eSports
To celebrate the Esport LEC 2021 Summer Playoffs championship, AndaSeat is offering a free Gaming Desk to customers who purchase its Fnatic gaming chair during the competition if Fnatic Wins
AndaSeat, the world’s leading gaming chair brand, announces the promotion from 9th to 29th August. When customers purchase the AndaSeat Fnatic Edition Gaming Chair during this period, they will automatically be sent a free AndaSeat Mask 2 Lighting Gaming Desk worth £269.99/$399.99 if FNC (Fnatic) wins Esports LEC (League of legends European Championship) 2021 Summer Playoffs championship .
The 2021 LEC is the third season of Europe’s rebranded professional League of Legends league. The Summer Playoffs of the Fnatic and other 5 teams will start from 13th August to 29th August. Fnatic, a UK-based professional Esports organization, Founded in 2004, has won over 200 championships across 30 different games, and become one of the most successful Esport teams of the decade. The partnership between AndaSeat and Fnatic began in September 2020 by launching the Fnatic Edition gaming chair, shared the same brand color and dynamic Esport spirit, and offered professional gaming-seat solutions for all gaming chair users. To support its partners Fnatic to win the championship and give back to fans and its beloved customers, AndaSeat have specially launched this amazing promotion.4
When:
From 9th to 29th August (GMT)
Where:
AndaSeat Offical Webiste UK and US sites, and AndaSeat Amazon Store
What:
Buy AndaSeat Fnatic Chair, Get FREE Mouse Pad, plus FREE Mask 2 Gaming Desk if Fnatic wins the LEC 2021 Summer Finals championship.
How:
Step1. Customers place an order for the Fnatic Gaming Chair (chair and mouse pad are separately shipped and the estimated shipping date according to the stock of local warehouse).
Step2. Free AndaSeat Mask 2 Lighting Gaming Desk will be automatically and separately shipped if Fnatic wins LEC 2021 Summer Finals championship.
Let’s wait and see how Fnatic team will perform and look forward to them winning championship of the LEC playoffs.
Now, let’s take a look at the activity gaming desk and gaming chair.
AndaSeat Mask 2 Lighting Desk
Focus on your Esport battle with extra-large gaming surface. The sleek 47” desk has plenty of space for your gaming monitors, console, keyboard, and other gaming gear.
The LED lighting glows with color – changing lights for an immersive gaming experience.
Main Features:
*Size 47″ x 23″ x 29″(inch)
*Weight capacity 330 lbs/150kg
*Carbon Fiber Texture Tabletop
*RGB LED light on the surface
*Headphone Hook
*Edge Wrapped Design
*Cable Management
*Carbon steel tube+ABS
*PB tabletop (P2 criteria)
AndaSeat Fnatic Edition Gaming Chair
One of the hottest selling and most popular among the AndaSeat chairs, the Fnatic Edition is renowned for its ample space in addition to customization at the highest level. To give users greater comfort, support, reliability and personalization, the Fnatic Edition features multiple improvements that will exceed the expectations of even the most discerning gamers. For an uncompromising experience that lasts for endless hours, this elite award-winning chair is unquestionably the gold standard.
Main Features:
* DuraXtraAD+ Leather – luxury PVC leather with a soft touch of a top grain leather, scratch and stain resistant technology. Not only it is easy to clean, but also much stronger.
* Re-DenseAD+ Moulded Foam(65kg/m³) – super high-density cold-cured foam offers the all-important support for the spine during long gaming sessions.
* SyncTiltAD+ Reclining Back (90-160°) – No more hassles or struggles when you take a nap or watch your favorite shows, just enjoy strain-free ergonomic support.
* M Head Pillow & XL Size Lumbar Pillow – support both the lumbar and cervical spines simultaneously, allowing gamers to settle back into the chair with ease.
* 4-Dimensional Armrests – Up-down, Front-back, Left-right, Horizontal pan, gently support for your elbows and forearms with ergonomic comfort.
* Smooth & Quiet King Size 75mm PU Casters – Roll like you’ve never felt so smooth ever before. No squeaky or creaky, just focus on your game, and glide away whenever you feel like it.
* Lifetime Warranted TitanSteelAD+ Framework – Top standard of 22mm diameter steel for an Esport chair frame. Tested by ANSI BIFMA, EN12520 and EN1335, and rest your mind with a lifetime warranty.
* Premium Aluminum Base – AndaSeat premium Aluminum base was designed and built to provide impressive stability and durability.
* Class – 4 Gas Lift – SGS certificated piston and explosion-proof gas spring of international standards. This is more resistant, more stable and the best in its class in terms of consistency, stability and safety.
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2026 summit
HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda
The HIPTHER Prague Summit is shaping up to be one of the most comprehensive events of the year, with an agenda that reflects the fast-evolving landscape of iGaming, fintech, compliance, AI, media, and beyond. With four distinct stages and content spanning two days, the summit promises high-impact insights, cutting-edge knowledge sharing, and actionable strategies for stakeholders across the digital industries.
While only half the agenda has been released so far, what’s already on the table reveals an ambitious and future-forward program. Attendees can expect the remaining schedule—focused on the Expert Panel Stage and HIPTHER Academy—to further raise the bar with industry-leading panels and advanced learning formats.
Stage 1: Compliance & Regulation
This track offers a robust dive into both regional and global regulatory trends, aimed at compliance professionals, legal experts, and decision-makers navigating complex frameworks.
Day 1 will focus on market updates, regulators’ panels, and regional compliance outlooks. Highlights include a Czech Market update, a panel featuring European regulators, and regional overviews from Germany and the Balkans.
Day 2 expands into the global picture, covering enforcement trends, jurisdiction updates from Southern Europe, the USA, and LatAm, and a deep-dive GLI session on certification and trust. The day wraps with an IMGL-led masterclass exploring the intersection of AI, automation, and accountability.
Stage 2: Expert Panels Stage
This track is a powerhouse of innovation-focused dialogue.
Day 1 will feature panels on iGaming, fintech, AI, media, SEO, esports, and business growth. Industry disruptors and thought leaders will gather to unpack the trends driving momentum across verticals.
Day 2 will turn the spotlight to deep-dive panels with operators, suppliers, and advisors sharing battle-tested strategies, future bets, and lessons from scaling globally.
Stage 3: Main Focus Stage
This stage is split into two powerful themes across both days.
Day 1 is the Keynote Arena, with standout talks on branding, visibility, growth, and deal-making. Sessions like “LinkedIn as a Dealflow Engine” and “Branding in the Attention Economy” offer tactical insights for companies looking to sharpen their competitive edge.
Stage 4: HIPTHER Academy
Designed for hands-on learning and skill development, this stage blends education with real-world application.
Day 1 offers masterclasses, workshops, and practical learning sessions, setting the tone for deep engagement.
Day 2 will feature advanced education formats, including certification-oriented sessions, ideal for professionals looking to level up with verified credentials.
Don’t Miss Out – Secure Your Spot Now
With limited availability and high interest across the industry, now is the perfect time to register. Be among the first to access cutting-edge insights, connect with top-tier professionals, and help shape the future of digital industries.
Register today for HIPTHER Prague Summit 2026 and be part of the conversation that drives the next wave of innovation.
The post HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dota 2 esports
Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams
The Esports World Cup Foundation (EWCF) has officially announced the inaugural Esports Nations Cup (ENC) 2026, bringing a new national team-focused layer to the global esports calendar.
Set to debut in Riyadh, Saudi Arabia from November 2–29, 2026, the ENC will feature elite competition across 16 esports titles, emphasizing national pride, iconic rivalries, and global fan engagement.
The ENC 2026 introduces a $45 million funding commitment to empower players, coaches, clubs, and national teams through a structured and sustainable prize model. This investment supports the growth of esports globally and ensures fair, performance-based rewards for all participants.
Three-Part Prize Model: Players, Clubs, and National Teams
The ENC 2026 prize framework is designed to promote equality, transparency, and long-term growth across the esports ecosystem:
- $20 million directly awarded to players and coaches across 16 esports titles
- $5 million in club incentives for teams releasing players to participate, tied to player performance
- $20 million via the ENC Development Fund to support national team operations, logistics, travel, marketing, and program development
“National teams add a compelling layer to esports, rooted in identity and pride,” said Ralf Reichert, CEO of EWCF. “Our prize model rewards performance, supports clubs, and strengthens the long-term pathways for players and national programs.”
Player-Centric and Transparent Prize Structure
ENC 2026 guarantees all qualified participants at least three matches, with equal placement earning equal pay across all titles. Coaches are rewarded alongside players for the same placement. Key prizes include:
- First place: $50,000 per player
- Second place: $30,000 per player
- Third place: $15,000 per player
For team titles, payouts scale with roster size, ensuring consistent and fair distribution.
Global Growth and Rotating Host Cities
The ENC will rotate to major international cities after the Riyadh debut, establishing a biennial esports tournament that provides reliable structure for long-term planning by players, partners, and national federations.
Confirmed titles for ENC 2026 include Mobile Legends: Bang Bang, Trackmania, and Dota 2, with additional games to be announced soon.
A New Era for National Esports
By combining national representation with global esports professionalism, the ENC offers players a chance to compete for national pride while connecting fans to elite-level esports. Clubs benefit from performance-linked incentives, and national teams receive long-term support to expand development pathways and enhance competitiveness.
For updates and further information on the Esports Nations Cup 2026, visit esportsnationscup.com and follow ENC on X, Facebook, Instagram, TikTok, and YouTube, and the Esports World Cup Foundation on LinkedIn.
The post Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
betting brand marketing
Esportes da Sorte Secures Major Sponsorship for FIFA World Cup 2026 Broadcasts on SBT and N Sports
Leading Brazilian iGaming brand Esportes da Sorte has announced a high-profile sponsorship agreement for the FIFA World Cup 2026 broadcasts on SBT and N Sports, reinforcing its presence during one of the most influential sporting events in the world.
The partnership includes extensive brand activations throughout the entire tournament, spanning television, streaming, and digital media.
The sponsorship package delivers wide national exposure through SBT’s free-to-air broadcasts, simulcast coverage, the +SBT streaming platform, and the N Sports pay-TV channel. In addition to traditional broadcast placements, Esportes da Sorte will activate across the broadcasters’ digital ecosystems, including official websites, YouTube channels, and other owned digital platforms.
According to Marcela Campos, Vice President of the Esportes Gaming Brasil Group, which owns the Esportes da Sorte brand, the initiative strategically aligns the company with one of the largest moments of audience engagement in global sport. The FIFA World Cup represents a unique opportunity to amplify brand recall, increase engagement frequency, and strengthen emotional connections with football fans.
“The World Cup is a global event that concentrates attention, conversation, and excitement on an unparalleled scale. In Brazil, it represents one of the most powerful moments of sports audience mobilisation. Maintaining a consistent and high-frequency presence on SBT’s broadcasts allows us to expand our brand positioning and deepen Esportes da Sorte’s connection with the football fan experience,” Campos explained.
On television, Esportes da Sorte will feature prominently through promotional spots, opening and closing idents, commercial break placements, and video inserts. The agreement also includes sponsorship of a dedicated FIFA World Cup 2026 programme, airing throughout the competition, alongside integrated editorial content within the broadcasters’ schedules.
Digitally, the brand will be embedded within the official World Cup broadcasts on SBT and N Sports, while also appearing in additional content initiatives produced by both channels. This multi-platform strategy ensures comprehensive coverage of the tournament, maximising visibility and engagement across broadcast and online audiences.
With this partnership, Esportes da Sorte further cements its position as a major player in Brazil’s regulated iGaming market, leveraging the cultural power of football and the global reach of the FIFA World Cup to strengthen brand equity and long-term consumer affinity.
The post Esportes da Sorte Secures Major Sponsorship for FIFA World Cup 2026 Broadcasts on SBT and N Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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