Latest News

SOFTGAMES sells its Web Business to Azerion

Published

5 years ago

August 10, 2021

Reading Time: 2 minutes

SOFTGAMES, the well-known German instant gaming company developing casual, truly social games, announces the sale of its Web Business to Azerion, the leading pan-European digital gaming and monetisation company.

With this major deal, Azerion now provides advertisers an extended reach with 300 additional premium web games through its platform (including the popular Garden Tales franchise) and a crossword puzzle platform designed by SOFTGAMES. This boosts Azerion’s offering in key regions and adds to their younger audience segments and, with the crosswords, reaches more mature players.

The two companies have established a long-term relationship in which Azerion publishes games on the web already developed by SOFTGAMES, as well as those still to be developed in the future. By these means, Azerion’s platform continuously evolves, offering clients an even more tailored audience reach.

In addition, Azerion takes over all of SOFTGAMES’ business operations in the web browser games segment. Historically, SOFTGAMES has formed steadfast partnerships with some of the biggest agencies, advertisers and media companies and their sites (Tribune Content Agency e.g. Chicago Tribune and Reach Plc. e.g. Mirror.co.uk).

Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion said: “This deal offers SOFTGAMES’ partners the ability to leverage Azerion’s growing ecosystem and technology providing additional and long-term monetisation opportunities for media companies while improving reach for advertisers.”

Alexander Krug, CEO & Co-Founder of SOFTGAMES, said: “Over the last decade SOFTGAMES has built a unique and massive ecosystem around the distribution & monetization of HTML5 casual games across the web. As the web games market has reached maturity and our focus has shifted more and more towards Instant Games in the past years, the deal with Azerion is the next logical step for us.

Andre Krug, COO & Co-Founder of SOFTGAMES, said: “Selling our web business allows us to unite our workforce, vision and focus on Instant Games. We are now well positioned to grow even faster to become the leading developer on that exciting new platform.”

Latest News

Relax Gaming Releases its Latest Slot Game “Midnight Marauder – ClusterBreaker”

Published

22 minutes ago

June 26, 2026

Wladimir P.

relax-gaming-releases-its-latest-slot-game-“midnight-marauder-–-clusterbreaker”

Relax Gaming, the unique content provider and aggregator, has released its latest slot game Midnight Marauder – ClusterBreaker, the newest chapter in the popular Midnight Marauder series.

This latest release introduces fresh gameplay centred around a dynamic cluster-based mechanic, combined with high-impact bonus potential. Relax Gaming brings together familiar DNA with a distinctly new experience for both returning fans and new audiences alike.

Midnight Marauder – ClusterBreaker has been produced to engage high value and high volatility players with its “All or Nothing” Free Spins gamble feature, creating moments of heightened anticipation and excitement.

Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “We’ve combined a recognisable brand with a powerful proven mechanic, designed not only to excite players, but to give operators a clear value proposition for their high value players.”

The post Relax Gaming Releases its Latest Slot Game “Midnight Marauder – ClusterBreaker” appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Industry News

Wazdan schedules three-stage Network Promotion campaign for summer

Published

22 minutes ago

June 26, 2026

Wladimir P.

wazdan-schedules-three-stage-network-promotion-campaign-for-summer

The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.

Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.

The promotion will use Wazdan’s Mystery Drop and Mystery Multiplier Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.

Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown: Empire of Gold (6th August).

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.

“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”

The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Financial Trader Health and Safety Initiative

NCPG Launches Financial Trader Health and Safety Initiative

Published

22 minutes ago

June 26, 2026

GamingAmericas.com

ncpg-launches-financial-trader-health-and-safety-initiative

The National Council on Problem Gambling (NCPG) has launched the Financial Trader Health and Safety Initiative in order to address potential behavioral risks associated with emerging financial trading platforms and prediction markets.

A donation of $2 million from Kalshi allows NCPG to build national capacity for this initiative in three key areas: building national infrastructure; expanding public awareness and access to support; and advancing research, education and collaboration.

Building National Infrastructure

NCPG will invest in educational resources, industry engagement, dedicated staff, and best-practice development to help ensure that responsible participation and consumer protection efforts evolve in response to emerging financial trading platforms.

This work will also include evaluating NCPG’s existing Internet Compliance Assessment Program (iCAP) for adaptation across the financial services and trading sector. As the nation’s first independent responsible gambling accreditation program for online gambling operators and suppliers, iCAP offers valuable guidance that can inform future responsible participation and consumer protection standards.

Expanding Public Awareness and Access to Support

A significant portion of the initiative will support public education efforts focused on trading-related behavioral risks, screening tools, responsible participation, and increased awareness of available support services, including the National Problem Gambling Helpline.

Advancing Research, Education, and Collaboration

The initiative will support training programs, stakeholder convenings, industry partnerships, and a national summit focused on financial trader health, consumer protections, and emerging financial markets.

The post NCPG Launches Financial Trader Health and Safety Initiative appeared first on Americas iGaming & Sports Betting News.