eSports

KitKat Extends LEC and EM Partnership to 2023 and Becomes LCL and ERL Main Partner

Published

4 years ago

May 31, 2021

Reading Time: 2 minutes

KitKat are extending and expanding their partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues!

KitKat joined the LEC journey as a partner of the LEC 2020 Spring Finals, and our relationship has only strengthened from there. Their core message, to “Take a Break”, is a great reminder for our viewers to find some room to breathe in all the excitement of the LEC, turning technical pauses into an opportunity for fans to rest and gather their energy to keep on supporting their team for the rest of the match.

With this extended partnership, KitKat will continue to be a Main Partner of the LEC and EU Masters through to 2023, so expect to see their banners through the Summoner’s Rift and their reminder to Take a Break in upcoming matches.

European Gaming Congress 2024 (Warsaw, Poland)

But that’s not all. KitKat are extending this partnership to become a Main Partner for the League of Legends Continental League (LCL) and 12 ERLs for the 2021 Summer Season. This makes KitKat one of the farthest reaching partners we’ve ever had, and we couldn’t be happier to have them with us.

“It’s a pleasure to be working with a team that is truly passionate about esports. KitKat pursues a clear esports strategy in which the community is approached in a media-appropriate and authentic style on all relevant channels,” says Georg Fischer, Marketing Manager for KitKat Europe.

“The potential for non-endemic brands across esports and gaming is diverse and still largely untapped. We are very happy to bring the successful partnership with Riot Games to a new level.”

“We are thrilled to extend our partnership with KitKat for LEC and welcome them on board to European Masters as one of our main partners through a multi-year deal,” says Zeynep Gencaga, Senior Business Development Manager for Esports EMEA at Riot Games.

“After a creative entry into the scene through a pilot by supporting the LEC breaks, KitKat is now becoming one of the most important partners of esports in Europe. Following the extension of the partnership to European language broadcasts, this summer will showcase the partnership across 12 ERLs. It’s a pleasure to be working with the team over at KitKat, who are committed to creating meaningful moments and engaging content for our fans.”

The LEC will return on 11 June with KitKat as a Main Partner – be sure to check back in with lolesports.com to see all the action as it happens!

eSports

PlayVS Announces Multi-year Partnership with Zenni Optical

Published

1 week ago

March 26, 2025

GamingAmericas.com

playvs-announces-multi-year-partnership-with-zenni-optical

PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.

As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.

Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.

“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.

Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.

“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.

The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.

eSports

Genius Sports Signs Partnerships with Bayes Esports and GRID

Published

1 week ago

March 24, 2025

Niji Narayan

genius-sports-signs-partnerships-with-bayes-esports-and-grid

Reading Time: 2 minutes

Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.

GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.

Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.

Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.

Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.

Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.

“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.

The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.

eSports

DACH CS Joins as Member of Esports Integrity Commission

Published

2 weeks ago

March 21, 2025

Niji Narayan

dach-cs-joins-as-member-of-esports-integrity-commission

Reading Time: 2 minutes

The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.

By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.

As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.

Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”

Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”

The post DACH CS Joins as Member of Esports Integrity Commission appeared first on European Gaming Industry News.