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Most controversial VAR decisions revealed ahead of Premier League

Published

5 years ago

August 9, 2021

George Miller

Reading Time: 2 minutes

Kurt Zouma’s cancelled strike against Manchester United was named the most controversial VAR incident.
30.92% of all English Premier League matches have seen a VAR intervention.
The data also shows a 23.96% year-on-year decrease in average VAR controversy.
The Premier League appears to be tracking UEFA’s roll out, with changes made just 0.62% more frequently in the English top flight.
PGMOL has announced a string of new rule changes.

The Premier League is hoping a string of new rule changes can inject new life into VAR technology when the 30th Premier League season gets underway on 13th August.

From thicker offside lines to new handball rules, the Professional Game Match Officials Limited (PGMOL) has set out its stall for the 2021-2022 domestic campaign which is almost upon us.

Accidental handballs in the build-up to goals will no longer be deemed an offence, while thicker offside lines will be used in order to eliminate situations where a goal is ruled out due to a toenail being offside.

And following a string of ‘armpit offsides’ last season, FIFA has also clarified that the bottom of a players’ armpit is to be classed as part of a players’ body.

While the technology’s use in the English top-flight has courted more than its fair share of detractors, Credible or VAR-cical by William Hill, can reveal a good level of progress has already been made with average controversy dropping by 29.36% last season.

The controversy rating of an incident, of which there has been 235 in total over the last two seasons, now sits at 5.14 having been 6.76 during its turbulent debut season. That equates to a change made by VAR every 3.23 matches.

Across the 504 matches under UEFA’s jurisdiction, from February 2019 through to the 2021 Champions League Final, there were 157 changes made, or a change every 3.21 matches.

Kurt Zouma’s cancelled strike against Manchester United in February 2020, ruled out by VAR official Chris Kavanagh, is considered the most controversial VAR call in Premier League history, with a controversy score of 10.7.

William Hill’s Credible or VAR-cical analysis has been tracking Premier League VAR incidents ever since Gabriel Jesus was ruled offside by David Coote on August 10, 2019 (the first ever VAR review in EPL history – rated at 7.92).

The data shows that in total, there have been a total of 235 incidents, or interventions, logged, with reactionary metrics such as Tweet volume, sentiment, articles generated and associated levels of engagement, culminating in a bespoke controversy rating being assigned to each.

Across the last two domestic campaigns, Wolverhampton (6.91) are the club which has been embroiled in the most controversial VAR incidents. Chelsea (6.5), Liverpool (6.34), Everton (6.25), Manchester United (6.19) make up the top five.

Brentford-based official Chris Kavanagh, who was promoted to the Select Group of referees in 2017, lands himself the unenviable title of ‘most controversial video assistant referee’, averaging 6.8.

David Coote (6.67), Kevin Friend (6.59), Lee Mason (6.51) and Andre Marriner (6.35) make up the rest of the top 5.

HELL Partners

HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal

Published

27 minutes ago

May 25, 2026

Wladimir P.

hell-partners-at-igb-live:-prada-gifts,-private-screenings,-and-your-next-best-deal

London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.

IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40

— not hard to find, even harder to ignore.

What HELL Partners actually brings to the table

For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.

Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.

What’s waiting at the stand

HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.

Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.

And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.

The VIP event — for the VIP Inner Circle

Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.

It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.

Booth L40, ExCeL London
IGB Live 2026

Book a meeting with a manager:

Doron Affiliate Manager [email protected]