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PlayFL.com: Florida sportsbooks could generate as much as $12 billion in wagering annually under new agreement

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Florida Gov. Ron DeSantis’ landmark compact agreement with the Seminole Tribe could open the door to a retail and online sports betting market that would potentially be the largest in the U.S., capable of generating as much as $12 billion in bets annually, according to estimates by PlayFL.com, which tracks the state’s regulated online gaming and sports betting market.

“Assuming the industry launches with the current framework in place, there is little question that sports betting will drive a massive amount of revenue for the state,” said Dustin Gouker, analyst for the PlayUSA.com network, which includes PlayFL.com. “This is a unique design with no direct comparisons among markets that are already active. But with Florida’s large population, the brand recognition of Hard Rock, a framework that leaves room for more participants, and a reasonable revenue-sharing structure, Florida will have a higher ceiling than any other market to date.”

The governor’s agreement with the Seminole Tribe, which will serve as a sort of sports-betting gatekeeper as well as operate its retail online sportsbooks under the Hard Rock brand, must still be approved by the state legislature, and legal challenges to the deal have already been threatened. But if the compact survives the remaining obstacles, Florida would join 26 other U.S. states and Washington D.C., that have approved regulated sports betting in some form. Twenty-two of those jurisdictions have launched.

Even with this unusual agreement, Florida could become one of the largest sports betting markets in the country, according to PlayFL projections. By the market’s third year, Florida’s retail and online sportsbooks could generate between $8 billion and $12 billion per year, with $10 billion annually a likely target. Those bets could create more than $1 billion in operator revenue. And with a 13.75% revenue share from tribal operations and 10% from pari-mutuels, sports betting could yield more than $125 million for the state annually.

“The structure in Florida won’t be quite as ideal for consumers as a truly open and competitive market, with a robust roster of operators competing vigorously to attract their attention,” said Eric Ramsey, analyst for PlayUSA.com and PlayFl.com. “But unlike truly closed markets like New York or New Hampshire, the revenue-sharing structure leaves more room for the operator to create an appealing product and promote it. And Florida has so many positive attributes that the market should flourish.”

Among the market’s many attributes, Florida and its more than 20 million residents would become the largest state to date to legalize and regulate sports betting, easily surpassing Illinois and Pennsylvania, which are the two largest states to have legalized sports betting with populations near 13 million. Pennsylvania generated $3.6 billion in 2020, despite the pandemic-related shutdowns of major sports. Illinois has taken in $3 billion in bets since launching in July 2020. Only New Jersey and Nevada have generated more over that time.

In addition, Florida is home to multiple franchises in each major North American professional sports league, 13 universities with NCAA Division I athletics, the best-known NASCAR event in the country among other auto races, and multiple PGA Tour events. All of which will help boost local interest.

And every year sports fans travel to Florida for an unrivaled collection of college bowl games, NCAA Tournament games, baseball’s spring training, the occasional Super Bowl, and other high-profile events.

“The process to legalize sports betting has been unusual so far, but the appeal of Florida’s market is obvious,” Ramsey said. “Florida should be able to count on an unusual amount of action flowing in from other states because of its appeal as a sports tourism destination, bolstering what will already be the largest local customer base. As it stands now, there is no other market in the U.S quite like Florida.”

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Caesars Entertainment Windsor Limited

OLG and Caesars Sign Long-term Operating Agreement for Windsor Casino

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The Ontario Lottery and Gaming Corporation (OLG) and Caesars Entertainment Windsor Limited (Caesars) announced that they have entered into a Casino Operating and Services Agreement (COSA) for the Windsor casino.

Under the new, close to 20-year agreement, Caesars continues day-to-day operations of the Windsor casino, ensuring its exciting brand of gaming entertainment remains part of the Windsor skyline.

“This is a great day for OLG, our partners at Caesars and the City of Windsor. The agreement we’ve signed will see our partnership with Caesars continue for many years to come. It’s a partnership that has benefitted the community and local economy in countless ways and we’re thrilled to continue our contribution together,” said OLG’s President and CEO, Duncan Hannay.

The Windsor casino is the final gaming site in Ontario to transition to OLG’s Land-based Gaming modernization model.

In May 2025, Stan Cho, Ontario’s Minister of Tourism, Culture and Gaming and OLG announced that Caesars had been selected as the operator through a competitive procurement process, with the expected transition to the new agreement with Caesars in early 2026.

“We are proud to continue bringing the iconic Caesars brand to life here in Windsor. For more than three decades, this Resort has been a cornerstone of the region’s tourism economy, and for the past 18 years it has proudly carried the Caesars name. We look forward to building on that legacy by delivering the world‑class hospitality, entertainment, and service our guests expect from Caesars,” said Anthony Carano, President and Chief Operating Officer of Caesars Entertainment.

Under the new agreement, OLG will continue to make Municipality Contribution Agreement (MCA) payments to the City of Windsor. Since 1994, OLG has provided more than $138 million in MCA payments to the city as a gaming host community. Additionally, Caesars must maintain current casino employment levels for a period of no less than 18 months. Unionized employees will be governed by the terms of their collective agreement.

Through its Land-based Gaming modernization, OLG has been transferring day-to-day operations of casinos to private sector service providers who are investing in Ontario communities. To date, OLG’s land-based gaming service providers have invested more than $2.9 billion in communities across the province, which both encourages local economic growth and helps OLG increase its contribution to the Province of Ontario.

OLG promotes safer gambling and empowers players to make informed decisions at every step of their play. PlaySmart provides tools and information that help players stay in control and enjoy games on their terms.

The post OLG and Caesars Sign Long-term Operating Agreement for Windsor Casino appeared first on Americas iGaming & Sports Betting News.

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Bragg Gaming Group

Bragg Strengthens Executive Team for Enhanced Content Strategy, North American Growth, and AI-First Transformation

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Bragg Gaming Group has announced the appointment of Morten Tonnesen as its new Chief Operating Officer and the promotion of Garrick Morris to the position of Executive Vice President of Global Content, US and Canada.

These immediate management changes emphasize Bragg’s strategic focus on aggressively scaling and expanding the high-margin content business globally, especially throughout the US and Canada. This global content business demonstrated significant growth, increasing by 76% in Q4-2025 compared to Q4-2024 and achieving 69% growth for the full year 2025 compared to 2024. This growth is supported by the acceleration of the “Bragg AI Brain” initiative and the company’s future presence in key emerging markets, such as Historical and Live Racing and Prediction markets. The organizational realignment represents the necessary final steps following the structural cost changes announced in January 2026.

Matevž Mazij, CEO of Bragg Gaming Group, said: “I’m thrilled to welcome Morten to Bragg and congratulate Garrick on his promotion. Both leaders are highly qualified, bringing extensive iGaming expertise that will be vital as we embark on our next chapter: becoming a global B2B leader in Content, Engagement, and Infrastructure and what we believe will be iGaming’s ‘AI-First’ company. Our cutting-edge tech stack has moved beyond the investment phase and is now a proven cash generator engineered for horizontal scaling.

“We believe their contributions will strengthen our ability to deliver operational leverage, meet our goals to streamline internal processes, enhance overall efficiency across our organization, and advance us further along the path toward EBITDA growth and net profitability. Importantly, with Morten streamlining operations and Garrick focused on U.S. and Global content expansion, we also believe that we are uniquely positioned to provide the robust iGaming ecosystems required by leading players in the evolving Historical and Live Racing and Prediction markets. We believe Bragg will stand out as the sole B2B provider operating at the convergence of iGaming, Sports, and Predictions.”

As Chief Operating Officer, Mr. Tonnesen’s mandate includes driving operational leverage and implementing Bragg’s ambitious artificial intelligence (AI) transformation. The goal of this transformation is to establish Bragg as an AI-First company by 2027. This transition is supported by specific 2027 objectives: ensuring AI-Enhanced Products are standard in over 90% of new launches and integrating AI into more than three-quarters of Bragg’s operational workflows.

Mr. Tonnesen brings over 17 years of progressive leadership experience in the iGaming, sports betting and technology sectors. He is recognized for his expertise in scaling complex businesses, driving cost efficiencies and operational excellence, and successfully executing high-impact initiatives to expand into new markets and achieve profitable growth. Before joining Bragg, Mr. Tonnesen served as Chief Growth Officer at Xtremepush, a leading provider of AI-powered CRM and loyalty marketing. Prior to his role at Xtremepush, which he joined in 2024, he was Chief Commercial Officer at Shape Games, an award-winning digital B2B platform and service provider for the iGaming industry, which was subsequently sold to Kambi. Earlier in his career, he co-founded and successfully exited the sports betting operator BetWarrior, now a major player in LatAm. He also spent six years in various roles at PokerStars. Mr. Tonnesen holds a Bachelor of Science in General Economics and a Master of Science in Strategy, Management, and Organisation from Copenhagen Business School.

Mr. Tonnesen said: “It has been captivating to watch the scale, scope and speed with which Bragg is already building the Bragg AI Brain and, thereby, transforming itself into an AI-first company. With Bragg navigating a combination of increasingly complex regulatory compliance requirements and recent tax headwinds in the Netherlands and other regions, exciting new emerging market opportunities in the U.S. and elsewhere, and potential consolidation in the overall global iGaming and Prediction markets, my near-term focus will be squarely on helping steer the Bragg AI Brain toward protecting the Company’s cash runway and driving its EBITDA growth.”

Mr. Morris first joined Bragg as Senior Vice President Commercial for the U.S. & Canada in 2024. In an iGaming management career spanning more than 15 years, before joining Bragg, he served as Chief Operating Officer at Digital Gaming Corporation, Operations Manager at Microgaming, and IT Platforms Manager at Derivco. Mr. Morris has a Bachelor of Economics from Stellenbosch University.

Mr. Morris said: “Since I first joined Bragg in May 2024, we have significantly expanded our U.S. content footprint through the launch of our newest games, Remote Gaming Server technology, and Player Account Management platform. I look forward to working with the team to help further accelerate growth, including via our planned strategic entrance into the Historical and Live Racing, and Prediction markets segments, with the aim of enhancing value for our shareholders.”

The post Bragg Strengthens Executive Team for Enhanced Content Strategy, North American Growth, and AI-First Transformation appeared first on Americas iGaming & Sports Betting News.

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Wazdan’s North American Growth Accelerates Following FanDuel Alliance

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Wazdan, the player-centric developer, has further strengthened its notable North American presence by forming a partnership with FanDuel, a top iGaming company in the area.

The deal represents a crucial milestone in Wazdan’s continuous global growth, as FanDuel introduces two feature-packed games at the same time in Ontario and Michigan, enabled by Light & Wonder’s aggregation platform.

In Ontario, gamers can experience Mighty Fish: Blue Marlin and 36 Coins, two games that highlight Wazdan’s distinctive blend of familiar themes and performance-focused mechanics. In Michigan, 12 Bells and Hot Slot: 777 Crown will offer players captivating gameplay designs centered on clarity, rhythm, and extensive features.

After the initial launch, FanDuel’s famous iGaming platform, FanDuel Casino, will have its collection expanded by a wide array of new slot games, each meticulously selected to include various Wazdan features that enhance player engagement like Cash Infinity™, Hold the Jackpot, and Sticky to Infinity™, all aimed at increasing entertainment and providing tangible growth for operators.

The newest expansion capitalizes on Wazdan’s progress in North America, succeeding in Michigan, New Jersey, Pennsylvania, and previous entries into West Virginia.

Radka Bacheva, Head of Sales at Wazdan, said: “Partnering with FanDuel represents a major milestone in Wazdan’s North American growth strategy and underlines the strong demand for our engagement-driven portfolio across regulated markets.

“FanDuel’s reach and reputation make them an ideal partner, and launching simultaneously in Ontario and Michigan is a powerful way to introduce our games to new audiences. We are confident that our feature-rich titles and proven mechanics will resonate strongly with players and deliver tangible value for FanDuel as we continue to scale our presence across the region.”

The post Wazdan’s North American Growth Accelerates Following FanDuel Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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