Latest News

CoppaFeel! zone in on young female gamers with ‘In-Play’ ad campaign

Published

4 years ago

May 14, 2021

Reading Time: 2 minutes

Charity gets in the game to educate 18-24 year old women about breast cancer –

Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021.

The campaign will feature CoppaFeel!’s standout ad creative, which will be ‘digitally injected’ by Admix directly into mobile gaming content without disrupting any gameplay. CoppaFeel!’s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!’s research shows that just over half of young women are confident to start checking their boobs.

CoppaFeel! In-Play ads will appear across highly popular hits among female gamers including the likes of: Equestriad, Cat Simulator, Beat Blader and Ultimate Car Simulator. This is all geared towards raising awareness for the charity’s core mission: to ensure all breast cancers are diagnosed early and correctly by encouraging young people to regularly check their chests and understand that they know their body better than anyone else.

European Gaming Congress 2024 (Warsaw, Poland)

Gaming is a fast-growing, global industry that’s worth over $159 billion USD annually, three times the audience of film and music combined with women making up half of mobile gamers worldwide. Admix’ pioneering ‘In-Play’ advertising solution empowers brands like CoppaFeel! to reach highly engaged mobile gaming audiences at scale, in brand safe environments.

Harri Lowndes, Marketing Manager at CoppaFeel!, commented:

“All the work we do at CoppaFeel! aims to speak to young people in their natural habitat and we’re always on the lookout for new and innovative ways to remind all young people that knowing their bodies could save their lives. We are really excited to be working with Admix to reach a new, engaged audience in the mobile gaming world and hope that this ad campaign will help to spark conversations amongst young people about the importance of checking their chests regularly.”

Nina Mackie, Global Agency Partnerships Director, Admix, commented:

“We’re absolutely thrilled about our collaboration with CoppaFeel!, a charity that is really close to my heart. Gaming audiences are largely untapped by brands so this partnership offers CoppaFeel! the chance to spread their message to a young & highly engaged audience in a non-disruptive way using our native in-play ads.

Awareness raising campaigns like this current one from CoppaFeel! show that mobile gaming serves as an invaluable media channel not only to educate, but to foster positive brand interaction and engagement. Now, thanks to our recent partnership with IAS, Admix’ ad inventory is measured and verified by a trusted, independent partner making for a brand safe environment for all. We hope to continue working with CoppaFeel! long term and will continue to support their awareness campaigns in the future.”

Kelly Pracht CEO and Co-Founder of nVenue

OddsMatrix boosts sportsbook offering with US micro-markets nVenue partnership

Published

45 minutes ago

March 10, 2025

GamingAmericas.com

oddsmatrix-boosts-sportsbook-offering-with-us-micro-markets-nvenue-partnership

OddsMatrix, EveryMatrix’s tier-1 sportsbook platform and odds feeds service, has agreed terms with US micro-markets provider nVenue in a mutually beneficial product partnership.

OddsMatrix will integrate nVenue’s leading micro-markets products enabling its customers to access the US market’s most popular sports including American football, basketball, baseball, ice hockey and motorsport.

As part of the agreement, nVenue will integrate OddsMatrix’s Fast Markets into its data aggregation platform, with a focus on soccer, and distribute them to its well-established customers, including major operator brands and suppliers in the US and internationally.

OddsMatrix launched Fast Markets in time for the start of the 2023-24 soccer season, enabling operators to offer a range of real-time, instant betting options across a variety of individual game moments.

Fast Markets supply leading sportsbooks with a wide range of in-game, time-driven soccer betting options, providing brands with a further revenue stream across a range of top leagues.

Micro betting, popular in the regulated US sports betting market, is a high-frequency, low-price sports betting product. It is increasingly seen as a key driver to boosting in-play wagering across several sports, creating new opportunities for operators to differentiate, while attracting a new generation of customers who favour instant entertainment, both increasing player engagement and casual player spend.

Tor Skeie, CEO, OddsMatrix, said: “Micro betting is one of the fastest growing betting formats in North America so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue.

“Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the results.”

Kelly Pracht, CEO and Co-Founder of nVenue, said: “Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology.

“EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.”

The post OddsMatrix boosts sportsbook offering with US micro-markets nVenue partnership appeared first on Gaming and Gambling Industry in the Americas.

Latest News

Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch

Published

2 hours ago

March 10, 2025

George Miller

stakelogic-expands-presence-in-switzerland-with-exclusive-blackjack-launch-at-jackpot.ch

Reading Time: 2 minutes

Award-winning Stakelogic Unveils Branded 7-Seat Blackjack Table at Jackpot.ch, enhancing the Swiss Live Casino Experience

Stakelogic has strengthened its position in the Swiss online casino market by securing an agreement with Jackpot.ch, the online platform of Grand Casino Baden, the country’s second-leading casino.

Offering Swiss players an immersive and premium live casino experience, Stakelogic has unveiled a branded Jackpot.ch Chromakey 7-seat Blackjack table, integrated through Gamanza as part of the partnership, guaranteeing flawless gameplay and outstanding performance.

This milestone is a significant growth phase for Stakelogic in the regulated iGaming market of Switzerland. Jackpot.ch is going to offer a distinctive and exclusive gaming experience to its players with the introduction of a branded blackjack table, thus cementing its position as a leading online casino.

Stakelogic’s Chromakey technology enables highly customisable branding, allowing operators to design a unique live casino setting. The 7-seat blackjack format boosts engagement, delivering a genuine and interactive table game experience.

With its latest launch, Stakelogic has further established itself as a leading supplier of live dealer products, with further emphasis on important regulated markets. Jackpot.ch players can now enjoy a high-quality, custom branded blackjack experience, adding to the online gaming landscape in Switzerland.

Neil Tanti, Head of Sales at Stakelogic, commented: “We are excited to team up with Jackpot.ch, one of Switzerland’s biggest online casinos, to introduce our branded 7-seat Blackjack table. It demonstrates our dedication to delivering innovative live casino solutions, which are tailored to meet the requirements of our operator partners.”

Brian Christner, Chief Online Gaming at Jackpot.ch added: “We are very excited about this partnership with Stakelogic. Their cutting-edge technology and dedication to quality align with Jackpot.ch’s mission to provide our players with the best gaming experience. The launch of our branded 7-seat blackjack table is a significant moment for us, as it sets a new standard for premium live casino entertainment on the market.”

The post Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch appeared first on European Gaming Industry News.

Africa

Logifuture and Bolabet deepen partnership with addition of Zoom Soccer

Published

2 hours ago

March 10, 2025

George Miller

logifuture-and-bolabet-deepen-partnership-with-addition-of-zoom-soccer

Reading Time: < 1 minute

Immersive virtual product adds 30,000 extra events to leading African sportsbook

Logifuture, a leading supplier of award-winning iGaming products, has strengthened its partnership with leading African sportsbook Bolabet with the integration of Zoom Soccer.

Zoom Soccer delivers ultra-realistic virtual events for sportsbook users, delivering tens of thousands of events every month for nonstop 24/7 action. With no off-peak moments and a packed schedule that’s always relevant, Zoom ensures continuous engagement. Powered by RNG for steady margins and consistent profits, it creates a fast-paced, immersive betting experience that mirrors the excitement of real football games.

This extended partnership means Bolabet is now able to offer more than 30,000 extra pre-match and in-play betting events each month to its players in Africa.

The move follows the successful addition of Simulate – another of Logifuture’s pioneering virtual products – to the Bolabet platform in August 2024.

Niccolo Cassettari, Group Chief Business Development Officer at Logifuture, said: “We are thrilled to deepen our collaboration with Bolabet through the addition of Zoom Soccer, building on the success we have seen with our Simulate partnership.

“At Logifuture, we remain focused on delivering fast-paced and entertaining sports products, and with the expansion of Zoom Soccer, we are poised to meet that demand.

“As the need for dynamic, quick-turnaround sports content increases, particularly in emerging markets, this integration will further strengthen Bolabet’s virtual sports portfolio and offer players an unparalleled gaming experience.”

Bolabet CEO Justin Palmer said: “Bolabet aims to deliver an engaging and interactive experience for our players and it’s a pleasure to welcome Logifuture’s Zoom Soccer to our product portfolio.

“The addition of Simulate last year has been hugely popular with our players and we are sure Zoom Soccer will further enhance our players’ experience.”

The post Logifuture and Bolabet deepen partnership with addition of Zoom Soccer appeared first on European Gaming Industry News.