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Most controversial VAR decisions revealed ahead of Premier League

Published

5 years ago

August 9, 2021

George Miller

Reading Time: 2 minutes

Kurt Zouma’s cancelled strike against Manchester United was named the most controversial VAR incident.
30.92% of all English Premier League matches have seen a VAR intervention.
The data also shows a 23.96% year-on-year decrease in average VAR controversy.
The Premier League appears to be tracking UEFA’s roll out, with changes made just 0.62% more frequently in the English top flight.
PGMOL has announced a string of new rule changes.

The Premier League is hoping a string of new rule changes can inject new life into VAR technology when the 30th Premier League season gets underway on 13th August.

From thicker offside lines to new handball rules, the Professional Game Match Officials Limited (PGMOL) has set out its stall for the 2021-2022 domestic campaign which is almost upon us.

Accidental handballs in the build-up to goals will no longer be deemed an offence, while thicker offside lines will be used in order to eliminate situations where a goal is ruled out due to a toenail being offside.

And following a string of ‘armpit offsides’ last season, FIFA has also clarified that the bottom of a players’ armpit is to be classed as part of a players’ body.

While the technology’s use in the English top-flight has courted more than its fair share of detractors, Credible or VAR-cical by William Hill, can reveal a good level of progress has already been made with average controversy dropping by 29.36% last season.

The controversy rating of an incident, of which there has been 235 in total over the last two seasons, now sits at 5.14 having been 6.76 during its turbulent debut season. That equates to a change made by VAR every 3.23 matches.

Across the 504 matches under UEFA’s jurisdiction, from February 2019 through to the 2021 Champions League Final, there were 157 changes made, or a change every 3.21 matches.

Kurt Zouma’s cancelled strike against Manchester United in February 2020, ruled out by VAR official Chris Kavanagh, is considered the most controversial VAR call in Premier League history, with a controversy score of 10.7.

William Hill’s Credible or VAR-cical analysis has been tracking Premier League VAR incidents ever since Gabriel Jesus was ruled offside by David Coote on August 10, 2019 (the first ever VAR review in EPL history – rated at 7.92).

The data shows that in total, there have been a total of 235 incidents, or interventions, logged, with reactionary metrics such as Tweet volume, sentiment, articles generated and associated levels of engagement, culminating in a bespoke controversy rating being assigned to each.

Across the last two domestic campaigns, Wolverhampton (6.91) are the club which has been embroiled in the most controversial VAR incidents. Chelsea (6.5), Liverpool (6.34), Everton (6.25), Manchester United (6.19) make up the top five.

Brentford-based official Chris Kavanagh, who was promoted to the Select Group of referees in 2017, lands himself the unenviable title of ‘most controversial video assistant referee’, averaging 6.8.

David Coote (6.67), Kevin Friend (6.59), Lee Mason (6.51) and Andre Marriner (6.35) make up the rest of the top 5.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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