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Smarkets raises Series B funding round to supercharge international and domestic growth
Smarkets, one of the world’s largest betting exchange and prediction market platforms, has announced the closing of a significant minority investment from Susquehanna Growth Equity (SGE).
Having raised just £3.8m ($5.4m) since its inception in 2008, with its Series A round coming back in 2013, Smarkets has built a leading exchange platform that processes billions of pounds in traded volume each year. The company has offices in London, Los Angeles, and Malta, licensed customer-focused operations in five countries, and in 2019 released innovative sportsbook app SBK.
Smarkets is delighted to welcome SGE, which joins existing investors Passion Capital and Deutsche Telekom in supporting the company’s mission to fix betting with the fairest odds in the industry.
This new investment will allow Smarkets to accelerate its rollout in the US, where it is already live in Colorado with sportsbook app SBK and set to go live in Indiana soon. The funding will also bolster SBK’s position in the UK mainstream betting market after its successful launch in August 2019.
The new investment will contribute to:
Furthering the company’s US presence, including market-access deals in new, regulated states
Capturing an even greater share of the UK betting exchange market and accelerating SBK’s growth in the UK’s mainstream sportsbook market
Expanding Smarkets’ development of new products for customers and focus on industry-leading prices on sports, politics, and current affairs
Continuing to capture the best and brightest worldwide engineering talent with a view to doubling headcount by the end of 2022
Further expansion into new and recently entered markets such as Denmark and Sweden
Jason Trost, founder and CEO of Smarkets, said:
“This is an incredibly exciting day. I’ve always been amazed what the passion and energy of a comparatively small group of committed people can accomplish against much bigger rivals; Smarkets and SBK are the product of exactly that. At Smarkets we have always been guided by our vision of fixing betting with the best prices and products, and SGE is just as excited as us to challenge the status quo. This is a huge endorsement of our technology and will allow us to further upend the industry by offering bets as close to fair value as possible.
“We are super proud of what we have achieved so far in the UK betting space, and this new investment will help take us to the next level and beyond in the UK, US, and other international markets. I’d like to thank the women and men that work and have worked at Smarkets for getting us to where we are.
“I truly believe the best is yet to come. This investment will allow us to fight with greater resources, move faster, and be bolder in our mission. We’re so excited about the opportunities this investment unlocks.”
Scott Feldman, Managing Director with Susquehanna Growth Equity, said:
“We are delighted to be able to join Smarkets on their upward journey. We immediately identified with their vision of using technology to take on the betting industry’s big operators by providing the fairest odds in the world and maintaining a clear focus on product excellence.
“Smarkets have achieved a huge amount with little investment to date and we can’t wait to see them go from strength to strength as they expand further into both the US and UK mainstream market.”
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EGR Europe Awards 2026
REEVO Wins “European Casino Content Supplier Under 5 Years” at EGR Europe Awards 2026
REEVO has been recognised as the “European Casino Content Supplier Under 5 Years” at the prestigious EGR Europe Awards 2026, held at the Hilton in Malta.
This award represents a major milestone in REEVO’s journey and highlights its rapid growth, innovation and commitment to delivering high-performing casino content to partners across Europe and beyond.
The EGR Europe Awards celebrate the most successful and innovative companies in the online gaming industry. Winning in the “Casino Content Supplier Under 5 Years” category reflects REEVO’s strong market impact in a short period of time, as well as its dedication to product excellence and partner success.
Since its launch, REEVO has focused on:
• Delivering premium, high-converting slot content.
• Expanding a fast-growing aggregation platform.
• Building strong strategic partnerships across regulated markets.
• Prioritising performance, innovation, and player engagement.
This recognition reinforces the strength of REEVO’s vision and the results achieved together with its partners.
Winning this award is a testament to the hard work, creativity and determination of the entire REEVO team. From game development and platform engineering to commercial and operations, every department has played a key role in building a brand that stands out in a highly competitive industry.
The post REEVO Wins “European Casino Content Supplier Under 5 Years” at EGR Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 FIFA World Cup
Sportradar and Aireal Announce Strategic Partnership
Sportradar AG, the global sports technology company, and aireal, the business transforming broadcast and digital audio into programmatically tradable media, announced a strategic partnership to elevate how brands advertise around sports content – at a time when relevance, context and timing matter more than ever.
With the 2026 FIFA World Cup approaching and advertisers competing in what has become the “relevance economy”, the partnership enables brands to use broadcast radio as a modern channel to reach sports fans with contextually aligned messaging placed into ad breaks close to key sports moments.
Aireal’s technology identifies when broadcast or digital audio programming features sports content by recognizing context like commentary, match previews and sports news. The technology makes FM, DAB+ and streaming audio inventories addressable based on context, unlocking highly targeted and sports-relevant advertising inventory for Sportradar’s demand- side platform to purchase on behalf of clients.
Sportradar adds “sports moments” signals such as goals, momentum changes and penalties allowing advertising into upcoming blocks through aireal’s sell-side platform and real-time insertion tech. Sportradar’s GenAI-enhanced creative intelligence generates audio scripts provided by team narratives, tournament dynamics or fan sentiment. This automation enables brands to align with emotional instances fans care about, without interrupting live broadcasts.
The agreement further boosts Sportradar’s advertising capabilities to engage sports fans on behalf of clients and builds on its end-to-end solution already featuring a proprietary demand-side platform, programmatic ads including digital out of home, display, video and audio such as podcasts. The company also offers paid social and paid search as acquisition tools and a range of retention products.
Ralf Ollig, Sportradar’s VP of Product Marketing and Advertising Services, said: “Audio is critical in any sports-focused advertising campaign as brands need scalable channels that keep them connected to sports moments throughout the day. We know that radio is a primary channel for match-day build-up, commentary, travel-time listening and fan gatherings and radio consumption surges during major sports cycles such as the FIFA World Cup, Euros, Bundesliga, winter sports and cycling. Our partnership with aireal turns broadcast radio into a digitally activated, programmatic channel and is the next evolution in our sporting moments approach to campaign planning and execution.”
Markus Adomeit, aireal MD, said: “We’re bringing automation and contextual intelligence to one of the most important media channels. Working with Sportradar allows advertisers to align their audio campaigns with sports programming and sports signals in a way that’s scalable and relevance driven.
“Broadcast radio remains one of the strongest mass-reach media channels worldwide. Radio has high trust levels and is repeatedly ranked as one of the most credible advertising channels, meaning this partnership enables advertisers to reach millions of listeners across international markets with unparalleled brand safety.”
The post Sportradar and Aireal Announce Strategic Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
$SNACK token
Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments
Crypto Snack, the blockchain-based crypto infrastructure company behind the $SNACK token, has announced the full scope of its multi-vertical ecosystem — spanning a Premier League football partnership, institutional-grade real-world asset (RWA) tokenisation, licensed iGaming, a live consumer rewards platform and an integrated crypto wallet and payments app.
The announcement marks a strategic repositioning for the project, which has spent the past 18 months building infrastructure, securing partnerships and obtaining licences ahead of a coordinated 2026 launch across all five verticals.
“Most crypto projects pick one lane. We’ve built five — and every single one generates real revenue for the token. This isn’t a roadmap built on promises. The partnerships are signed, the licences are secured, and the technology is built. 2026 is about execution,” Stuart Morrison, CEO and Founder of Crypto Snack.
Premier League Partnership
Crypto Snack has secured a partnership with an English Premier League football club, making it the first project to process cryptocurrency payments for a PL club. The integration covers matchday ticket purchases, merchandise sales, LED stadium advertising, VIP hospitality packages, and Ticketmaster-integrated ticketing — with $SNACK enabled as a direct payment method.
The club name remains under embargo ahead of a formal joint announcement in the coming weeks.
Real-World Asset Tokenisation
Crypto Snack facilitated and represents the Alkemya Metacore Security Token Offering (STO), which is listing on a regulated tokenised securities exchange. The STO comprises 800 million tokens, with Crypto Snack holding a 3% allocation. Proceeds are received in USDT, with remaining tokens generating ongoing cash distributions.
The company is actively tokenising UK real estate, commodities, and securities at institutional scale, with projects valued at up to $1.5 billion.
Licensed iGaming
Snack Casino and Snack Bet — a fully licensed online casino and sportsbook — are scheduled to launch in 2026, operated by a strategic iGaming partner under a licensed agreement to use the Crypto Snack brand. All bonuses, rewards and referral incentives will be distributed exclusively in $SNACK tokens, creating a recurring demand mechanism for the token independent of speculative trading.
Live Consumer Rewards
Snack Rewards is already live in the US through a partnership with Affina Loyalty, offering cashback paid in $SNACK tokens across more than 2000 brands including Apple, Nike, IKEA and Uber. The merchant-funded model means brands fund the cashback directly, with Crypto Snack earning a 1% commission on every transaction. UK and European expansion is scheduled for Q3 2026.
Snack App and Wallet
The Snack App will serve as the central gateway to the entire ecosystem, featuring a built-in crypto wallet with virtual debit cards, buy/sell/trade functionality and unified access to all rewards and loyalty programmes. The app is designed for mainstream adoption, removing the technical barriers that typically prevent non-crypto users from entering the space.
The post Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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