Canada
Betsson strengthens its commitment to Latin American football and becomes official regional sponsor of CONMEBOL Copa América 2021
Betsson, the leading online gaming operator, has signed an agreement with the South American Football Confederation, CONMEBOL, to be the official regional sponsor of CONMEBOL Copa América 2021.
During 2020-2021, Betsson Group has been expanding in Latin America with expansions into Brazil, Colombia, Argentina, and Mexico, as well as strong sponsorships in Peru aimed at strengthening further the Betsson flagship brand in the region.
“At Betsson, we are passionate about sport, especially football and what better way to show this passion than by being part of the oldest national team football championship in the world. The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for this region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences,” said Jesper Svensson, CEO of Betsson Operations.
As part of the agreement, Betsson gets a wide range of benefits and exposure opportunities, including branding rights, perimeter board signage and video boards in the stadium, press backdrops, and banners on the official website and mobile app. Betsson will also be the exclusive sponsor of the ‘Match Line Up’ for all 28 matches as well as the exclusive sponsor of the much anticipated ‘Player of the Week’ polls on CONMEBOL Copa America’s official social media channels. Betsson Group will also be able to use some of the CONMEBOL Copa America branding assets for their Colombian brand, Colbet, when Colombia is playing.
“This is a fantastic opportunity to raise Betsson’s brand awareness to a new level in the markets we’re operating in. We know that CONMEBOL Copa America is a huge event and is very popular in LATAM countries, and beyond,” concluded Jesper Svensson.
From CONMEBOL the Commercial Director Juan Emilio Roa confirmed the importance of such partnership in order to bring South American football fans amazing experiences “We see this partnership as a milestone in CONMEBOL Copa America history. It connects football lovers through the sports passion and cheerful experiences with their national teams’ performance in the world’s most traditional national teams competition.”
By being the official regional Sports Betting site of CONMEBOL Copa America 2021, Betsson guarantees a fun, entertaining and safe betting experience for all its customers. The 47th edition of the Copa América is taking place between 13th June and 10th July and the ten participating teams in Copa América are Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
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Canada
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games has announced a new partnership with Loto-Québec, the Crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations and the sole legal gaming operator in the region.
The agreement, delivered through Incentive Studios, the real-money gaming division of Incentive Games, allows Loto-Québec to access the studio’s expanding portfolio of real-money Crash and Arcade titles, bringing fresh and innovative gameplay experiences to players across Québec.
As Incentive Games’ first client in Canada, Loto-Québec will roll out a curated selection of Incentive Studios’ real-money Crash games. These titles feature distinctive bonus mechanics and fast-paced gameplay designed to appeal to modern regulated-market audiences.
The games are being supplied to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and enabling a smooth and efficient launch of Incentive Studios’ content.
This collaboration represents a significant step forward for Incentive Games, providing a strategic entry point into the Canadian market while further strengthening its reputation as a trusted global supplier of real-money gaming content. For Loto-Québec, the partnership supports its ongoing commitment to offering high-quality, fully regulated gaming entertainment to players in the province.
Commenting on the partnership, Ahmed Baker, Chief Commercial Officer at Incentive Games, said:
“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator with a strong focus on responsible play and premium entertainment. We’re excited to introduce our real-money Crash games to Québec and showcase how our game design approach delivers something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with additional launches planned throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec
Incentive Games, a B2B gaming studio focused on real-money and free-to-play games, has revealed a new collaboration with Loto-Québec, the crown corporation of the Québec Government that oversees the province’s lottery, casino, and online gaming services, the sole legal gaming option in the region.
Provided by Incentive Studios, the real-money gaming arm of Incentive Games, the agreement allows Loto-Québec to tap into Incentive’s expanding collection of Crash and Arcade real-money games, offering exciting gaming experiences to players throughout Quebec.
Loto-Québec, Incentive Games’ initial client in Canada, will launch a range of real-money Crash games from Incentive Studios in its market, giving users access to innovative titles with unique gameplay mechanics and bonus features. The games are provided to Loto-Québec through the Light & Wonder platform, enhancing Light & Wonder’s current collaboration with Incentive Games and facilitating a smooth launch of Incentive Studios’ offerings.
The collaboration offers Incentive Games access to the Canadian market while enhancing the firm’s reputation as a reliable real-money gaming provider worldwide. It further endorses Loto-Québec’s dedication to providing top-notch regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
Incentive Studios has launched its initial real-money games with Loto-Québec, and additional ones are set to release throughout 2026.
The post Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games, a B2B games studio specialising in both real-money and free-to-play games, has announced a new partnership with Loto-Québec, the crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations, the only legal gaming offering in the province.
Delivered through Incentive Studios, the real-money gaming division of Incentive Games, the agreement enables Loto-Québec to access Incentive’s growing portfolio of Crash and Arcade real-money titles, bringing innovative gameplay experiences to players across Quebec.
As Incentive Games’ first client in Canada, Loto-Québec will introduce a selection of Incentive Studios’ real-money Crash games to its market, providing users with access to new titles with distinctive bonus features and gameplay mechanics. The games are made available to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and supporting a seamless roll out of Incentive Studios’ products.
The partnership provides Incentive Games with a gateway into the Canadian market while strengthening the company’s position as a trusted real-money gaming supplier, globally. It also supports Loto-Québec’s commitment to delivering high-quality regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with more to follow throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Americas iGaming & Sports Betting News.
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