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All-in Global launches the first AI translation service dedicated to the gaming industry

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Fast and cost-effective solution aimed at operators, game developers, affiliates, platform providers, and esports organizations that need to meet large content volumes while maintaining accurate translations.

All-in Global – the industry-leading language service provider – has debuted an AI-powered translation solution specifically calibrated for online gaming, sports betting and esports.
All-in’s AI Translation + Human Post-Editing solution was designed to leverage the greater volumes and shorter turnaround times that are becoming the new normal thanks to the rapidly increasing content needs within the digital sphere.

It uses the most advanced Neural Machine Translation (NMT) technology powered by AI combined with human post-editing to allow organisations to create content at scale that is perfectly translated for specific markets in the fastest, most cost-efficient way.

All-in has been providing a wide variety of language services to the industry for more than 13 years, being in a unique position to offer a fine-tuned engine with gaming terminology. All-in’s engines are trained with specific relevant data as opposed to public domain translations like Google – which are trained with generic data. In addition to that, their solution also guarantees utmost safety of client data by using an SLL encrypted channel for all translation activities. Their encrypted proprietary engine solution prevents any data leaks.

The value of their AI solution is enhanced by combining the speed and the ability to deal with large volumes brought by AI translations with the gaming expertise of Human post-editors who are native-speaking localisation experts in the sectors All-in specialises in: iGaming, sports betting, sports, esports, and fintech.

This solution is ideal in cases where the budget factor, time or high volume might play a decisive role in choosing the best translation option. It allows organisations to create and translate content at scale and quickly while still ensuring the Human accuracy of the translation.

Turn-around times can be up to 40% shorter, and due to the attractive price of the service, it can be 40% more cost-effective than the traditional translation option. It’s a 40/40 formula that promises to cause impact on the time-to-market speed. This is a complete solution that can easily be integrated with API’s and other connectivity features to turn the localization management into a much easier process.

AI Translations + Human Post-Editing is currently offered in the following languages: Brazilian Portuguese, Danish, Dutch, Finnish, French (European), French (Canada), German, Italian, Japanese, Norwegian, Polish, Portuguese (European), Spanish (European), Spanish (Mexico) Swedish, Simplified Chinese, Russian, Vietnamese, and Thai. New languages will be added over time.

Roy Pedersen, All-in Global’s founder, said: “After witnessing how quickly our neural translation engines learned to produce high-quality output, I quickly brushed off my doubts about using artificial intelligence for content related to betting, casino and esports. The accuracy is simply remarkable.”

“With that said, we still recommend using human translators exclusively for creative texts with a marketing appeal. But for high volume projects this is a perfect way for our clients to unlock their full potential and have their goals met.

“As far as we know, we are the first company to offer an AI translation service crafted specifically for the operators, developers, platform providers, and affiliates within the gaming industry.”
“Welcome to the revolution of iGaming localization!”

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Betnacional

Playson strengthens Brazilian presence with Betnacional partnership

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Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.

Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.

The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.

This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.

“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”

Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”

The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Jelli Express

ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS

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Pragmatic Play, a leading iGaming content provider, has rolled out Jelly Express, a vibrant new slot where a gummy bear conductor leads a locomotive through a colourful candy-coated world.

Set across 6×5 reels, the game delivers a lively experience filled with rewarding mechanics. Players can win by landing 8 to 12+ matching symbols anywhere on the grid, with base game payouts reaching up to 50x. Adding extra sweetness, candy train wilds boost wins with multipliers of up to 100x.

The excitement ramps up when three coin scatter symbols trigger the bonus round, offering players a choice between six different feature options. Each option provides a unique mix of free spins (up to 25) and wild multipliers (up to 100x), while a mystery pick adds an extra layer of unpredictability.

During the feature, landing an additional scatter can activate Super Free Spins, where wild multipliers are collected by the candy train above the reels. This cumulative multiplier is then applied to future wins involving wilds, unlocking a maximum win potential of up to 5,000x.

In selected markets, players can also take advantage of special bet options, including increased chances of triggering free spins, guaranteed wilds on every spin, or enhanced win potential with minimum 10x wild multipliers that stack during tumbles.

Jelly Express is the latest addition to Pragmatic Play’s growing portfolio.

The post ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gambling in the USA

RubyPlay expands US footprint with West Virginia launch

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RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.

The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.

Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.

At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.

The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.

“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.

“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”

The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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