Affiliate Industry

Affilka by SoftSwiss launches with CatCasino

Published

3 years ago

May 31, 2021

Reading Time: 3 minutes

Affilka by SoftSwiss is excited to announce the launch of its new project with CatCasino. CatCasino, a turnkey brand on a third-party casino platform, launches its affiliate program CatAffs with the SoftSwiss Affiliate Solution, arranging collaboration between top B2B companies within the gambling industry.

Affilka continues rapidly extending its client portfolio as it has very recently inked deals with ProperSix Casino and ArenaBet.

CatAffs is a mono-brand affiliate program for CatCasino, which will be powered by Affilka by SoftSwiss. By running its affiliate program on Affilka’s platform, CatCasino will be able to provide an advanced commission constructor (CPA, Rev Share, Hybrid), automated billing and in-depth information on affiliate earnings, as well as rich and transparent reporting capabilities united all in one affiliate program.

CatAffs by CatCasino will mainly focus on Canada, New Zealand, Scandinavia, Eastern Europe and Russia.

Moreover, CatAffs has implemented a mass payments system: Skrill, Neteller, WebMoney, ecoPayz, Capitalist, 5 cryptocurrencies and bank wire transfers.

One of its important advantages is tracking promo codes. The affiliate receives an individual code word, which already contains a referral link.

Besides, there is an integration with PowerBI and the ability to do internal marketing research for top affiliates.

This is a turnkey project so that the project team has added lots of additional services: its own billing platform, a separate service for customer verification, CRM, redirector, email software, and SMS notifications. The project design looks more like a trendy mobile application than a casino: bright color elements on a white background and a catchy logo stylized as a cat nose.

Commenting on the new partnership, Anastasia Borovaya, product owner of Affilka, said: “And there comes another success for Affilka! We’re extremely happy to be starting off this summer with our new partners, CatCasino, launching a brand-new CatAffs affiliate program, which is great both design and functionality-wise. This project with CatCasino will help to further establish Affilka on the market, as well as speed up our expansion plans as an all-in-one secure and reliable affiliate tracking solution. We’re looking forward to long and fruitful cooperation!”

CatCasino CEO, Katja Nordstrand, shared her view:
“I got used to working with proprietary affiliate software, which has been supplemented over the course of eight years and when the “Can it be done like this?” request from affiliates came up, it was enough to set a competent technical specification.

When we started looking for software on the market, we realized how many companies were stuck in the past: lots of them didn’t even have postbacks, not to speak of detailed statistics for partners. We made a scorecard and evaluated more than a dozen platforms. We had long conversations with the finalists, asked them tricky questions, and came to the conclusion that Affilka is the most modern and flexible solution for now. Of course, we integrate additional services, for example, a separate payment gateway, extended analytics, to make the user experience even more convenient and our affiliates could earn more. We are looking forward to the start.”

Official release of the project is planned for June 15, but the clients can already contact the affiliate managers to get early access to the beta release.

About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

About CatCasino:

Casino advantages are strong internal marketing and retention: its own multilingual support 24/7, VIP and AWOL managers, CRM system and proactive communication with players. Platform has high-tech tournaments and bonus modules. Casino can hold any type of tournaments: open tournaments for everyone, closed tournaments for VIP players or special tournaments by invites from the affiliates. Flexible bonus module allows to set offers for cohorts of players depending on their gaming activity: set a wager, bonus types, minimal deposits, geo restrictions, cash or free spins. Casino gives a wide selection of 2000+ slots to choose from 18 providers. Loyalty program at the start offers a welcome bonus up to 100% for the first 5 deposits + 150 free spins; random promos, cashbacks and reload bonuses.

Affiliate Industry

AskGamblers Launches AskGamblers Sports

Published

2 days ago

May 17, 2024

Niji Narayan

Reading Time: < 1 minute

AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.

Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.

In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.

Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.

“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”

The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.

Affiliate Industry

Amusnet Partners with Gamblers Connect

Published

3 days ago

May 16, 2024

Niji Narayan

Reading Time: < 1 minute

Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.

One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.

“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.

The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.

Affiliate Industry

47 New Brands in Q1’24: Affilka by SOFTSWISS Results

Published

4 weeks ago

April 19, 2024

George Miller

47-new-brands-in-q1’24:-affilka-by-softswiss-results

Reading Time: 3 minutes

Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.

The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.

This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.

Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.

The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.

The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.

Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.

The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post 47 New Brands in Q1’24: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.