Canada

PlayMichigan.com: Sports betting drops for second consecutive month

Published

4 years ago

June 16, 2021

Michigan’s sports betting volume slumped for the second consecutive month in May. Meanwhile, online casinos remained achingly close to the state’s first $100 million revenue month — another impressive total for what has already become one of the three largest online casino markets in the U.S. in less than five months, according to PlayMichigan, which analyzes and researches the state’s regulated online gaming and sports betting market.

“Online casinos don’t face the same dramatic seasonal variances as sports betting does, so they act as a steadying force for the industry,” said Jessica Welman, analyst for PlayMichigan.com. “On the other hand, sportsbooks have been hit by the seasonality of sports betting and struggling local teams. It appears they will have to wait until the end of summer before substantial growth can be expected again.”

Michigan online sportsbooks took in $237.6 million in wagers through the 31 days of May, down 4.9% from $249.9 million over the 30 days of April, according to official data released Tuesday by the Michigan Gaming Control Board. Combined with $20.2 million in retail handle, which was announced last week, Michigan’s online and retail sportsbooks took in $257.7 million in bets. That total is down 6.0% from $274.2 million in bets in April.

Gross operator revenue from online betting fell 4.5% to $19.5 million in May from $20.4 million in April. That produced $9.9 million in taxable revenue, down from $10.9 million, yielding $993,784 in state taxes.

European Gaming Congress 2024 (Warsaw, Poland)

With its 28.5% drop in wagering, Michigan’s April handle represented the steepest month-over-month decline among the 10 largest sports betting markets in the U.S. May’s results so far lags behind other states that have already reported April data, too. Iowa’s wagering was down 2.9% in May, for example, while Indiana’s handle rose 7.6%, to $254.4 million.

A slowdown in sports betting from April until the kickoff of football season is inevitable in nearly every state. But Michigan’s decline has been more pronounced because as the initial enthusiasm that came from the launch of online betting began to settle, the sports schedule also waned. Even more, all of Detroit’s professional teams that were in action in April and May — the Pistons, Red Wings, and Tigers — struggled mightily.

“A lack of success from Detroit teams naturally saps interest, and Michigan is facing too many short-term factors to overcome completely,” said Matt Schoch, analyst for PlayMichigan.com. “Despite the declines in betting volume, there aren’t any systemic issues. Even if the Lions’ prospects are equally dim, substantial growth will almost certainly return with the beginning of football season.”

FanDuel/MotorCity Casino led all online sportsbooks with $71.2 million in wagering, down from $74.2 million in April, and $9.3 million in gross sports betting receipts, up from $7 million. That total yielded $7.4 million in taxable revenue.

DraftKings/Bay Mills Indian Community followed with $66.7 million in wagers, up from $61.5 million in April. Gross gaming revenue fell to $1.9 million from $3.4 million in April. BetMGM/MGM Grand Detroit remained third with $51.6 million in bets, down from $54.9 million in April while producing $5.3 million in gross receipts and $2.7 million in taxable revenue.

The online market leaders were followed by:

Barstool/Greektown Casino ($18.2 million handle, down from $24.8 million in March; $1.1 million gross revenue, down from $2.4 million)
PointsBet/Lac Vieux Desert Band of Lake Superior Chippewa Indians ($11.4 million handle, down from $14.1 million; $1 million GGR, up from $807,988)
William Hill/Grand Traverse Bay Band of Ottawa and Chippewa Indians ($6.2 million handle, down from $7 million; $217,050 GGR, down from $346,865)
FOX Bet/Little Traverse Bay Bands of Odawa Indians ($5.1 million handle, down from $5.5 million; $338,049 GGR, down from $371,271)
BetRivers/Little River Band of the Ottawa Indians ($2.8 million handle, up slightly from April; $76,004 GGR, down from $172,146)
Twin Spires/Hannahville Indian Community ($1.5 million handle, down from $1.9 million; $95,645 GGR, down from $163,524)
Wynn/Sault Ste. Marie Tribe of Chippewa Indians ($1.4 million handle, down from $1.9 million; $168,874 GGR, down from $177,154)
Golden Nugget/Keweenaw Bay Indian Community ($923,269 handle, down from $874,114; $10,750 GGR, up from -$2,623)
Four Winds Sportsbook/Pokagon Band of Potawatomi Indians ($545,937 handle, up from $345,719; -$20,000 GGR, down from $7,908)

“The next few months should help bring innovation from sportsbooks, as each operator experiments with ways to spur interest during the slow season,” Schoch said. “Those developments could be unique promotions built around the upcoming Olympics, or interesting NBA playoff or baseball bets. Regardless, innovation in a competitive market is ultimately good for the entire industry.”

Online casinos and poker

Revenue for Michigan’s online casinos and poker rooms hit $94.9 million in May, essentially even with April but still just below the record $95.1 million reached in March. May’s win breaks down to $3.1 million per day of the 31 days of the month, down slightly from $3.2 million per day over the 30 days of April.

The win produced adjusted gross receipts of $89.1 million, up from $88.9 million in April. That total yielded $18.1 million in state taxes and $7.1 million in local taxes.

Michigan is still trying to join New Jersey and Pennsylvania as the only states to reach $100 million in revenue over a single month. The growth has stalled in recent months, but online casinos overall have grown far more quickly than any other U.S. online casino market. Since January, online casinos and poker have generated $393.9 million in revenue and $99.7 million in state and local taxes. By comparison, online and retail sportsbooks have generated $123.5 million in revenue and just $5.2 million in state and local taxes.

“Online casinos have become a powerhouse of revenue generation,” Welman said. “Revenue has remained high, even as retail casinos around Detroit have become more accessible. Looking ahead, the popularity of these games should remain — and likely expand — over the next few months, even as retail casinos’ operations continue to steady.”

Other highlights from May:

BetMGM/MGM Grand Detroit led with $36.1 million in gross receipts, yielding $10.6 million in state and local taxes.
FanDuel/Motor City was second with $16.3 million in GGR, producing $4.3 million in state and local taxes.

For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayMichigan.com, PlayNJ.com, and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

Canada

Rivalry Reports Q1 2025 Results Highlighting Strengthened Unit Economics, Operating Leverage, and Strategic Progress

Published

8 hours ago

July 15, 2025

GamingAmericas.com

rivalry-reports-q1-2025-results-highlighting-strengthened-unit-economics,-operating-leverage,-and-strategic-progress

Rivalry Corp., an internationally regulated sports betting and media company, announced financial results for the three-month period ended March 31, 2025 (“Q1 2025”). All dollar figures are quoted in Canadian dollars unless otherwise noted.

Q1 2025 was the first full quarter operating under Rivalry’s restructured model, following a company-wide transformation that began in Q4 2024. This included a strategic shift toward high-value users, deep cost rationalization, significant product upgrades, and tighter execution across every layer of the business. The result is a streamlined, modernized operating model with materially improved performance and long-term leverage.

“This quarter marks the full emergence of Rivalry 2.0 – leaner, sharper, and structurally stronger,” said Steven Salz, Co-Founder and CEO of Rivalry. “We’ve rebuilt the foundation of the business around high-efficiency acquisition, high-value users, and a proprietary product – and we’re already seeing the impact. Rivalry today is not just a leaner version of itself – it’s a fundamentally different company built for scalability.”

Key Highlights

Net revenue of $1.3 million, consistent with the preliminary results announced on April 16, 2025. While temporary sportsbook margin variance impacted topline outcomes, underlying KPIs continued to improve and validate the strength of Rivalry’s rebuilt model.

Operating expenses decreased 58% year-over-year to $4 million in Q1 2025, down from $9.6 million in Q1 2024.

Net loss reduced by 43% to $3.0 million in Q1 2025 from $5.2 million in the prior-year quarter.

A meaningful portion of Q1 expenses were non-recurring or non-operational in nature, including annual audit costs, regulatory fees, and legacy payables from prior periods. The Company’s adjusted marketing spend during the quarter was approximately $175,000, materially lower than the reported figure due to these factors.

Average Customer Acquisition Cost payback across H1 2025 was approximately 1.5 months, reflecting improved funnel conversion, higher player value, and stronger retention – all achieved under constrained spend conditions.

Q2 2025 set new all-time records across key user economics¹:
- Net revenue per player increased 49% versus Q1 2025, and was 210% higher than the historical average prior to the Q4 2024 transformation.
- Wagers per player rose 7% quarter-over-quarter, and nearly 300% above the pre-rebuild average.
- Average monthly deposits per player in Q1 2025 were over 175% higher than the historical average. In Q2 2025, this increased a further 28%.
- Monthly deposit frequency per player in Q1 2025 was up 115% over the historical average, and rose another 22% in Q2 2025.

Ongoing improvements in VIP identification, segmentation, and servicing, driven by Rivalry’s proprietary Business Intelligence (“BI”) tools and Customer Relationship Management (“CRM”) infrastructure, further contributed to gains in deposit behavior and overall player value.

These improvements reflect the effectiveness of Rivalry’s strategic overhaul – including product modernization, in-house BI tooling, optimized segmentation, and CRM systems that support higher-value customer behavior and lifecycle retention.

Streamlined Operations

Rivalry’s breakeven net revenue is now approximately $600,000 USD per month, down from more than $2 million USD per month a year ago, based on current run rate operating expenses, with further cost optimizations planned in Q3 2025. The rebuilt business is operating on a structurally lower fixed-cost base with proven user economics and performance-ready infrastructure.

“We’ve created an operating model that is not only lean and disciplined, but also high-leverage,” Salz added. “This is a structurally better business than it was a year ago. The team is tighter, the product is stronger, and the KPIs are outperforming – all with limited capital deployment. The engine is rebuilt.”

Strategic Review & Outlook

Rivalry is actively exploring strategic alternatives aimed at maximizing shareholder value. As part of this ongoing process, the Company is also evaluating non-dilutive capital options as part of broader strategic initiatives to accelerate growth. These are intended to complement the broader review and enable Rivalry to fully capitalize on the performance capacity of its rebuilt model.

As the Company progresses into H2 2025, key initiatives include:

Deployment of a new promo engine, enabling more dynamic and cost-efficient bonus structures.

Casino-led engagement mechanics, including lootboxes, missions, and summer campaigns to drive offseason activation.

Geographic reactivations and enhanced CRM, focused on high-value player segmentation and deeper lifecycle engagement.

Further operating cost reductions in Q3 2025, aimed at lowering the breakeven point and increasing flexibility.

Rivalry’s transformation over the past three quarters has positioned the business with a distinct set of structural advantages: a deeply aligned and experienced team, proprietary technology and BI systems, strong regulatory licenses in Ontario and the Isle of Man, and a globally recognized brand with demonstrated reach. These strengths now form the basis of a highly scalable and differentiated operator in the global online gambling market.

“Rivalry today is a high-performance engine – structurally rebuilt, road-tested, and positioned to scale,” said Salz. “We’re focused on unlocking the next chapter of growth, and the strategic review process is designed to support that path.”

The post Rivalry Reports Q1 2025 Results Highlighting Strengthened Unit Economics, Operating Leverage, and Strategic Progress appeared first on Gaming and Gambling Industry in the Americas.

AGCO

AGCO Updates Responsible Gambling Training Standards for Gaming and Lottery

Published

8 hours ago

July 15, 2025

GamingAmericas.com

agco-updates-responsible-gambling-training-standards-for-gaming-and-lottery

As of July 11, 2025, the Alcohol and Gaming Commission of Ontario (AGCO) no longer requires Registrar approval for responsible gambling (RG) training programs for casino and lottery employees. This change applies to both the Gaming and Lottery Standards and supports a more flexible, outcomes-based approach.

What’s changing

• Standard 2.5 has been updated to remove the need for Registrar approval of RG training.

• Training must still be mandatory, regularly updated, and based on best practices.

• Employees must understand responsible gambling, their role in player protection, and how to support those showing signs of gambling harm.

What this change means for operators and lottery retailers

• Casino and lottery operators now have more flexibility to design and update RG training.

• Existing PlaySmart training remains valid.

Why this change matters

This change reduces red tape, encourages innovation, and maintains Ontario’s high standards for player protection. This also aligns with AGCO’s outcomes-based regulatory approach and brings greater consistency across gaming sectors, including iGaming.

The post AGCO Updates Responsible Gambling Training Standards for Gaming and Lottery appeared first on Gaming and Gambling Industry in the Americas.

Canada

Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL

Published

4 days ago

July 11, 2025

GamingAmericas.com

ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League (CFL).

The multiyear partnership also establishes ToonieBet as an Official Partner of the CFL’s championship game, the Grey Cup. Fans from coast to coast to coast annually gather for Canada’s largest single-day sporting event to celebrate an incredible season, and to witness one team earn the right to hoist the iconic trophy. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16.

Fans in Ontario aged 19-and-over will be able to responsibly wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore exciting branded online casino experiences on the ToonieBet platform to entertain existing fans and engage new ones.

ToonieBet’s partnership with the CFL underscores Soft2Bet’s ongoing commitment to Canadian sports fans and a further investment in the Canadian sporting tradition, as the deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.

“This partnership is for the fans. Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario. Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play,” said Steve Spindler, ToonieBet’s Canadian Country Manager.

“We are proud to partner with the CFL and its local teams. This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet,” said Martin Collins, Chief Business Development Officer at Soft2Bet.

Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.

ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.

The post Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL appeared first on Gaming and Gambling Industry in the Americas.