eSports
To celebrate the Esport LEC 2021 Summer Playoffs championship, AndaSeat is offering a free Gaming Desk to customers who purchase its Fnatic gaming chair during the competition if Fnatic Wins

AndaSeat, the world’s leading gaming chair brand, announces the promotion from 9th to 29th August. When customers purchase the AndaSeat Fnatic Edition Gaming Chair during this period, they will automatically be sent a free AndaSeat Mask 2 Lighting Gaming Desk worth £269.99/$399.99 if FNC (Fnatic) wins Esports LEC (League of legends European Championship) 2021 Summer Playoffs championship .
The 2021 LEC is the third season of Europe’s rebranded professional League of Legends league. The Summer Playoffs of the Fnatic and other 5 teams will start from 13th August to 29th August. Fnatic, a UK-based professional Esports organization, Founded in 2004, has won over 200 championships across 30 different games, and become one of the most successful Esport teams of the decade. The partnership between AndaSeat and Fnatic began in September 2020 by launching the Fnatic Edition gaming chair, shared the same brand color and dynamic Esport spirit, and offered professional gaming-seat solutions for all gaming chair users. To support its partners Fnatic to win the championship and give back to fans and its beloved customers, AndaSeat have specially launched this amazing promotion.4
When:
From 9th to 29th August (GMT)
Where:
AndaSeat Offical Webiste UK and US sites, and AndaSeat Amazon Store
What:
Buy AndaSeat Fnatic Chair, Get FREE Mouse Pad, plus FREE Mask 2 Gaming Desk if Fnatic wins the LEC 2021 Summer Finals championship.
How:
Step1. Customers place an order for the Fnatic Gaming Chair (chair and mouse pad are separately shipped and the estimated shipping date according to the stock of local warehouse).
Step2. Free AndaSeat Mask 2 Lighting Gaming Desk will be automatically and separately shipped if Fnatic wins LEC 2021 Summer Finals championship.
Let’s wait and see how Fnatic team will perform and look forward to them winning championship of the LEC playoffs.
Now, let’s take a look at the activity gaming desk and gaming chair.
AndaSeat Mask 2 Lighting Desk
Focus on your Esport battle with extra-large gaming surface. The sleek 47” desk has plenty of space for your gaming monitors, console, keyboard, and other gaming gear.
The LED lighting glows with color – changing lights for an immersive gaming experience.
Main Features:
*Size 47″ x 23″ x 29″(inch)
*Weight capacity 330 lbs/150kg
*Carbon Fiber Texture Tabletop
*RGB LED light on the surface
*Headphone Hook
*Edge Wrapped Design
*Cable Management
*Carbon steel tube+ABS
*PB tabletop (P2 criteria)
AndaSeat Fnatic Edition Gaming Chair
One of the hottest selling and most popular among the AndaSeat chairs, the Fnatic Edition is renowned for its ample space in addition to customization at the highest level. To give users greater comfort, support, reliability and personalization, the Fnatic Edition features multiple improvements that will exceed the expectations of even the most discerning gamers. For an uncompromising experience that lasts for endless hours, this elite award-winning chair is unquestionably the gold standard.
Main Features:
* DuraXtraAD+ Leather – luxury PVC leather with a soft touch of a top grain leather, scratch and stain resistant technology. Not only it is easy to clean, but also much stronger.
* Re-DenseAD+ Moulded Foam(65kg/m³) – super high-density cold-cured foam offers the all-important support for the spine during long gaming sessions.
* SyncTiltAD+ Reclining Back (90-160°) – No more hassles or struggles when you take a nap or watch your favorite shows, just enjoy strain-free ergonomic support.
* M Head Pillow & XL Size Lumbar Pillow – support both the lumbar and cervical spines simultaneously, allowing gamers to settle back into the chair with ease.
* 4-Dimensional Armrests – Up-down, Front-back, Left-right, Horizontal pan, gently support for your elbows and forearms with ergonomic comfort.
* Smooth & Quiet King Size 75mm PU Casters – Roll like you’ve never felt so smooth ever before. No squeaky or creaky, just focus on your game, and glide away whenever you feel like it.
* Lifetime Warranted TitanSteelAD+ Framework – Top standard of 22mm diameter steel for an Esport chair frame. Tested by ANSI BIFMA, EN12520 and EN1335, and rest your mind with a lifetime warranty.
* Premium Aluminum Base – AndaSeat premium Aluminum base was designed and built to provide impressive stability and durability.
* Class – 4 Gas Lift – SGS certificated piston and explosion-proof gas spring of international standards. This is more resistant, more stable and the best in its class in terms of consistency, stability and safety.
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Aquisitions/Mergers
The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era

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Chiliz Group acquires 51% of OG Esports, investing to grow the team, expand operations, and strengthen fan and player engagement.
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Xavier Oswald, a former co-founder and shareholder of OG, becomes CEO, while OG co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs launch a new strategic project consolidating the team’s competitive foundation.
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Socios.com becomes the exclusive platform for $OG Fan Tokens, $OG will act as the showcase for blockchain-based utility.
The Chiliz Group, the world’s leading blockchain provider for the sports and entertainment industry and operator of Socios.com, today announced it has acquired a 51% controlling stake in OG Esports, one of the most iconic and innovative names in global esports.
Founded in 2015 by legendary Dota 2 players Johan “n0tail” Sundstein and Sébastien “Ceb” Debs, OG is the first team in history to win back-to-back titles at The International. Since then, OG has expanded into Counter-Strike, Honor of Kings and Mobile Legends: Bang Bang, building one of the most successful and culturally significant organisations in esports.
OG has a track record of delivering a fan-driven culture through innovation and launched the $OG Fan Token in 2020. The $OG Fan Token recently became the first esports Fan Token to surpass a $100 million market capitalization, driven by surging global demand for digital fan assets. Having delivered exclusive voting rights, VIP experiences, merchandise, and direct access to the team for fans worldwide, $OG represents a thriving $100m+ digital fan economy.
As part of the acquisition, Xavier Oswald will take on the role of CEO of OG, guiding the organisation into its next chapter, while co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs will lead a new strategic project consolidating the team’s competitive foundation, driving innovation at the intersection of esports and Web3.
At the same time, Socios.com will become the exclusive wallet and engagement platform for $OG Fan Tokens, establishing $OG as the flagship example of the new fan economy. The token will now showcase how fan assets can evolve – serving as the blockchain layer for tickets, merchandise, in-stadium perks, and digital content, while also integrating real-world assets and club revenues through mechanisms like buybacks to deliver deeper influence and tangible value to supporters.
Through The Chiliz Group’s global network of more than 80 leading sports properties, OG will now be able to expand into new countries and markets, building a larger international footprint and new commercial opportunities. Backed by the financial strength of a global group, OG will become more resilient and sustainable, ensuring long-term stability while focusing on what matters most: players, fans, and innovation.
More details about the acquisition will be released in the coming weeks.
“OG has always been about community and innovation, and since 2020 it has demonstrated that Fan Tokens can create genuine economic value and meaningful engagement,” said Alex Dreyfus, CEO and Founder of Chiliz. “With a $100 million fan token economy already established, OG represents the perfect case study for what’s truly possible when we place Fan Tokens at the centre of the fan economy. This acquisition allows us to showcase the next evolution – Fan Tokens 2.0.”
“This marks the start of a bold new era for OG,” said Xavier Oswald, incoming CEO of OG. “With Chiliz as our majority partner, we can scale our teams, grow our global community, and unlock a new dimension of engagement through the $OG Fan Token. We’ve always believed that fans should be at the centre of everything we do, and now we have the tools and the backing to make that vision a reality.”
“With Chiliz, we share a common vision based on strong values: passion, transparency, and the power of communities.” said Johan “N0tail” Sundstein, co-founder and historic figure of OG Esports. “From winning back-to-back Internationals to competing against OpenAI Five in a world-first showcase of human-AI collaboration, OG has always been about pushing boundaries. This alliance will allow us to stay true to our identity while continuing to grow.”
“This agreement marks the beginning of a new competitive cycle,’ added Sébastien “Ceb” Debs, two-time world champion with OG. “We want to once again become a major force on the international stage and inspire a new generation of players and fans. With the support of Chiliz, we now have the means to build an ambitious and sustainable project.”
The post The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era appeared first on European Gaming Industry News.
eSports
Global Esports Federation Launches its Innovation & Research Centre in Athens

The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.
The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.
The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.
Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”
“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.
Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.
The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.
eSports
EEF Strengthens Ties with Paralympic Leaders

The European Esports Federation (EEF) has strengthened its ties with the Paralympic leaders. On September 2, EEF Secretary General Łukasz Klimczyk and Board Member Karol Cagan, held a meeting with Mr. Andrew Parsons, President of the International Paralympic Committee (IPC), and Mr. Tomas Varga, Executive Committee member at the European Paralympic Committee (EPC). The meeting took place at the headquarters of the Slovak Olympic Committee, following official celebration of 30th anniversary of the Slovak Paralympic Committee.
Discussions focused on exploring opportunities for closer cooperation between EEF, IPC and EPC, particularly in the areas of competition, prevention and educational initiatives. EEF remains committed to strengthening partnerships that support the values of inclusion, fair play and the development of parasport across Europe.
Importantly, esports offers unique opportunities for athletes with disabilities by removing many of the physical barriers present in traditional sports. With accessible technologies and adaptive solutions, esports can provide a level playing field where performance depends primarily on skill, strategy and teamwork.
The post EEF Strengthens Ties with Paralympic Leaders appeared first on European Gaming Industry News.
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