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Here’s a Look at the Top Trends Shaping the Online Gambling Market

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The global online gambling market size is projected to reach USD 158.20 billion by 2028, exhibiting a CAGR of 11.4% during the forecast period. This information is given by Fortune Business Insights in a new report, titled, “Online Gambling Market, 2021-2028.”  As per the report, the market was USD 66.72 billion in 2020.

List of Key Players Covered in this Market Report:

  • Slots Heaven Casino (Slots Heaven Casino)
  • Sky Betting & Gaming (Leeds, United Kingdom)
  • SPIN Casino (Canada)
  • DraftKings Inc. (Massachusetts, United States)
  • Betfred (Warrington, United Kingdom)
  • BetAmerica (California, United States)
  • LeoVegas AB (Stockholm, Sweden)
  • Betsson AB (Stockholm, Sweden)
  • StarsGroup.com (Ontario, Canada)
  • Kindred Group Plc. (Valletta, Malta)
  • Mansion Casino (Gibraltar)
  • Evolution Gaming AB (British Columbia, Canada)
  • Scientific Games Corporation (Nevada, United States)
  • Buffalo Partners (New York, United States)
  • bet-at-home.com AG (Germany)
  • 888 Holdings PLC (Gibraltar)
  • Bet365 (Stoke-on-Trent, United Kingdom)
  • Flutter Entertainment Plc. (Dublin, Ireland)
  • William Hill Plc. (London, United Kingdom)
  • Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)

REPORT SCOPE & SEGMENTATION:

Report Coverage Details
Forecast Period 2021 to 2028
Forecast Period 2021 to 2028 CAGR 11.4%
2028 Value Projection USD 158.20 Billion
Base Year 2020
Market Size in 2020 USD 66.72 Billion
Historical Data for 2017 to 2019
No. of Pages 130
Tables, Charts & Figures 92
Segments covered Type;  Devices; and Region
Growth Drivers Ease of Online Payment to Drive Online Gambling Market Growth
Restrictions of COVID-19 on Land-based Casinos to Boost Demand for Online Gambling
Rapid Adoption of Smartphones to Fuel Demand for Mobile Gambling
Pitfalls & Challenges Rising Adverse Impacts on Mental Health and Bans on Online Gambling May Impede Market Growth

Quick Adoption of Online Gambling amid COVID-19 to Boost the Market

The global health and economic crisis triggered by the COVID-19 pandemic forced governments in several countries to impose strict lockdowns and social distancing measures. Companies rapidly adopted remote working models, leading to huge portions of working populations working from home. With most non-essential services and places, including casinos, being closed down, gamers and gamblers have swiftly shifted to virtual platforms, boosting the online gambling market growth in the process. For example, an article published by New York University revealed that digital gambling platforms have gained speedy momentum in Canada after the coronavirus broke out. In Australia, according to a report by Concordia University, Canada, spending on online casinos rose sharply by 67% in April 2020. The coronavirus pandemic has, thus, proved favorable for this market, enabling it to register a healthy CAGR of 11.2% and reach a value of USD 74.17 billion in 2021.

Market Segments

Based on type, the market has been classified into sports betting, casinos, poker, lottery, bingo, and others, with the lottery segment holding a share of 15.1% in the global market and a share of 15.4% in the UK market in 2020.

On the basis of devices, the market segments include desktop, mobile, and others. By region, the market has been divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Highlights of the Report

The report offers a granular examination of the various factors shaping the growth trajectory of the market, as well as a holistic analysis of the hindrances obstructing the market. Furthermore, a microscopic study of the regional and competitive dynamics influencing the market has also been provided in the report, along with an in-depth assessment of the individual market segments. The insights contained in the report are based on industry-leading research conducted through primary, secondary, and tertiary sources.

Driving Factor

Introduction of Sophisticated Technologies in Virtual Gambling to Fuel the Market

Advanced, intelligent technologies, such as artificial intelligence (AI) and blockchain, are being increasingly employed by online gambling platforms to ensure a secure and safe space for enthusiasts. Heralding this trend are startups that are developing and offering novel gambling platforms powered by smart technologies. For example, Edgeless, which was started in 2018, became the first Ethereum-based virtual casino that uses distributed ledger technology to ensure payouts. Similarly, Tombola is a popular lottery and gambling platform driven by cryptocurrency and other blockchain-enabled tools. Another example is the Canada-based startup, Quarter4, which leverages AI to offer simulations, content, and predictions for sports bettors. The incorporation of new-age solutions in digital gambling is, thus, opening new pathways of development for this market.

Regional Insights

Europe to Headline the Global Market, Forecasts Fortune Business Insights

Europe is expected to dictate the online gambling market share during the forecast period on account of the heavy investments being made by sports enthusiasts across the continent in online sports betting. Moreover, a healthy betting culture in Europe will further bolster the prospects of the market in the region. In 2020, the Europe market size stood at USD 30.92 billion.

The presence of secure connectivity infrastructure and strong gambling regulations will propel North America in the second-leading position in the market in terms of revenue generation. On the other hand, growing investments in online gambling in South America, driven by regulations in Colombia and Argentina, are anticipated to speed up the expansion of the market in this region.

Competitive Landscape

Key Players to Strengthen Businesses through Innovative Collaborations

With online gaming picking up pace amid the COVID-19 pandemic, key players in this market are entering into strategic collaborations with gambling industry giants to deepen their market footprint. These companies are engaging in developing innovative online gambling platforms to attract gamblers and gain momentum in this rapidly evolving market space.

Industry Developments:

  • December 2020: BetMGM launched the BetMGM Casino in Pennsylvania, with an aim to bring its online gambling portfolio to players in the state. The platform will offer sophisticated mobile casino games, which will be available on iOS, Android, and desktops.
  • February 2020: CBS Sports and William Hill inked a deal under which William Hill will become the exclusive provider of Wagering Data and Sports Book across all CBS Sports platforms. The partnership will integrate sports betting, media, and technology to enhance fan engagement.

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Edvardas Sadovskis CPO at ICONIC21

ICONIC21 Lights Up the Night with Las Piggas

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Essential content provider launches new title aimed at enhancing engagement, increasing session durations, and generating higher operator revenue with an entertaining theme and captivating gameplay.

The Piggies are hitting The Strip in the newest blockbuster slot game from sought-after iGaming content creator, ICONIC21.

Las Piggas revolves around neon lights, velvet ropes, and three unique pig characters – Elvis Pig, Marilyn Pig, and Cowboy Pig, all of whom aspire to strike it rich in the City of Sin.

Integrating an advanced 6×4 game grid, a 4,096 ways engine, and a vibrant Vegas style, Las Piggas aims to attract both casual gamers and dedicated high stakes players.

In Las Piggas, gamers are taken to the center of the Strip where the piggie heroes are enjoying life to the fullest.

The main gameplay centers on the dual-end Collect system – in contrast to typical collection slots, Las Piggas includes Collect symbols on reels one and six, increasing the chances for players to gather Coin symbols that have Multiplier values reaching 5,000x the wager.

Central to the player experience are the three pig characters – Elvis Pig, Marilyn Pig, and Cowboy Pig, which rest above the reels.

When Pig Coins fall, they are collected by their respective character, activating a perceived ongoing growth mechanism.

When the Bonus Game starts, players receive eight Free Spins with special modifiers depending on the pig that activated the round.

Elvis Pig – Reels two and five become synchronised. With each spin, two, three, or four adjacent reels may also synchronise, allowing massive 2×2, 3×3, or 4×4 Coin symbols to land.

Marilyn Pig – A win Multiplier is awarded with all wins and Coins boosted by 3x.

Cowboy Pig – An additional eight Spins are awarded to the Bonus Game.

To enhance Max Win potential, various features can function together at once, resulting in a Super Bonus where all character skills are engaged simultaneously.

In the Bonus Game, the values of all Coin symbols are accumulated in the Bonus Pot. After the round concludes, a Bonus Spin occurs where a 4×4 Mega Coin symbol displaying the entire Bonus Pot value appears on reels two through five.

To obtain the Bonus Pot, at least one Collect symbol needs to appear on either reel one or reel six. Once collected, the Mega Coin value contributes to the overall win – if the Mega Coin appears on reels one and two, the Bonus Pot value is increased twofold. Oink!

Edvardas Sadovskis, CPO at ICONIC21, said: “Las Piggas is all about player enjoyment and pure entertainment. We wanted to create a game that feels exciting from the very first spin — combining a popular 4,096-ways format with three distinctive bonus experiences, all wrapped in the iconic neon energy of Las Vegas.

The pig characters aren’t just visuals; they each bring their own personality and bonus style, giving players different ways to experience the game every time they trigger a round. Whether it’s the synchronised reels, boosted multipliers, or extended spins, Las Piggas delivers variety, anticipation and big-win potential in a theme that feels instantly recognizable and fun.

At the heart of it, this game was designed to make players smile, stay engaged, and feel the thrill of Vegas with every spin.”

The post ICONIC21 Lights Up the Night with Las Piggas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Gaming Realms Makes South African Debut in Partnership with Hollywoodbets

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Gaming Realms, a top supplier of mobile-centric gaming content, has expanded its global presence following its entry into South Africa with prominent operator Hollywoodbets.

Gaming Realms’ varied collection of Slingo games is now accessible to local gamers, featuring titles created through the provider’s distinctive IP and brand collaborations, including Slingo Lucky Larry’s Lobstermania, Slingo Sweet Bonanza, and Slingo Xxxtreme.

Hollywoodbets ranks among South Africa’s biggest betting and gaming brands, featuring both physical and online operations, along with a loyal customer base. The collaboration with Gaming Realms was executed via Hollywoodbets’ regional aggregation partner Light & Wonder.

The collaboration signifies Gaming Realms’ initial venture into the African market, following other recent market entries that have greatly expanded the company’s global presence. The firm is currently operational in more than 30 regulated markets and intends to grow further in 2026, including in Africa.

Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Adding new regulated markets is imperative as we continue to cement our position as a leading supplier of unique and engaging content.

“Entering South Africa together with such a prominent partner as Hollywoodbets is a significant signal of intent and we have great ambitions to make the African region a key focus for Gaming Realms, as it offers great potential and an opportunity to reach completely new audiences.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Gaming Realms is a provider that truly brings something unique, and we are excited to be the first operator to introduce Slingo and their wider game portfolio to players in South Africa.

“Their Slingo content appeals to a wide player demographic, blending the best from slots and strategy, and we have already seen it really resonate with our customers.”

The post Gaming Realms Makes South African Debut in Partnership with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Anthony Dalla-Giacoma

NetBet Greece Bolsters its Game Library with Addition of Swintt as a Provider

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NetBet Greece has expanded its online portfolio once again, welcoming leading game developer Swintt to its growing list of software partners. A variety of engaging Swintt titles will now be accessible to players in the Greek market.

Over the years, NetBet has consistently enhanced its iGaming platform, building a diverse games collection through collaborations with some of the most respected providers in the industry. Each partner is carefully selected to ensure players enjoy innovative, high-quality entertainment within a secure and responsible environment.

This latest agreement with Swintt marks another significant step in NetBet’s ongoing strategy to deliver a premium online experience – and keep content fresh and exciting for all customers.

Claudia Georgevici, PR Manager at NetBet, said: “We’re delighted to add Swintt to our portfolio and introduce their games to our players. For those in Greece who haven’t yet discovered Swintt’s content, this is a fantastic opportunity. Partnering with Swintt underlines our commitment to delivering a varied, innovative, and high-quality gaming experience – something our customers have come to expect from us.”

Anthony Dalla-Giacoma, CCO at Swintt, added: “We’re proud to be joining forces with NetBet, a brand that shares our ambition to innovate and raise standards within the iGaming industry. This collaboration also reinforces our shared focus on responsible gaming, while allowing us to bring our diverse range of titles to an even wider audience.”

The post NetBet Greece Bolsters its Game Library with Addition of Swintt as a Provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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