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All-in Global launches the first AI translation service dedicated to the gaming industry

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Fast and cost-effective solution aimed at operators, game developers, affiliates, platform providers, and esports organizations that need to meet large content volumes while maintaining accurate translations.

All-in Global – the industry-leading language service provider – has debuted an AI-powered translation solution specifically calibrated for online gaming, sports betting and esports.
All-in’s AI Translation + Human Post-Editing solution was designed to leverage the greater volumes and shorter turnaround times that are becoming the new normal thanks to the rapidly increasing content needs within the digital sphere.

It uses the most advanced Neural Machine Translation (NMT) technology powered by AI combined with human post-editing to allow organisations to create content at scale that is perfectly translated for specific markets in the fastest, most cost-efficient way.

All-in has been providing a wide variety of language services to the industry for more than 13 years, being in a unique position to offer a fine-tuned engine with gaming terminology. All-in’s engines are trained with specific relevant data as opposed to public domain translations like Google – which are trained with generic data. In addition to that, their solution also guarantees utmost safety of client data by using an SLL encrypted channel for all translation activities. Their encrypted proprietary engine solution prevents any data leaks.

The value of their AI solution is enhanced by combining the speed and the ability to deal with large volumes brought by AI translations with the gaming expertise of Human post-editors who are native-speaking localisation experts in the sectors All-in specialises in: iGaming, sports betting, sports, esports, and fintech.

This solution is ideal in cases where the budget factor, time or high volume might play a decisive role in choosing the best translation option. It allows organisations to create and translate content at scale and quickly while still ensuring the Human accuracy of the translation.

Turn-around times can be up to 40% shorter, and due to the attractive price of the service, it can be 40% more cost-effective than the traditional translation option. It’s a 40/40 formula that promises to cause impact on the time-to-market speed. This is a complete solution that can easily be integrated with API’s and other connectivity features to turn the localization management into a much easier process.

AI Translations + Human Post-Editing is currently offered in the following languages: Brazilian Portuguese, Danish, Dutch, Finnish, French (European), French (Canada), German, Italian, Japanese, Norwegian, Polish, Portuguese (European), Spanish (European), Spanish (Mexico) Swedish, Simplified Chinese, Russian, Vietnamese, and Thai. New languages will be added over time.

Roy Pedersen, All-in Global’s founder, said: “After witnessing how quickly our neural translation engines learned to produce high-quality output, I quickly brushed off my doubts about using artificial intelligence for content related to betting, casino and esports. The accuracy is simply remarkable.”

“With that said, we still recommend using human translators exclusively for creative texts with a marketing appeal. But for high volume projects this is a perfect way for our clients to unlock their full potential and have their goals met.

“As far as we know, we are the first company to offer an AI translation service crafted specifically for the operators, developers, platform providers, and affiliates within the gaming industry.”
“Welcome to the revolution of iGaming localization!”

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Boomerang Partners

Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026

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From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on stand F50. One of the world’s largest iGaming events was held on a grand scale at ExCeL London. It proved to be an effective networking platform for major operators, affiliate teams, tech vendors, and game providers.

Meetings, sports expertise, and new agreements

One of the main topics attracting visitors to the stand was Boomerang’s expertise in sports. The company runs one of the leading sports-focused affiliate programs in the industry and is eager to share its expertise with market players. This knowledge is built on the support of a strong in-house analytics department, and one of its results was the launch of the Sports Marketing and Betting Calendar 2026 earlier this year. Numerous affiliate teams use insights from this guide to launch and run campaigns throughout the current year, which is packed with high-level sports competitions.

Shortlist in the Best Affiliate Programme category

On July 2, the final day of the conference, the iGB Affiliate Awards 2026 ceremony took place in a stylish venue at the legendary The Shard. Boomerang Partners were shortlisted in the prestigious Best Affiliate Programme category. This marked a high recognition of the company’s achievements by industry leaders. In 2026, it celebrates its 5th anniversary. Boomerang has over 3,000 active affiliate partners, 10+ partner brands in its portfolio, and is an Official Regional Partner of AC Milan. Since July 2026, the partnership has entered its third season – a collaboration that has become a benchmark for cooperation between one of the world’s leading football clubs and a top iGaming company.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “iGB L!VE London is always a powerful platform for meaningful dialogue and professional networking. This year, we felt a particularly strong interest in our sports-focused expertise, which confirms that affiliates are looking for deep market knowledge, not just traffic volumes. Now our sights are set on SBC Summit Lisbon, where we will once again connect with affiliates and showcase what we do best.”

What’s next

The next major industry exhibition where affiliate teams can see Boomerang Partners will be the SBC Summit Lisbon. The event will take place from September 29 to October 1, and the company has announced that it will also hold the Golden Boomerang Awards 2026 award ceremony in Lisbon. The TOP 30 teams of this landmark annual affiliate traffic tournament will visit a secret location, where the company will announce the winners in 11 categories. The third season is in full swing – affiliate teams can follow its progress or join the participation on the GBA’s official website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Baccarat

Microgaming Live launches All-In Speed Baccarat with new interactive features

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Microgaming Live has launched All-In Speed Baccarat, a new live casino table that went live on 17 June. The product is positioned as an update to Speed Baccarat, adding new interactive and visual elements alongside the faster gameplay format.

The table uses a modern neon studio design intended to stand out in the lobby. Microgaming Live said it has also added engagement tools to make the experience feel more responsive during play.

New features include a mascot, Tokki, which reacts in real time to outcomes as well as Good Roads and Dragon Tail events. Players can use sticker reactions during gameplay and send gifts to presenters.

The table also introduces Mystery Box Rounds, which the company said allow players to earn points and unlock stickers and gifts.

A Microgaming spokesperson said: “All-In Speed Baccarat keeps the pace and familiarity that players already enjoy, while adding more energy and ways to engage with the table in real-time. The aim was to make the experience feel more rewarding and more immersive, without losing the speed and simplicity that makes baccarat such an enduring live casino format.”

The post Microgaming Live launches All-In Speed Baccarat with new interactive features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BOYLE Sports

BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens

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BOYLE Sports has launched Touch Bet across its Digital Racing Post Shops estate, adding a new touchscreen betting flow for horse racing customers. The rollout, announced 7th July, 2026, was developed with Spotlight Sports Group and is initially available on an exclusive basis to BOYLE Sports.

Touch Bet lets customers browse race meetings and build a racing bet on Digital Racing Post touchscreens in-shop. Once a bet is created, customers can either take it to the counter to place with staff or complete it in the BOYLE Sports app by scanning a QR code.

Philip Chubb, Retail Commercial Director at BOYLE Sports, said: “Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering. We know customers want more control, more convenience and a smoother experience when placing their bets. With Touch Bet, they can browse, build and place their racing bets in the way that suits them, whether that’s at the counter or through our app.

“We’re especially proud that this is an industry-exclusive launch for BOYLE Sports. It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences.”

Jon Sanders, Head of Retail Development at Spotlight Sports Group, added: “BOYLE Sports’ Touch Bet represents a true first in the retail environment, combining the quality betting experience honed by BOYLE Sports with the premium Racing Post content presented on the Digital Display Screens. BOYLE Sports are the ideal partner to work alongside in developing and launching the product.. By bringing the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets. Retail remains a vital part of the betting experience, and we are proud to support BOYLE Sports as they continue to connect digital and in-shop betting.”

BOYLE Sports positioned the launch as part of a wider omnichannel strategy and pointed to a £100m investment in the UK market last year. The operator also referenced existing product work including Smart ACCA, described as a data-led accumulator tool across football and horse racing.

The post BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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