Latest News

SOFTGAMES sells its Web Business to Azerion

Published

5 years ago

August 10, 2021

Reading Time: 2 minutes

SOFTGAMES, the well-known German instant gaming company developing casual, truly social games, announces the sale of its Web Business to Azerion, the leading pan-European digital gaming and monetisation company.

With this major deal, Azerion now provides advertisers an extended reach with 300 additional premium web games through its platform (including the popular Garden Tales franchise) and a crossword puzzle platform designed by SOFTGAMES. This boosts Azerion’s offering in key regions and adds to their younger audience segments and, with the crosswords, reaches more mature players.

The two companies have established a long-term relationship in which Azerion publishes games on the web already developed by SOFTGAMES, as well as those still to be developed in the future. By these means, Azerion’s platform continuously evolves, offering clients an even more tailored audience reach.

In addition, Azerion takes over all of SOFTGAMES’ business operations in the web browser games segment. Historically, SOFTGAMES has formed steadfast partnerships with some of the biggest agencies, advertisers and media companies and their sites (Tribune Content Agency e.g. Chicago Tribune and Reach Plc. e.g. Mirror.co.uk).

Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion said: “This deal offers SOFTGAMES’ partners the ability to leverage Azerion’s growing ecosystem and technology providing additional and long-term monetisation opportunities for media companies while improving reach for advertisers.”

Alexander Krug, CEO & Co-Founder of SOFTGAMES, said: “Over the last decade SOFTGAMES has built a unique and massive ecosystem around the distribution & monetization of HTML5 casual games across the web. As the web games market has reached maturity and our focus has shifted more and more towards Instant Games in the past years, the deal with Azerion is the next logical step for us.

Andre Krug, COO & Co-Founder of SOFTGAMES, said: “Selling our web business allows us to unite our workforce, vision and focus on Instant Games. We are now well positioned to grow even faster to become the leading developer on that exciting new platform.”

Conferences

ELA Games joins SBC Summit Malta panel on cinematic and social slots

Published

2 minutes ago

April 14, 2026

Wladimir P.

ela-games-joins-sbc-summit-malta-panel-on-cinematic-and-social-slots

Senior Business Development Manager Petr Vonarshenko appears on 29 April 2026 alongside Betsson’s Janick Bonnici and KALAMBA’s Steve Cutler.

ELA Games will appear at SBC Summit Malta on Wednesday, 29 April 2026, with Senior Business Development Manager Petr Vonarshenko set to take part in a panel on the future of slot content. The session runs 15:00-15:45 CEST at the InterContinental Hotel, Malta.

The panel, part of the event’s “Product Visionaries” track, is titled Casino Product Innovation & Content: The Future of Slots. According to the company, discussion will focus on how slot design is moving beyond “traditional solo experiences” toward “socialised play,” including co-op jackpots, friend challenges and audience-influenced features.

The agenda also includes the use of data-led design to build engaged “micro-audiences,” and how “cinematic storytelling, branded crossovers, and episodic content drops” are changing slot content strategy.

Vonarshenko will be joined by Janick Bonnici, Principal Gaming Content Manager at Betsson Group, and Steve Cutler, CEO and co-founder of KALAMBA. Arjan Korstjens, Principal at the Casino Marketing Academy, will moderate the session.

The post ELA Games joins SBC Summit Malta panel on cinematic and social slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Caesars

Light & Wonder rolls out TimeLink Pyramid Dawn via Lightning Box

Published

2 minutes ago

April 14, 2026

GamingAmericas.com

light-&-wonder-rolls-out-timelink-pyramid-dawn-via-lightning-box

Light & Wonder, Inc. (NASDAQ: LNW) has released TimeLink Pyramid Dawn, the first title in its new TimeLink franchise from in-house studio Lightning Box, with an exclusive rollout to Caesars customers in New Jersey, Michigan, Pennsylvania, and Ontario.

The 1024-ways slot introduces a “Perceived Persistence” mechanic and a new take on Cash on Reel Respin. In the base game, Active Rings can land on reels 0 and 6 and hold for three spins. When a Scatter Train aligns with a ring, base game respins are triggered, awarding Cash Prizes on reels 1 to 5 with a random chance for wins to repeat up to nine times. Scatter Trains may also build the Time Train Meter, which triggers the TimeLink Feature when full.

During the TimeLink Feature, players start with three spins and up to five Active Rows. Scatter Trains that land in an inactive ring activate the row and reset the counter, with Cash Prizes collected and awarded at the end. Scatter Clocks can upgrade values, while Scatter Jackpot symbols unlock the Jackpot Collection, which is played once TimeLink concludes.

The Jackpot Collection includes fixed and progressive prizes, with Mega, Grand and Major operating as progressive jackpots and Mini and Minor as fixed awards. Light & Wonder said the progressives are reseeded automatically after each win. The title also includes a Free Games feature triggered by Bonus Scatters, awarding eight Free Games with retriggers available, plus Wild 2x and Wild 3x multipliers that can combine.

Michael Maokhamphiou, Studio Director at Lightning Box, said: “TimeLink Pyramid Dawn is an exciting first step for this new franchise.

“We have built a mechanic that keeps momentum high across gameplay, while combining it with jackpots and features that add real commercial weight for our operator partners.”

The post Light & Wonder rolls out TimeLink Pyramid Dawn via Lightning Box appeared first on Americas iGaming & Sports Betting News.

Africa

Playson goes live with Betika in Kenya and Uganda

Published

1 hour ago

April 14, 2026

Wladimir P.

playson-goes-live-with-betika-in-kenya-and-uganda

The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.

Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.

The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.

Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.

We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”

Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”

The post Playson goes live with Betika in Kenya and Uganda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.