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Annual insight report from WhichBingo suggests Bingo halls will continue to face a steady decline in numbers, as online popularity soars
The popularity of traditional Bingo halls is continuing to decline as audience demographics shift and the popularity of online bingo sites has soared in lockdown. The findings were part of the annual insight report by WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, which found a significant shift in the Bingo industry to younger online consumers during the COVID-19 pandemic.
The 2021 WhichBingo survey found that 45% of respondents said they prefer to play bingo online, while only 28% of the same respondents said they would prefer to play in a land-based hall. The report reveals player numbers at bingo halls are continuing to decline year on year since 2007, and the rise in popularity of online bingo has seen many players swap their weekly night out for time spent online.
Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:
- Facebook is the social media platform of choice for bingo community groups
- Being part of an online bingo community is considered “very important” by 20% of players, according to the survey
- The social aspect of land-based bingo halls is perhaps the most difficult element to recreate, and 41% chose “the atmosphere” as their favourite part of attending a hall.
Facebook is the most likely place to find online bingo players gathering on social media, with 40% of survey respondents saying that is where they would like the online bingo community to exist. Website forums (27%) remain more popular than channels like Twitter (21%), Twitch (16%) and Discord (14%), showing that the most up-to-date platforms are not necessarily the places bingo players want to gather.
The report revealed that changing demographics might be behind behaviour shifts. There has been a significant increase in younger men playing online bingo, but the report’s findings show that it is still women between the ages of 25 – 54 that are the more likely grouping to play online bingo. The overall shift to a younger player demographic, with 25 to 54 now the most represented age range (83% of respondents), confirms an industry step-change and growing preference for online bingo.
The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.
Stuart Simms, CEO of XLMedia PLC Group: “Our reports have shown for several years now that the demographic playing bingo has been changing gradually and there has been a marked shift away from going down the bingo hall mid-week with friends to those playing online. Of course this has all been exacerbated by the pandemic and bingo halls being forced to shut by the government’s regulations. It seems online bingo’s appeal is now reaching people earlier in life, with those 25 to 54 now the most represented age range.
“It’s obviously hugely encouraging to see so many younger people enjoying the game and that it’s popularity is growing faster than ever. Of course, the questions on everyone’s lips will be how many of these changes have been caused by the pandemic and how many people will return to old habits when bingo halls are reopened to the public on May 17th. We think it’s important bingo retailers understand their new audiences and rethink how they communicate to them going forward.”
The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/
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ELA Games
ELA Games Casts Its Latest Spell with Witches’ Book

Reading Time: 2 minutes
ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book
Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.
The Power of the Book
In the Witches’ Book, magic shimmers in every spin. Players aim to collect enchanted pages and experience the power of each witch’s most mythical spells.
Once players gather enough enchanted pages, they complete the spellbook and choose their witch and symbol to unlock the magical Free Spins. As the witches’ power grows, every symbol has the chance to transform into a Jackpot, turning ordinary spins into powerful, enriching moments.
A medium volatility level and 94.9% RTP ensure that wins are frequent even on the base game. Additionally, multiple surprise features can arise and spread across the 5×3 reel format, making each spin a potion of excitement.
ELA Games’ Magical Touch
Witches’ Book is an enchanting embodiment of ELA Games’ philosophy regarding creative innovation and a focus on engaging gaming experiences. The games’ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”
Discover Enchanting Riches Now
Players can dive into the mysterious world of magic and spells today, with powerful gameplay and immersive experiences.
Finish your incantation and cast a powerful, lucrative spell today.
The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.
Bet It Drives
GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt

Reading Time: 2 minutes
Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.
Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.
During the ride, Tiago opens up about:
- How he found his path and his journey from architecture and computer science to marketing.
- The history of LeBull.
- Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
- The idea behind the LeBull Night Show, a weekly late-night comedy event.
- His failed marketing project.
- Trusting younger generations.
- His previous approach to marketing when he joined Betano in 2017.
- Why the Portuguese sports betting market relies on the casino vertical.
- The next chapter for affiliation.
- Network or Not Work: mascots, localization, and keeping support teams local.
- A small personal detail that’s still quietly visible online for those who know where to look.
- His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.
“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.
Watch or listen to Season 2, Episode 2 with Tiago Pereira on:
Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.
The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.
The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.
FashionTV Casino
FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome

Reading Time: 2 minutes
The “Royal Night in a Roman Palace” at Palazzo Brancaccio will mark a decade of success for the megabrand and honour its licensees and partners that together have revolutionised the online gaming industry by setting a new standard for branded luxury in iGaming.
FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.
This exclusive, invitation-only extravaganza will welcome the global iGaming elite, from CEOs and founders of the world’s leading gaming companies to innovators, celebrities, and visionaries, uniting to celebrate ten years of success in bringing fashion, glamour, and luxury style to the online gaming world.
The event will honour Fashion TV Gaming Group’s global network of licensees, the industry titans and future pillars who have reshaped and infused branded gaming with luxury through the creation of FashionTV branded games across all iGaming verticals, as well as standalone FashionTV Casino and Sports Brands.
The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.
The programme will continue with the Royal Salute Ceremony, followed by an exquisite gala dinner prepared by Palazzo Brancaccio’s Executive Chef, Francesco Paolo Baretta. The celebration will reach its peak with a spectacular FashionTV Party, featuring world-class DJs, live performances, and the unmistakable glamour of the FashionTV experience.
This milestone year of remarkable achievements crowns a decade of success for FashionTV Gaming Group and its partners, including a new strategic business roadmap, landmark collaborations with global gaming powerhouses, and the launch of standalone FashionTV Casino and Sports Brands across Asia and the GCC, with more industry giants soon to be announced.
Moshe Cohen, Founder & President of FashionTV Gaming Group, said: “The Royal Salute Ceremony is more than a celebration; it’s a statement. In Rome, we honour our licensees, the pioneers who believed in our vision, joined our journey, and turned a dream into reality, alongside the current industry titans and the future pillars of our world.”
The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.
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