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Here’s a Look at the Top Trends Shaping the Online Gambling Market

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The global online gambling market size is projected to reach USD 158.20 billion by 2028, exhibiting a CAGR of 11.4% during the forecast period. This information is given by Fortune Business Insights in a new report, titled, “Online Gambling Market, 2021-2028.”  As per the report, the market was USD 66.72 billion in 2020.

List of Key Players Covered in this Market Report:

  • Slots Heaven Casino (Slots Heaven Casino)
  • Sky Betting & Gaming (Leeds, United Kingdom)
  • SPIN Casino (Canada)
  • DraftKings Inc. (Massachusetts, United States)
  • Betfred (Warrington, United Kingdom)
  • BetAmerica (California, United States)
  • LeoVegas AB (Stockholm, Sweden)
  • Betsson AB (Stockholm, Sweden)
  • StarsGroup.com (Ontario, Canada)
  • Kindred Group Plc. (Valletta, Malta)
  • Mansion Casino (Gibraltar)
  • Evolution Gaming AB (British Columbia, Canada)
  • Scientific Games Corporation (Nevada, United States)
  • Buffalo Partners (New York, United States)
  • bet-at-home.com AG (Germany)
  • 888 Holdings PLC (Gibraltar)
  • Bet365 (Stoke-on-Trent, United Kingdom)
  • Flutter Entertainment Plc. (Dublin, Ireland)
  • William Hill Plc. (London, United Kingdom)
  • Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)

REPORT SCOPE & SEGMENTATION:

Report Coverage Details
Forecast Period 2021 to 2028
Forecast Period 2021 to 2028 CAGR 11.4%
2028 Value Projection USD 158.20 Billion
Base Year 2020
Market Size in 2020 USD 66.72 Billion
Historical Data for 2017 to 2019
No. of Pages 130
Tables, Charts & Figures 92
Segments covered Type;  Devices; and Region
Growth Drivers Ease of Online Payment to Drive Online Gambling Market Growth
Restrictions of COVID-19 on Land-based Casinos to Boost Demand for Online Gambling
Rapid Adoption of Smartphones to Fuel Demand for Mobile Gambling
Pitfalls & Challenges Rising Adverse Impacts on Mental Health and Bans on Online Gambling May Impede Market Growth

Quick Adoption of Online Gambling amid COVID-19 to Boost the Market

The global health and economic crisis triggered by the COVID-19 pandemic forced governments in several countries to impose strict lockdowns and social distancing measures. Companies rapidly adopted remote working models, leading to huge portions of working populations working from home. With most non-essential services and places, including casinos, being closed down, gamers and gamblers have swiftly shifted to virtual platforms, boosting the online gambling market growth in the process. For example, an article published by New York University revealed that digital gambling platforms have gained speedy momentum in Canada after the coronavirus broke out. In Australia, according to a report by Concordia University, Canada, spending on online casinos rose sharply by 67% in April 2020. The coronavirus pandemic has, thus, proved favorable for this market, enabling it to register a healthy CAGR of 11.2% and reach a value of USD 74.17 billion in 2021.

Market Segments

Based on type, the market has been classified into sports betting, casinos, poker, lottery, bingo, and others, with the lottery segment holding a share of 15.1% in the global market and a share of 15.4% in the UK market in 2020.

On the basis of devices, the market segments include desktop, mobile, and others. By region, the market has been divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Highlights of the Report

The report offers a granular examination of the various factors shaping the growth trajectory of the market, as well as a holistic analysis of the hindrances obstructing the market. Furthermore, a microscopic study of the regional and competitive dynamics influencing the market has also been provided in the report, along with an in-depth assessment of the individual market segments. The insights contained in the report are based on industry-leading research conducted through primary, secondary, and tertiary sources.

Driving Factor

Introduction of Sophisticated Technologies in Virtual Gambling to Fuel the Market

Advanced, intelligent technologies, such as artificial intelligence (AI) and blockchain, are being increasingly employed by online gambling platforms to ensure a secure and safe space for enthusiasts. Heralding this trend are startups that are developing and offering novel gambling platforms powered by smart technologies. For example, Edgeless, which was started in 2018, became the first Ethereum-based virtual casino that uses distributed ledger technology to ensure payouts. Similarly, Tombola is a popular lottery and gambling platform driven by cryptocurrency and other blockchain-enabled tools. Another example is the Canada-based startup, Quarter4, which leverages AI to offer simulations, content, and predictions for sports bettors. The incorporation of new-age solutions in digital gambling is, thus, opening new pathways of development for this market.

Regional Insights

Europe to Headline the Global Market, Forecasts Fortune Business Insights

Europe is expected to dictate the online gambling market share during the forecast period on account of the heavy investments being made by sports enthusiasts across the continent in online sports betting. Moreover, a healthy betting culture in Europe will further bolster the prospects of the market in the region. In 2020, the Europe market size stood at USD 30.92 billion.

The presence of secure connectivity infrastructure and strong gambling regulations will propel North America in the second-leading position in the market in terms of revenue generation. On the other hand, growing investments in online gambling in South America, driven by regulations in Colombia and Argentina, are anticipated to speed up the expansion of the market in this region.

Competitive Landscape

Key Players to Strengthen Businesses through Innovative Collaborations

With online gaming picking up pace amid the COVID-19 pandemic, key players in this market are entering into strategic collaborations with gambling industry giants to deepen their market footprint. These companies are engaging in developing innovative online gambling platforms to attract gamblers and gain momentum in this rapidly evolving market space.

Industry Developments:

  • December 2020: BetMGM launched the BetMGM Casino in Pennsylvania, with an aim to bring its online gambling portfolio to players in the state. The platform will offer sophisticated mobile casino games, which will be available on iOS, Android, and desktops.
  • February 2020: CBS Sports and William Hill inked a deal under which William Hill will become the exclusive provider of Wagering Data and Sports Book across all CBS Sports platforms. The partnership will integrate sports betting, media, and technology to enhance fan engagement.

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Pay4Fun integrates payments into Betconstruct AI ecosystem for Brazil

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Integration adds Pix, account validation, fraud controls and compliance tools for operators targeting Brazil’s regulated betting market.

Pay4Fun has integrated its financial infrastructure with Betconstruct AI’s platform in Brazil, giving operators connected to the ecosystem access to payments and compliance tooling built for the country’s regulated betting market.

Pay4Fun said Betconstruct AI clients will be able to use Pix payment processing, account ownership validation, transaction monitoring, fraud prevention, and compliance tools aligned with Brazil’s regulatory requirements.

According to Leonardo Baptista, CEO and Co-Founder of Pay4Fun, regulation is pushing operators to look beyond basic processing. “The Brazilian market has entered a new phase of maturity. Today, operators require solutions that go far beyond payment processing. They need partners capable of delivering security, compliance, and operational efficiency in an increasingly demanding regulatory environment. By integrating our solutions with Betconstruct AI, we are expanding access to a financial infrastructure specifically designed to meet the needs of the Brazilian market.”

Betconstruct AI said the integration strengthens its Brazil-facing offer for clients operating in the country or planning entry. “Pay4Fun was selected based on the expertise and industry knowledge the company has built within the Brazilian betting market. As the industry continues to evolve, the importance of working with specialized partners capable of delivering security, operational efficiency, and regulatory compliance continues to grow,” said Beatriz Lopes, the Brazil Regional Director.

Pay4Fun said it was the first payment institution serving the betting industry to receive authorization from the Central Bank of Brazil, and that the company’s infrastructure combines monitoring, identity verification, fraud and anti-money laundering controls, and compliance processes tailored to regulated iGaming operations.

The post Pay4Fun integrates payments into Betconstruct AI ecosystem for Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI hosts Harmony Predictstreet event in Yerevan

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Eighth Harmony edition runs July 8–9 and spotlights ADI Predictstreet collaboration ahead of the FIFA World Cup Final.

BetConstruct AI held its Harmony Predictstreet event on July 8–9, 2026 in Yerevan, Armenia, bringing together more than 300 guests for two days of networking and company updates.

The eighth edition introduced the “Predictstreet” branding to reflect BetConstruct AI’s strategic collaboration with ADI Predictstreet, described in the release as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said the partnership includes integrating ADI Predictstreet’s prediction market solutions and official match streaming rights into its platform, timed for “the most important commercial moment in the four-year sports calendar, with the FIFA World Cup Final just days away.”

Day 1 was hosted at Garni Temple for an evening reception, including a live performance by the Armenian National Philharmonic Orchestra, a mapping show and music from DJ Leblanc.

Day 2 began at SoftConstruct headquarters with an office tour and networking session, before moving to Dvin Music Hall for the Harmony Predictstreet Gala Dinner. BetConstruct AI said founders and executive leadership presented updates on Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and “the latest updates driving Vivaro.me and Open Stake forward.”

The company positioned the event as a forum for discussing future direction across its ecosystem, and confirmed plans to continue the series with a ninth edition.

The post BetConstruct AI hosts Harmony Predictstreet event in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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THE 57th ANNUAL WORLD SERIES OF POKER® CONCLUDES AN EXTRAORDINARY SUMMER OF GLOBAL ENGAGEMENT AND ELITE COMPETITION

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This summer’s event also saw huge growth in reach and engagement across WSOP’s social media channels, with over 378 million views

With 51 days of thrilling, high-stakes competition in the bag, the 57th annual World Series of Poker (WSOP®) at Paris Las Vegas and Horseshoe Las Vegas officially concluded its summer tournament schedule on July 15, 2026. Featuring a massive slate of 100 live gold bracelet events, this year’s festival once again demonstrated the unparalleled scale, passion, and global community of live tournament poker.

“The 57th annual World Series of Poker proved that Las Vegas remains the undisputed epicenter of the poker universe,” said Ty Stewart, Chief Executive Officer of the WSOP. “The energy inside Horseshoe and Paris Las Vegas was nothing short of electric. What is truly remarkable this year is how our community expanded far beyond the physical walls of the casino floor. Through our newly redesigned final table arena, extensive linear broadcast schedule, and unprecedented digital engagement, we brought the drama, excitement, and glory of winning a WSOP gold bracelet to millions of new fans worldwide. We are incredibly proud of this summer’s success and cannot wait to witness the Final Nine battle for the World Championship on ESPN next month.”

Redefining the Live Experience on Poker’s Biggest Stage

Throughout the summer, the Las Vegas Strip was the focal point of the poker world as players from around the globe competed for poker’s ultimate prize: a WSOP gold bracelet and a place in poker history.

Key milestones from the summer tournament action include:

  • Colossal Main Event Field: The legendary $10,000 No-Limit Hold’em World Championship (the ‘Main Event’) attracted a massive field of 9,208 entrants, creating a colossal prize pool and proving the enduring allure of the world’s premier freezeout tournament
  • The New Final Table Arena: WSOP officially unveiled a completely redesigned, state-of-the-art Final Table Arena and broadcast environment. The new stage integrates advanced lighting and large-scale digital displays to elevate the presentation of poker’s most prestigious final tables
  • Historic Broadcast Expansion: Live coverage of the Main Event returned to ESPN alongside a new multi-year broadcast agreement with Warner Bros. Discovery to distribute coverage across HBO Max, Eurosport, and TNT Sports globally
  • The “Final Nine”: The final nine players survived a grueling field to punch their ticket to the historic Main Event Final Table. They will return to Las Vegas from August 3 to 5, 2026, to play down to a champion live on ESPN
  • Summer of Superstars: This year’s event saw an unprecedented number of bracelets won by poker luminaries with impressive records in the game’s history books; Daniel Negreanu won his eight WSOP bracelet by taking down Event #76 $100,000 High Roller Pot-Limit Omaha for over $2.2M, while reigning WSOP Main Event champion Michael ‘The Grinder’ Mizrachi further burnished his reputation by winning Event #70 $10,000 Pot-Limit Omaha Championship, claiming his ninth WSOP bracelet and a $1.35M prize. The poker world’s undisputed power couple Kristen and Alex Foxen also made history by each claiming a WSOP bracelet in 2026, taking down Event #19 $25,000 High Roller No-Limit Hold’em and Event #44 $10,000 Super Turbo Bounty No-Limit Hold’em, respectively
  • Seamless Player Experience: The WSOP Live mobile app continued to enhance the playing experience, streamlining registration, virtually eliminating cage lines, and providing real-time seat alerts to thousands of players throughout the summer

WSOP 2026 By The Numbers

  • 251,899 entries – a new record for the total number of entries in a single WSOP series
  • $469,975,059 – total 2026 WSOP gold events prize amount
  • 35,157 places paid
  • 22,811 entries to Event #63 $1,000 Mystery Millions No-Limit Hold’em – the biggest field in the 2026 series, the largest Mystery Millions event, and the largest $1,000 event in live tournament poker history
  • 1,368 entries to Event #68 $1,000 Ladies No-Limit Hold’em Championship – the largest Ladies event in live tournament poker history
  • 11,933 entries to Event #18 $1,500 Monster Stack No-Limit Hold’em – the largest Monster Stack event in live tournament poker history
  • 4,764 entries to Event #87 $1,000 Mystery Bounty Pot-Limit Omaha – the largest Pot-Limit Omaha event in live tournament poker history
  • 12,560 entries to Event #72 $1,000 Mini Main Event – the largest Mini Main event in live tournament poker history
  • 41 – The number of $1M+ prizes won across the 2026 series
  • 57 events exceeded $2+ million prize pools – equalling last year’s record
  • 8 events exceeded $10+ million prize pools
  • 149 – number of countries represented in the WSOP 2026 playing field
  • Top Ten Countries by WSOP 2026 participants: 1 – United States, 2 – Canada, 3 – France, 4 – Great Britain, 5 – Japan, 6 – China, 7 – Israel, 8 – Germany, 9 – Brazil, 10 – Mexico
  • 111 – number of countries represented in the WSOP Main Event 2026 playing field, a new record
  • Oldest Player – Merle Vangieson, born June 28, 1931
  • Youngest Player – Easton Jorgensen, born July 13, 2005

Worldwide Broadcasts Drive Growth Of Game

With thrilling WSOP action broadcast exclusively on ESPN Networks, Eurosport, TNT Sports, Abema Japan, Groupe M6 in France, and other media partners, poker fans had more opportunities than ever to follow their heroes, new and old, at the felt in 2026.

Comprehensive linear and digital coverage, available in more than 300 million homes across 70+ countries, ensured that countless big moments – from calculated bluffs to cunning value bets – were analyzed and enjoyed by enthusiasts on every continent.

Edited WSOP broadcasts will air from July 21, allowing a worldwide audience to catch up on all the summer’s action.

Explosive Digital Reach: WSOP’s Social Media Footprint

A highlight of the 57th annual WSOP was its unprecedented digital growth. While fans packed the physical tournament rooms, millions more watched the action unfold online. Across all major platforms, WSOP social media channels generated an astronomical 378.3 million total views during the 100-bracelet series, adding 222,828 total new followers across its digital ecosystem.

WSOP 2026 Social Media Performance

Platform

Total Views/Impressions

New Audience Growth

YouTube

38.7 million views

103,128 new subscribers

Instagram

125 million views

54,450 new followers

Facebook

127 million views

56,800 new followers

X

36.6 million impressions

8,450 new followers

Looking Ahead: A True Global Season

While the Main Event action in Las Vegas has paused until the Final Table resumes in August, the WSOP excitement continues year-round. This year marks the formal rollout of the ambitious, revamped $1 Million Global Player of the Year (POY) race. The new global leaderboard unifies the brand’s three flagship festival pillars: WSOP Europe (which completed its historic run in Prague earlier this spring), the Las Vegas summer series, and the upcoming WSOP Paradise winter festival.

The global POY winner will be crowned at the conclusion of WSOP Paradise, hosted at Baha Mar resort in The Bahamas from December 1 to 17, 2026. In the meantime, the WSOP Circuit (WSOP-C) continues its action-packed year, including a special concurrent Circuit run in Las Vegas from July 14 to 25, 2026.

Players should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more news and updates on WSOP events.

The post THE 57th ANNUAL WORLD SERIES OF POKER® CONCLUDES AN EXTRAORDINARY SUMMER OF GLOBAL ENGAGEMENT AND ELITE COMPETITION appeared first on Americas iGaming & Sports Betting News.

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