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Here’s a Look at the Top Trends Shaping the Online Gambling Market
The global online gambling market size is projected to reach USD 158.20 billion by 2028, exhibiting a CAGR of 11.4% during the forecast period. This information is given by Fortune Business Insights
List of Key Players Covered in this Market Report:
- Slots Heaven Casino (Slots Heaven Casino)
- Sky Betting & Gaming (Leeds, United Kingdom)
- SPIN Casino (Canada)
- DraftKings Inc. (Massachusetts, United States)
- Betfred (Warrington, United Kingdom)
- BetAmerica (California, United States)
- LeoVegas AB (Stockholm, Sweden)
- Betsson AB (Stockholm, Sweden)
- StarsGroup.com (Ontario, Canada)
- Kindred Group Plc. (Valletta, Malta)
- Mansion Casino (Gibraltar)
- Evolution Gaming AB (British Columbia, Canada)
- Scientific Games Corporation (Nevada, United States)
- Buffalo Partners (New York, United States)
- bet-at-home.com AG (Germany)
- 888 Holdings PLC (Gibraltar)
- Bet365 (Stoke-on-Trent, United Kingdom)
- Flutter Entertainment Plc. (Dublin, Ireland)
- William Hill Plc. (London, United Kingdom)
- Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)
REPORT SCOPE & SEGMENTATION:
| Report Coverage | Details |
| Forecast Period | 2021 to 2028 |
| Forecast Period 2021 to 2028 CAGR | 11.4% |
| 2028 Value Projection | USD 158.20 Billion |
| Base Year | 2020 |
| Market Size in 2020 | USD 66.72 Billion |
| Historical Data for | 2017 to 2019 |
| No. of Pages | 130 |
| Tables, Charts & Figures | 92 |
| Segments covered | Type; Devices; and Region |
| Growth Drivers | Ease of Online Payment to Drive Online Gambling Market Growth |
| Restrictions of COVID-19 on Land-based Casinos to Boost Demand for Online Gambling | |
| Rapid Adoption of Smartphones to Fuel Demand for Mobile Gambling | |
| Pitfalls & Challenges | Rising Adverse Impacts on Mental Health and Bans on Online Gambling May Impede Market Growth |
Quick Adoption of Online Gambling amid COVID-19 to Boost the Market
The global health and economic crisis triggered by the COVID-19 pandemic forced governments in several countries to impose strict lockdowns and social distancing measures. Companies rapidly adopted remote working models, leading to huge portions of working populations working from home. With most non-essential services and places, including casinos, being closed down, gamers and gamblers have swiftly shifted to virtual platforms, boosting the online gambling market growth in the process. For example, an article published by New York University revealed that digital gambling platforms have gained speedy momentum in Canada after the coronavirus broke out. In Australia, according to a report by Concordia University, Canada, spending on online casinos rose sharply by 67% in April 2020. The coronavirus pandemic has, thus, proved favorable for this market, enabling it to register a healthy CAGR of 11.2% and reach a value of USD 74.17 billion in 2021.
Market Segments
Based on type, the market has been classified into sports betting, casinos, poker, lottery, bingo, and others, with the lottery segment holding a share of 15.1% in the global market and a share of 15.4% in the UK market in 2020.
On the basis of devices, the market segments include desktop, mobile, and others. By region, the market has been divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Highlights of the Report
The report offers a granular examination of the various factors shaping the growth trajectory of the market, as well as a holistic analysis of the hindrances obstructing the market. Furthermore, a microscopic study of the regional and competitive dynamics influencing the market has also been provided in the report, along with an in-depth assessment of the individual market segments. The insights contained in the report are based on industry-leading research conducted through primary, secondary, and tertiary sources.
Driving Factor
Introduction of Sophisticated Technologies in Virtual Gambling to Fuel the Market
Advanced, intelligent technologies, such as artificial intelligence (AI) and blockchain, are being increasingly employed by online gambling platforms to ensure a secure and safe space for enthusiasts. Heralding this trend are startups that are developing and offering novel gambling platforms powered by smart technologies. For example, Edgeless, which was started in 2018, became the first Ethereum-based virtual casino that uses distributed ledger technology to ensure payouts. Similarly, Tombola is a popular lottery and gambling platform driven by cryptocurrency and other blockchain-enabled tools. Another example is the Canada-based startup, Quarter4, which leverages AI to offer simulations, content, and predictions for sports bettors. The incorporation of new-age solutions in digital gambling is, thus, opening new pathways of development for this market.
Regional Insights
Europe to Headline the Global Market, Forecasts Fortune Business Insights
Europe is expected to dictate the online gambling market share during the forecast period on account of the heavy investments being made by sports enthusiasts across the continent in online sports betting. Moreover, a healthy betting culture in Europe will further bolster the prospects of the market in the region. In 2020, the Europe market size stood at USD 30.92 billion.
The presence of secure connectivity infrastructure and strong gambling regulations will propel North America in the second-leading position in the market in terms of revenue generation. On the other hand, growing investments in online gambling in South America, driven by regulations in Colombia and Argentina, are anticipated to speed up the expansion of the market in this region.
Competitive Landscape
Key Players to Strengthen Businesses through Innovative Collaborations
With online gaming picking up pace amid the COVID-19 pandemic, key players in this market are entering into strategic collaborations with gambling industry giants to deepen their market footprint. These companies are engaging in developing innovative online gambling platforms to attract gamblers and gain momentum in this rapidly evolving market space.
Industry Developments:
- December 2020: BetMGM launched the BetMGM Casino in Pennsylvania, with an aim to bring its online gambling portfolio to players in the state. The platform will offer sophisticated mobile casino games, which will be available on iOS, Android, and desktops.
- February 2020: CBS Sports and William Hill inked a deal under which William Hill will become the exclusive provider of Wagering Data and Sports Book across all CBS Sports platforms. The partnership will integrate sports betting, media, and technology to enhance fan engagement.
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affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
iGB Affiliate 2026 in Barcelona has officially come to an end, marking two powerful days for the affiliate industry and an unforgettable grand finale for N1 Puzzle Promo. N1 Partners wrapped up the conference days with high-intensity networking, strong media attention and a large-scale final event that brought the community together.
From January 20 to 21, N1 Partners welcomed partners, media and industry leaders at stand 80-C80, which quickly became one of the most dynamic meeting points on the expo floor.
A Key Meeting Point During iGB Affiliate 2026
Throughout both conference days, the N1 Partners stand maintained a steady flow of visitors and ongoing media attention. The scale of partner engagement and the volume of conversations naturally positioned the stand as a focal point for meetings, interviews and informal discussions across the venue.
Over the course of the conference, the team held more than 500 meetings, covering traffic strategies, custom deals and long-term collaboration opportunities. In parallel, 300+ branded merch packs were distributed to stand visitors, reinforcing brand visibility and partner engagement throughout the event.

The stand experience combined business and interaction in a relaxed format. Guests enjoyed signature cocktails while discussing top-performing deals, took part in the Plinko activity to win exclusive N1 Partners merchandise, and used the space to build new connections, strengthen existing partnerships and move forward with concrete business agreements.

Strong Media Engagement and Industry Dialogue
iGB Affiliate 2026 also served as an important media platform for N1 Partners. During the conference, the team took part in over 10 interviews and podcasts, sharing perspectives on affiliate marketing trends, partner expectations and sustainable growth within the iGaming sector.
This level of media interest reflected the market’s attention to N1 Partners’ approach and reinforced the company’s position as a visible and trusted affiliate program.

The Grand Finale. N1 Puzzle Promo Party
The highlight of the week took place after the first day of the iGB Affiliate conference, when N1 Partners hosted the grand final event of N1 Puzzle Promo in Barcelona. The evening was designed as a closed-format celebration, welcoming a carefully selected audience of partners, industry leaders and key players from the iGaming community.
The event generated significant interest well ahead of time, with over 2,000 registrations, while attendance exceeded 600 guests, filling the venue with decision-makers, top affiliates and long-term partners. The closed nature of the event and limited access created a high level of anticipation and made the finale one of the most talked-about gatherings of the conference week.
During the night, N1 Partners revealed the winner of the main N1 Puzzle Promo prize, awarding a Robinson R22 Beta II helicopter, alongside exclusive giveaways for guests.
As part of the finale, N1 Partners proudly presented the finalists of N1 Puzzle Promo, recognising the partners who consistently maintained a strong pace throughout the campaign and secured the top positions on the leaderboard.
- 1st place: Cash Splash
- 2nd place: Advertise
- 3rd place: Traffic Squad
- 4th place: Seven Group
- 5th place: Alfaleads Network
The program was complemented by DJ sets and a live performance from the event’s headline guest, turning the evening into a landmark moment that combined celebration, entertainment and strong brand presence.

Recognising N1 Puzzle Promo’s Impact
In addition to its industry presence at iGB Affiliate 2026, N1 Puzzle Promo was recently recognised at the European iGaming Awards, where it was named Best Advertising and Marketing Campaign. This accolade highlights the campaign’s global reach and impact, acknowledging it as one of the most innovative and performance-driven marketing initiatives in the iGaming industry.

Closing the Barcelona Chapter
N1 Partners expressed appreciation to everyone who visited the stand, took part in meetings and contributed to the energy of iGB Affiliate 2026.
Special thanks were also extended to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.
The Barcelona chapter has closed, but the momentum continues.
Be number one with N1 Partners!
The post N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona appeared first on Americas iGaming & Sports Betting News.
Latest News
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
iGB Affiliate 2026 in Barcelona has officially come to an end, marking two powerful days for the affiliate industry and an unforgettable grand finale for N1 Puzzle Promo. N1 Partners wrapped up the conference days with high-intensity networking, strong media attention and a large-scale final event that brought the community together.
From January 20 to 21, N1 Partners welcomed partners, media and industry leaders at stand 80-C80, which quickly became one of the most dynamic meeting points on the expo floor.

A Key Meeting Point During iGB Affiliate 2026
Throughout both conference days, the N1 Partners stand maintained a steady flow of visitors and ongoing media attention. The scale of partner engagement and the volume of conversations naturally positioned the stand as a focal point for meetings, interviews and informal discussions across the venue.
Over the course of the conference, the team held more than 500 meetings, covering traffic strategies, custom deals and long-term collaboration opportunities. In parallel, 300+ branded merch packs were distributed to stand visitors, reinforcing brand visibility and partner engagement throughout the event.

The stand experience combined business and interaction in a relaxed format. Guests enjoyed signature cocktails while discussing top-performing deals, took part in the Plinko activity to win exclusive N1 Partners merchandise, and used the space to build new connections, strengthen existing partnerships and move forward with concrete business agreements.

Strong Media Engagement and Industry Dialogue
iGB Affiliate 2026 also served as an important media platform for N1 Partners. During the conference, the team took part in over 10 interviews and podcasts, sharing perspectives on affiliate marketing trends, partner expectations and sustainable growth within the iGaming sector.
This level of media interest reflected the market’s attention to N1 Partners’ approach and reinforced the company’s position as a visible and trusted affiliate program.

The Grand Finale. N1 Puzzle Promo Party
The highlight of the week took place after the first day of the iGB Affiliate conference, when N1 Partners hosted the grand final event of N1 Puzzle Promo in Barcelona. The evening was designed as a closed-format celebration, welcoming a carefully selected audience of partners, industry leaders and key players from the iGaming community.
The event generated significant interest well ahead of time, with over 2,000 registrations, while attendance exceeded 600 guests, filling the venue with decision-makers, top affiliates and long-term partners. The closed nature of the event and limited access created a high level of anticipation and made the finale one of the most talked-about gatherings of the conference week.
During the night, N1 Partners revealed the winner of the main N1 Puzzle Promo prize, awarding a Robinson R22 Beta II helicopter, alongside exclusive giveaways for guests.
As part of the finale, N1 Partners proudly presented the finalists of N1 Puzzle Promo, recognising the partners who consistently maintained a strong pace throughout the campaign and secured the top positions on the leaderboard.
- 1st place: Cash Splash
- 2nd place: Advertise
- 3rd place: Traffic Squad
- 4th place: Seven Group
- 5th place: Alfaleads Network
The program was complemented by DJ sets and a live performance from the event’s headline guest, turning the evening into a landmark moment that combined celebration, entertainment and strong brand presence.

Recognising N1 Puzzle Promo’s Impact
In addition to its industry presence at iGB Affiliate 2026, N1 Puzzle Promo was recently recognised at the European iGaming Awards, where it was named Best Advertising and Marketing Campaign. This accolade highlights the campaign’s global reach and impact, acknowledging it as one of the most innovative and performance-driven marketing initiatives in the iGaming industry.

Closing the Barcelona Chapter
N1 Partners expressed appreciation to everyone who visited the stand, took part in meetings and contributed to the energy of iGB Affiliate 2026.
Special thanks were also extended to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.
The Barcelona chapter has closed, but the momentum continues.
Be number one with N1 Partners!
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