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Arkose Labs Continues Global Expansion with New EMEA Headquarters

Published

5 years ago

April 28, 2021

Reading Time: 2 minutes

Arkose Labs, a provider of online fraud and abuse prevention technology, announced the expansion of the company’s global operations in EMEA with its regional headquarters opening in London. Adding to its existing presence in the U.S. and Australia, Arkose Labs will use its new London headquarters for additional sales, services and marketing teams.

The office will initially house around 10 employees, with plans to expand Arkose Labs’ presence in the region. Adrian Jenkins, VP of EMEA said, “Arkose Labs is on a fast-growth trajectory globally, and our expansion into EMEA is key to its ongoing success. We are helping digital businesses in the region solve one of their most challenging problems – how to keep consumers secure from growing fraud and abuse attacks, while improving user experience.”

In Arkose Labs’ 2021 Q1 Fraud and Abuse Report, it was revealed that in 2020 Europe emerged as the top overall region for fraud attacks globally. “European businesses are facing a unique blend of challenges. They are dealing with major regulatory changes; increased consumer reliance on digital channels due to the pandemic; and high attack levels from active fraud hubs within the region.” said Lizzie Clitheroe, Head of Global Product Marketing at Arkose Labs, who is based in London. “Arkose Labs is engaging with businesses in Europe, Middle East and Africa, helping them to navigate this challenging time using its innovative approach to fraud and abuse prevention.”

Arkose Labs fraud prevention solutions not only detect malicious activity, but actively deter future attempts by undermining the profitability of attacks. A unique blend of real-time risk decisioning and adaptive friction protects account registrations, prevents account takeover, and tackles a wide range of bot-driven abuse. The world’s largest brands trust Arkose Labs to protect their customer journey while delivering an unrivaled customer experience. Industries served include retail, online gaming and gambling, travel, media and streaming, banking, fintechs, technology platforms and the sharing economy.

It’s been a busy few months for Arkose Labs with several new additions to the executive team including Mark Resnick as chief operating officer and chief financial officer, Patrice Boffa as vice president of customer success and Ashish Jain as chief product officer. Arkose Labs doubled revenue in 2020 and has also made significant enhancements to its product lineup, including audio puzzles, additional detection capabilities, and the introduction of a new protection feature called, “Welcome to the Internet.”

Arena Racing Company

Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

Published

1 day ago

December 20, 2025

Wladimir P.

arena-racing-company-awarded-united-arab-emirates-gaming-related-vendor-license

Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

B2B

Play’n GO games now live with Ivy Casino in the UK

Published

2 days ago

December 19, 2025

Wladimir P.

play’n-go-games-now-live-with-ivy-casino-in-the-uk

Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

Brand Activation

Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

Published

2 days ago

December 19, 2025

Wladimir P.

Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.