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Annual insight report from WhichBingo suggests Bingo halls will continue to face a steady decline in numbers, as online popularity soars

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The popularity of traditional Bingo halls is continuing to decline as audience demographics shift and the popularity of online bingo sites has soared in lockdown. The findings were part of the annual insight report by WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, which found a significant shift in the Bingo industry to younger online consumers during the COVID-19 pandemic.

The 2021 WhichBingo survey found that 45% of respondents said they prefer to play bingo online, while only 28% of the same respondents said they would prefer to play in a land-based hall. The report reveals player numbers at bingo halls are continuing to decline year on year since 2007, and the rise in popularity of online bingo has seen many players swap their weekly night out for time spent online.

Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:

  • Facebook is the social media platform of choice for bingo community groups
  • Being part of an online bingo community is considered “very important” by 20% of players, according to the survey
  • The social aspect of land-based bingo halls is perhaps the most difficult element to recreate, and 41% chose “the atmosphere” as their favourite part of attending a hall.

Facebook is the most likely place to find online bingo players gathering on social media, with 40% of survey respondents saying that is where they would like the online bingo community to exist. Website forums (27%) remain more popular than channels like Twitter (21%), Twitch (16%) and Discord (14%), showing that the most up-to-date platforms are not necessarily the places bingo players want to gather.

The report revealed that changing demographics might be behind behaviour shifts. There has been a significant increase in younger men playing online bingo, but the report’s findings show that it is still women between the ages of 25 – 54 that are the more likely grouping to play online bingo. The overall shift to a younger player demographic, with 25 to 54 now the most represented age range (83% of respondents), confirms an industry step-change and growing preference for online bingo.

The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.

 

 

Stuart Simms, CEO of XLMedia PLC Group: “Our reports have shown for several years now that the demographic playing bingo has been changing gradually and there has been a marked shift away from going down the bingo hall mid-week with friends to those playing online. Of course this has all been exacerbated by the pandemic and bingo halls being forced to shut by the government’s regulations. It seems online bingo’s appeal is now reaching people earlier in life, with those 25 to 54 now the most represented age range.

“It’s obviously hugely encouraging to see so many younger people enjoying the game and that it’s popularity is growing faster than ever. Of course, the questions on everyone’s lips will be how many of these changes have been caused by the pandemic and how many people will return to old habits when bingo halls are reopened to the public on May 17th. We think it’s important bingo retailers understand their new audiences and rethink how they communicate to them going forward.”

The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/

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Secure Some Sweet Treats With BGaming’s Sugar Merge Up™

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BGaming, the popular iGaming content provider, is serving up a sugary treat with the launch of Sugar Merge Up™, the latest addition to its #Entertainment slot portfolio.

Players are invited into a candy-coloured world guided by a playful jelly bear mascot. Set on a 6×6 cluster-pay grid, the game is packed with brightly coloured sweets and candy, offering a vibrant and fun-filled experience.

Returning from BGaming’s previous hit, Merge Up™, the cascade-style Merge Up™ mechanic allows winning symbols to merge and upgrade to the next highest-paying symbol, creating opportunities for even bigger wins on subsequent cascades.

Building on the gameplay of Merge Up™ 2, Sugar Merge Up™ introduces exciting new ways to form combos. The standout addition is the Bubblegum symbol, which explodes to destroy up to eight surrounding symbols, boosts multipliers in those cells, and then transforms into a Scatter.

Landing Scatters is key to triggering the Free Spins bonus, with up to 30 free spins available. Players can extend the feature by landing three or more Scatters during the bonus round.

For those eager to jump straight into the action, Sugar Merge Up™ offers six Buy Bonus options, including:

  • Chance ×2 – doubles the multiplier for ×1.2 the stake
  • Random Booster – applies random multipliers up to ×128 on each spin for ×10 the bet
  • Booster ×16 – ensures ×16 multipliers cover the grid on every spin for ×40 the stake
  • Free Spins Buy Bonus – prices range from ×100 to ×500, giving players flexible access to the bonus round

Julia Alekseeva, CPO at BGaming, commented:
“Sugar Merge Up™ takes everything players loved about Merge Up™ 2 and makes it even sweeter. The added bonus features boost engagement, while the multiple Booster and Buy Bonus options give players plenty of flexibility. The candy theme is always a hit, and combining it with the explosive Merge Up™ mechanic was a natural next step.”

The post Secure Some Sweet Treats With BGaming’s Sugar Merge Up™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FANS World Cup

Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup

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Kiron Interactive has unveiled FANS World Cup, a fast-paced football betting product designed to keep players engaged during the 2026 international tournament, particularly in between live matches when traffic typically dips.

Built on Kiron’s Goal Premier Engine, FANS World Cup integrates seamlessly into existing operator deployments with no additional cost or technical requirements.

The game features international teams competing in matches that resolve in just 60 to 90 seconds, giving players frequent opportunities to bet during breaks in the live schedule. By offering standalone mini-matches, the platform helps operators maintain player activity and reduce drop-off between fixtures.

Using familiar national teams ensures players stay connected to the real tournament, keeping the football context consistent rather than losing engagement between matches.

FANS World Cup covers all core betting markets, including full-time result, correct score, goalscorers, and card outcomes. Operators can also configure jackpot features and bonus multipliers to match their preferred risk profiles.

Steven Spartinos, Co-CEO of Kiron Interactive, commented:
“Tournament traffic comes in waves, and the challenge is keeping players engaged in between matches. FANS World Cup addresses that by offering short, exciting match cycles while staying connected to the teams fans are already following. It helps operators maintain steady engagement throughout the full tournament schedule.”

The post Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DEGEN Studios

DEGEN Studios ignites a brutal blood feud with Vendetta Fury

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DEGEN Studios has launched Vendetta Fury, a high-volatility slot built around the relentless clash between two powerful forces: Vandal and Havoc.

Vandal embodies chaos and disruption, bending the rules of the grid and reshaping its structure. In contrast, Havoc represents controlled destruction, linking symbols through Wild Beams that build intensity before unleashing their full impact.

This ongoing feud fuels the entire gameplay experience, creating a world where revenge is never settled and every spin feels charged with tension. Wins can accumulate gradually before key features ignite, shifting the balance between the two rivals. Expanding Wilds and multiplier mechanics work together to rapidly transform the grid, turning calm moments into explosive payouts.

The action peaks in the Apocalypse bonus mode, where both Vandal and Havoc appear simultaneously. Their combined mechanics drive a shared global multiplier, dramatically increasing volatility and making outcomes far less predictable as their battle for dominance plays out across the reels.

Danny Gordon, Head of Studio at DEGEN Studios, said:
“A vendetta doesn’t fade — it builds until something finally breaks. That idea is at the core of Vendetta Fury. Vandal and Havoc are locked in an escalating conflict that shapes every part of the game, including its three evolving bonus modes, where control constantly shifts between the two sides.”

“In this world, there’s no forgiveness and no restraint — only rising tension and revenge paid in full.”

The post DEGEN Studios ignites a brutal blood feud with Vendetta Fury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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