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Here’s a Look at the Top Trends Shaping the Online Gambling Market

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The global online gambling market size is projected to reach USD 158.20 billion by 2028, exhibiting a CAGR of 11.4% during the forecast period. This information is given by Fortune Business Insights in a new report, titled, “Online Gambling Market, 2021-2028.”  As per the report, the market was USD 66.72 billion in 2020.

List of Key Players Covered in this Market Report:

  • Slots Heaven Casino (Slots Heaven Casino)
  • Sky Betting & Gaming (Leeds, United Kingdom)
  • SPIN Casino (Canada)
  • DraftKings Inc. (Massachusetts, United States)
  • Betfred (Warrington, United Kingdom)
  • BetAmerica (California, United States)
  • LeoVegas AB (Stockholm, Sweden)
  • Betsson AB (Stockholm, Sweden)
  • StarsGroup.com (Ontario, Canada)
  • Kindred Group Plc. (Valletta, Malta)
  • Mansion Casino (Gibraltar)
  • Evolution Gaming AB (British Columbia, Canada)
  • Scientific Games Corporation (Nevada, United States)
  • Buffalo Partners (New York, United States)
  • bet-at-home.com AG (Germany)
  • 888 Holdings PLC (Gibraltar)
  • Bet365 (Stoke-on-Trent, United Kingdom)
  • Flutter Entertainment Plc. (Dublin, Ireland)
  • William Hill Plc. (London, United Kingdom)
  • Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)

REPORT SCOPE & SEGMENTATION:

Report Coverage Details
Forecast Period 2021 to 2028
Forecast Period 2021 to 2028 CAGR 11.4%
2028 Value Projection USD 158.20 Billion
Base Year 2020
Market Size in 2020 USD 66.72 Billion
Historical Data for 2017 to 2019
No. of Pages 130
Tables, Charts & Figures 92
Segments covered Type;  Devices; and Region
Growth Drivers Ease of Online Payment to Drive Online Gambling Market Growth
Restrictions of COVID-19 on Land-based Casinos to Boost Demand for Online Gambling
Rapid Adoption of Smartphones to Fuel Demand for Mobile Gambling
Pitfalls & Challenges Rising Adverse Impacts on Mental Health and Bans on Online Gambling May Impede Market Growth

Quick Adoption of Online Gambling amid COVID-19 to Boost the Market

The global health and economic crisis triggered by the COVID-19 pandemic forced governments in several countries to impose strict lockdowns and social distancing measures. Companies rapidly adopted remote working models, leading to huge portions of working populations working from home. With most non-essential services and places, including casinos, being closed down, gamers and gamblers have swiftly shifted to virtual platforms, boosting the online gambling market growth in the process. For example, an article published by New York University revealed that digital gambling platforms have gained speedy momentum in Canada after the coronavirus broke out. In Australia, according to a report by Concordia University, Canada, spending on online casinos rose sharply by 67% in April 2020. The coronavirus pandemic has, thus, proved favorable for this market, enabling it to register a healthy CAGR of 11.2% and reach a value of USD 74.17 billion in 2021.

Market Segments

Based on type, the market has been classified into sports betting, casinos, poker, lottery, bingo, and others, with the lottery segment holding a share of 15.1% in the global market and a share of 15.4% in the UK market in 2020.

On the basis of devices, the market segments include desktop, mobile, and others. By region, the market has been divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Highlights of the Report

The report offers a granular examination of the various factors shaping the growth trajectory of the market, as well as a holistic analysis of the hindrances obstructing the market. Furthermore, a microscopic study of the regional and competitive dynamics influencing the market has also been provided in the report, along with an in-depth assessment of the individual market segments. The insights contained in the report are based on industry-leading research conducted through primary, secondary, and tertiary sources.

Driving Factor

Introduction of Sophisticated Technologies in Virtual Gambling to Fuel the Market

Advanced, intelligent technologies, such as artificial intelligence (AI) and blockchain, are being increasingly employed by online gambling platforms to ensure a secure and safe space for enthusiasts. Heralding this trend are startups that are developing and offering novel gambling platforms powered by smart technologies. For example, Edgeless, which was started in 2018, became the first Ethereum-based virtual casino that uses distributed ledger technology to ensure payouts. Similarly, Tombola is a popular lottery and gambling platform driven by cryptocurrency and other blockchain-enabled tools. Another example is the Canada-based startup, Quarter4, which leverages AI to offer simulations, content, and predictions for sports bettors. The incorporation of new-age solutions in digital gambling is, thus, opening new pathways of development for this market.

Regional Insights

Europe to Headline the Global Market, Forecasts Fortune Business Insights

Europe is expected to dictate the online gambling market share during the forecast period on account of the heavy investments being made by sports enthusiasts across the continent in online sports betting. Moreover, a healthy betting culture in Europe will further bolster the prospects of the market in the region. In 2020, the Europe market size stood at USD 30.92 billion.

The presence of secure connectivity infrastructure and strong gambling regulations will propel North America in the second-leading position in the market in terms of revenue generation. On the other hand, growing investments in online gambling in South America, driven by regulations in Colombia and Argentina, are anticipated to speed up the expansion of the market in this region.

Competitive Landscape

Key Players to Strengthen Businesses through Innovative Collaborations

With online gaming picking up pace amid the COVID-19 pandemic, key players in this market are entering into strategic collaborations with gambling industry giants to deepen their market footprint. These companies are engaging in developing innovative online gambling platforms to attract gamblers and gain momentum in this rapidly evolving market space.

Industry Developments:

  • December 2020: BetMGM launched the BetMGM Casino in Pennsylvania, with an aim to bring its online gambling portfolio to players in the state. The platform will offer sophisticated mobile casino games, which will be available on iOS, Android, and desktops.
  • February 2020: CBS Sports and William Hill inked a deal under which William Hill will become the exclusive provider of Wagering Data and Sports Book across all CBS Sports platforms. The partnership will integrate sports betting, media, and technology to enhance fan engagement.

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N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces

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on

n1-partners-puts-deputy-head-vlad-chernov-in-the-spotlight-in-n1-faces

Why do some teams scale and grow consistently, while others start losing money as soon as they increase volume — even when working with the same offers and traffic sources? The difference rarely comes down to tools. More often, it’s about how the system is managed: how decisions are made, how responsibility is distributed, and how the team works with partners when performance starts to decline.

In the new episode of N1 Faces, the N1 Partners team introduces Vlad Chernov, Deputy Head of Affiliates. In this interview, Vlad shares how he entered affiliate marketing, what managing a team really means in a fast-moving environment, where money is most often lost during scaling, and what principles help build teams that actually drive growth.

How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?

I entered the industry in 2020. Before fully moving into affiliate marketing, I worked in a range of roles — from Customer Support Manager to Operations Director. That gave me a broad understanding of processes, team management, and how the business operates from the inside.

Over time, I became more interested in the affiliate side: how deals are structured, how traffic is driven to casino products, and which sources partners rely on. When the opportunity came to move into affiliate marketing, I quickly realized this was the area where I could develop my skills, work closely with partners, and directly see the impact of my decisions.

What brought you to N1 Partners, and what was the deciding factor?

When I was just starting out in affiliate marketing, I was actively studying the market and consistently following N1 Partners — their positioning, their brands, and the fact that they were always among the top performers. I also paid attention to the team and saw professionals I genuinely wanted to work with and learn from.

The key factors for me were a strong brand portfolio and the flexibility to choose my direction — both in terms of the team and traffic sources. It was also important for me to join a company that values new ideas and supports initiative. I’ve always seen that as a critical part of professional growth.

What’s more challenging in team management: scaling results or developing the team itself?

Scaling results is definitely more challenging.

We operate in a highly dynamic environment where the market changes almost daily. What works today may stop working tomorrow. 

That’s why both we and our partners often find it harder to maintain and grow performance — it requires constant attention to key metrics and the ability to adapt quickly.

At the same time, team development is an ongoing process. We’re continuously looking for ways to streamline workflows, reduce manual tasks, and improve efficiency. We’re also gradually integrating AI into our internal processes to increase both speed and quality.

What qualities define a strong affiliate manager today?

First and foremost — strong communication skills. This is especially critical at the very first touchpoint with a partner. The way you communicate early on often determines whether you’ll even get a response.

Honesty and transparency are just as important. In this industry, building trust is essential because everyone is ultimately working toward shared results.

I would also highlight a deep understanding of analytics. An affiliate manager should go beyond basic metrics like average check or ROAS and understand profitability, traffic quality, and overall campaign efficiency.

And of course — multitasking. It’s unavoidable today. We work with 10+ brands, accept traffic from multiple sources, and constantly test new funnels and hypotheses together with partners.

How does team growth impact the quality of partner relationships, and what’s critical to avoid a drop in service when scaling?

Team growth and the level of expertise among managers form the foundation of everything that follows. We’re very selective in hiring and place a strong emphasis on analytics and understanding traffic sources, as this directly impacts our ability to scale.

As the team grows, processes become just as important as people. It’s essential to have a transparent system in place: clear standards, shared understanding of goals and key metrics, and consistent approaches to working with partners. This ensures stability and maintains service quality even as volumes increase.

At the same time, the level of the team remains critical. Strong specialists set the bar and shape the overall approach. That’s what allows you to scale without losing quality.

What are the most common pitfalls when working with partners, and where do teams usually lose money?

Most losses happen during scaling, when quality starts to drop as volume increases. A typical mistake is choosing the wrong scaling strategy — pushing all ad sets instead of focusing only on those that have already proven performance with strong CTR and EPC on the affiliate side, as well as solid player activity and ROI on the advertiser’s side.

Another key factor is offer selection. Chasing an offer with a 10–15% higher CPA doesn’t always make sense if the conversion rate is lower. In the long run, this directly impacts profitability.

From our side, we focus on selecting offers that perform best in real time for a specific traffic source. We can also provide actual performance proof and help partners secure the most competitive terms available on the market.

How do you build relationships with key partners so they don’t just stay, but grow with you?

I focus on a personalized approach and building trust-based relationships with a long-term perspective.

I’d rather start with a small test, scale gradually, and increase the rate later than run multiple tests and stop working together — even if early results are not ideal. 

We work toward win-win conditions and continuously test new approaches and hypotheses. With the right strategy and offer selection, I’m confident that mutual growth is always achievable.

What helps you stay focused and make decisions under constant pressure?

Prioritization and structured task management are key.

It’s important to assess situations objectively, double-check information, and base decisions on data rather than emotions. Staying calm and focused allows me to work effectively under pressure, adapt quickly, and take responsibility for decisions with confidence.

If you weren’t in iGaming…

I’d likely still be in a related field. One option would be marketing in another industry, where I could apply my experience. Another would be returning to operations, focusing on building and optimizing processes in a high-risk environment.

Either way, I’d want to stay in a fast-paced, high-responsibility environment with challenging tasks — that’s what drives me.

Top-3 Blitz

What mistakes most often prevent affiliate teams from growing?

    1. Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
      Teams often choose offers based on CPA alone, ignoring conversion, even though conversion drives long-term results.
    2. Lack of communication with the manager.
      Teams sometimes stop traffic without notice and draw quick conclusions without investigating deeper. The issue might not be conversion, but something like incorrect postback setup.
  • Mixing traffic from different sources without proper segmentation.
    These flows need to be agreed upon and segmented to maintain quality and properly analyze performance.

What do you look at first when evaluating a partner?

  1. Audience fit and traffic quality.
    The traffic must match our target audience and meet internal profitability benchmarks.
  2. Flexibility and willingness to collaborate.
    The ability to adapt quickly and find win-win solutions is key.
  3. Previous performance.
    I look at historical data, results in other campaigns, and how consistently the partner meets agreements.

What factors most influence traffic profitability today?

  1. Cost of acquisition and player retention.
    It has become harder to both acquire and retain users.
  2. Funnel and landing page optimization.
    Even high-quality traffic can drop off if the funnel is too long or complex.
  3. Continuous campaign optimization and bid adjustments.
    Daily monitoring of metrics and fast adaptation—from both the partner and advertiser side—is critical.

Working with N1 Partners

Partners who want to discuss a launch, tailor conditions to their traffic, or test an offer can reach out to Vlad directly.

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

The post N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

affiliate marketing

N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces

Published

on

n1-partners-puts-deputy-head-vlad-chernov-in-the-spotlight-in-n1-faces

Why do some teams scale and grow consistently, while others start losing money as soon as they increase volume — even when working with the same offers and traffic sources? The difference rarely comes down to tools. More often, it’s about how the system is managed: how decisions are made, how responsibility is distributed, and how the team works with partners when performance starts to decline.

In the new episode of N1 Faces, the N1 Partners team introduces Vlad Chernov, Deputy Head of Affiliates. In this interview, Vlad shares how he entered affiliate marketing, what managing a team really means in a fast-moving environment, where money is most often lost during scaling, and what principles help build teams that actually drive growth.

How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?

I entered the industry in 2020. Before fully moving into affiliate marketing, I worked in a range of roles — from Customer Support Manager to Operations Director. That gave me a broad understanding of processes, team management, and how the business operates from the inside.

Over time, I became more interested in the affiliate side: how deals are structured, how traffic is driven to casino products, and which sources partners rely on. When the opportunity came to move into affiliate marketing, I quickly realized this was the area where I could develop my skills, work closely with partners, and directly see the impact of my decisions.

What brought you to N1 Partners, and what was the deciding factor?

When I was just starting out in affiliate marketing, I was actively studying the market and consistently following N1 Partners — their positioning, their brands, and the fact that they were always among the top performers. I also paid attention to the team and saw professionals I genuinely wanted to work with and learn from.

The key factors for me were a strong brand portfolio and the flexibility to choose my direction — both in terms of the team and traffic sources. It was also important for me to join a company that values new ideas and supports initiative. I’ve always seen that as a critical part of professional growth.

What’s more challenging in team management: scaling results or developing the team itself?

Scaling results is definitely more challenging.

We operate in a highly dynamic environment where the market changes almost daily. What works today may stop working tomorrow. 

That’s why both we and our partners often find it harder to maintain and grow performance — it requires constant attention to key metrics and the ability to adapt quickly.

At the same time, team development is an ongoing process. We’re continuously looking for ways to streamline workflows, reduce manual tasks, and improve efficiency. We’re also gradually integrating AI into our internal processes to increase both speed and quality.

What qualities define a strong affiliate manager today?

First and foremost — strong communication skills. This is especially critical at the very first touchpoint with a partner. The way you communicate early on often determines whether you’ll even get a response.

Honesty and transparency are just as important. In this industry, building trust is essential because everyone is ultimately working toward shared results.

I would also highlight a deep understanding of analytics. An affiliate manager should go beyond basic metrics like average check or ROAS and understand profitability, traffic quality, and overall campaign efficiency.

And of course — multitasking. It’s unavoidable today. We work with 10+ brands, accept traffic from multiple sources, and constantly test new funnels and hypotheses together with partners.

How does team growth impact the quality of partner relationships, and what’s critical to avoid a drop in service when scaling?

Team growth and the level of expertise among managers form the foundation of everything that follows. We’re very selective in hiring and place a strong emphasis on analytics and understanding traffic sources, as this directly impacts our ability to scale.

As the team grows, processes become just as important as people. It’s essential to have a transparent system in place: clear standards, shared understanding of goals and key metrics, and consistent approaches to working with partners. This ensures stability and maintains service quality even as volumes increase.

At the same time, the level of the team remains critical. Strong specialists set the bar and shape the overall approach. That’s what allows you to scale without losing quality.

What are the most common pitfalls when working with partners, and where do teams usually lose money?

Most losses happen during scaling, when quality starts to drop as volume increases. A typical mistake is choosing the wrong scaling strategy — pushing all ad sets instead of focusing only on those that have already proven performance with strong CTR and EPC on the affiliate side, as well as solid player activity and ROI on the advertiser’s side.

Another key factor is offer selection. Chasing an offer with a 10–15% higher CPA doesn’t always make sense if the conversion rate is lower. In the long run, this directly impacts profitability.

From our side, we focus on selecting offers that perform best in real time for a specific traffic source. We can also provide actual performance proof and help partners secure the most competitive terms available on the market.

How do you build relationships with key partners so they don’t just stay, but grow with you?

I focus on a personalized approach and building trust-based relationships with a long-term perspective.

I’d rather start with a small test, scale gradually, and increase the rate later than run multiple tests and stop working together — even if early results are not ideal. 

We work toward win-win conditions and continuously test new approaches and hypotheses. With the right strategy and offer selection, I’m confident that mutual growth is always achievable.

What helps you stay focused and make decisions under constant pressure?

Prioritization and structured task management are key.

It’s important to assess situations objectively, double-check information, and base decisions on data rather than emotions. Staying calm and focused allows me to work effectively under pressure, adapt quickly, and take responsibility for decisions with confidence.

If you weren’t in iGaming…

I’d likely still be in a related field. One option would be marketing in another industry, where I could apply my experience. Another would be returning to operations, focusing on building and optimizing processes in a high-risk environment.

Either way, I’d want to stay in a fast-paced, high-responsibility environment with challenging tasks — that’s what drives me.

Top-3 Blitz

What mistakes most often prevent affiliate teams from growing?

    1. Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
      Teams often choose offers based on CPA alone, ignoring conversion, even though conversion drives long-term results.
    2. Lack of communication with the manager.
      Teams sometimes stop traffic without notice and draw quick conclusions without investigating deeper. The issue might not be conversion, but something like incorrect postback setup.
  • Mixing traffic from different sources without proper segmentation.
    These flows need to be agreed upon and segmented to maintain quality and properly analyze performance.

What do you look at first when evaluating a partner?

  1. Audience fit and traffic quality.
    The traffic must match our target audience and meet internal profitability benchmarks.
  2. Flexibility and willingness to collaborate.
    The ability to adapt quickly and find win-win solutions is key.
  3. Previous performance.
    I look at historical data, results in other campaigns, and how consistently the partner meets agreements.

What factors most influence traffic profitability today?

  1. Cost of acquisition and player retention.
    It has become harder to both acquire and retain users.
  2. Funnel and landing page optimization.
    Even high-quality traffic can drop off if the funnel is too long or complex.
  3. Continuous campaign optimization and bid adjustments.
    Daily monitoring of metrics and fast adaptation—from both the partner and advertiser side—is critical.

Working with N1 Partners

Partners who want to discuss a launch, tailor conditions to their traffic, or test an offer can reach out to Vlad directly.

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

The post N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces appeared first on Americas iGaming & Sports Betting News.

Continue Reading

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N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces

Published

on

Why do some teams scale and grow consistently, while others start losing money as soon as they increase volume — even when working with the same offers and traffic sources? The difference rarely comes down to tools. More often, it’s about how the system is managed: how decisions are made, how responsibility is distributed, and how the team works with partners when performance starts to decline.

In the new episode of N1 Faces, the N1 Partners team introduces Vlad Chernov, Deputy Head of Affiliates. In this interview, Vlad shares how he entered affiliate marketing, what managing a team really means in a fast-moving environment, where money is most often lost during scaling, and what principles help build teams that actually drive growth.

How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?

I entered the industry in 2020. Before fully moving into affiliate marketing, I worked in a range of roles — from Customer Support Manager to Operations Director. That gave me a broad understanding of processes, team management, and how the business operates from the inside.

Over time, I became more interested in the affiliate side: how deals are structured, how traffic is driven to casino products, and which sources partners rely on. When the opportunity came to move into affiliate marketing, I quickly realized this was the area where I could develop my skills, work closely with partners, and directly see the impact of my decisions.

What brought you to N1 Partners, and what was the deciding factor?

When I was just starting out in affiliate marketing, I was actively studying the market and consistently following N1 Partners — their positioning, their brands, and the fact that they were always among the top performers. I also paid attention to the team and saw professionals I genuinely wanted to work with and learn from.

The key factors for me were a strong brand portfolio and the flexibility to choose my direction — both in terms of the team and traffic sources. It was also important for me to join a company that values new ideas and supports initiative. I’ve always seen that as a critical part of professional growth.

What’s more challenging in team management: scaling results or developing the team itself?

Scaling results is definitely more challenging.

We operate in a highly dynamic environment where the market changes almost daily. What works today may stop working tomorrow. 

That’s why both we and our partners often find it harder to maintain and grow performance — it requires constant attention to key metrics and the ability to adapt quickly.

At the same time, team development is an ongoing process. We’re continuously looking for ways to streamline workflows, reduce manual tasks, and improve efficiency. We’re also gradually integrating AI into our internal processes to increase both speed and quality.

What qualities define a strong affiliate manager today?

First and foremost — strong communication skills. This is especially critical at the very first touchpoint with a partner. The way you communicate early on often determines whether you’ll even get a response.

Honesty and transparency are just as important. In this industry, building trust is essential because everyone is ultimately working toward shared results.

I would also highlight a deep understanding of analytics. An affiliate manager should go beyond basic metrics like average check or ROAS and understand profitability, traffic quality, and overall campaign efficiency.

And of course — multitasking. It’s unavoidable today. We work with 10+ brands, accept traffic from multiple sources, and constantly test new funnels and hypotheses together with partners.

How does team growth impact the quality of partner relationships, and what’s critical to avoid a drop in service when scaling?

Team growth and the level of expertise among managers form the foundation of everything that follows. We’re very selective in hiring and place a strong emphasis on analytics and understanding traffic sources, as this directly impacts our ability to scale.

As the team grows, processes become just as important as people. It’s essential to have a transparent system in place: clear standards, shared understanding of goals and key metrics, and consistent approaches to working with partners. This ensures stability and maintains service quality even as volumes increase.

At the same time, the level of the team remains critical. Strong specialists set the bar and shape the overall approach. That’s what allows you to scale without losing quality.

What are the most common pitfalls when working with partners, and where do teams usually lose money?

Most losses happen during scaling, when quality starts to drop as volume increases. A typical mistake is choosing the wrong scaling strategy — pushing all ad sets instead of focusing only on those that have already proven performance with strong CTR and EPC on the affiliate side, as well as solid player activity and ROI on the advertiser’s side.

Another key factor is offer selection. Chasing an offer with a 10–15% higher CPA doesn’t always make sense if the conversion rate is lower. In the long run, this directly impacts profitability.

From our side, we focus on selecting offers that perform best in real time for a specific traffic source. We can also provide actual performance proof and help partners secure the most competitive terms available on the market.

How do you build relationships with key partners so they don’t just stay, but grow with you?

I focus on a personalized approach and building trust-based relationships with a long-term perspective.

I’d rather start with a small test, scale gradually, and increase the rate later than run multiple tests and stop working together — even if early results are not ideal. 

We work toward win-win conditions and continuously test new approaches and hypotheses. With the right strategy and offer selection, I’m confident that mutual growth is always achievable.

What helps you stay focused and make decisions under constant pressure?

Prioritization and structured task management are key.

It’s important to assess situations objectively, double-check information, and base decisions on data rather than emotions. Staying calm and focused allows me to work effectively under pressure, adapt quickly, and take responsibility for decisions with confidence.

If you weren’t in iGaming…

I’d likely still be in a related field. One option would be marketing in another industry, where I could apply my experience. Another would be returning to operations, focusing on building and optimizing processes in a high-risk environment.

Either way, I’d want to stay in a fast-paced, high-responsibility environment with challenging tasks — that’s what drives me.

Top-3 Blitz

What mistakes most often prevent affiliate teams from growing?

    1. Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
      Teams often choose offers based on CPA alone, ignoring conversion, even though conversion drives long-term results.
    2. Lack of communication with the manager.
      Teams sometimes stop traffic without notice and draw quick conclusions without investigating deeper. The issue might not be conversion, but something like incorrect postback setup.
  • Mixing traffic from different sources without proper segmentation.
    These flows need to be agreed upon and segmented to maintain quality and properly analyze performance.

What do you look at first when evaluating a partner?

  1. Audience fit and traffic quality.
    The traffic must match our target audience and meet internal profitability benchmarks.
  2. Flexibility and willingness to collaborate.
    The ability to adapt quickly and find win-win solutions is key.
  3. Previous performance.
    I look at historical data, results in other campaigns, and how consistently the partner meets agreements.

What factors most influence traffic profitability today?

  1. Cost of acquisition and player retention.
    It has become harder to both acquire and retain users.
  2. Funnel and landing page optimization.
    Even high-quality traffic can drop off if the funnel is too long or complex.
  3. Continuous campaign optimization and bid adjustments.
    Daily monitoring of metrics and fast adaptation—from both the partner and advertiser side—is critical.

Working with N1 Partners

Partners who want to discuss a launch, tailor conditions to their traffic, or test an offer can reach out to Vlad directly.

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

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