Latest News
Most controversial VAR decisions revealed ahead of Premier League
- Kurt Zouma’s cancelled strike against Manchester United was named the most controversial VAR incident.
- 30.92% of all English Premier League matches have seen a VAR intervention.
- The data also shows a 23.96% year-on-year decrease in average VAR controversy.
- The Premier League appears to be tracking UEFA’s roll out, with changes made just 0.62% more frequently in the English top flight.
- PGMOL has announced a string of new rule changes.
The Premier League is hoping a string of new rule changes can inject new life into VAR technology when the 30th Premier League season gets underway on 13th August.
From thicker offside lines to new handball rules, the Professional Game Match Officials Limited (PGMOL) has set out its stall for the 2021-2022 domestic campaign which is almost upon us.
Accidental handballs in the build-up to goals will no longer be deemed an offence, while thicker offside lines will be used in order to eliminate situations where a goal is ruled out due to a toenail being offside.
And following a string of ‘armpit offsides’ last season, FIFA has also clarified that the bottom of a players’ armpit is to be classed as part of a players’ body.
While the technology’s use in the English top-flight has courted more than its fair share of detractors, Credible or VAR-cical by William Hill, can reveal a good level of progress has already been made with average controversy dropping by 29.36% last season.
The controversy rating of an incident, of which there has been 235 in total over the last two seasons, now sits at 5.14 having been 6.76 during its turbulent debut season. That equates to a change made by VAR every 3.23 matches.
Across the 504 matches under UEFA’s jurisdiction, from February 2019 through to the 2021 Champions League Final, there were 157 changes made, or a change every 3.21 matches.
Kurt Zouma’s cancelled strike against Manchester United in February 2020, ruled out by VAR official Chris Kavanagh, is considered the most controversial VAR call in Premier League history, with a controversy score of 10.7.
William Hill’s Credible or VAR-cical analysis has been tracking Premier League VAR incidents ever since Gabriel Jesus was ruled offside by David Coote on August 10, 2019 (the first ever VAR review in EPL history – rated at 7.92).
The data shows that in total, there have been a total of 235 incidents, or interventions, logged, with reactionary metrics such as Tweet volume, sentiment, articles generated and associated levels of engagement, culminating in a bespoke controversy rating being assigned to each.
Across the last two domestic campaigns, Wolverhampton (6.91) are the club which has been embroiled in the most controversial VAR incidents. Chelsea (6.5), Liverpool (6.34), Everton (6.25), Manchester United (6.19) make up the top five.
Brentford-based official Chris Kavanagh, who was promoted to the Select Group of referees in 2017, lands himself the unenviable title of ‘most controversial video assistant referee’, averaging 6.8.
David Coote (6.67), Kevin Friend (6.59), Lee Mason (6.51) and Andre Marriner (6.35) make up the rest of the top 5.
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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