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SOFTGAMES sells its Web Business to Azerion

Published

5 years ago

August 10, 2021

Reading Time: 2 minutes

SOFTGAMES, the well-known German instant gaming company developing casual, truly social games, announces the sale of its Web Business to Azerion, the leading pan-European digital gaming and monetisation company.

With this major deal, Azerion now provides advertisers an extended reach with 300 additional premium web games through its platform (including the popular Garden Tales franchise) and a crossword puzzle platform designed by SOFTGAMES. This boosts Azerion’s offering in key regions and adds to their younger audience segments and, with the crosswords, reaches more mature players.

The two companies have established a long-term relationship in which Azerion publishes games on the web already developed by SOFTGAMES, as well as those still to be developed in the future. By these means, Azerion’s platform continuously evolves, offering clients an even more tailored audience reach.

In addition, Azerion takes over all of SOFTGAMES’ business operations in the web browser games segment. Historically, SOFTGAMES has formed steadfast partnerships with some of the biggest agencies, advertisers and media companies and their sites (Tribune Content Agency e.g. Chicago Tribune and Reach Plc. e.g. Mirror.co.uk).

Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion said: “This deal offers SOFTGAMES’ partners the ability to leverage Azerion’s growing ecosystem and technology providing additional and long-term monetisation opportunities for media companies while improving reach for advertisers.”

Alexander Krug, CEO & Co-Founder of SOFTGAMES, said: “Over the last decade SOFTGAMES has built a unique and massive ecosystem around the distribution & monetization of HTML5 casual games across the web. As the web games market has reached maturity and our focus has shifted more and more towards Instant Games in the past years, the deal with Azerion is the next logical step for us.

Andre Krug, COO & Co-Founder of SOFTGAMES, said: “Selling our web business allows us to unite our workforce, vision and focus on Instant Games. We are now well positioned to grow even faster to become the leading developer on that exciting new platform.”

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BetConstruct AI confirms SiGMA Asia 2026 presence in Manila

Published

3 hours ago

May 26, 2026

Wladimir P.

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Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.

BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.

At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.

BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.

As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”

The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”

The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pascal Gaming signs Ronaldinho for football-themed crash and slot titles

Published

5 hours ago

May 26, 2026

Wladimir P.

pascal-gaming-signs-ronaldinho-for-football-themed-crash-and-slot-titles

First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.

Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.

The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.

The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.

“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.

Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.

The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250

Published

5 hours ago

May 26, 2026

Wladimir P.

duelbits-signs-justin-gaethje-for-branded-content-ahead-of-ufc-freedom-250

The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.

Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.

The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.

According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.

“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”

“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”

The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.