GR8 Tech is bringing the fight to SBC Lisbon 2025 with a clear mission: Activate the Heavyweight. Building on the momentum of its Heavyweight Club, GR8 Tech will showcase how elite operators turn ambition into measurable results: through mindset, execution, and technology that wins under pressure.

“The Heavyweight Club is built on results, not rhetoric,” said Sergey Ghazaryan, CRO at GR8 Tech. “After launching it with great success, we’re bringing that momentum to SBC Lisbon 2025 too—this time with an even stronger call to action: Activate the Heavyweight. It’s where we’ll show exactly how GR8 Tech turns ambition into championship results. If you’re ready to lead from the front, we’ll be in your corner every step of the way.”

The Heavyweight Club unites leaders who build for performance, not appearances. Inspired by GR8 Tech’s partnership with Ready to Fight and the discipline and focus of Oleksandr Usyk, the Club champions resilience, clarity, and execution. It’s for operators who value outcomes over promises and expect a partner to match that intensity.

Activate the Heavyweight: What’s on Show in Lisbon

GR8 Tech will run hands-on demos across its high-performance stack, engineered for scale, speed, and profitability with geo-specific precision:

●     Hyper Turnkey — a complete, end-to-end iGaming solution designed for speed and precision. Featuring a no-code, widget-based frontend for instant UI updates, an AI-powered CRM for deep personalization, and geo-specific presets for fast, fully compliant market entry.

●     ULTIM8 Sportsbook iFrame — customizable, fast-to-market sportsbook that adapts to any brand and market. Launch in days, personalize deeply, and keep margins tight with AI-powered features.

●     Infinite Casino Aggregation — single-API access to a vast content portfolio with powerful promo tools and analytics for smarter monetization.

The Heavyweight Standard: Results Under Pressure

Here’s what Heavyweight performance looks like in practice:

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• Breakeven in under 12 months in Tier-2 and 3 markets with geo-specific presets that launch fast and land right.
• +30% engagement powered by AI that identifies player preferences with 99% accuracy, driving precision personalization at scale.
• Retention built in with advanced gamification: quests, leaderboards, and achievements that turn participation into loyalty.
• 180,000+ in-play events traded monthly on our own tech stack, delivering depth, speed, and control to operators.
• 96% uptime and lightning-fast load times worldwide thanks to our geo-distributed, high-performance architecture.

Don’t just watch the next era of iGaming leadership—step into the ring.

Meet GR8 Tech at booth C350 during SBC Lisbon 2025, September 16–18, and discover how to scale fast, localize smart, and compete where it’s toughest. Heavyweight results start here.

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame,  Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

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SBK, the pioneering online sportsbook operator, has teamed up with The Tenth Man, a disruptive creative agency, to launch “Betting without the Bullshit”—a bold, no-nonsense, fully AI-generated 360° campaign ahead of the Premier League season. The campaign marks a category first in sports betting marketing, demonstrating the potential of AI in both creative concept and execution.

At the heart of the campaign is a stripped-back, visually arresting 20-second hero spot that cuts through the clichés, noise, and gimmicks often seen in betting ads. With a clear, confident tone, the ad showcases SBK’s “Best Price” product innovation and best odds promise—no fluff, no distractions.

Conceived, designed, and produced entirely using advanced AI tools by The Tenth Man’s creative team, the campaign is a testament to how AI can accelerate creative timelines while pushing the boundaries of originality and quality.

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“At SBK, we’ve always stood for fairness, transparency, and the best odds in the market. ‘Betting without the Bullshit’ says exactly that—no gimmicks, no spin, and a subtle nod to our roots in finance,” said Adam Baylis, Marketing Director at SBK. “Partnering with The Tenth Man on a fully AI-generated campaign allowed us to move quickly, stand out from the crowd, and launch something genuinely different for the new season.”

Ken Robertson, Founder & CEO of The Tenth Man, added:
“We wanted to show what happens when you ditch the overblown nonsense and get to the point—in both message and production. This isn’t AI for the sake of it. It’s AI used to push creative boundaries and get a bold idea into the world faster than the old rules allow.”

The campaign is now live across SBK’s digital and social platforms, with targeted placements timed to coincide with the Premier League’s kick-off, aiming to redefine how sportsbooks connect with modern audiences.

Million Games, the innovative game studio known for its bold and player-first creations, has announced the release of Temple X, a brand-new crash-style adventure game and the thrilling sequel to the fan-favorite Chicken X.

Set high above a misty jungle canopy, Temple X invites players to guide fearless adventurer Texas Jones across the perilous Trail of Echoes—a sky-high path of crumbling stones and rising cash rewards. With each step forward, the potential payout grows. The catch? Players can cash out at any time or risk it all for a final challenge: the Wheel of Echoes—a weathered treasure wheel that randomly boosts or reduces the total reward.

Game Features:

• Crash mechanics reimagined with a thrilling jungle adventure setting

• Three trail difficulty levels with rising multipliers: Explorer, Adventurer, and Legend

• Treasure Wheel finale offering random mystery cash outcomes

• 96.50% RTP and a maximum win of 10,000x

“With Temple X, we wanted to build on everything players loved about Chicken X — the excitement, the simplicity, the decision-making — but raise the stakes even further,” said Thomas Nimstad, CEO at Million Games. “The addition of the Treasure Wheel was our way of making the ending more engaging and unpredictable. Players who reach it face one last, thrilling decision — spin for a potentially bigger prize or risk losing what they’ve collected. It’s an extra layer of excitement at the end of an already suspenseful game.”

Temple X is now live and available for integration through Million Games’ platform and partner network.