eSports
KitKat Extends LEC and EM Partnership to 2023 and Becomes LCL and ERL Main Partner
KitKat are extending and expanding their partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues!
KitKat joined the LEC journey as a partner of the LEC 2020 Spring Finals, and our relationship has only strengthened from there. Their core message, to “Take a Break”, is a great reminder for our viewers to find some room to breathe in all the excitement of the LEC, turning technical pauses into an opportunity for fans to rest and gather their energy to keep on supporting their team for the rest of the match.
With this extended partnership, KitKat will continue to be a Main Partner of the LEC and EU Masters through to 2023, so expect to see their banners through the Summoner’s Rift and their reminder to Take a Break in upcoming matches.
But that’s not all. KitKat are extending this partnership to become a Main Partner for the League of Legends Continental League (LCL) and 12 ERLs for the 2021 Summer Season. This makes KitKat one of the farthest reaching partners we’ve ever had, and we couldn’t be happier to have them with us.
“It’s a pleasure to be working with a team that is truly passionate about esports. KitKat pursues a clear esports strategy in which the community is approached in a media-appropriate and authentic style on all relevant channels,” says Georg Fischer, Marketing Manager for KitKat Europe.
“The potential for non-endemic brands across esports and gaming is diverse and still largely untapped. We are very happy to bring the successful partnership with Riot Games to a new level.”
“We are thrilled to extend our partnership with KitKat for LEC and welcome them on board to European Masters as one of our main partners through a multi-year deal,” says Zeynep Gencaga, Senior Business Development Manager for Esports EMEA at Riot Games.
“After a creative entry into the scene through a pilot by supporting the LEC breaks, KitKat is now becoming one of the most important partners of esports in Europe. Following the extension of the partnership to European language broadcasts, this summer will showcase the partnership across 12 ERLs. It’s a pleasure to be working with the team over at KitKat, who are committed to creating meaningful moments and engaging content for our fans.”
The LEC will return on 11 June with KitKat as a Main Partner – be sure to check back in with lolesports.com to see all the action as it happens!
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eSports
MEGA Appoints Morgan Tremaine as Executive Producer to Drive Esports Growth
Mobile, Esports and Gaming Alliance (MEGA), the powerhouse behind the globally recognized Esports Awards, has announced the appointment of Morgan Tremaine as Executive Producer.
The move signals a new phase of growth for the organization as it looks to elevate its live events, expand its intellectual property portfolio, and strengthen premium partnerships across the esports ecosystem.
Based in London, MEGA continues to position itself at the forefront of esports entertainment, with Tremaine now stepping into a key leadership role to guide its next chapter.
A Strategic Leadership Appointment
Having already served as producer for the Esports Awards since 2023, Morgan Tremaine’s promotion formalizes his role within MEGA’s senior leadership team. In his new position, he will oversee the development and production of MEGA’s full events portfolio, including flagship ceremonies and associated digital content.
His appointment reflects MEGA’s ambition to scale its globally recognized event properties and deliver more immersive, high-quality experiences for esports audiences worldwide.
Extensive Experience in Live Production
Tremaine brings over 13 years of experience in live production, content creation, and large-scale event execution. His career spans major media and esports organizations, including roles at TMZ and Esports Engine.
He is also the Founder and CEO of Cuer, a next-generation platform designed to streamline live broadcasts and event production workflows.
Throughout his career, Tremaine has contributed to some of the most high-profile events in gaming and beyond, including TwitchCon and the Tokyo 2020 Olympic Games streaming initiatives. His portfolio also includes collaborations on Twitch Rivals and major brand activations such as the Fortnite x Polo Ralph Lauren launch.
Collaborations with Global Brands and Talent
Tremaine’s work extends beyond event production into strategic brand partnerships and talent collaborations. He has worked with globally recognized companies such as Ford, Samsung, and Doritos.
In the gaming and streaming space, he has collaborated with leading creators including Pokimane, Quackity, and Botez Sisters, reinforcing his deep connections within the esports and content creator ecosystems.
Driving MEGA’s Event Evolution
In his new role, Tremaine will work closely with publishers, platforms, and commercial partners to shape both the creative and commercial direction of MEGA’s events. His responsibilities will include:
- Leading executive production for flagship ceremonies
- Supporting strategic partnership development
- Enhancing brand integrations and audience engagement
- Driving innovation across live and digital event formats
He will also contribute to MEGA’s agency operations, providing leadership on high-profile client projects and helping scale the company’s production capabilities.
MEGA’s Growing Influence in Esports
Since its inception, MEGA has established itself as a leading force in esports live events. In addition to the Esports Awards, the organization produces major industry ceremonies such as the Decade Awards and the Mobies, setting benchmarks for production quality and audience engagement.
Beyond events, MEGA is committed to supporting the broader gaming ecosystem by nurturing talent, promoting education, and creating opportunities for the next generation of esports professionals.
Vision for the Future
Morgan Tremaine expressed enthusiasm about his new role, emphasizing the importance of creativity, collaboration, and innovation in shaping the future of esports events.
Similarly, MEGA co-founder Michael Ashford highlighted Tremaine’s pivotal role in the success of the Esports Awards and expressed confidence in his ability to elevate the company’s event portfolio to new heights.
Conclusion
The appointment of Morgan Tremaine as Executive Producer marks a significant milestone for MEGA as it continues to expand its global footprint in esports entertainment.
With a proven track record in live production, deep industry connections, and a forward-looking vision, Tremaine is well-positioned to lead MEGA into its next phase—delivering world-class events that captivate audiences and redefine standards in esports and gaming entertainment.
Reference
A similar article on esports events and industry leadership can be found on Esports Insider:
Related article: https://esportsinsider.com/news/esports-awards-production-updates
This source regularly covers leadership changes, event production, and strategic developments in the esports industry.
The post MEGA Appoints Morgan Tremaine as Executive Producer to Drive Esports Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Mumbai to Host the Prestigious Global Esports Games (GEG) World Finals from March 19–22
India to host the Global Esports Games World Finals in Mumbai, from 19-22 March 2026, providing India’s growing esports and gaming ecosystem an international stage to compete. The Global Esports Federation’s flagship, Global Esports Games Mumbai, is organised by Eflag Corp with the support of Maharashtra Tourism. GEG Mumbai features 70 esports athletes from 23 countries and territories. This premier event will also feature GEFcon and GEFestival.
After successful editions in Singapore, Istanbul and Riyadh, the Global Esports Games, the international national-team esports championship, makes its South Asia debut with India hosting the World Finals in Mumbai. The tournament will witness leading esports nations competing in DOTA 2 and Clash Royale. The national teams of leading esports nations like Argentina, Australia, the US, Great Britain, Indonesia and Türkiye will compete alongside India and teams from 16 more countries and territories, marking a significant milestone for India as it steps onto the global stage as a host of one of esports’ most prestigious international competitions. The global broadcast reach is projected at 40 million+ viewers.
The programme will feature a Grand Opening Ceremony, GEFCon, GEFestival, fan experiences and meet-ups, playoffs, the grand finale, and medal and trophy presentations, before concluding with a ceremonial handover to Los Angeles for the Los Angeles 2026 Global Esports Games in December 2026.
Devendra Fadnavis, Honourable Chief Minister of Maharashtra, and senior state ministers, will inaugurate the event.
Devendra Fadnavis said: “The future will be shaped by technology, innovation, and digital ecosystems. We are proud that India will host the Global Esports Games, welcoming athletes from around the world to Mumbai. By bringing together sport, technology, and youth talent, this event further strengthens our position as an emerging global hub for digital innovation.”
Sir Paul J. Foster, KStJH, President and CEO of Global Esports Federation, said: “India represents one of the most dynamic growth stories in global esports, and there is no city better suited to host our flagship event than Mumbai. This is a city powered by youth, creativity, and innovation, the same forces shaping the future of esports worldwide. Hosting the Global Esports Games here is about more than competition; it’s about opportunity, connection, and reinforcing our belief that esports is for all.”
Shripad Ashtekar, Founder of Eflag Corp, said: “We are committed to strengthening India’s esports ecosystem and are glad to bring the GEG World Finals to Mumbai, India. This move marks a significant milestone as it will foster talent development, innovation, and global competitiveness while accelerating the rise of homegrown talent, showcasing India’s capabilities on the global esports stage.”
The post Mumbai to Host the Prestigious Global Esports Games (GEG) World Finals from March 19–22 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
International Esports Federation Marks 100 Days of the New Leadership
The International Esports Federation marked the first 100 days of its current leadership by holding an Extraordinary General Meeting and implementing a series of governance, financial and institutional developments aimed at strengthening the federation’s stability and transparency.
At the Extraordinary General Meeting 2026, member federations approved the audited financial reports, further strengthening confidence in IESF’s financial oversight and accountability.
The EGM also introduced updates to the federation’s voting system, designed to enhance the integrity and improve the governance processes.
On the same day, IESF held the fourth Board Meeting in Budapest, Hungary. The in-person meeting allowed Board Members to align strategic priorities for the next 100 days and review governance initiatives aimed at strengthening the federation’s operational framework.
Since the election of the new leadership, the President and the Board have focused on reinforcing the federation’s financial framework and restoring confidence among member federations through improved transparency and accountability measures.
During EGM26, IESF also launched its new official membership platform and the new IESF competition platform. Developed to support national federations in their day-to-day operations, the platforms aim to simplify administrative processes, improve communication and provide a structured environment for managing competitions and federation activities.
These measures reflect the federation’s continued commitment to strengthening democratic governance, financial stability and institutional responsibility across the World of Esports.
As IESF continues its efforts to support national federations and advance esports within the international sports framework, the first 100 days of leadership represent an important step in reinforcing the federation’s institutional foundations.
The post International Esports Federation Marks 100 Days of the New Leadership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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