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Pragmatic Play Announces Long-term Partnership With 32Red

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Pragmatic Play, a leading content provider to the igaming industry, has partnered with well-established brand 32Red to take its proprietary and third-party slots offering live across the UK market.

The operator’s audience now has access to Pragmatic Play’s robust portfolio of igaming content, including popular slot titles The Hand of MidasBook of Kingdoms and Book of Tut.

Owned by Kindred Group, 32Red is one of the UK’s most recognised gaming operators, offering the latest casino and slots entertainment along with a wide variety of table games.

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Pragmatic Play’s latest deal further expands the studio’s presence in Europe, following hot on the heels of a series of high-profile commercials with leading providers like Betway, Kindred Group and EGT Digital.

Bhotesh Maheshwari, Vice President of Commercial Strategy and Operations at Pragmatic Play, said: “32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand.

“Our portfolio offers operator partners a wide selection of cutting-edge games designed for players of all tastes, and we look forward to seeing where this relationship takes us.”

Adam Newnham, Commercial Operations Manager at 32Red, said: “We are extremely excited to launch Pragmatic Play’s immersive content on as we continue to expand our offering of games at 32Red.

“We expect Pragmatic Play’s content to go down a treat with our audience and look forward to a successful collaboration moving forward.”

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Currently producing up to five new slot titles a month, Pragmatic Play also delivers Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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CryptoSlots Celebrates 7 Years with New Safari Sunsets Slot and Big Bonuses

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Exclusively Crypto. Universally Rewarding – Match Bonuses All May Long

CryptoSlots, a leading cryptocurrency casino, is celebrating its 7th birthday this May with exciting new game launches and player rewards. Since 2018, the crypto casino has grown into a go-to destination for crypto enthusiasts, now boasting 130 unique games, with recent additions including Dollar Storm8 Crystals, and Arcane Treasures.

To mark the occasion, CryptoSlots is unveiling a brand-new slot: Safari Sunsets, taking players on a breathtaking journey through the African savannah at golden hour. With swaying acacia trees, and a sky glowing in sunset hues of orange and purple, the game immerses you in the wild beauty of the grasslands. Majestic animals like zebras, lions, buffalos, and the powerful elephant Scatter symbol bring the reels to life!

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This 5-reel slot features Expanding Double Wilds that boost your wins, and 1–3 Scatter symbols trigger instant coin prizes. Hit 4 Scatters to enter the exciting PICK ME bonus game, where hidden rewards await!

Launch bonuses and match offers will accompany the release, kicking off a full month of birthday celebrations.

Don’t miss what’s coming next—X-Rush, a new slot with 17 criss-cross paylines, Double Wilds, and Free Spins, arriving mid-May. Players can also look forward to ongoing promos, including rumored VIP bonuses of up to 222% in the week after, and a special BTC Pizza Day promo later in the month.

“Over the past seven years, CryptoSlots has helped educate many hundreds of thousands of players to embrace crypto via helpful guides and an easy-to-use interface,” said Michael Hilary, Casino Manager. “We’re proud to be part of the crypto revolution in gaming during the years to come.”

With a Trustpilot rating of 4.1, and all games being Provably Fair, CryptoSlots continues to earn praise for its transparency and player-first approach. The site recently launched a new Worth Reading’ blog section , offering news, guides, and tips for crypto-curious players.

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A major highlight remains the legendary Jackpot Trigger slot, home to a staggering $1 million jackpot, which has already crowned two million-dollar winners.

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As it enters its eighth year, CryptoSlots shows no signs of slowing down—proving that in crypto and slots, innovation never stops.

The post CryptoSlots Celebrates 7 Years with New Safari Sunsets Slot and Big Bonuses appeared first on European Gaming Industry News.

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Casino Guru shortlisted for prestigious SBC Awards Europe 2025

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Casino Guru has been shortlisted for the inaugural SBC Awards Europe 2025, joining a competitive field of contestants in the “Casino Affiliate of the Year” category. SBC Awards Europe 2025 is the first edition in what will be a recurring event, celebrating excellence at the SBC Summit Malta, which was rebranded from CasinoBeats Summit.

The event ceremony is due to take place on Thursday, June 12, at the Hilton Malta and will reunite 300 industry guests. Casino Guru is honored to have been distinguished by making the shortlist and competing against other industry leaders such as Gentoo Media, Gambling.com Group, and Brian Christopher’s Flip the Switch.
Casino Guru is more than an affiliate, with a distinguished track record for favoring player safety and empowering consumers to make the right choices about the casinos they play at.

With a review database that exceeds 8,296 casinos, 17,414 bonuses, and 20,194 casino games, Casino Guru is constantly growing as the Internet’s largest and most reliable database for anything that has to do with iGaming.
Commenting on Casino Guru’s shortlisting in the ‘Casino Affiliate of the Year’ category at the SBC Awards Europe 2025, Daniela Sliva, Public Relations and Creative Projects Director, said:

Being shortlisted for the inaugural SBC Awards Europe is a testament to Casino Guru’s impact and recognition as a trusted voice in the industry. Through continuous efforts to educate both industry professionals and players, we have consistently promoted the core values that should define the entire iGaming industry – transparency, fairness, and openness. Casino Guru is proud to be considered for the Casino Affiliate of the Year award, a reflection of our unwavering commitment to player protection and ethical industry standards.

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Casino Guru is an outlier with groundbreaking initiatives, including the Complaint Resolution Center, which returned more than $40,000,000 to players by February 2025, making it an unmatched industry specialist.

Casino Guru is one of the few industry companies – and possibly the only one – to actively champion industry-wide improvement of casino standards through its unique Safety Index reviewing methodology.

Each of the more than 8,296 casinos in the Casino Guru database is reviewed manually and scrutinized for the fairness of their terms and conditions.

Ratings are fluid and are continuously subjected to reassessment to ensure that players looking for recommendations will get the most up-to-date and reliable information.

Casino Guru has spearheaded sustainable efforts in responsible gambling through the launch of the Gamtegrity platform and has worked with sector leaders to advance the importance of safe & positive play.

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Casino Guru continues to set industry standards by taking a truly player-centric approach, one that challenges industry practices and upholds transparency, fairness, and openness as core principles of play.

The post Casino Guru shortlisted for prestigious SBC Awards Europe 2025 appeared first on European Gaming Industry News.

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Relax Gaming grows aggregation portfolio with Aviatrix partnership

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Relax Gaming, the iGaming aggregator and provider of unique content, has partnered with Aviatrix, the award-winning crash game provider known for its innovative approach to player engagement.

This partnership sees Aviatrix join Relax Gaming’s expanding roster of studio partners, making its flagship crash game, Aviatrix, available via Relax’s distribution network.

Designed with engagement at its core, Aviatrix’s crash content features a unique loyalty system that delivers daily rewards to active players alongside built-in free bets distributed via promo codes.

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The offering also includes seasonal reskins to celebrate global events such as Christmas, Carnival in Rio, and St. Patrick’s Day, keeping content fresh and relevant throughout the year.

A standout highlight is Aviatrix’s network tournament functionality, which boasts a current prize pool of €4 million and offers operators a powerful acquisition and retention tool.

The collaboration will add further depth to Relax Gaming’s aggregation offering, joining a portfolio of standout third-party content from both established names and emerging studios.

Katie Fraser, Head of Partnership Success at Relax Gaming, said: “We’re always looking for partners who bring something different to the table, and Aviatrix does exactly that.

“Their crash game is packed with features that drive engagement, and their focus on player loyalty and ongoing innovation fits perfectly with what we want to deliver to our operator network. We’re excited to help bring Aviatrix to new audiences.”

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Liam Mulvaney, Head of Sales at Aviatrix, said: “Relax Gaming needs no introduction, and we’re absolutely thrilled to see Aviatrix joining their platform. This partnership will put Aviatrix in front of new audiences around the world, and we’re working closely with the Relax team to ensure a smooth rollout to operator partners. It’s another key milestone in our mission to bring Aviatrix to even more players globally.”

The post Relax Gaming grows aggregation portfolio with Aviatrix partnership appeared first on European Gaming Industry News.

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