Latest News
Most controversial VAR decisions revealed ahead of Premier League
- Kurt Zouma’s cancelled strike against Manchester United was named the most controversial VAR incident.
- 30.92% of all English Premier League matches have seen a VAR intervention.
- The data also shows a 23.96% year-on-year decrease in average VAR controversy.
- The Premier League appears to be tracking UEFA’s roll out, with changes made just 0.62% more frequently in the English top flight.
- PGMOL has announced a string of new rule changes.
The Premier League is hoping a string of new rule changes can inject new life into VAR technology when the 30th Premier League season gets underway on 13th August.
From thicker offside lines to new handball rules, the Professional Game Match Officials Limited (PGMOL) has set out its stall for the 2021-2022 domestic campaign which is almost upon us.
Accidental handballs in the build-up to goals will no longer be deemed an offence, while thicker offside lines will be used in order to eliminate situations where a goal is ruled out due to a toenail being offside.
And following a string of ‘armpit offsides’ last season, FIFA has also clarified that the bottom of a players’ armpit is to be classed as part of a players’ body.
While the technology’s use in the English top-flight has courted more than its fair share of detractors, Credible or VAR-cical by William Hill, can reveal a good level of progress has already been made with average controversy dropping by 29.36% last season.
The controversy rating of an incident, of which there has been 235 in total over the last two seasons, now sits at 5.14 having been 6.76 during its turbulent debut season. That equates to a change made by VAR every 3.23 matches.
Across the 504 matches under UEFA’s jurisdiction, from February 2019 through to the 2021 Champions League Final, there were 157 changes made, or a change every 3.21 matches.
Kurt Zouma’s cancelled strike against Manchester United in February 2020, ruled out by VAR official Chris Kavanagh, is considered the most controversial VAR call in Premier League history, with a controversy score of 10.7.
William Hill’s Credible or VAR-cical analysis has been tracking Premier League VAR incidents ever since Gabriel Jesus was ruled offside by David Coote on August 10, 2019 (the first ever VAR review in EPL history – rated at 7.92).
The data shows that in total, there have been a total of 235 incidents, or interventions, logged, with reactionary metrics such as Tweet volume, sentiment, articles generated and associated levels of engagement, culminating in a bespoke controversy rating being assigned to each.
Across the last two domestic campaigns, Wolverhampton (6.91) are the club which has been embroiled in the most controversial VAR incidents. Chelsea (6.5), Liverpool (6.34), Everton (6.25), Manchester United (6.19) make up the top five.
Brentford-based official Chris Kavanagh, who was promoted to the Select Group of referees in 2017, lands himself the unenviable title of ‘most controversial video assistant referee’, averaging 6.8.
David Coote (6.67), Kevin Friend (6.59), Lee Mason (6.51) and Andre Marriner (6.35) make up the rest of the top 5.
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betting technology
GG.BET adds ‘Popular Bets’ ready-made combo slips
GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.
The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.
According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.
The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.
The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.
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