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SOFTGAMES sells its Web Business to Azerion
SOFTGAMES, the well-known German instant gaming company developing casual, truly social games, announces the sale of its Web Business to Azerion, the leading pan-European digital gaming and monetisation company.
With this major deal, Azerion now provides advertisers an extended reach with 300 additional premium web games through its platform (including the popular Garden Tales franchise) and a crossword puzzle platform designed by SOFTGAMES. This boosts Azerion’s offering in key regions and adds to their younger audience segments and, with the crosswords, reaches more mature players.
The two companies have established a long-term relationship in which Azerion publishes games on the web already developed by SOFTGAMES, as well as those still to be developed in the future. By these means, Azerion’s platform continuously evolves, offering clients an even more tailored audience reach.
In addition, Azerion takes over all of SOFTGAMES’ business operations in the web browser games segment. Historically, SOFTGAMES has formed steadfast partnerships with some of the biggest agencies, advertisers and media companies and their sites (Tribune Content Agency e.g. Chicago Tribune and Reach Plc. e.g. Mirror.co.uk).
Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion said: “This deal offers SOFTGAMES’ partners the ability to leverage Azerion’s growing ecosystem and technology providing additional and long-term monetisation opportunities for media companies while improving reach for advertisers.”
Alexander Krug, CEO & Co-Founder of SOFTGAMES, said: “Over the last decade SOFTGAMES has built a unique and massive ecosystem around the distribution & monetization of HTML5 casual games across the web. As the web games market has reached maturity and our focus has shifted more and more towards Instant Games in the past years, the deal with Azerion is the next logical step for us.
Andre Krug, COO & Co-Founder of SOFTGAMES, said: “Selling our web business allows us to unite our workforce, vision and focus on Instant Games. We are now well positioned to grow even faster to become the leading developer on that exciting new platform.”
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Alberta
Greentube goes live in Alberta as province opens regulated iGaming
Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.
Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.
The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.
The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.
Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes
Wand of Riches 2
, Rumble Riches
Haulin’ Gold
and Firecracker Frenzy
Money Toad
, as well as Silver Lux Big Win Spinner, Starlight Jackpots
Captain’s Catch
and Charming Lady’s Boom
.
David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.
“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”
The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
hold and respin
Spinomenal releases new slot 3 Fuego Chillies
Spinomenal has released 3 Fuego Chillies, a new 5×3 video slot themed around a Mexican street fiesta. The game ships with a feature-led Bonus Game and a top prize billed as a Grand Jackpot of x3,000 the total bet.
The Wild is a mariachi in a sombrero and substitutes for all symbols except the Bonus, BOOST, COLLECT, MULTI and Jackpot symbols. Spinomenal said five Wilds on a payline return x10 the bet, with four paying x2 and three paying x0.5, while three- and four-Wild combinations only pay when followed by a Bonus or Special Bonus symbol.
Six or more Bonus and Special Bonus symbols trigger the Bonus Game. Triggering symbols lock in place and the feature starts with three bonus spins; only Bonus and Special Bonus symbols can land, carrying prizes from x1 to x10 the total bet, and each new symbol resets the spin counter back to three.
During the feature, BOOST assigns a random value (x2, x3, x4, x5, x7 or x10) and adds it to every symbol on the reels, while MULTI applies a x2, x3 or x5 multiplier to all symbols before taking a value based on the chosen multiplier. COLLECT then totals the values of all Bonus symbols into a single prize, and a MYSTERY symbol can transform into a BOOST, MULTI, COLLECT or Jackpot symbol.
Jackpot symbols during the feature pay Mini (x20), Minor (x50) or Major (x150), while filling all 15 cells awards the Grand Jackpot of x3,000 the total bet. Spinomenal also said a Bonus Blast Feature can trigger at random in the base game to spread extra symbols toward the Bonus Game, and the title includes a Buy Feature for instant entry. Spinomenal CO-CEO, Omer Henya commented: “3 Fuego Chillies brings the fun of the fiesta straight to the reels. The three chilli features keep the Bonus Game sizzling and the x3,000 Grand Jackpot gives players plenty to celebrate. We think this one will go down a treat with slot fans everywhere.”
The post Spinomenal releases new slot 3 Fuego Chillies appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Andy Phillips Chief Business Development Officer at Sporting Risk
Sporting Risk launches SureSub player prop markets via Sportradar odds feed
The new Promotional Markets add substitution-enabled player props designed to transfer bets to replacement players during a match.
Sporting Risk has expanded its Promotional Markets suite with a new set of SureSub player prop markets, distributed via the Sportradar Unified Odds Feed.
The company said SureSub is designed to extend eligible player prop bets beyond substitutions by automatically transferring selections to the replacement player. Sporting Risk added that operators can customise the feature, including its branding and name, to fit their sportsbook UX.
Sporting Risk positioned the release as part of its wider Promotional Markets portfolio, which it said includes products such as 2Up and other enhanced settlement mechanics aimed at helping operators differentiate without relying on bonuses, free bets or price-led promotions.
Andy Phillips, Chief Business Development Officer at Sporting Risk, said: “Operators are constantly looking for new ways to stand out in increasingly competitive markets. Promotional Markets do exactly that. They give operators a differentiated betting experience that keeps customers engaged throughout the match, without relying on bonuses or free bet campaigns. SureSub is a natural addition to that portfolio. It’s a mechanic customers already understand, but we’ve expanded it across a much broader range of player prop markets. Combined with our distribution through Sportradar, operators can now roll out SureSub at a scale that simply hasn’t been possible before.”
Sporting Risk said the product can be delivered directly or through the Sportradar Unified Odds Feed, with deployment designed to work across existing sportsbook infrastructure and scale across multiple competitions and leagues.
The post Sporting Risk launches SureSub player prop markets via Sportradar odds feed appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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