Latest News
All-in Global launches the first AI translation service dedicated to the gaming industry
Fast and cost-effective solution aimed at operators, game developers, affiliates, platform providers, and esports organizations that need to meet large content volumes while maintaining accurate translations.
All-in Global – the industry-leading language service provider – has debuted an AI-powered translation solution specifically calibrated for online gaming, sports betting and esports.
All-in’s AI Translation + Human Post-Editing solution was designed to leverage the greater volumes and shorter turnaround times that are becoming the new normal thanks to the rapidly increasing content needs within the digital sphere.
It uses the most advanced Neural Machine Translation (NMT) technology powered by AI combined with human post-editing to allow organisations to create content at scale that is perfectly translated for specific markets in the fastest, most cost-efficient way.
All-in has been providing a wide variety of language services to the industry for more than 13 years, being in a unique position to offer a fine-tuned engine with gaming terminology. All-in’s engines are trained with specific relevant data as opposed to public domain translations like Google – which are trained with generic data. In addition to that, their solution also guarantees utmost safety of client data by using an SLL encrypted channel for all translation activities. Their encrypted proprietary engine solution prevents any data leaks.
The value of their AI solution is enhanced by combining the speed and the ability to deal with large volumes brought by AI translations with the gaming expertise of Human post-editors who are native-speaking localisation experts in the sectors All-in specialises in: iGaming, sports betting, sports, esports, and fintech.
This solution is ideal in cases where the budget factor, time or high volume might play a decisive role in choosing the best translation option. It allows organisations to create and translate content at scale and quickly while still ensuring the Human accuracy of the translation.
Turn-around times can be up to 40% shorter, and due to the attractive price of the service, it can be 40% more cost-effective than the traditional translation option. It’s a 40/40 formula that promises to cause impact on the time-to-market speed. This is a complete solution that can easily be integrated with API’s and other connectivity features to turn the localization management into a much easier process.
AI Translations + Human Post-Editing is currently offered in the following languages: Brazilian Portuguese, Danish, Dutch, Finnish, French (European), French (Canada), German, Italian, Japanese, Norwegian, Polish, Portuguese (European), Spanish (European), Spanish (Mexico) Swedish, Simplified Chinese, Russian, Vietnamese, and Thai. New languages will be added over time.
Roy Pedersen, All-in Global’s founder, said: “After witnessing how quickly our neural translation engines learned to produce high-quality output, I quickly brushed off my doubts about using artificial intelligence for content related to betting, casino and esports. The accuracy is simply remarkable.”
“With that said, we still recommend using human translators exclusively for creative texts with a marketing appeal. But for high volume projects this is a perfect way for our clients to unlock their full potential and have their goals met.
“As far as we know, we are the first company to offer an AI translation service crafted specifically for the operators, developers, platform providers, and affiliates within the gaming industry.”
“Welcome to the revolution of iGaming localization!”
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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