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Annual insight report from WhichBingo suggests Bingo halls will continue to face a steady decline in numbers, as online popularity soars
The popularity of traditional Bingo halls is continuing to decline as audience demographics shift and the popularity of online bingo sites has soared in lockdown. The findings were part of the annual insight report by WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, which found a significant shift in the Bingo industry to younger online consumers during the COVID-19 pandemic.
The 2021 WhichBingo survey found that 45% of respondents said they prefer to play bingo online, while only 28% of the same respondents said they would prefer to play in a land-based hall. The report reveals player numbers at bingo halls are continuing to decline year on year since 2007, and the rise in popularity of online bingo has seen many players swap their weekly night out for time spent online.
Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:
- Facebook is the social media platform of choice for bingo community groups
- Being part of an online bingo community is considered “very important” by 20% of players, according to the survey
- The social aspect of land-based bingo halls is perhaps the most difficult element to recreate, and 41% chose “the atmosphere” as their favourite part of attending a hall.
Facebook is the most likely place to find online bingo players gathering on social media, with 40% of survey respondents saying that is where they would like the online bingo community to exist. Website forums (27%) remain more popular than channels like Twitter (21%), Twitch (16%) and Discord (14%), showing that the most up-to-date platforms are not necessarily the places bingo players want to gather.
The report revealed that changing demographics might be behind behaviour shifts. There has been a significant increase in younger men playing online bingo, but the report’s findings show that it is still women between the ages of 25 – 54 that are the more likely grouping to play online bingo. The overall shift to a younger player demographic, with 25 to 54 now the most represented age range (83% of respondents), confirms an industry step-change and growing preference for online bingo.
The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.
Stuart Simms, CEO of XLMedia PLC Group: “Our reports have shown for several years now that the demographic playing bingo has been changing gradually and there has been a marked shift away from going down the bingo hall mid-week with friends to those playing online. Of course this has all been exacerbated by the pandemic and bingo halls being forced to shut by the government’s regulations. It seems online bingo’s appeal is now reaching people earlier in life, with those 25 to 54 now the most represented age range.
“It’s obviously hugely encouraging to see so many younger people enjoying the game and that it’s popularity is growing faster than ever. Of course, the questions on everyone’s lips will be how many of these changes have been caused by the pandemic and how many people will return to old habits when bingo halls are reopened to the public on May 17th. We think it’s important bingo retailers understand their new audiences and rethink how they communicate to them going forward.”
The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/
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Gems of Ra 3 Pots
Evoplay Opens the Portal to Wealth in Gems of Ra 3 Pots
Evoplay, the acclaimed game development studio, has unveiled a sunlit Egyptian tale with the launch of Gems of Ra 3 Pots, its newest slot game where holy riches and celestial enhancements influence every spin.
Nestled among majestic pyramids, Gems of Ra 3 Pots crafts a realm overseen by the deities Anubis, Horus, and Isis, each bestowing distinct abilities that alter the Bonus Game.
Wilds show up on reels two to five, replacing all standard symbols to form winning combinations. They can appear as individual icons or in complete stacks, boosting the likelihood of triggering payouts in the base game.
Central to the experience are four kinds of Bonus symbols: Blue, Red, Green, and Money, each with random values and the chance to activate Mini, Mega, and Super jackpots.
Activating the Bonus Game occurs when landing Blue, Red, or Green symbols with a matching booster. The Extra Wealth enhancer boosts the worth of as many as four Bonus symbols, while Extra Reels introduces a separate independent bonus area, with both grids merging their rewards at the conclusion of the round. The Extra Spins booster enhances the feature to four spins, prolonging the pursuit of treasure even more.
The Bonus Game can be activated with one, two, or all three boosters at the same time. In this feature, only Money Bonus symbols are present, and gathering all 15 spots grants access to the Grand Jackpot.
Featuring win potential exceeding 6,000x, the game combines a traditional Egyptian slot ambiance with a contemporary feature design centered on strategy-focused bonus upgrades.
Ivan Kravchuk, CEO at Evoplay, said: “Gems of Ra 3 Pots is all about discovery and escalation. We wanted to create a slot that captures the grandeur of Egyptian mythology while giving players meaningful ways to influence the Bonus Game through the different god-powered boosters.
“It’s a title that combines atmosphere, clarity, and strong win potential, offering a fresh take on a theme players continue to love.”
The post Evoplay Opens the Portal to Wealth in Gems of Ra 3 Pots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Peter & Sons Joins bet365 in Strategic Multi‑Market Collaboration
Maverick game studio Peter & Sons has revealed a significant new collaboration with bet365, a top online gambling operator globally, enhancing its foothold in essential regulated markets around the world.
Peter & Sons’ unique portfolio has now launched with bet365 in the Netherlands, Spain, the United Kingdom, and various other regulated markets, providing fully localized and compliant experiences customized for players in each region. The launch signifies an important achievement for the studio, emphasizing its dedication to controlled expansion and enduring strategic alliances.
Established in 2019 with a goal to represent the “anti-boring,” Peter & Sons has gained acclaim for striking art direction, engaging narratives, and creative mechanics. Through the integration of exceptional artistry, mathematics, and sound creation, the studio consistently produces top-performing games that shine in competitive markets.
bet365 is internationally acknowledged for its technology-focused platform, strict regulatory adherence, and exceptional player experience. Catering to millions of clients in regulated regions, the operator is recognized for collaborating with top suppliers to improve its varied gaming portfolio.
The partnership is expected to grow further in the upcoming months, with Italy, Brazil, Ontario, Greece, and Sweden already confirmed as new launch markets. This gradual implementation will greatly expand the worldwide availability of Peter & Sons’ content, presenting its distinctive collection to a wider global audience.
Yann Bautista, Commercial Director and Founder at Peter & Sons commented: “Partnering with bet365 represents an important step in our regulated market strategy. bet365’s reputation for technological excellence and compliance aligns perfectly with our long-term vision. We are proud to see our games live across several major jurisdictions and look forward to expanding this collaboration even further.”
Clement Le Scanff, bet365 Head of Gaming Commercial and Operations, said: “We’re delighted to announce our partnership with Peter & Sons. This collaboration is testament to our commitment to providing cutting-edge content that enhances the customer experience and delivers engaging, entertaining gameplay.”
The post Peter & Sons Joins bet365 in Strategic Multi‑Market Collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Boosts Romania Operations Through VivaBet Alliance
ICONIC21 advances its strategic growth in regulated markets through a new collaboration with VivaBet, a rapidly expanding online casino operator in Romania.
By means of this agreement, sought-after supplier ICONIC21 provides a collection of more than 15 live casino games, enhancing VivaBet’s selection with content focused on performance.
VivaBet established a solid presence in the Romanian market by emphasizing a varied casino selection and a user-friendly platform designed for local users. Functioning within Romanian regulations, the brand persists in investing to broaden its content library to stay pertinent in a fiercely competitive landscape.
The inclusion of ICONIC21’s live casino collection helps achieve this goal by presenting contemporary studios, rapid gameplay, and multiplier-driven features that enhance player involvement.
Among the games going live with VivaBet are some of ICONIC21’s strongest performers:
· Gravity Blackjack
· Gravity Roulette
· Multiple variations of Baccarat
The Gravity Series, recognized for its multiplier mechanics integrated into classic formats, introduces an additional dimension to conventional table games. This strategy has reliably produced high engagement metrics in various markets.
Merging traditional casino elements with improved payout opportunities and refined studio aesthetics, the collection meets the desires of Romanian players who are progressively pursuing both recognition and extra thrill.
Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Romania is a key regulated market for us, and partnering with VivaBet marks another important step in strengthening our footprint locally. We see strong demand for live content that blends classic gameplay with modern mechanics, particularly within our Gravity Series. Collaborating with an operator that understands its audience and is focused on continuous growth allows us to deliver real value.”
From VivaBet’s side, Matei Secaci, Head of Casino, added: “We are pleased to integrate ICONIC21’s live portfolio into our platform. Expanding our array of games with a provider that is growing quickly and investing in high quality production enables us to further enhance the experience we offer our players. The addition of titles such as Gravity Blackjack and Gravity Roulette brings fresh energy to our live casino section.”
The partnership with VivaBet is a key element of ICONIC21’s wider growth plan in regulated European markets. Through providing adaptable integration, a varied live portfolio, and studio-led innovation, the company remains a dependable partner for operators in search of unique live casino content.
With the increasing demand for interactive, enhanced live games, collaborations like this one strengthen ICONIC21’s dedication to providing scalable, performance-oriented solutions customized to the requirements of each market.
The post ICONIC21 Boosts Romania Operations Through VivaBet Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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