Latest News
ComeOn Group partners up with NowBetNow to provide real-time personalisation to its customer base
Leading gaming operator ComeOn Group announced they have entered into a partnership with NowBetNow, a provider of automated and personalised betting content.
NowBetNow’s product is now live for all of ComeOn Group’s brand portfolio and delivers straight to betslip content across all customer touchpoints including app, web, social media and email. From automated sports betting accumulators and live trending bets through dynamic boosted prices displayed in social media and CRM channels, NowBetNow automatically generates and displays messages for over 5,000 personalised betting segments with real time pricing for ComeOn’s customers every day.
ComeOn Group keeps innovating to provide exceptional customer experiences, which is powered by ComeOn Group’s proprietary and innovative iGaming platform. Adding NowBetNow’s solutions moves the customer experience of ComeOn’s services to the next level of player engagement.
The team behind NowBetNow is the same team that founded Oddschecker and has more than twenty years experience of the gaming market.
Strategically, this partnership shows that ComeOn Group continues to innovate and to deliver the best possible experience for its customers.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said “We are really excited about our new partnership with NowBetNow and the upside it will bring to our business. Personalisation is a key part of our strategy to drive user engagement to the next level and NowBetNow is bringing us closer to providing the right content at the right time, for the right customer in an automated and real time fashion. At ComeOn Group we keep innovating for the best player experience – on our own proprietary iGaming platform and with the a range of innovation-focused partners such as NowBetNow”
Stewart Vassie, Co-founder of NowBetNow, said: “Partnering with ComeOn Group to increase customer engagement through automating and personalising their social channels, web and mobile apps is hugely positive for both ComeOn Group and NowBetNow. Innovating and delivering on customer needs is what excites us and ComeOn are great at continuing to innovate and set new challenges, we really enjoy working with their teams.”
Asia
Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming
Reading Time: 2 minutes
Buenas PH, the licensed e-casino operator under HHR Philippines Inc (HHRPI), has been named the presenting partner of YGS Live’s Battle of the Streamers. The partnership builds on the strong momentum created during the recent launch of YGS Live, a next-generation iGaming broadcast platform founded by esports pioneer Julius “Banoobs” Mariano.
Buenas PH is backed by strong corporate leadership that firmly establishes its position in the iGaming and entertainment industry. HHR Philippines is venture-backed by publicly listed Pacific Online Systems Corporation (POSC), led by Willy N. Ocier, who serves as Chairman of Belle Corporation. Belle Corporation is SM Investment’s major developer of leisure and tourism destinations built to support the growth of PAGCOR’s Entertainment City. This corporate foundation strengthens Buenas PH’s credibility and long-term direction as it grows in the regulated iGaming sector.
The Battle of the Streamers is the flagship program of YGS Live. Powered by Pragmatic Play and streamed through the soon-to-be-launched Loco Live platform, the event brings together the country’s top iGaming creators in a weekly competition featuring an eleven-million-peso prize pool. As one of the first major events to debut on Loco Live, the program showcases the platform’s commitment to high-quality, responsible, and community-driven iGaming content. It also reinforces YGS Live’s advocacy for responsible iGaming by discouraging creators from promoting unlicensed or scam platforms.
“Through this partnership, Buenas PH supports a mission that elevates Philippine iGaming to a safer and more responsible environment,” said Julius “Banoobs” Mariano, Founder of YGS Live. “Our creators have influence. We want that influence to help shape a healthier culture for fans and players.”
Industry reports have highlighted Pacific Online’s active participation in the growth of regulated online gaming in the Philippines, including its involvement in HHR Philippines and the Buenas operator. These developments strengthen confidence in the company’s long-term direction as a regulated and ethical player in the e-casino sector.
As the presenting partner, Buenas PH takes a central role throughout the Battle of the Streamers program, which runs every Saturday and culminates in a grand finals event on January 18, 2026, at City of Dreams Manila. The event combines high-stakes matches with interactive community segments, along with three million pesos in community giveaways for fans and viewers.
YGS Live continues to position itself as a broadcast network dedicated to responsible, community-driven iGaming content. With Buenas PH as a lead partner, the platform aims to set a new benchmark for safe, creator-focused, and credible iGaming entertainment in the Philippines.
For updates, visit the official YGS Live Facebook page: https://www.facebook.com/YGSLive.
The post Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming appeared first on European Gaming Industry News.
Christmas slot
Spinomenal marks the start of the holiday season with Majestic Santa
Reading Time: < 1 minute
Leading iGaming content provider Spinomenal has unwrapped its new title Majestic Santa, signalling the start of the festive season.
Spinomenal’s festive-inspired treat is a 5×3 slot that is bursting with Christmas imagery including red stockings, gingerbread men, and glistening golden bells. The reels are beautifully presented within a golden frame amongst snow-covered rooftops, softly glowing windows, candles, and lanterns. A festive, homely soundtrack wraps players snugly into the action as they look to win.
Unwrapping three Christmas wreaths will take players into the Free Spins game. Before the round begins, players spin the Wheel of Fortune to determine both the number of free spins (between 10 and 40) and the symbol that will double during the feature.
Majestic Santa’s bonus feature is triggered when three luxurious gold ribboned presents appear on screen. Players are given three spins to start, and the goal is to complete the metre by collecting Scattered winning symbols.
One segment of the metre is completed with five present symbols and players can win extra spins when they find a +1 symbol. Once the spins end there will be the final payout calculated by the final filled metre cell.
Majestic Santa also includes Stacked Wilds, where Wild symbols can land during spins to elevate the chances of a festive win. In the base game, only Double Symbols can be triggered — transforming all symbols into their double form for even greater payout potential.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Santa is an ode to the magic of the holiday season. Its warming visuals and festive soundtrack perfectly complement the excitement of Stacked Wilds and Double Symbols, delivering unmistakable Christmas cheer and plenty of chances to win.”
The post Spinomenal marks the start of the holiday season with Majestic Santa appeared first on European Gaming Industry News.
Christmas slot
Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins
Reading Time: < 1 minute
Million Games is bringing festive mayhem to the iGaming world with the launch of Rudolph’s Gone Rogue, a fast-paced Christmas slot where Santa’s most famous reindeer takes centre stage in a runaway holiday adventure.
In this 5×3, 20-payline slot, Rudolph bolts into the night sky, dragging the rest of the herd with him and leaving a trail of chaos in his wake. Gifts, sleigh parts, and enchanted carrots scatter across the snowy reels, while the gameplay erupts with Wild Multipliers, Free Spins, and random Wild drops. With an RTP of 96.37% and a maximum win of 2,500x the bet, Rudolph’s Gone Rogue delivers a festive mix of charm, speed, and rewarding volatility.
Features that Drive the Frenzy
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Rogue Reindeer Free Spins: Triggered by 3 Rudolph Bonus symbols, the reels light up under aurora skies as reindeer charge across the screen, dropping extra Wilds and activating Wild Multipliers.
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Snowflake Wilds: Substitutes for all regular symbols to complete wins.
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Wild Multipliers: Multipliers of 2x, 5x, 10x, or 20x add explosive payout potential.
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Extra Wilds: During Free Spins, Rudolph and the herd scatter 1 or 2 extra Wilds on the same reel, creating chaotic, high-energy gameplay.
“Rudolph’s Gone Rogue is all about capturing the wild side of Christmas,” said Thomas Nimstad, CEO of Million Games. “It’s playful, fast, and packed with features that keep players on edge with every spin. We wanted to create a holiday slot that feels unpredictable and fun while still delivering strong replay value for operators.”
With its bold design, electrifying Free Spins, and chaotic mechanics, Rudolph’s Gone Rogue offers a unique seasonal addition to operator lobbies, built to capture attention and drive engagement throughout the holidays.
Rudolph’s Gone Rogue is now available across all Million Games partner platforms.
The post Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins appeared first on European Gaming Industry News.
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