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Annual insight report from WhichBingo suggests Bingo halls will continue to face a steady decline in numbers, as online popularity soars
The popularity of traditional Bingo halls is continuing to decline as audience demographics shift and the popularity of online bingo sites has soared in lockdown. The findings were part of the annual insight report by WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, which found a significant shift in the Bingo industry to younger online consumers during the COVID-19 pandemic.
The 2021 WhichBingo survey found that 45% of respondents said they prefer to play bingo online, while only 28% of the same respondents said they would prefer to play in a land-based hall. The report reveals player numbers at bingo halls are continuing to decline year on year since 2007, and the rise in popularity of online bingo has seen many players swap their weekly night out for time spent online.
Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:
- Facebook is the social media platform of choice for bingo community groups
- Being part of an online bingo community is considered “very important” by 20% of players, according to the survey
- The social aspect of land-based bingo halls is perhaps the most difficult element to recreate, and 41% chose “the atmosphere” as their favourite part of attending a hall.
Facebook is the most likely place to find online bingo players gathering on social media, with 40% of survey respondents saying that is where they would like the online bingo community to exist. Website forums (27%) remain more popular than channels like Twitter (21%), Twitch (16%) and Discord (14%), showing that the most up-to-date platforms are not necessarily the places bingo players want to gather.
The report revealed that changing demographics might be behind behaviour shifts. There has been a significant increase in younger men playing online bingo, but the report’s findings show that it is still women between the ages of 25 – 54 that are the more likely grouping to play online bingo. The overall shift to a younger player demographic, with 25 to 54 now the most represented age range (83% of respondents), confirms an industry step-change and growing preference for online bingo.
The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.
Stuart Simms, CEO of XLMedia PLC Group: “Our reports have shown for several years now that the demographic playing bingo has been changing gradually and there has been a marked shift away from going down the bingo hall mid-week with friends to those playing online. Of course this has all been exacerbated by the pandemic and bingo halls being forced to shut by the government’s regulations. It seems online bingo’s appeal is now reaching people earlier in life, with those 25 to 54 now the most represented age range.
“It’s obviously hugely encouraging to see so many younger people enjoying the game and that it’s popularity is growing faster than ever. Of course, the questions on everyone’s lips will be how many of these changes have been caused by the pandemic and how many people will return to old habits when bingo halls are reopened to the public on May 17th. We think it’s important bingo retailers understand their new audiences and rethink how they communicate to them going forward.”
The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/
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ELA Games Partners With Superbet to Expand Offerings in Serbia

ELA Games, an innovative game development studio, announces its strategic partnership with Superbet, a tech and entertainment company operating in various key markets across the globe.
Founded in 2008, Superbet’s mission is to deliver exciting, technology-based entertainment in the sports and gaming industries. The company currently has a major presence in 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil.
As part of the collaboration, Superbet will host various ELA Games titles on its Serbian platform, including creative, award-nominated Joker Winpot, high-quality designed It’s Shark Time 2, and renowned classic slot Flame Fruits Frenzy. Players in the region will have access to a diverse portfolio of games that prioritize visual quality, unique gaming experiences, and fun. ELA Games’ titles have a history of commercial success for operators due to their casino-centric features that boost growth metrics such as player acquisition and retention, GGR, and more.
Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the partnership: “We’re excited to kick off our partnership with Superbet and grab a foothold in Serbia. We’ve identified the market as crucial to our expansion, so we’re looking forward to serving players in the region and becoming a well-known name. The ELA Games team is committed to producing the best games that provide unforgettable memories and fun experiences for all.”
Tanja Nauparac, Country Manager, Superbet Serbia, also commented: “Our company has established a regional reputation of being a champion of customer-centricity, due to the unique and immersive experience that we offer to our players. We are always looking at ways to improve the quality of this experience and diversify our product offering.
ELA Games is the right partner for us in Serbia, having a product portfolio with high quality and variety in terms of content. We are very pleased to start working with them and we look forward to great customer feedback.”
ELA Games continues to grow into one of the premier game development companies, balancing operator-friendly performance with exceptional player experiences. As the studio’s portfolio develops, platforms like Superbet will have more content to ensure its player base remains active, loyal, and satisfied.
The post ELA Games Partners With Superbet to Expand Offerings in Serbia appeared first on European Gaming Industry News.
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EGTs RK6C roulette with a first-ever installation at Volcano Casino in Montenegro

EGT’s RK6C roulette made its debut on a global level. The product was installed at the sophisticated Volcano Casino in Ulcinj, Montenegro, earlier this month.
“We are very happy that the first installation of RK6C was accomplished here,” said Milen Dimitrov, Director of EGT’s office, responsible for Croatia, Montenegro, and Slovenia. “We have a long-term, fruitful cooperation with the operator, which we have now strengthened once again. This roulette has enormous potential to become a favorite of the casino’s customers and the results it has demonstrated so far are eloquent testimony.”
RK6C is the latest member of the company’s portfolio of ETG solutions. Standing out with a sleek design featuring 6 play stations and numerous advanced features, including dynamic LED lighting and engaging sound effects, it provides players with a state-of-the-art gaming experience. Guests of the establishment enjoy unparalleled comfort while trying their luck with Blue Power HD and Green Power HD multigame mixes, containing some of EGT’s well-known slot titles combined with widely preferred multiplayer games such as Baccarat, Blackjack, European, and American Roulette.
Adi Plakalo, Chief Executive Officer, Vezuv d.o.o., highly appreciated the product’s performance. He stated: “Having in mind the great popularity that EGT’s slot games and cabinets from General, Phoenix, and General Series have gained among clients on all our casino floors, we had very high expectations for the RK6C. It not only met, but even exceeded them. That is why, next month, another roulette of this model will be available at one of our other locations. We are also considering more installations in the future.”
The post EGTs RK6C roulette with a first-ever installation at Volcano Casino in Montenegro appeared first on European Gaming Industry News.
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Premier Bet expands partnership with Logifuture by launching Simulate across Africa

Premier Bet & Partners, one of Africa’s most established online gambling brands, has now integrated Logifuture’s Simulate, further expanding its ongoing relationship with the provider.
Following the successful rollout of Zoom Soccer last year, Simulate is the next step in Premier Bet’s adoption of Logifuture’s portfolio across African markets.
This latest launch strengthens the collaboration between the two companies and brings new levels of entertainment to Premier Bet & Partners customers across the continent.
Simulate brings a fresh layer of engagement to sports betting by allowing users to instantly simulate the outcome of their betslip using the same real teams, events, and markets – without the waiting time of real matches.
The result is instant action, instant results, and instant fun, all of which combine to enhance the classic sportsbook experience.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Simulate is about innovation and answering players’ demand for instant fun. By creating an additional layer of excitement around the standard betting journey, we are bringing something truly new to users while strengthening Premier Bet’s offering.”
The launch of Simulate highlights the growing collaboration between Premier Bet and Logifuture while underscoring a shared focus on innovation. With further launches planned, the aim is clear: deliver 24/7 engaging iGaming experiences for players across Africa.
Karen Hope, Chief Operations Officer at Premier Bet & Partners, said: “Following on from the successful launch of the Zoom product, Simulate was the next logical step to provide our players with new options for instantly betting on their preferred events. Taking the live odds from real matches is a game changer in Virtual Games, adding even more instant excitement and fun to our customers’ betting experience.”
Logifuture will be exhibiting at SBC Lisbon 16-18 September 2025 on Stand C50 in Hall 3.
Please get in touch with James McMath if you would like to interview Logifuture CEO Vincenzo Rocco in-person at the Summit, or another member of the senior leadership team.
The post Premier Bet expands partnership with Logifuture by launching Simulate across Africa appeared first on European Gaming Industry News.
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