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Smarkets raises Series B funding round to supercharge international and domestic growth
Smarkets, one of the world’s largest betting exchange and prediction market platforms, has announced the closing of a significant minority investment from Susquehanna Growth Equity (SGE).
Having raised just £3.8m ($5.4m) since its inception in 2008, with its Series A round coming back in 2013, Smarkets has built a leading exchange platform that processes billions of pounds in traded volume each year. The company has offices in London, Los Angeles, and Malta, licensed customer-focused operations in five countries, and in 2019 released innovative sportsbook app SBK.
Smarkets is delighted to welcome SGE, which joins existing investors Passion Capital and Deutsche Telekom in supporting the company’s mission to fix betting with the fairest odds in the industry.
This new investment will allow Smarkets to accelerate its rollout in the US, where it is already live in Colorado with sportsbook app SBK and set to go live in Indiana soon. The funding will also bolster SBK’s position in the UK mainstream betting market after its successful launch in August 2019.
The new investment will contribute to:
Furthering the company’s US presence, including market-access deals in new, regulated states
Capturing an even greater share of the UK betting exchange market and accelerating SBK’s growth in the UK’s mainstream sportsbook market
Expanding Smarkets’ development of new products for customers and focus on industry-leading prices on sports, politics, and current affairs
Continuing to capture the best and brightest worldwide engineering talent with a view to doubling headcount by the end of 2022
Further expansion into new and recently entered markets such as Denmark and Sweden
Jason Trost, founder and CEO of Smarkets, said:
“This is an incredibly exciting day. I’ve always been amazed what the passion and energy of a comparatively small group of committed people can accomplish against much bigger rivals; Smarkets and SBK are the product of exactly that. At Smarkets we have always been guided by our vision of fixing betting with the best prices and products, and SGE is just as excited as us to challenge the status quo. This is a huge endorsement of our technology and will allow us to further upend the industry by offering bets as close to fair value as possible.
“We are super proud of what we have achieved so far in the UK betting space, and this new investment will help take us to the next level and beyond in the UK, US, and other international markets. I’d like to thank the women and men that work and have worked at Smarkets for getting us to where we are.
“I truly believe the best is yet to come. This investment will allow us to fight with greater resources, move faster, and be bolder in our mission. We’re so excited about the opportunities this investment unlocks.”
Scott Feldman, Managing Director with Susquehanna Growth Equity, said:
“We are delighted to be able to join Smarkets on their upward journey. We immediately identified with their vision of using technology to take on the betting industry’s big operators by providing the fairest odds in the world and maintaining a clear focus on product excellence.
“Smarkets have achieved a huge amount with little investment to date and we can’t wait to see them go from strength to strength as they expand further into both the US and UK mainstream market.”
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Booming Games
Booming Games launches Greedy for Gold: Hold and Win, second in series
Irish-themed slot runs a 5×3 layout with 20 fixed paylines and lists a 2,000x max win, plus Hold and Win and bonus buy options.
Booming Games has launched Greedy for Gold: Hold and Win, the second game in its Greedy for Gold series. The supplier said the slot uses a 5×3 grid with 20 fixed paylines and offers a maximum win potential of 2,000x.
The Irish-themed title includes Pot of Gold and Lucky Hat mechanics, plus Free Spins with Jumbo symbols and a Hold and Win feature. In the base game, Booming Games said the Pot of Gold feature collects non-triggering coins and can award Hold and Win on any spin, while Lucky Hat collects Scatter symbols for a chance to trigger Free Spins. Three, four or five Scatter symbols award 10, 15 and 20 Free Spins respectively.
During Free Spins, Jumbo symbols appear across reels 2-4, the company said. Jumbo Scatter symbols award an extra three spins, while Jumbo Value symbols trigger the Hold and Win feature. Value symbols range from 1x to 100x the bet amount, and filling the grid awards the Grand Bonus worth 1000x the bet amount.
Booming Games said Hold and Win starts with three respins, with Scatter symbols held in place and additional symbols resetting the respin counter to three. Players can also purchase a Mystery Bonus for 75x the bet amount or a Super Bonus for 100x, while a Boost+ side bet increases the bet amount by 25% and increases the chance of triggering bonus features with Bonus Buy.
Craig Asling, Director of Games at Booming Games, said: “While we have a dedicated pipeline of releases around St Patrick’s Day, our Irish themed games are popular with players all year round. With a number of innovative bonus features, the game demonstrates our commitment to delivering premium gaming experiences, and we’re confident that players will enjoy this latest addition to our collection.”
The post Booming Games launches Greedy for Gold: Hold and Win, second in series appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
4 Pots Riches: Super Wheel
Playson adds Super Wheel mechanic to 4 Pots Riches slot series
4 Pots Riches: Super Wheel introduces a wheel-trigger tied to Bonus and Mega Bonus modes, with up to 10,000x payouts.
Playson has released 4 Pots Riches: Super Wheel, adding a new “Super Wheel” mechanic to its 4 Pots Riches slot line-up.
The Super Wheel feature triggers when a Super Wheel Symbol is present on the reels at the moment either the Bonus Game with Pot Features or the Mega Bonus Game starts. Playson said the wheel then spins to award either a Jackpot Coin, a Clover Coin, or a coin with a value of up to 10x.
In the Bonus Game, Clover Coins are collected by coloured pots above the reels and can trigger one of three pot features: Multi (adds multipliers of up to 5x), Collect (collects symbol values on the reels into the coin value, including multipliers), and Mystery (awards a Mini, Minor or Major Jackpot, or a random value of up to 75x the total bet). The Mega Bonus Game is played on an expanded 5×5 field and is accessed via a Mega Clover Coin in the main game, increasing the chance to land additional Clover Coins and features.
Playson also said a Golden Pot feature can randomly trigger during the Bonus or Mega Bonus Game, transforming into a violet, blue or red Clover Coin to activate or enhance features. Jackpot Coins can also appear, awarding Mini, Minor or Major wins worth 15x, 30x or 100x. Filling all 15 cells in the Bonus Game or all 25 cells in the Mega Bonus Game awards 3,000x and 10,000x wins respectively.
Anton Ivannikov, CPO at Playson, said: “4 Pots Riches: Super Wheel reflects our commitment to evolving successful game concepts with fresh mechanics that enhance engagement and excitement. The new Super Wheel feature adds an extra layer of anticipation to the bonus experience while complementing the proven appeal of our Pot Features.
“Combined with the Mega Bonus Game and Golden Pot enhancements, the release delivers a compelling blend of familiar mechanics and new opportunities. We believe it will resonate strongly with players and further strengthen the popularity of our 4 Pots series.”
The post Playson adds Super Wheel mechanic to 4 Pots Riches slot series appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Altenar and Greentube Announce Strategic Sportsbook Partnership
Leading sportsbook provider joins forces with one of the industry’s most established gaming content and technology brands
18 June, 2026
Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
“Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.”
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s omnichannel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
The post Altenar and Greentube Announce Strategic Sportsbook Partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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