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Here’s a Look at the Top Trends Shaping the Online Gambling Market
The global online gambling market size is projected to reach USD 158.20 billion by 2028, exhibiting a CAGR of 11.4% during the forecast period. This information is given by Fortune Business Insights
List of Key Players Covered in this Market Report:
- Slots Heaven Casino (Slots Heaven Casino)
- Sky Betting & Gaming (Leeds, United Kingdom)
- SPIN Casino (Canada)
- DraftKings Inc. (Massachusetts, United States)
- Betfred (Warrington, United Kingdom)
- BetAmerica (California, United States)
- LeoVegas AB (Stockholm, Sweden)
- Betsson AB (Stockholm, Sweden)
- StarsGroup.com (Ontario, Canada)
- Kindred Group Plc. (Valletta, Malta)
- Mansion Casino (Gibraltar)
- Evolution Gaming AB (British Columbia, Canada)
- Scientific Games Corporation (Nevada, United States)
- Buffalo Partners (New York, United States)
- bet-at-home.com AG (Germany)
- 888 Holdings PLC (Gibraltar)
- Bet365 (Stoke-on-Trent, United Kingdom)
- Flutter Entertainment Plc. (Dublin, Ireland)
- William Hill Plc. (London, United Kingdom)
- Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)
REPORT SCOPE & SEGMENTATION:
| Report Coverage | Details |
| Forecast Period | 2021 to 2028 |
| Forecast Period 2021 to 2028 CAGR | 11.4% |
| 2028 Value Projection | USD 158.20 Billion |
| Base Year | 2020 |
| Market Size in 2020 | USD 66.72 Billion |
| Historical Data for | 2017 to 2019 |
| No. of Pages | 130 |
| Tables, Charts & Figures | 92 |
| Segments covered | Type; Devices; and Region |
| Growth Drivers | Ease of Online Payment to Drive Online Gambling Market Growth |
| Restrictions of COVID-19 on Land-based Casinos to Boost Demand for Online Gambling | |
| Rapid Adoption of Smartphones to Fuel Demand for Mobile Gambling | |
| Pitfalls & Challenges | Rising Adverse Impacts on Mental Health and Bans on Online Gambling May Impede Market Growth |
Quick Adoption of Online Gambling amid COVID-19 to Boost the Market
The global health and economic crisis triggered by the COVID-19 pandemic forced governments in several countries to impose strict lockdowns and social distancing measures. Companies rapidly adopted remote working models, leading to huge portions of working populations working from home. With most non-essential services and places, including casinos, being closed down, gamers and gamblers have swiftly shifted to virtual platforms, boosting the online gambling market growth in the process. For example, an article published by New York University revealed that digital gambling platforms have gained speedy momentum in Canada after the coronavirus broke out. In Australia, according to a report by Concordia University, Canada, spending on online casinos rose sharply by 67% in April 2020. The coronavirus pandemic has, thus, proved favorable for this market, enabling it to register a healthy CAGR of 11.2% and reach a value of USD 74.17 billion in 2021.
Market Segments
Based on type, the market has been classified into sports betting, casinos, poker, lottery, bingo, and others, with the lottery segment holding a share of 15.1% in the global market and a share of 15.4% in the UK market in 2020.
On the basis of devices, the market segments include desktop, mobile, and others. By region, the market has been divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Highlights of the Report
The report offers a granular examination of the various factors shaping the growth trajectory of the market, as well as a holistic analysis of the hindrances obstructing the market. Furthermore, a microscopic study of the regional and competitive dynamics influencing the market has also been provided in the report, along with an in-depth assessment of the individual market segments. The insights contained in the report are based on industry-leading research conducted through primary, secondary, and tertiary sources.
Driving Factor
Introduction of Sophisticated Technologies in Virtual Gambling to Fuel the Market
Advanced, intelligent technologies, such as artificial intelligence (AI) and blockchain, are being increasingly employed by online gambling platforms to ensure a secure and safe space for enthusiasts. Heralding this trend are startups that are developing and offering novel gambling platforms powered by smart technologies. For example, Edgeless, which was started in 2018, became the first Ethereum-based virtual casino that uses distributed ledger technology to ensure payouts. Similarly, Tombola is a popular lottery and gambling platform driven by cryptocurrency and other blockchain-enabled tools. Another example is the Canada-based startup, Quarter4, which leverages AI to offer simulations, content, and predictions for sports bettors. The incorporation of new-age solutions in digital gambling is, thus, opening new pathways of development for this market.
Regional Insights
Europe to Headline the Global Market, Forecasts Fortune Business Insights
Europe is expected to dictate the online gambling market share during the forecast period on account of the heavy investments being made by sports enthusiasts across the continent in online sports betting. Moreover, a healthy betting culture in Europe will further bolster the prospects of the market in the region. In 2020, the Europe market size stood at USD 30.92 billion.
The presence of secure connectivity infrastructure and strong gambling regulations will propel North America in the second-leading position in the market in terms of revenue generation. On the other hand, growing investments in online gambling in South America, driven by regulations in Colombia and Argentina, are anticipated to speed up the expansion of the market in this region.
Competitive Landscape
Key Players to Strengthen Businesses through Innovative Collaborations
With online gaming picking up pace amid the COVID-19 pandemic, key players in this market are entering into strategic collaborations with gambling industry giants to deepen their market footprint. These companies are engaging in developing innovative online gambling platforms to attract gamblers and gain momentum in this rapidly evolving market space.
Industry Developments:
- December 2020: BetMGM launched the BetMGM Casino in Pennsylvania, with an aim to bring its online gambling portfolio to players in the state. The platform will offer sophisticated mobile casino games, which will be available on iOS, Android, and desktops.
- February 2020: CBS Sports and William Hill inked a deal under which William Hill will become the exclusive provider of Wagering Data and Sports Book across all CBS Sports platforms. The partnership will integrate sports betting, media, and technology to enhance fan engagement.
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Cheltenham Festival
Richard Johnson and Hayley Moore to join Press Box PR’s Cheltenham Festival preview event in Gibraltar
Two-time Gold Cup-winning jockey Richard Johnson and Sky Sports Racing presenter Hayley Moore will headline a Cheltenham Festival Preview evening hosted by Press Box PR in Gibraltar next month.
Taking place on Thursday, March 5, at Ivy Sports Bar & American Grill in Ocean Village, the event will bring together professionals from across the gambling and racing industries for an exclusive preview of the Cheltenham Festival 2026, which begins on March 10.
Johnson, widely regarded as one of the most accomplished jump jockeys of his era, will share expert insight into the key races, leading contenders, and the demands of competing on racing’s biggest stage. He will be joined by Moore, who will offer analysis of the major storylines, form trends, and narratives shaping this year’s Festival.
The evening will be hosted by racing presenter and writer Kitty Waddell, who will moderate the discussion and lead a live audience Q&A with the panel.
Guests attending the event can expect:
• Detailed previews and tips for the Festival’s headline races
• Behind-the-scenes insights from Johnson’s career at the top level of jump racing
• Expert commentary from Moore on form, trends, and key contenders
• A live Q&A session with the panel
• Networking opportunities alongside complimentary food and drinks
Attendees will also have the chance to win prizes during the evening.
With offices in London and Manchester, Press Box PR — winner at the European iGaming Awards 2026 — is a PR agency specialising in securing media coverage across iGaming, sport, consumer, finance, hospitality, and catering sectors. The agency also supports brands in achieving visibility within AI citations and LLM-driven recommendations.
Jack Mansell, Managing Director of Sport at Press Box PR, said:
“The Cheltenham Festival is the highlight of the jump racing calendar and a huge moment for many of the brands we work with across betting and gaming. We wanted to create an event that gives industry colleagues genuine insight from people who have competed at – and covered – the very highest level of the sport.
“Richard and Hayley bring an incredible depth of knowledge and experience, and we’re looking forward to welcoming clients, partners and friends of the industry for what should be an entertaining and informative evening in Gibraltar.”
The Cheltenham Festival Preview will run from 7pm to 10pm on Thursday, March 5, at Ivy Sports Bar & American Grill, Ocean Village, Gibraltar.
Industry professionals wishing to attend are invited to RSVP to [email protected] by Monday, March 2. Guests are asked to confirm numbers and share any dietary requirements when responding. Places are limited and will be allocated on a first-come, first-served basis.
The post Richard Johnson and Hayley Moore to join Press Box PR’s Cheltenham Festival preview event in Gibraltar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Audio Description
Brøndby IF Launches Permanent Audio Description Service for Fans Inside and Outside the Stadium
Last night’s clash between Brøndby IF and Sønderjyske in the 3F Superliga became the first match delivered through the club’s new permanent audio description service, designed for fans both in the stadium and at home. Developed in close partnership with the Danish Association of the Blind and main partner Betano, the initiative enables supporters with visual impairments to follow matches more fully from the stands or their living rooms.
Brøndby IF is now the first club in Denmark and across the Nordic region to introduce a permanent audio description service for every home fixture. Available via radio.brondby.com, the service provides real-time spoken narration of on-pitch action, player movement, atmosphere, and key visual moments. A specially trained commentator delivers detailed descriptions to help visually impaired fans experience matches more completely.
Thomas Skov, Marketing Director and Head of Fan Experience at Brøndby IF, said:
“Brøndby IF is a unique community that must be accessible to everyone. Therefore, we must open as many doors as possible into that community. With permanent audio description both at the stadium and for those listening from home, we are taking a very concrete step to make the matchday experience at our home games even more inclusive. As a Brøndby IF fan, you should feel welcome and part of the club’s community no matter what. As a club, we have a strong responsibility to remove barriers that may stand in the way.”
Partnerships in Action
To mark the launch, members of the Danish Association of the Blind attended the home fixture against Sønderjyske, with the initiative receiving strong recognition from the organisation.
Diana Stentoft, National Chair of the Danish Association of the Blind, commented:
“Audio description is about equal access to the community, and it means that even more people can experience football – including those who cannot follow the game visually. Audio description makes a significant difference for blind and visually impaired people, as they are no longer dependent on random radio excerpts or constantly asking others what is happening on the pitch. We are therefore pleased that Brøndby IF is offering audio description at its home matches and thereby improving the opportunity for blind and severely visually impaired fans to follow the club’s games.”
Alongside the Danish Association of the Blind, Betano played a central role in supporting and developing the permanent service. The launch represents the first step in a broader ambition shared by Brøndby IF and Betano to reduce accessibility barriers in football.
Kresten Hougaard, Country Manager for Betano in Denmark, said:
“Inclusion is a key priority for Betano, as we strongly believe that everyone should have equal opportunities to enjoy the game. As the main partner of Brøndby IF, it is important for us to turn our commitments into action. We are proud to have participated in the development of a service that gives fans with visual impairments better access to the full football experience.”
Benefiting All Fans — Beyond the Stadium
The solution at Brøndby Stadium is the first permanent system of its kind in the Nordic region and can be accessed from anywhere.
At the stadium, fans can listen live via their smartphones and headphones through radio.brondby.com. At home, the same commentary can be synchronised with live TV broadcasts, allowing supporters to follow the match in real time from anywhere.
Thomas Skov added:
“The reach of Brøndby IF’s new audio description service extends beyond people with visual impairments. Fans who, for various reasons, are unable to attend the stadium can now follow the match on the go or from home and thereby be part of the club’s community.”
The software powering the service is provided by German technology company Mycrocast, which delivers similar solutions to clubs in the Bundesliga and Ajax Amsterdam.
Lead audio description commentator Selver Elezovic will front coverage of Brøndby IF’s matches. He previously provided commentary for Danish fixtures, including at EURO 2024, and will be joined at Brøndby’s home games by former player Joel Kabongo.
The post Brøndby IF Launches Permanent Audio Description Service for Fans Inside and Outside the Stadium appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
GR8 Tech to Spotlight Platform for Champions During SiGMA Africa 2026
GR8 Tech is entering SiGMA Africa 2026 with Platform for Champions—an ecosystem designed for operators who thrive under pressure, grow with precision, and reject anything mediocre. From March 3–5 in Cape Town, the team will be present on the show floor at booth 169, prepared to demonstrate how its platform enables brands to succeed consistently throughout Africa. GR8 Tech has also emerged as a top contender for Best Online Sportsbook Provider at the SiGMA Africa Awards 2026—a acknowledgment that showcases the impact the platform is already making throughout the region.
Live Demonstrations Throughout the Platform for Champions Collection
GR8 Tech will conduct practical demonstrations of Platform for Champions, illustrating how its sportsbook, casino, affiliate, and turnkey solutions collaborate across operator situations, from acquisition to cross-vertical interaction and localization. The complete portfolio will be showcased, featuring Crypto Turnkey, ULTIM8 Sportsbook, Infinite Casino Aggregation, and Aff.Tech, designed to assist teams in launching more quickly and enhancing performance.
Twilight Wine Journey by GR8 Tech
In addition to the conference, GR8 Tech is organizing the Sunset Wine Experience—an exclusive event aimed at fostering engaging discussions with quality wine in a historic venue. The occasion is scheduled for March 4, 2026 (18:30–late) in Stellenbosch at Quoin Rock Wine Estate. To obtain a private invitation, sign up on GR8 Tech’s website.
GR8 Tech CSO Participates in Discussion on Conversion Rates in South Africa
Player acquisition in South Africa is advancing rapidly, making it increasingly difficult to manage CAC effectively. This is the reason Yevhen Krazhan, CSO at GR8 Tech, will participate in the essential panel “Player Acquisition in South Africa: What Converts and What Doesn’t” on Thursday, March 5 (14:25–14:50). Marketing executives will analyze what is effective (and what isn’t) in paid media, influencers, retail interactions, and community-driven growth, emphasizing CAC discipline, channel exhaustion, and sustainable conversion tactics in a rapidly mobile environment.
Creating iGaming Leaders in Africa
GR8 Tech will be present at the event to engage with industry leaders, share actionable growth tactics, and showcase how Platform for Champions facilitates intelligent acquisition, enhanced engagement, and scalable operations in competitive settings.
“Across Africa, we’ve already helped operators like Mojabet and BongoBongo accelerate their business: moving faster in-market, sharpening performance, and achieving significant revenue growth,” said Yevhen Krazhan, CSO at GR8 Tech. “Now, we’re only pushing harder in the region. So if you’re an operator who wants to perform like a champion, with a platform built for speed, control, and scale, let’s sit down at SiGMA Africa and talk about what winning looks like in your market.”
Meet GR8 Tech at SiGMA Africa 2026 in Cape Town, South Africa (March 3–5), at The Grand Arena at GrandWest Casino and Entertainment World. Book a meeting in advance, see the platform in action, and explore what it takes to scale like a champion in one of Africa’s most exciting iGaming hubs.
The post GR8 Tech to Spotlight Platform for Champions During SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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