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ASX Enters Distribution Agreement with 4Tune Entertainment Group for North American Sports Gaming Markets

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Portland, Oregon – The American SportZ Exchange (ASX) has announced a major distribution agreement for its social gaming products with 4Tune Entertainment Group. The deal has the potential to reach over 90 million digital users in the USA. ASX is a new fantasy sports betting company, led by gaming industry visionary Paddy Power, where virtual shares in players and teams can be ‘traded’. The FinTech-inspired startup, which will allow users to buy or sell ‘shares’ based on how they believe a player or team will perform, is being described as “the world’s first sports trading exchange”. It will offer live ‘share prices’ of individual players and teams based on expected performance.

Power says that he has already entered partnership discussions with multiple US professional sports teams and broadcasters. These include the Philadelphia Phillies and Toronto Blue Jays MLB teams, Las Vegas’s Golden Knights NHL, New Orleans Saints NFL, and the online sports subscription video streaming service DAZN, while the Canadian broadcasting and telecoms group Rogers Sports & Media is also in discussions with the Company.

4Tune CEO, Robert Miller said: “The ASX set of products and fan engagement tools has significant appeal for US professional sports teams. Our strategic sports broadcast partners see ASX as an intuitive extension of fantasy sports with the excitement of a trading marketplace. The ASX team has combined intuitive play using familiar stock exchange transactions with the dynamics of live sporting events and in-stadia play.

ASX and 4Tune are exploring several application models which include a standalone exchange for fans and a white-label solution for major sports teams or media operators. Paddy Power said: “There are opportunities for teams and clubs to own their fans’ engagement in this type of activity.” Pending completion of ASX capitalization, 4Tune expects to launch ASX by the first quarter of 2022.

4Tune Entertainment is a leading provider for organizations looking for digital strategy, gamification, loyalty, and technology solutions. The Company grows brands, investment values, revenues and customers through excellent digital experiences. We are a resource for enterprises seeking to monetize the world of performance marketing in a fully controllable environment. 4Tune Entertainment’s principal clients have included ViacomCBS, Warner Bros, Sinclair Broadcast Group, 888 Holdings, Netflix, Universal Studios and SBTech.

Based in Dublin, ASX is a Sports and Entertainment Technology company. It operates at the nexus of Sports Betting, Financial Market Investment and Fantasy Games. ASX offers Sports Fans a new way to speculate on Player Performance or Team Performance. ASX is a member of the prestigious Sportradar Acceleradar Programme and was also selected out of 1,500 global sports tech startups to partner with the leading sports tech promoter HYPE to secure a range of partnerships and investors specialised in the sports and entertainment industry.

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Gaming Corps takes flight in Ontario with High Flyer Casino partnership

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Gaming Corps, the Sweden-based publicly listed game development studio, has secured a new content partnership with High Flyer Casino, an AGCO-licensed online gaming operator in Ontario, Canada. The agreement marks another strategic step forward for Gaming Corps as it continues to grow its footprint in one of North America’s most competitive regulated iGaming markets.

As part of the deal, a curated selection of Gaming Corps’ slot titles will be made available to High Flyer Casino players across Ontario. The initial launch includes 3 Pigs of the Caribbean, a swashbuckling instalment from the well-known 3 Pigs franchise, alongside Savannah Stacks, a high-volatility slot inspired by the thrills of a safari adventure.

High Flyer Casino has established itself as a slots-focused operator with a strong reputation for value-driven, mobile-first gaming experiences tailored to Canadian players. Operated by Ellipse Entertainment Limited, the company draws on more than 25 years of industry expertise and offers a diverse portfolio that features over 100 exclusive games. Its offering is further enhanced by the proprietary Reel Jackpot brand, popular Money Spinner titles, and a wide range of progressive slots.

Commenting on the partnership, Adam Pentecost, Chief Revenue Officer at Gaming Corps, said:
“High Flyer Casino has carved out a clear position in Ontario with a focused slots strategy and a strong understanding of what local players are looking for. Bringing our most recognisable titles to their platform allows us to reach a highly engaged audience in a market that continues to set the pace in North America. This agreement represents another meaningful step in expanding our distribution with operators who value distinctive content and long-term portfolio growth.”

Man Mac, Head of Marketing at High Flyer Casino, added:
“At High Flyer Casino, we are building a slot lineup that blends proven player appeal with unique and memorable gaming experiences. Gaming Corps’ portfolio fits perfectly with that approach, delivering polished, entertaining games that are full of personality.”

The post Gaming Corps takes flight in Ontario with High Flyer Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CasinoCanada and GG.BET Forge Strategic Alliance

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CasinoCanada is delighted to reveal a collaboration with GG.BET, a prominent global platform for esports and sports betting. This partnership will broaden GG.BET’s footprint in important regional markets and deliver focused, captivating content for fans of esports and sports wagering.

In this partnership, CasinoCanada will team up with GG.BET to create tailored reviews and SEO-focused content for local audiences. This initiative will enhance GG.BET’s exposure and provide players with trustworthy information and a smooth user experience.

CasinoCanada is an online gaming guide run by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “GG.BET is a pioneering force in the esports betting space, combining innovation with deep industry knowledge. Partnering with CasinoCanada aligns perfectly with our goal to support platforms that prioritise player engagement and responsible growth. Together, we look forward to delivering valuable content that resonates with esports and sports fans alike and contributes to the sustained success of GG.BET.”

GG.BET is a global wagering platform created by esports specialists to provide an exceptional esports betting experience along with a variety of conventional sports betting choices. The platform provides over 30 esports categories, featuring both console and mobile games, along with more than 40 conventional sports.

GG.BET additionally offers AI-driven virtual sports, including virtual leagues for football, basketball, and tennis. The platform improves user interaction with a tailored feed and a customizable gaming avatar that develops as players progress through GG.Leagues stages. GG.BET emphasizes player safety and client support, upholding strict standards in data security and user assistance.

GG.BET fosters esports growth through collaborations with teams and sponsorships of prominent tournaments, such as BLAST Premier (CS2), PGL Major, and Dota 2’s The International. Since 2020, GG.BET has partnered with NAVI and Team Vitality’s CS2 lineup.

The brand has gained international acclaim, securing the Best Esports Operator title at the EGR Operator Awards 2023 as well as the SiGMA Europe Awards 2023. This achievement persisted with the Esports Operator of the Year accolade at the EGR Global Operator Awards 2024, succeeded by Operator of the Year for Central and Eastern Europe at the EGR Global Europe Awards 2025.

Serhii, Head of Affiliates at GG.BET, added: “We’re pleased to launch our partnership with CasinoCanada. Their strong regional expertise and engaged audience make them a valuable partner for us. We see great potential in this cooperation to strengthen GG.BET’s presence in the region and build long-term growth together.”

The post CasinoCanada and GG.BET Forge Strategic Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Continent 8 set to back Alberta’s iGaming operators and suppliers

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Continent 8 Technologies, a premier provider of advanced managed IT solutions tailored for the worldwide iGaming and online sports betting sector, announces its official launch in Alberta, Canada. This growth comes after the province unveiled its competitive iGaming regulatory framework and the Alberta Gaming, Liquor and Cannabis Commission (AGLC) issued comprehensive hosting and security requirements, representing another important milestone in Continent 8’s enduring dedication to the North American market.

With established operations in Ontario – where the company effectively introduced its Public Cloud solution in Toronto in direct response to the province’s launch of its iGaming market in 2022 – Continent 8 brings to Alberta the same level of regulatory insight, technical expertise, and customer-focused innovation that has positioned it as a reliable partner throughout Canada.

Alberta’s iGaming regulations outline specific hosting and data management responsibilities for suppliers and operators. For instance, every data centre utilized by licensees must obtain AGLC approval, which includes data residency, cross-border transfers, and encryption key management.

The province requires fully operational disaster recovery infrastructure and unalterable, encrypted backups, along with stringent conditions for quarterly testing and offsite storage—fields where Continent 8’s expertise offers instant benefits.

Besides hosting requirements, Alberta implements some of the most thorough security standards in the nation, such as mandatory MFA, compliance with SOC 2 and ISO 27001, yearly penetration testing, and extensive log retention mandates.

“Our heritage means we understand the rigorous regulatory expectations, and the operational challenges operators and suppliers face when entering new markets,” said Michael Tobin, CEO and Founder of Continent 8 Technologies. “Alberta’s standards are comprehensive, particularly around disaster recovery, backups, and security. We have built our solutions so customers can meet these requirements confidently from day one. We are excited to support customers as Alberta opens its market and continues Canada’s growth story.”

The post Continent 8 set to back Alberta’s iGaming operators and suppliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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