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The number of sports games provided by BETER has doubled

The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength, as the number of table tennis, tennis and beach volleyball matches featured in this tournament have doubled in this time.
Alex Lobov, BETER’s Chief Product Officer, explained how the company achieved such growth rates.
INCREASING GROWTH
The number of sports events reached 22,500 (from January to June) in 2020. This figure for the same period of 2021 has doubled and totaled 42,281 events. Despite the return of major sports tournaments, including the UEFA European football championship, in June 2021, BETER provided the highest number of matches of all Setka Cup’s sports tournaments — 7,500 games (250 per day).
Alex Lobov, BETER’s Chief Product Officer, said, “BETER continues increasing the amount of fast sports content. And we do our best to ensure that our clients get 24/7/365 available products that allow sportsbooks to fill free airtime and count on predictable margins. That’s why we offer a large number of events and broadcast up to 10 matches simultaneously. All of our players and matches have comprehensive stats.
We suppose that major events can boost fans’ and bettors’ interest in commercial sports tournaments. The Setka Cup is a good case in point. The platform held a significant number of events even during the EURO-2020 and other big sporting events in June.”
The Setka Cup opened two new table tennis arenas at the beginning of 2021. The last one started operating in Prague (Czech Republic) in May and holds up to 1,000 matches per month. This positive dynamic expands the sports community of tournaments, mainly in Ukraine, where we have 9 sports arenas in the 3 largest cities.
ATHLETES AND SPORTS ORGANIZATIONS
The total number of sportspeople participating in Setka Cup tournaments has increased by 20% since January 2021. There are 780 active players now, and 600 regularly participate in table tennis tournaments in Ukraine and the Czech Republic. Jindrich Pansky, the double silver medalist of the world championship and participant of the Olympic Games, competes in Setka Cup’s tournaments in Prague.
The Ukrainian Table Tennis Federation has 1,868 active players (18-55 years old). One in three registered athletes is a participant in Seka Cup’s tournaments.
2021 became an important year for the Setka Cup. The platform launched tournaments in the EU. Moreover, recently the Setka Cup reached a strategic partnership with the Prague Table Tennis Association. It is an official recognition on the international level, and it proves Setka Cup’s ambitions to develop table tennis in the EU. Within the Memorandum with the Association, the Setka Cup plans to conduct sports coaching, develop table tennis and promote it in Prague and the Czech Republic.
NEW SPORTS
BETER now provides table tennis, tennis, and beach volleyball tournaments organized by Setka Cup. Beach volleyball competitions were launched in June 2021. And today, the platform holds 16 matches of this discipline every day.
Alex Lobov explained, “We are constantly working to improve and expand our product portfolio. We have a great team of 50+ operational specialists who are responsible for launching new sports as well as providing technical equipment and supporting fair play.
This year 2×2 beach volleyball tournaments have successfully passed the trial period. During this process we verified all the key metrics, focused on technical aspects, and tested an ability to keep an efficient, 24/7 schedule and ranking systems. Beach volleyball proves its profitability and effectiveness”.
BETTORS AND FANS
BETER provides live streaming, live data and odds for the Setka Cup’s matches. The company, by doing so, creates complex betting products for sportsbooks in 150 countries. According to the last data of one of the largest sportsbooks, the number of bettors who choose Setka Cup tournaments increased by 33% during the first half of 2021. Such significant growth happened in June when the UEFA European football championship and table tennis championship were held.
GEO
Thanks to BETER, the streams of Setka Cup’s tournaments are featured on no fewer than 100 sportsbooks, including bet365, William Hill.
According to Setka Cup’s table tennis web platform, European countries currently hold the record for the number of Setka Cup fans. The United Kingdom, the Czech Republic, Spain, and Poland are in the TOP-10 countries where Setka Cup tournaments are the most popular among fans and bettors.
Among Asian countries, the Philippines has the highest number of Setka Cup fans; in North America — the United States, in South America — Brazil, in Africa — South Africa.
Setka Cup — international 24/7 sports tournaments that help betting operators fill airtime with profitable, fast, and high-quality content in prime and non-prime hours. Setka Cup offers 7,500 tennis, table tennis, and beach volleyball tournament events per month.
The platform created unique media channels, including Setka Cup TV, which covers table tennis’s sporting and educational events and engages the sports community, fans, and bettors. Setka Cup tournaments are featured on sportsbooks in 150 countries and get 13M views per month.
BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.
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Loot & Labyrinths: Roll the Dice for Riches

Play’n GO invites players to delve into the thrilling realm of Loot & Labyrinths, where tabletop RPGs meet the spinning reels. Combining strategic dice rolls with rewarding slot mechanics, this 5×3 video slot offers an unparalleled fantasy experience.
A group of friends begins a tabletop adventure, only to find themselves transported into the game itself. Now, players must help their avatars – the wizard, rogue, paladin and barbarian – navigate treacherous dungeons, battle formidable foes, and claim legendary loot. With every spin, the stakes rise, bringing the thrill of dice-driven RPG mechanics to slot gaming.
With Loot & Labyrinths, Play’n GO brings a fresh take on role-playing themes, allowing players to engage in encounters that test their luck and strategy. Whether facing off against monsters, looting treasure, or enjoying a well-earned tavern break, every decision can tip the odds in their favour.
The game’s standout features elevate its strategic depth. The Random Encounter mini-game challenges players to roll their way through three unique events: Monster Attack, Treasure Lair, and Tavern Night, each offering distinct rewards and opportunities to boost multipliers up to 5x. Meanwhile, Dungeon Free Spins push the adventure further, allowing players to draw buffs that transform symbols, grant extra spins, and unlock progressively higher multipliers – culminating in a potential 100x boost.
For fans of immersive slot storytelling, Loot & Labyrinths builds on Play’n GO’s legacy of rich narratives, aligning with titles that transport players to otherworldly adventures like Champions of Mithrune and Trinity Impact. Its engaging mechanics and stunning fantasy-inspired artwork make it an ideal choice for players who enjoy both slot gaming and RPG-style strategy.
Head of Game Retention at Play’n GO, George Olekszy, said: “We love bringing fresh ideas to the slot world, and Loot & Labyrinths is a prime example. The blend of dice-rolling mechanics with engaging slot features offers a unique experience. Players will appreciate the strategic choices, immersive theme, and, of course, the chance for epic wins!”
With its dynamic gameplay and rich fantasy setting, Loot & Labyrinths is set to captivate players seeking a new way to spin and strategise. Ready your dice – fortune favours the bold!
The post Loot & Labyrinths: Roll the Dice for Riches appeared first on European Gaming Industry News.
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HIPTHER Wraps Up the iGaming & TECH Fall–Winter Run-Off 2024–2025 Presented by GameOn

HIPTHER, media brand and organizer of renowned boutique networking events for the Gaming and Tech industries, is thrilled to announce the ending and the Big Winners of its iGaming & TECH Fall–Winter Run-Off 2024–2025, presented and sponsored by GameOn.
The results are in, and the iGaming and tech community has once again gone the distance! The iGaming & TECH Fall–Winter Run-Off 2024–2025, proudly presented by GameOn, came to a strong finish, celebrating movement, determination, and next-level endurance.
Over the past few months, dozens of industry professionals laced up and braved the rain, wind, and cold for a virtual challenge that turned kilometers into camaraderie – and competition. Participants from across the globe logged hundreds (and in some cases, thousands!) of kilometers in this season’s challenge, proving that the iGaming & tech world knows how to move.
A massive congratulations to our Top 5 Women and Top 5 Men, who truly embodied the spirit of the Run-Off and inspired us all with their dedication:
🏅 Top 5 Women:
🥇 1st Place: Lucy Owen (Playtech) – 1794.3 km
🥈 2nd Place: Stefania Nitulescu (Betfair Romania Development) – 1116.5 km (Winner of the 2024 Summer Run-Off Challenge, ASICS Frontrunner)
🥉 3rd Place: Galya Srugo (Paysecure) – 970.2 km
🏅 4th Place: Irma Kristic (NSoft ) – 859.7 km
🏅 5th Place: Ineta Macinskiene (WALLETTO) – 520.3 km (Also a top 5 finisher in the 2024 Summer Run-Off Challenge)
🏅 Top 5 Men:
🥇 1st Place: Hristijan Nasevski (Bragg) – 1678.7 km (Winner of the 2024 Summer Run-Off Challenge)
🥈 2nd Place: Rob Fell (RiskCherry) – 835.6 km
🥉 3rd Place: Krystian Kotynia (Relout) – 776.9 km (Also placed in the top 5 during the 2024 Summer Run-Off Challenge)
🏅 4th Place: Will Talbut (Playtech) – 763.4 km
🏅 5th Place: Heimar Lecht (Telesign) – 758.5 km (Another consistent top performer from the 2024 Summer Run-Off Challenge)
Zoltan Tuendik, Co-Founder at HIPTHER and Founder of the HIPTHER iGaming Strava Club, stated: “The iGaming Runners Strava Club has far surpassed our expectations, and we’re only just getting started. With Summer Runoff 2.0 on the horizon and even more exciting plans in the pipeline, this community is picking up serious momentum—one step at a time
From consistent champions to first-time participants, every single runner in this challenge has made a mark. Whether you were in it to compete or simply to stay active and motivated through the colder months – your passion and perseverance made this challenge unforgettable.”
HIPTHER and GameOn would like to thank each and every participant for bringing their A-game to this season’s challenge. Your energy keeps the iGaming & tech community strong and united—even while running solo.
The next iGaming & TECH Run-Off challenge returns in May 2025, so stay tuned for more! Until then – keep running, keep pushing, and keep leveling up.
About HIPTHER’s iGaming & TECH Run-Off
At HIPTHER, wellness and sustainability aren’t trends – they’re part of our DNA. The #hipthers were the first to introduce Fitness and Wellness Networking into boutique conferences, featuring Morning Networking Runs and Yoga Sessions that helped set the tone for mindful connection.
In 2024, inspired by the incredible dedication of participants, HIPTHER Co-Founder Zoltan Tuendik launched the HIPTHER Run-Off Club on Strava, a global community initiative to promote health, fitness, and camaraderie within the iGaming and Tech industries.
With the unwavering support of GameOn as main sponsor, the Club has since organized dedicated Run-Offs during major industry events like SiGMA Europe 2024 and ICE Barcelona 2025 – uniting passionate runners from around the world in a celebration of movement, connection, and shared momentum.
The post HIPTHER Wraps Up the iGaming & TECH Fall–Winter Run-Off 2024–2025 Presented by GameOn appeared first on European Gaming Industry News.
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NOVOMATIC premieres SAPPHIRE PACKAGE in Casino Partouche d’Annemasse in France

The inaugural installation at Casino Partouche d’Annemasse features a complete setup of four state-of-the-art DIAMOND X™ 3.32 cabinets along with the SUPERIA GAMES™ Link 1. Players can now enjoy an extraordinary Linked Jackpot experience, brought to life with ultra-modern, high-quality LED signage, ensuring stunning visual impact and engaging gameplay.
A premium gaming experience like no other
The SAPPHIRE PACKAGE delivers a synergistic combination of innovation and entertainment, offering high-end gaming content through SUPERIA GAMES™ Link 1. This game mix seamlessly blends classic fan-favorites from CASH CONNECTION™ and GOLDEN LINK™ with brand-new titles, providing a diverse selection of 25 thrilling games and exciting jackpot opportunities.
The heart of the SAPPHIRE PACKAGE is the DIAMOND X™ 3.32, a premium multi-screen gaming machine that combines elegance, innovation, and player-focused design. Featuring two 32” full HD LCD game screens with LED backlighting and an integrated 32” topper for enhanced Progressives support, this cabinet ensures maximum visibility and visitor attraction on the gaming floor.
Additionally, the brilliant LED signage powered by the proven AbsoluteVision™ platform enhances the gaming experience with its dynamic content, crisp resolution, and robust LED panels – ensuring long-lasting performance and exceptional visual appeal. Its striking design makes it a true eye-catcher on the casino floor, drawing players in and creating an exciting focal point for gaming enthusiasts.
The SAPPHIRE PACKAGE is part of an exclusive series of premium offerings. Each of these special offers delivers a unique combination of innovation, high-end gaming equipment, and ultimate entertainment experience.
A new benchmark in casino entertainment
This groundbreaking installation in France marks a major milestone for NOVOMATIC, setting a new standard for premium linked gaming solutions.
Arnaud Moumdjian, Director at Casino Partouche d’Annemasse, states: “Our goal is to constantly innovate and offer our guests the most exciting and modern gaming experiences. With the SAPPHIRE PACKAGE, we are proud to be the first casino worldwide to present this new concept – a stunning combination of cutting-edge NOVOMATIC technology and immersive design. Since the moment it was installed, the feedback has been overwhelmingly positive: Players are drawn to the vibrant LED signage and thrilled by the game selection, which includes iconic titles like Book of Ra™ and Queen Cleopatra™. We thank our long-standing partner NOVOMATIC for making this exclusive launch possible.”
Patrick Delbauffe, Sales Manager at NOVOMATIC France, adds: “We are delighted to celebrate the first-ever installation of the SAPPHIRE PACKAGE at Casino Partouche d’Annemasse. This achievement highlights our strong partnership with Groupe Partouche and our shared commitment to delivering innovative and high-quality gaming experiences. With the DIAMOND X™ 3.32 cabinets and the exciting SUPERIA GAMES™ Link 1, we are confident that this new addition will captivate players and bring outstanding performance to the gaming floor.”
The post NOVOMATIC premieres SAPPHIRE PACKAGE in Casino Partouche d’Annemasse in France appeared first on European Gaming Industry News.
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