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Here’s a Look at the Top Trends Shaping the Online Gambling Market
The global online gambling market size is projected to reach USD 158.20 billion by 2028, exhibiting a CAGR of 11.4% during the forecast period. This information is given by Fortune Business Insights
List of Key Players Covered in this Market Report:
- Slots Heaven Casino (Slots Heaven Casino)
- Sky Betting & Gaming (Leeds, United Kingdom)
- SPIN Casino (Canada)
- DraftKings Inc. (Massachusetts, United States)
- Betfred (Warrington, United Kingdom)
- BetAmerica (California, United States)
- LeoVegas AB (Stockholm, Sweden)
- Betsson AB (Stockholm, Sweden)
- StarsGroup.com (Ontario, Canada)
- Kindred Group Plc. (Valletta, Malta)
- Mansion Casino (Gibraltar)
- Evolution Gaming AB (British Columbia, Canada)
- Scientific Games Corporation (Nevada, United States)
- Buffalo Partners (New York, United States)
- bet-at-home.com AG (Germany)
- 888 Holdings PLC (Gibraltar)
- Bet365 (Stoke-on-Trent, United Kingdom)
- Flutter Entertainment Plc. (Dublin, Ireland)
- William Hill Plc. (London, United Kingdom)
- Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)
REPORT SCOPE & SEGMENTATION:
| Report Coverage | Details |
| Forecast Period | 2021 to 2028 |
| Forecast Period 2021 to 2028 CAGR | 11.4% |
| 2028 Value Projection | USD 158.20 Billion |
| Base Year | 2020 |
| Market Size in 2020 | USD 66.72 Billion |
| Historical Data for | 2017 to 2019 |
| No. of Pages | 130 |
| Tables, Charts & Figures | 92 |
| Segments covered | Type; Devices; and Region |
| Growth Drivers | Ease of Online Payment to Drive Online Gambling Market Growth |
| Restrictions of COVID-19 on Land-based Casinos to Boost Demand for Online Gambling | |
| Rapid Adoption of Smartphones to Fuel Demand for Mobile Gambling | |
| Pitfalls & Challenges | Rising Adverse Impacts on Mental Health and Bans on Online Gambling May Impede Market Growth |
Quick Adoption of Online Gambling amid COVID-19 to Boost the Market
The global health and economic crisis triggered by the COVID-19 pandemic forced governments in several countries to impose strict lockdowns and social distancing measures. Companies rapidly adopted remote working models, leading to huge portions of working populations working from home. With most non-essential services and places, including casinos, being closed down, gamers and gamblers have swiftly shifted to virtual platforms, boosting the online gambling market growth in the process. For example, an article published by New York University revealed that digital gambling platforms have gained speedy momentum in Canada after the coronavirus broke out. In Australia, according to a report by Concordia University, Canada, spending on online casinos rose sharply by 67% in April 2020. The coronavirus pandemic has, thus, proved favorable for this market, enabling it to register a healthy CAGR of 11.2% and reach a value of USD 74.17 billion in 2021.
Market Segments
Based on type, the market has been classified into sports betting, casinos, poker, lottery, bingo, and others, with the lottery segment holding a share of 15.1% in the global market and a share of 15.4% in the UK market in 2020.
On the basis of devices, the market segments include desktop, mobile, and others. By region, the market has been divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Highlights of the Report
The report offers a granular examination of the various factors shaping the growth trajectory of the market, as well as a holistic analysis of the hindrances obstructing the market. Furthermore, a microscopic study of the regional and competitive dynamics influencing the market has also been provided in the report, along with an in-depth assessment of the individual market segments. The insights contained in the report are based on industry-leading research conducted through primary, secondary, and tertiary sources.
Driving Factor
Introduction of Sophisticated Technologies in Virtual Gambling to Fuel the Market
Advanced, intelligent technologies, such as artificial intelligence (AI) and blockchain, are being increasingly employed by online gambling platforms to ensure a secure and safe space for enthusiasts. Heralding this trend are startups that are developing and offering novel gambling platforms powered by smart technologies. For example, Edgeless, which was started in 2018, became the first Ethereum-based virtual casino that uses distributed ledger technology to ensure payouts. Similarly, Tombola is a popular lottery and gambling platform driven by cryptocurrency and other blockchain-enabled tools. Another example is the Canada-based startup, Quarter4, which leverages AI to offer simulations, content, and predictions for sports bettors. The incorporation of new-age solutions in digital gambling is, thus, opening new pathways of development for this market.
Regional Insights
Europe to Headline the Global Market, Forecasts Fortune Business Insights
Europe is expected to dictate the online gambling market share during the forecast period on account of the heavy investments being made by sports enthusiasts across the continent in online sports betting. Moreover, a healthy betting culture in Europe will further bolster the prospects of the market in the region. In 2020, the Europe market size stood at USD 30.92 billion.
The presence of secure connectivity infrastructure and strong gambling regulations will propel North America in the second-leading position in the market in terms of revenue generation. On the other hand, growing investments in online gambling in South America, driven by regulations in Colombia and Argentina, are anticipated to speed up the expansion of the market in this region.
Competitive Landscape
Key Players to Strengthen Businesses through Innovative Collaborations
With online gaming picking up pace amid the COVID-19 pandemic, key players in this market are entering into strategic collaborations with gambling industry giants to deepen their market footprint. These companies are engaging in developing innovative online gambling platforms to attract gamblers and gain momentum in this rapidly evolving market space.
Industry Developments:
- December 2020: BetMGM launched the BetMGM Casino in Pennsylvania, with an aim to bring its online gambling portfolio to players in the state. The platform will offer sophisticated mobile casino games, which will be available on iOS, Android, and desktops.
- February 2020: CBS Sports and William Hill inked a deal under which William Hill will become the exclusive provider of Wagering Data and Sports Book across all CBS Sports platforms. The partnership will integrate sports betting, media, and technology to enhance fan engagement.
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DATA.BET has reinforced its ambitions in Latin America by making a strong return to BiS SiGMA South America 2026, one of the region’s most influential iGaming events.
With a significantly larger presence and an expanded product suite, the company demonstrated a clear evolution from its earlier identity as an esports-centric provider into a comprehensive sportsbook solutions partner.
Held in São Paulo, the event provided the perfect stage for DATA.BET to showcase its full-scale betting ecosystem. The company presented an integrated portfolio that spans traditional sports betting, esports wagering, and virtual sports—positioning itself as a one-stop solution for operators targeting regulated markets, particularly in Brazil.
A key highlight of DATA.BET’s offering is its GLI certification for Brazil. This certification is a major advantage for operators, as it removes the need for additional technical approvals and significantly shortens time-to-market. In a rapidly developing regulatory environment like Brazil’s, this capability gives partners a competitive edge when launching or scaling their betting platforms.
At the exhibition stand, visitors explored several product enhancements designed to improve both operator efficiency and player engagement. Among the updates were revamped Statistical Widgets and the esports-focused Timeline Widget, both aimed at delivering richer real-time insights and more immersive user experiences. The introduction of features such as One-Click Bet and Early Payout further underscores DATA.BET’s commitment to streamlining the betting journey while adding flexibility and excitement for end users.
In addition to officially announced upgrades, the company also teased an upcoming feature currently in development. While details remain under wraps, DATA.BET indicated that this innovation will push engagement standards even higher, reflecting its ongoing investment in next-generation betting technology.
Beyond technology, the company ensured its booth stood out through an engaging and interactive atmosphere. Cosplayers portraying popular League of Legends characters Jinx and Ahri attracted steady attention, reinforcing DATA.BET’s roots in esports culture while bridging the gap to mainstream sports betting audiences. A dynamic kinetic screen added a visual centerpiece, helping to maintain strong visitor engagement throughout the event.
According to Natalie Loshatynska, Head of PR & Marketing at DATA.BET, the company’s return to SiGMA South America marks a significant milestone. She emphasized that the transformation from an esports-focused provider to a full sportsbook ecosystem reflects both strategic growth and a deep commitment to local markets. With expanded coverage, localized certification, and tailored tools, DATA.BET is positioning itself as a leading supplier across key verticals including esports, traditional sports, and virtual betting.
This strategic shift aligns with broader industry trends, as Latin America—particularly Brazil—continues to emerge as one of the fastest-growing regulated betting markets globally. By investing in technology, compliance, and localized solutions, DATA.BET aims to empower operators to capitalize on these opportunities while delivering high-quality betting experiences to users.
As competition intensifies in the region, companies that can combine regulatory readiness with innovative product offerings are likely to lead the market. DATA.BET’s performance at BiS SiGMA South America 2026 suggests it is well on its way to becoming a dominant force in the evolving Latin American betting landscape.
The post DATA.BET Expands at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The company showcased its full betting portfolio to São Paulo.
DATA.BET, a leading sportsbook solution supplier, has successfully wrapped up its participation at BiS SiGMA South America 2026, one of the largest iGaming events in Latin America. The company was back on the expo floor with a significantly larger stand and a wider portfolio, marking a clear shift from the previous positioning as an esports-first company to a full-spectrum betting ecosystem.
The team presented a complete sportsbook offering covering sports, esports, and virtual specifically tailored for casino and sports betting brands looking to enter or expand in the regulated market. The company holds GLI certification for Brazil, which eliminates the need for additional technical validation and allows operators to reduce time to launch.
At the stand, attendees got a closer look at a range of recent updates, including refreshed Statistical Widgets and the esports Timeline Widget. The company unveiled One-Click Bet and Early Payout, and shared an early look at a new feature yet to be officially announced, aimed at raising the bar for player engagement.
The stand brought the energy visitors have come to expect from DATA.BET. Cosplayers dressed as Jinx and Ahri, fan-favorite characters from League of Legends, drew consistent attention throughout the event, while a kinetic screen added an interactive visual element that kept foot traffic engaged.
“Returning to BiS SiGMA South America this year felt like a natural checkpoint for the team. Last time we were here, DATA.BET was an esports-focused company. This time, we came back with a full sportsbook solution, strengthened by extended coverage, local certification, and products and tools specifically adapted for local clients. All of these steps demonstrate the commitment to establishing ourselves in Brazil as a leading supplier with expertise in key betting verticals: esports, sports, and virtual sports,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET.
DATA.BET continues to invest in its technology and coverage to support partners targeting one of the fastest-growing regulated betting markets in the region.
The post DATA.BET Returned to BiS SiGMA South America 2026 appeared first on Americas iGaming & Sports Betting News.
Basketball Federation of Ukraine
GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball
In a historic move for Ukrainian sports, the Basketball Federation of Ukraine (FBU) and title sponsor GGBET UA recently hosted Media Slam in Kyiv. This inaugural open media event served as a high-level forum to analyze the regular season results of the GGBET SuperLeague and the recent performances of Ukraine’s men’s and women’s national teams.
Since becoming the league’s title sponsor in January 2026, GGBET UA has prioritized transparency and engagement. The event highlighted a significant milestone: the return of fans to stadiums despite the ongoing challenges of martial law, signaling a resilient recovery for the domestic game.
Highlights and Recognition
The “Media Slam” wasn’t just about statistics; it was a celebration of the sport’s current momentum:
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MVP Honors: The regular season’s top five players were officially recognized for their outstanding contributions.
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Kyiv-Basket Victory: The Ukrainian Cup winners received a formal check in honor of their championship win.
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Market Discussion: Stakeholders engaged in a candid dialogue regarding the increasing competitiveness of the league.
Sergii Mishchenko, CEO of GGBET UA, commented:
“We didn’t get involved in Ukrainian basketball just to have our logo on a banner. This is a systematic approach. We see the increasing interest in basketball and want to be a part of that growth. The tougher the competition, the stronger Ukrainian basketball becomes.”
A Strategic Expansion
Basketball marks a major pillar in GGBET UA’s diversifying sports portfolio. Following high-profile partnerships with FC Dynamo Kyiv, FC Polissya Zhytomyr, and the Usyk vs. Dubois 2 rematch, the brand is now cementing its status as a cornerstone of the Ukrainian basketball ecosystem.
The post GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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