Latest News
Find a Betting Pool on Chipz Platform to Satisfy Your Thrill for Gambling
If you randomly pick any betting platform right now, chances are, you won’t stick with it for too long. Well, it’s not just you. Statistics show that gamblers hold more than 3 accounts on different betting platforms.
Here’s why. There is no single betting site that provides a full user experience. Well, until now. The recent launch of the Chipz betting platform — a decentralized web-based gambling platform — will give gamblers a one-of-a-kind, betting experience.
If you wish to join in on the fun, we’re going to share with you how to register as a bettor in the Chipz betting pools.
Participating in Chipz Platform
Chipz lets users in its ecosystem participate as bookmakers or as bettors/gamblers. The users must have CHPZ, an ERC-20 token that guarantees payment of fees and betting amount within the platform. CHPZ is the only currency accepted on the platform; hence, users must link their non-custodial ETH wallets to their Chipz account during the onboarding process.
There are advantages to participating as both a bookmaker or a gambler on Chipz. As a bookmaker, you can create a betting room and earn fees once the events have concluded.
As a gambler, Chipz allows you to bet inside the betting pool created by other users. What’s more, to help users make better betting decisions, Chipz rates bookmakers according to how previous participants have ranked them.
Even better, Chipz users can capitalize on the upcoming launch of the secret NFT presale that will gift lucky winners with 5k worth of NFT to use on the chipz.drive.
Types of Bookmakers According to Rank
Chipz lets users rank how bookmakers dealt with them, how chatrooms were moderated and how bookmakers set their fees as they participated in events. The 5-star ranking system is facilitated by a quick survey after each event.
Before picking a betting room, gamblers can assess the characteristics of each room based on the bookmaker’s ranking. Here are the 3 types of bookmakers on the Chipz platform.
Ranked Bookmaker
- A host of 1 betting event.
- Ranked by users.
- Gives a disclaimer stating that it is not verified.
- Users are warned that there is a risk associated with betting in this room.
Unranked Bookmaker
- Never hosted a single betting event.
- Has not been ranked by users.
- Users agree to a waiver and recuse Chipz of any loss of funds in rooms hosted by an unranked bookmaker.
Verified Bookmaker
- Must have hosted more than 20 betting events.
- Has a 4/5 star ranking.
- Low-risk warning.
Joining Chipz as a Gambler
There’s so much to be enjoyed on Chipz that you wouldn’t want to miss out on as a gambler. To join the platform, simply follow the steps as provided below:
Step 1: Register your Chipz account. Link your non-custodial wallet. Accept the terms and conditions, then create a username and password.
Step 2: Select available rooms based on your preference of rank. It is advisable to choose a friendly-sized pool to increase your earnings at the end of an event.
Step 3: Accepts the terms of betting set by the host or bookmaker.
Step 4: Wait for the results of the game. If you win, the smart contract executes and sends your share of earnings to your wallet.
Unlike with current crypto betting sites and traditional bookmakers, gamblers will not have to worry about limits on withdrawals, providing personal information, or parts of their earnings being slashed.
In a recent podcast on Action and Ambition, Chipz co-founder, Justin Lally, states that the roadmap and idea behind Chipz is a clear indication that Chipz’s decentralized ecosystem is the future of betting. That said, Chipz is more than a betting platform. The platform is integrating NFTs in its ecosystem and will let its users in on the NFT action through their chipz.drive marketplace. They are rolling out an NFT presale where lucky users will win 5k worth of NFT to use on chipz.drive.
Chipz’s team is ever-expanding as more investors and experienced blockchain think tanks get wind of the platform’s attractive future business model. Some notable people who have joined in advisory roles include Jacob Busch of the Busch beer family, Orlando Jones — an actor and creator of fandom who sits on the comic con board among other blockchain and gaming companies’ boards — and DJ Lethal from Limp Bizkit, who is performing at the Lollapalooza concert this weekend.
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anime
G2 drops limited-edition One Piece streetwear capsule on June 25
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Ygam joins four UKRI-funded gambling harms research partnerships
Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.
Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.
The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.
Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”
Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”
The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.
The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Study: 400m Gen Z esports fans say brand activations drive purchases
EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying.
ESL FACEIT Group (EFG), Hero Esports and Niko Partners have released a multi-country Gen Z esports study claiming around 400 million Gen Z consumers (20%) regularly engage with esports. The findings were published on 25th June 2026 in Cannes, France, in a white paper titled The Esports Generation: Who They Are & Why They Spend.
The report is based on survey data from 8,000 Gen Z esports fans aged 13-30 across eight markets. It positions esports as a high-attention channel for brands: 85% of respondents said they notice branding in esports, while 74% self-reported that advertising and brand participation in gaming spaces influences their purchasing behaviour. The study also reports that 66% have bought a product following a collaboration or co-branding partnership with an esports team, game or player.
On consumption and fandom touchpoints, the study found 71% regularly watch gaming content, including 66% who watch gaming livestreams and 33% who watch or listen to gaming podcasts. It also points to offline reach: 21% said they regularly attend gaming conventions and esports events, with the average respondent attending at least one in-person event in the past nine months.
The white paper also breaks out claimed purchase categories linked to esports collaborations over the past year, led by food and beverage (33%), electronics (33%) and fashion (32%). Beyond core categories, it reports 28% bought esports-related collectibles, 17% purchased makeup, beauty, or skincare products, and 10% bought from partnered brands in other categories.
Niccolo Maisto, CEO at ESL FACEIT Group said: “Esports has evolved into one of the most effective channels for companies looking to connect with Gen Z audiences at scale. What makes it unique is not just its reach, but the depth of engagement and trust that exists between fans, players, teams, and events. This research shows that esports fans are highly invested participants, not passive viewers, creating an opportunity for brands that show up authentically and build meaningful and lasting connections with this key audience.”
Danny Tang, Co-Founder and CEO of Hero Esports said: “This whitepaper confirms what we at Hero Esports have long believed: esports has evolved into a global cultural and economic force. The data shows an audience that is young, diverse, and deeply engaged. For brands, the message is clear—esports is no longer a niche market; it is the premier platform to connect with the next generation of consumers. We are proud to partner with Niko Partners and EFG to provide this blueprint for understanding and succeeding in this dynamic industry.”
Lisa Hanson, CEO at Niko Partners said: “Our data shows that, much like fans of other sports, Gen Z esports fans are incredibly passionate and have formed strong bonds within their communities. However, their media and consumer affinities extend well beyond gaming and esports, with our research revealing naturally connected interest areas that create valuable overlapping opportunities for brands and partners that show up authentically in this ecosystem.”
The post Study: 400m Gen Z esports fans say brand activations drive purchases appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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