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CoppaFeel! zone in on young female gamers with ‘In-Play’ ad campaign

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Charity gets in the game to educate 18-24 year old women about breast cancer –

Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021.

The campaign will feature CoppaFeel!’s standout ad creative, which will be ‘digitally injected’ by Admix directly into mobile gaming content without disrupting any gameplay. CoppaFeel!’s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!’s research shows that just over half of young women are confident to start checking their boobs.

CoppaFeel! In-Play ads will appear across highly popular hits among female gamers including the likes of: Equestriad, Cat Simulator, Beat Blader and Ultimate Car Simulator. This is all geared towards raising awareness for the charity’s core mission: to ensure all breast cancers are diagnosed early and correctly by encouraging young people to regularly check their chests and understand that they know their body better than anyone else.

Gaming is a fast-growing, global industry that’s worth over $159 billion USD annually, three times the audience of film and music combined with women making up half of mobile gamers worldwide. Admix’ pioneering ‘In-Play’ advertising solution empowers brands like CoppaFeel! to reach highly engaged mobile gaming audiences at scale, in brand safe environments.

Harri Lowndes, Marketing Manager at CoppaFeel!, commented:

“All the work we do at CoppaFeel! aims to speak to young people in their natural habitat and we’re always on the lookout for new and innovative ways to remind all young people that knowing their bodies could save their lives. We are really excited to be working with Admix to reach a new, engaged audience in the mobile gaming world and hope that this ad campaign will help to spark conversations amongst young people about the importance of checking their chests regularly.”

Nina Mackie, Global Agency Partnerships Director, Admix, commented:

“We’re absolutely thrilled about our collaboration with CoppaFeel!, a charity that is really close to my heart. Gaming audiences are largely untapped by brands so this partnership offers CoppaFeel! the chance to spread their message to a young & highly engaged audience in a non-disruptive way using our native in-play ads.

Awareness raising campaigns like this current one from CoppaFeel! show that mobile gaming serves as an invaluable media channel not only to educate, but to foster positive brand interaction and engagement. Now, thanks to our recent partnership with IAS, Admix’ ad inventory is measured and verified by a trusted, independent partner making for a brand safe environment for all. We hope to continue working with CoppaFeel! long term and will continue to support their awareness campaigns in the future.”

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GGPoker Announces Ocean Rewards – A New Industry-Leading Loyalty Program Launching January 30

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GGPoker players to earn up to 80% cashback

GGPoker, the World’s Biggest Poker Room, is proud to announce the upcoming launch of Ocean Rewards, a brand-new player loyalty program set to premiere on January 30, 2026. Ocean Rewards will replace the existing Fish Buffet program, ushering in a new era of rewards with a focus on simplicity, long-term stability, and significantly higher value for players.

Designed to be the most rewarding loyalty scheme in the online poker industry, Ocean Rewards offers players the chance to earn up to 80% cashback, a substantial increase from the previous 60% cap. The new program is built to streamline the player experience, moving away from complex short-term goals to a model that rewards consistent play over the long term.

Key Benefits of Ocean Rewards

  • Higher Cashback: Players can now receive up to 80% cashback, with improved rates available across all tiers

  • Guaranteed Yearly Status: Unlike the previous program, which focused on shorter timeframes, Ocean Rewards allows players to lock in their tier status until the end of the following year, providing greater peace of mind and stability

  • Simplified Earning: Players earn Tide Points and Gems through play. As players reach higher tiers – ranging from Fish to Shark – the rate at which Gems are earned increases, following the simple motto: “Collect more, Earn more”

Sarne Lightman, Managing Director of GGPoker, commented on the upcoming launch: “With Ocean Rewards, we are taking our commitment to players to the next level. We wanted to move away from the short-term grind and create a program that truly honors loyalty with long-term security. By offering guaranteed yearly status and raising the cashback ceiling to an industry-leading 80%, we ensure that every player – whether a casual enthusiast or a dedicated professional – gets more value than ever before. This is the evolution of rewards our community deserves.”

Transition for Existing Players 

The transition on January 30 will be automatic. Players do not need to take any action to opt in. Existing Fish Buffet rewards will be automatically cashed out to player balances, and accounts will be instantly upgraded to their new Ocean Rewards tier.

To learn more about Ocean Rewards, please visit: ggpoker.com/monthly-rewards/ocean-rewards/

The post GGPoker Announces Ocean Rewards – A New Industry-Leading Loyalty Program Launching January 30 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MONOPOLY Table Games Progressive from Galaxy Gaming debuts at the Plaza Hotel & Casino

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MONOPOLY Table Games Progressive brings the beloved classic to life in the casino pit, transforming every round into a dynamic and rewarding experience. Mr. Monopoly is the star of the show, randomly selecting hands and providing exciting multipliers up to 10x, keeping players engaged and on the edge of their seats.

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Designed to deliver high energy and volatility without compromising house edge, the MONOPOLY Table Games Progressive is unlike anything the industry has seen. With nostalgic animations and familiar visuals, this theme adds a fresh layer of excitement to the table—and best of all, it’s compatible with nearly any Galaxy Gaming progressive.

The post MONOPOLY Table Games Progressive from Galaxy Gaming debuts at the Plaza Hotel & Casino appeared first on Americas iGaming & Sports Betting News.

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Welsh great-grandfather wins £291,000 with The Pools

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Liverpool fan Peter celebrating bumper payout thanks to Man Utd’s late 4-4 draw with Bournemouth

A Welsh great-grandfather is celebrating a life-changing £291,000 win with The Pools, after selecting eight score draws, including Manchester United’s 4-4 Premier League December classic with Bournemouth.

Peter, 77 from Pontypridd, has played The Pools for over 40 years and enjoyed a magical Christmas and New Year to remember after securing the lucrative jackpot via his Classic Pools selections last month.

Seven correct selections from a rollercoaster weekend of European football in December saw Peter go into the Monday evening fixture at Old Trafford needing a score draw to land a life-changing sum. A topsy-turvy affair saw eight goals scored, including Eli Junior Kroupi’s 84th-minute equaliser, which brought home the eight-fold coupon.

Peter’s win was the biggest on Classic Pools since September 2024 when a lucky player took home £318,292.

Peter said: “I had selected the eight fixtures, but wasn’t watching the Manchester United game – it wasn’t until I received the phone call the next morning that I realised I’d won! I was shocked, happy, crying – all those emotions at once!

“I’m actually a Liverpool fan, so it’s fair to say we had a good 2025 – lifting the Premier League trophy and then winning on The Pools the week before Christmas. There was certainly plenty of celebrating across the festive period!

“This would be special at any time of year, but especially around Christmas and New Year, it was amazing, it couldn’t be better.”

‘This money means security and happiness for my family’

Peter was diagnosed with a rare spinal disability around 20 years ago, meaning most of his time is spent at his home in South Wales. But having always looked forward to playing The Pools each week, his win now offers his family a bright future.

He added: “The Pools has always been a hobby for me and I look forward to playing every weekend. I was diagnosed with syringomyelia in my 50s, a neurological disorder of the spine, so spend most of my time at home.

“I haven’t been able to travel for a long time, we haven’t been on holiday for a number of years, but I’m hoping we can maybe now book a trip to Spain with all the family.

“I’ve won small amounts with The Pools before, but nothing quite like this! It’s an amazing amount of money for my wife Janet, the children, the grandchildren, and the great-grandchildren too.

“We live in a house, but we can now hope to move into a bungalow, all on one floor, which will help me a lot. This money means happiness and security for my family, which will allow us to plan for the future.”

James Arnold, CEO of The Pools, said: “We’re all about celebrating all wins at The Pools, both big and small, but it’s fair to say one of our customers in Wales pulled off quite the coup with this Classic Pools selection last month.

“Landing eight correct score draws, ending in Manchester United’s memorable 4-4 draw with Bournemouth, has given Peter a life-changing sum, and we’re delighted to see the positive impact the winnings can have both for Peter, his wife Janet and all his family.

“Peter has played with The Pools for more than 40 years, so to see his success one week before Christmas, the same year his beloved Liverpool won the Premier League… it’s fair to say you couldn’t write the script for this one!”


Peter’s winning coupon

Saturday 13th December

  • Telstar v NEC – 2-2
  • Waregem v RAAL La Louviere – 2-2


Sunday 14th December

  • AC Milan v Sassuolo – 2-2
  • Bayern Munich v Mainz – 2-2
  • Freiburg v Borussia Dortmund – 1-1
  • NAC Breda v Utrecht – 1-1
  • Genk v Westerlo – 1-1


Monday 15th December

  • Man Utd v Bournemouth – 4-4

 

The post Welsh great-grandfather wins £291,000 with The Pools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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