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Vita Media Group expands portfolio with the acquisition of Trada Casino

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The Copenhagen-based company, Vita Media Group is excited to announce a new strategic investment with the acquisition of Trada Casino. In a vision of growth and ambition to set new standards in the iGaming community, this move sets a new milestone for the company.

Jimmi Meilstrup, Chief Executive Officer at Vita Media Group commented on the deal:

“We are more than delighted to add a respected brand as Trada Casino in the company’s portfolio. This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners. As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”

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Trada Casino is a well-known brand in the Igaming industry launched in 2014. The games on Trada Casino website are powered through Aspire Global technology.

What differentiates Trada Casino from its competitors is the reputation it enjoys among the players from different markets. Trada Casino has won the Casinomeister Best Customer Service award in 2016, 2017, and 2018, and numerous other respectful awards which make the casino stand out. And most importantly, Trada Casino passed the Pogg audit and got the deposit guarantee seal.

Tony Stewart-Lord, Director at Trada Casino, believes this acquisition will help Trada Casino to evolve.

“By combining the marketing expertise of Vita Media Group with the reputation of TradaCasino, we see this as the next step in the evolution of the casino. It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”

One of the first drastic changes for Trada Casino is that it will offer a chance to its players to win extra points, different prizes and rewards at the cross-loyalty platform Ekstrapoint.com. The players at Trada casino will also get the chance to exchange their extra points to products in the Ekstrapoint shop. As for the Ekstrapoint users, one of the new options they will receive in their experience are additional loyalty bonus packages that can be used at Trada Casino.

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Ekstrapoint.com is the first and biggest loyalty platform, designed and developed by Vita Media Group, with more than 300 partner casinos and more than 250.000 users. The platform is free to use and its intention is to bring back the fun in casino games for all casino enthusiasts in the world. The platform offers casino competitions and rewards players with extra points every time they play or sign-up for a partner casino offer. Once the players collect a certain amount of extra points, they can use their points in the Ekstrapoint shop.

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Altenar enhances betting terminal with comprehensive software upgrade

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Leading sportsbook provider unveils major terminal update with over-the-air functionality, dual screen features and customisable operator tools

Altenar has rolled out a significant rebuild of its self-service betting terminal, introducing a suite of new features aimed at improving operational performance, stability and delivering a cutting-edge user experience.

The new version of the terminal software features innovative dual touchscreens with bidirectional functionality, seamless QR code payments via mobile app, integrated vouchers, and live streaming capabilities – turning the terminal into a modern entertainment hub for users.

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Operators can now benefit from a robust middleware layer equipped with a comprehensive suite of ready-to-use features, enabling faster deployment and smoother updates even at the terminal level. The introduction of over-the-air (OTA) updates supports rapid rollouts across geographies, ensuring continuity of service and minimal disruption.

A standout aspect of the new terminal is its high level of customisation. Operators can configure dynamic user flows, adjust operating hours, and define terminal modes on a local or global level. Promotional content can also be tailored to specific regions or campaigns through content on secondary screens. Hardware integrations, including printers, bill acceptors, and coin handlers, are also supported natively, further enhancing the system’s flexibility.

The terminal’s evolution is part of Altenar’s wider retail strategy, which focuses on delivering an omnichannel experience by integrating with Altenar’s native mobile app and online sportsbook products. As a result, players can engage seamlessly across multiple touchpoints, from retail to digital, with increased revenue generation for operators.

Isidoros Siderakis, Head of Special Projects at Altenar, said: “This upgrade marks a pivotal moment in our retail strategy. By combining cutting-edge technology with deep customisation, we are delivering a terminal solution that not only meets today’s expectations but anticipates tomorrow’s demands.

“From over-the-air updates to immersive user experiences, we are giving operators the tools to run smarter, faster, and more engaging betting environments.”

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Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.

The post Altenar enhances betting terminal with comprehensive software upgrade appeared first on European Gaming Industry News.

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EGT will be a gold sponsor of Casino Operations Summit 2025

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Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.

The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.

In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.

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The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.

The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.

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Evoplay announces strategic leadership promotions to support global growth

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Evoplay, the award-winning game development studio, has announced two internal promotions within its key account management team, reinforcing its commitment to nurturing talent and supporting long-term commercial growth.

Anton Gyria has been promoted to Director of Business Operations, transitioning from his previous role as Head of Account Management. With a deep understanding of Evoplay’s commercial landscape, Anton will now oversee the studio’s broader operational strategy, and driving strategic growth across global markets.

Olga Pronak, formerly Team Lead, steps into the role of Head of Key Account Management. Having played a vital role in developing client relationships and leading high-performing teams, Olga’s promotion reflects her continued contribution to strengthening collaboration and driving business growth between Evoplay and its partners.

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The promotions come as Evoplay continues to scale its commercial operations, with a growing global footprint and a strong focus on strengthening internal teams to support new and existing partnerships.

Ihor Zarechnyi, CCO at Evoplay, said: “These promotions represent more than just career milestones, they reflect the incredible value Anton and Olga have brought to the business over time.

“Both have been crucial in shaping how we collaborate with partners and deliver value through our products and services. Their leadership will play an important role in supporting our future goals as we continue to grow across regulated markets.”

The post Evoplay announces strategic leadership promotions to support global growth appeared first on European Gaming Industry News.

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