This Valentine’s, RocketPlay tested a simple idea: people who come to iGaming for thrill don’t necessarily want the same intensity in everything — including relationships. Instead of asking players to choose a “perfect partner,” we launched Rocket Match, a fast, playful quiz that matches players with a vibe — bold, sweet, dreamy, or adventurous.

Early results flipped the stereotype. Around 58% of participants matched with the same vibe — built around warmth, charm, and easy fun — suggesting that when it comes to Valentine’s, our community prefers light-hearted connection over drama or risk.

What Rocket Match is

Rocket Match is a Valentine’s matchmaking quiz built as a small cosmic adventure inside the gaming RocketPlay Universe. Players answer 5 light questions — no right or wrong answers — and instantly unlock a Rocket Match that compliments themself. The idea was simple: Valentine’s content online often swings between two extremes — overly serious romance or pure cliché. Rocket Match was created to do something different: keep it flirty, keep it playful, and let players discover a vibe that feels like a moment, not a label.

There were 4 vibes to match with:
Bold — confident, high-energy, loves a bigger spark and bolder choices.
Sunny — easy-going, lighthearted, funny, good communicator
Dreamy — softer, romantic, drawn to atmosphere and emotion.
Adventurous — playful risk-taker energy; spontaneous, curious, and always up for something new.

The lightweight Valentine’s experiment quickly gained traction, with 7,000+ players completing the quiz. The unexpected value came after: the answers revealed a clear preference in what players wanted Valentine’s to feel like — and that insight became the story.

Across responses, around 58% of participants landed on the same Rocket Match vibe — the “sunny” archetype. It’s defined by warmth, lightness, and easy charm: playful, social, and effortless to be around.

What it says about RocketPlay’s community

Rocket Match offered a clear read on the kind of Valentine’s energy players gravitate toward — and it’s lighter than the usual “high-stakes romance” stereotype. As Alex Martin, PR Lead, puts it: “What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

What started as a fun Valentine’s experiment quickly became a snapshot of what the community enjoys most: light energy, easy chemistry, and feel-good connection. Valentine’s was simply the right moment to test a playful, pop-culture format — and see what kind of “match” people gravitate toward.

Some partnerships take a few emails. Some take a few years. And then there are the ones that quietly build momentum from 2017… until one day you look at each other and say, “Alright, let’s do this properly.”

We’re proud to officially welcome Joe Ewens to the HIPTHER team, where he will play a leading editorial role at EEGaming.org – our premier B2B platform and the definitive Intelligence Hub for industry leaders.

If you’ve been around the European gaming ecosystem for more than five minutes, you already know Joe. Sharp analysis. Direct questions. No fluff. Just substance. The kind that makes boardrooms slightly uncomfortable, in the best possible way.

What Joe Will Be Doing

At EEGaming.org, Joe will:

• Deliver weekly articles and breaking news
• Cover European market insights, trends, and jurisdictional analysis
• Provide structured, forward-looking commentary on regulatory and commercial developments

In short: more signal, less noise.

But that’s not all.

Joe will also take a central role in our iGaming Exchange virtual meetups, where he will:

• Act as host and moderator
• Bring the latest discussion topics and jurisdictions to spotlight
• Help elevate conversations beyond the usual “market update” routine

Expect sharper debates. Deeper dives. Fewer recycled slides.

EEGaming.org continues to evolve as the intelligence layer within the HIPTHER ecosystem—bridging regional heritage with global innovation. With Joe on board, that bridge just got a lot stronger.

We’ve known each other since 2017. We’ve shared panels, conversations, debates, and probably a few industry déjà vu moments along the way.

Now we build together.

Welcome to the team, Joe.

Let’s raise the standard.

The post Welcome to the Team: Joe Ewens Joins EEGaming.org appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Kiron Interactive has appointed industry veteran Ramiro Atucha as a Board Advisor to support the company’s expansion into the Latin American market.

Ramiro, founder of Leander Gaming and Vibra Gaming, most recently established Atucha Strategic Advisory, which advises technology and gaming businesses on regional growth, market development, and long-term positioning.

In his new role at Kiron Interactive, Ramiro will leverage his extensive LATAM experience to guide the leadership team, offering strategic insights and regional expertise as the company continues to expand its footprint in Latin America.

Leadership Perspective

Steven Spartinos, Co-CEO at Kiron Interactive, commented:

“Latin America is an important growth region for Kiron. Ramiro brings valuable regional perspective and experience, and we are pleased to welcome him as a senior advisor to our leadership team as we continue to build our presence across LATAM.”

Ramiro Atucha, Founder of Atucha Strategic Advisory, added:

“Kiron has a strong global reputation and a clear long term vision. I am pleased to support the board and leadership team as they continue to explore and develop opportunities in Latin America.”

Strengthening LATAM Strategy

The appointment underlines Kiron Interactive’s commitment to strategic growth in Latin America, combining its global expertise with local insights to enhance market presence, player engagement, and long-term regional success.

With Ramiro’s guidance, Kiron aims to accelerate its LATAM expansion, tapping into emerging opportunities while continuing to deliver innovative virtual gaming experiences across the region.

The post Kiron Interactive appoints Ramiro Atucha as Board Advisor for LATAM expansion.  appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.