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ComeOn Group partners up with NowBetNow to provide real-time personalisation to its customer base

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Leading gaming operator ComeOn Group announced they have entered into a partnership with NowBetNow, a provider of automated and personalised betting content.

NowBetNow’s product is now live for all of ComeOn Group’s brand portfolio and delivers straight to betslip content across all customer touchpoints including app, web, social media and email. From automated sports betting accumulators and live trending bets through dynamic boosted prices displayed in social media and CRM channels, NowBetNow automatically generates and displays messages for over 5,000 personalised betting segments with real time pricing for ComeOn’s customers every day.

ComeOn Group keeps innovating to provide exceptional customer experiences, which is powered by ComeOn Group’s proprietary and innovative iGaming platform. Adding NowBetNow’s solutions moves the customer experience of ComeOn’s services to the next level of player engagement.

The team behind NowBetNow is the same team that founded Oddschecker and has more than twenty years experience of the gaming market.

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Strategically, this partnership shows that ComeOn Group continues to innovate and to deliver the best possible experience for its customers.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said “We are really excited about our new partnership with NowBetNow and the upside it will bring to our business. Personalisation is a key part of our strategy to drive user engagement to the next level and NowBetNow is bringing us closer to providing the right content at the right time, for the right customer in an automated and real time fashion. At ComeOn Group we keep innovating for the best player experience – on our own proprietary iGaming platform and with the a range of innovation-focused partners such as NowBetNow”

Stewart Vassie, Co-founder of NowBetNow, said: “Partnering with ComeOn Group to increase customer engagement through automating and personalising their social channels, web and mobile apps is hugely positive for both ComeOn Group and NowBetNow. Innovating and delivering on customer needs is what excites us and ComeOn are great at continuing to innovate and set new challenges, we really enjoy working with their teams.”

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ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025

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As excitement builds for G2E Asia 2025, Zitro is set to make a powerful statement with the debut of its all-new CONCEPT cabinet line alongside a portfolio of new, tailor-made game titles designed specifically for the Asian gaming market. This year’s lineup reflects Zitro’s continued evolution as a key player in gaming innovation, offering both cutting-edge hardware and captivating content.

Among the titles on display will be Legendary SwordTriple Charm JourneyFairyland QuestKing Fu FrogMerging Fu PotsLucky Vaulty, and Cash Totems—each developed with exciting features, enhanced with rich narratives, and high-quality multimedia to elevate player engagement across diverse markets.

Zitro’s rising influence in Asia is evident. The company’s recent expansion in the Philippines—where Zitro’s slot games are among the top performers in casinos within Entertainment City—underscores its rapid success in the region.

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“We are proud to showcase our latest innovations at G2E Asia 2025,” said Sebastián Salat, President International of Zitro. “Our commitment to the Asian market remains steadfast, and we are confident that our player-centric products—crafted with deep understanding of the region’s vibrant gaming culture—will resonate with both operators and players. The introduction of our CONCEPT cabinet line and ambitious 2025 game release roadmap in place marks a new chapter for Zitro in this market, and we look forward to sharing it with the Asian gaming community.”

The post ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025 appeared first on European Gaming Industry News.

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BetComply partners with Binderr to transform iGaming due diligence

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BetComply, the iGaming industry’s most trusted technical and regulatory compliance firm, has entered a strategic partnership with Binderr, the platform and marketplace bringing onboarding into the future.

Together, BetComply and Binderr will revolutionise the way the iGaming industry onboards partners, conducts due diligence and searches for appropriate financial services.

BetComply partners will enjoy effortless onboarding and due diligence via Binderr’s best-in-class platform, as well as access to an extensive marketplace of financial, legal and corporate services.

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Daniel Brookes, CEO at BetComply, said: “It’s a real pleasure to be partnering with the team at Binderr, who have built something genuinely game-changing. Every time we support a client with licence applications or market entry, we face the same time-consuming, manual due diligence process. Binderr makes things significantly simpler, with everything centralised, reusable and more efficient. This isn’t just about saving time; it’s about reducing regulatory risk, improving operational performance and helping our clients scale globally.”

Zak Rose, COO at Binderr, added: “Although iGaming wasn’t our initial target market, we’ve had the chance to speak with a number of gaming providers and it’s clear that what we’ve built is a great fit for the industry. Binderr is designed for high-growth, high-regulation environments just like iGaming. By centralising due diligence and making compliance processes smarter and repeatable, we help remove friction from market entry and ongoing operations.”

Binderr is co-founded by Jacob Appel and Zak Rose, who’ve previously enjoyed success across a number of tech start-ups, including Time to Eat, Bolt and Bolt Food.

The post BetComply partners with Binderr to transform iGaming due diligence appeared first on European Gaming Industry News.

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NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming

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NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.

Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.

“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.

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“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.

This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.

The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.

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