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Relax Gaming signs Storm Gaming as latest Silver Bullet partner
Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a Silver Bullet partnership deal to integrate Storm Gaming’s suite of titles.
As the latest game studio to benefit from the industry’s leading distribution programme, the deal will provide Storm Gaming access to Relax’s host of tier-one operators, as well as unrivalled speed-to-market.
After ten years in the industry, Storm Gaming has engineered an agile approach to game development, allowing it to supply content for online, mobile, on gaming terminals and tablets, with the deal set to greatly broaden its reach.
Combining innovative designs and an extensive range of over 100 games including slots, LPM and bingo, the studio develops its content to provide a superior online gambling experience.
The agreement further enhances the diverse selection of quality games available to Relax’s clients – which has seen notable expansion in recent months across multiple European markets.
Commenting on the deal, Simon Hammon, CPO at Relax said: “Storm Gaming’s focus on technology and high-quality content represents the ideal partner for us and our operators.
“The deal highlights the value that Silver Bullet brings to the table both for us and for studios, allowing for content to be exposed to the leading operators at unmatched speed. We look forward to supporting their next chapter of development.”
Sabrina Anthi Howells at Storm Gaming said: “The entire team at Storm Gaming is first and foremost about making gambling more fun than it ever was before. Our mission is to create exhilarating and dynamic experiences, so when the time came to find an aggregator partner, Relax was the obvious answer.
“The Silver Bullet programme is exactly what we need to help us get to the next level as a developer in the igaming industry. We look forward to bringing something fresh to the slots scene.”
Testament to Relax’s credentials as the industry’s preferred platform, the provider was chosen by over 13 leading gaming suppliers as their primary distribution channel in 2020, with plans for a wealth of additional content to be added in the coming months.
Recognised as a true driver of differentiation, Relax has won a host of accolades for its approach, celebrating Casino Software Supplier, Innovation in Mobile, Poker Supplier, Bingo Supplier at the EGR B2B 2021 Awards along with Casino Content Supplier at the 2021 EGR Awards in February.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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