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Annual insight report from WhichBingo suggests Bingo halls will continue to face a steady decline in numbers, as online popularity soars

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The popularity of traditional Bingo halls is continuing to decline as audience demographics shift and the popularity of online bingo sites has soared in lockdown. The findings were part of the annual insight report by WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, which found a significant shift in the Bingo industry to younger online consumers during the COVID-19 pandemic.

The 2021 WhichBingo survey found that 45% of respondents said they prefer to play bingo online, while only 28% of the same respondents said they would prefer to play in a land-based hall. The report reveals player numbers at bingo halls are continuing to decline year on year since 2007, and the rise in popularity of online bingo has seen many players swap their weekly night out for time spent online.

Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:

  • Facebook is the social media platform of choice for bingo community groups
  • Being part of an online bingo community is considered “very important” by 20% of players, according to the survey
  • The social aspect of land-based bingo halls is perhaps the most difficult element to recreate, and 41% chose “the atmosphere” as their favourite part of attending a hall.

Facebook is the most likely place to find online bingo players gathering on social media, with 40% of survey respondents saying that is where they would like the online bingo community to exist. Website forums (27%) remain more popular than channels like Twitter (21%), Twitch (16%) and Discord (14%), showing that the most up-to-date platforms are not necessarily the places bingo players want to gather.

The report revealed that changing demographics might be behind behaviour shifts. There has been a significant increase in younger men playing online bingo, but the report’s findings show that it is still women between the ages of 25 – 54 that are the more likely grouping to play online bingo. The overall shift to a younger player demographic, with 25 to 54 now the most represented age range (83% of respondents), confirms an industry step-change and growing preference for online bingo.

The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.

 

 

Stuart Simms, CEO of XLMedia PLC Group: “Our reports have shown for several years now that the demographic playing bingo has been changing gradually and there has been a marked shift away from going down the bingo hall mid-week with friends to those playing online. Of course this has all been exacerbated by the pandemic and bingo halls being forced to shut by the government’s regulations. It seems online bingo’s appeal is now reaching people earlier in life, with those 25 to 54 now the most represented age range.

“It’s obviously hugely encouraging to see so many younger people enjoying the game and that it’s popularity is growing faster than ever. Of course, the questions on everyone’s lips will be how many of these changes have been caused by the pandemic and how many people will return to old habits when bingo halls are reopened to the public on May 17th. We think it’s important bingo retailers understand their new audiences and rethink how they communicate to them going forward.”

The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/

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ACR Poker

MONSTER VENOM TOURNAMENTS ON ACR POKER AWARD OVER $11 MILLION IN PRIZE POOLS TO PLAYERS AND DELIVER BIG POKER ACTION

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ACR Poker has wrapped up its flagship Dual Mystery Bounty Venom tournaments, delivering more than two weeks of high-octane online poker action and awarding over $11 million in total prize pools to players from around the world.

The hugely popular series once again surpassed expectations, smashing guaranteed prize pools and cementing the Venom brand as one of the biggest and most exciting events on the online poker calendar.

The Venom No-Limit Hold’em (NLH) event comfortably exceeded its $8 million guarantee, generating a massive $9,182,500 prize pool, with $4,591,250 allocated to mystery bounties. Meanwhile, the Venom Pot-Limit Omaha (PLO) tournament surpassed its $2 million guarantee, creating a $2,092,500 total prize pool, including $1,046,250 in bounties.

In the NLH event, 28-year-old Portuguese poker professional Pedro “MatasSembolas” Neves emerged victorious after outlasting a formidable field of 3,673 entrants. Following a three-way deal with ‘BALDOUS’ and ‘basaboy’, Neves captured the Venom title and secured a total payout of $728,281, made up of $630,327 in prize money and $97,953 in bounties.

Reflecting on his victory, Neves said:

“It feels great to win such a big tournament. The Venom is one of the most well-known events on the schedule, so finishing in first place is very satisfying and something I’m really happy about.”

Despite finishing runner-up, UK player ‘BALDOUS’ claimed the largest overall payday of the tournament. By landing the top $500,000 and $150,000 mystery bounties, ‘BALDOUS’ walked away with $510,378 in prize money and an incredible $729,931 in bounties, totaling $1,240,310.

In the PLO Venom, ‘StickyMinaj’ topped an 837-player field, earning the $209,860 first-place prize along with $104,062 in bounties to cap off an impressive performance.

ACR Pro Chris Moneymaker praised the series, saying:

“The Mystery Bounty Venoms had it all — huge fields, nonstop action, and unforgettable moments — and showed why it’s one of the most exciting formats in online poker. Congratulations to all the winners and to everyone who landed those incredible bounties — now bring on the next one!”

Fans looking to relive the action can catch a full recap of the NLH final table on ACR Poker’s Twitch channel, featuring commentary from ACR Pros Chris Moneymaker and Jon Pardy, alongside ACR Team Online member Svitlana Dryha.

While the Dual Venom tournaments have concluded, the action on ACR Poker continues. Players can now take part in the $1 million guaranteed Moneymaker Mystery Million, the popular weekly high-stakes tournament Phil’s Thrill, and a packed schedule of additional events.

The post MONSTER VENOM TOURNAMENTS ON ACR POKER AWARD OVER $11 MILLION IN PRIZE POOLS TO PLAYERS AND DELIVER BIG POKER ACTION appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DBET

Immense Group appoints Marcus Adler as Nordic Director for DBET

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Immense Group has appointed Marcus Adler as Nordic Director for DBET, reinforcing its commitment to expanding its sports betting footprint across Sweden and other regulated European markets.

DBET is Immense Group’s first dedicated sports betting brand. Launched in August 2024, the brand has quickly established itself in the Swedish market by delivering a sports betting experience focused on popular sporting events, international pools and jackpots. DBET is available online and on mobile devices, while also boasting a strong retail presence through an extensive nationwide network of betting shop terminals.

Over the past year, DBET has significantly increased its brand visibility by forming strategic partnerships with key Swedish sports organisations, including the Swedish Bandy Association and the Swedish Basketball Association. These collaborations have strengthened DBET’s ties to local sport and helped position the brand as a trusted and recognisable name in a highly competitive landscape.

Based in Sweden, Marcus Adler brings extensive experience in commercial leadership, digital growth and sports gaming. He most recently served as Chief Commercial Officer at RoninSport.io, a Swedish sports TV data and digital engagement provider working with media companies, iGaming operators and sports platforms to deliver real-time sports content solutions. Prior to that, Adler led Online Acquisition at LeoVegas and held several senior commercial roles across the sports media and digital entertainment sectors.

Adler’s appointment comes at a pivotal moment for Immense Group as it continues to invest heavily in its sports betting capabilities. In 2025, the company selected Altenar as its global sportsbook partner, enabling scalable, localised and compliant sports betting operations across its portfolio of brands in regulated markets.

Commenting on his new role, Marcus Adler said:

“I am very pleased to join Immense Group at a time when the company is making significant investments in sports betting and DBET is gaining real traction in Sweden. The brand already has strong foundations, from its product offering to its partnerships within local sport. My focus will be to provide clear strategic direction for the Nordics, prepare DBET for its next phase of growth, and ensure we deliver a sports betting experience that feels trusted, intuitive and genuinely competitive for players in Sweden and across the wider region.”

The post Immense Group appoints Marcus Adler as Nordic Director for DBET appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Animo

Elantil and Animo Unite to Redefine Live Casino Gaming

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Innovative platform solutions provider collaborates with specialized Live Casino supplier to offer clients real-time games featuring a pop culture flair.

Transforming the industry for operators through its cutting-edge technology and adaptable multi-currency choices, leading platform solutions provider, Elantil, has revealed the integration of a revolutionary studio into its online marketplace with Animo.

Centered on the commitment to employ actual dealers and genuine equipment to provide extraordinary experiences, Animo has revolutionized live entertainment by merging real-time table games with virtual broadcast production, resulting in an immersive format that harmoniously blends pop culture and iGaming.

Animo is presently providing various roulette versions and will expand into additional live gaming formats over the year, utilizing professional dealers in high-quality casino environments and applying its innovative technology to convert them into customizable virtual avatars that meet operators’ needs.

This opens the door to thrilling commercial collaborations that can enhance engagement; Animo’s product is anticipated to attract crypto operators, making the integration especially pertinent as Elantil will showcase at SiGMA Eurasia this month.

Due to the new collaboration, all Animo games will be highlighted in Elantil’s Marketplace, allowing customers to reach out to the supplier directly to establish their own tailored agreements; this eliminates any intermediary expenses and guarantees they receive the ideal package for their requirements.

After terms are settled, they will receive login credentials to access their games directly from Elantil’s Marketplace, while the company manages all technical aspects to ensure they are operational.

John Debono, Chief Technical Officer at Elantil, said: “As anyone who’s visited an Elantil stand at ICE will know, we’re a company that embraces the unconventional and loves to get creative. With this in mind, Animo is the perfect addition to our marketplace, and we believe their unique approach to Live Casino will prove incredibly popular with partners – especially those in the crypto space.”

Harley Fresh, Founder & Chief Executive Officer at Animo, said: “Like Elantil, Animo has forged its own path in the iGaming industry, the interactive experiences we provide are unlike anything else. By blending the real world and the virtual, we create a new level of engagement that supports both player acquisition and market penetration. We can’t wait to hear how our line-up can be tailored to Elantil’s customers’ needs and are excited to bring more brand IP to life.”

The post Elantil and Animo Unite to Redefine Live Casino Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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