tomorrow.”
The Voluntary Code Advisory Service is available immediately to UK prize draw and competition operators.
The post eGaming Integrity launches Voluntary Code Advisory Service for prize draw operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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