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ComeOn Group partners up with Playtech to further strengthen their player experience

Today, leading iGaming operator ComeOn Group, announced they are entering into a partnership with online gaming software supplier Playtech. This multi-year Casino and Live Casino software partnership will be launched across ComeOn Group’s extensive brand portfolio, including their flagship brands ComeOn!, Mobilebet, Sunmaker and Snabbare.
Playtech offers the latest innovation within Casino and Live Casino software, that will now be available to ComeOn Group’s extensive player base. In addition to the Playtech Casino suite, ComeOn has decided to launch Playtech’s premium Live Casino and table games portfolio giving their players an entertainment-led experience with the excitement of a real casino, with a wide variety of classic games and new games.
This partnership is a strategic move that shows that ComeOn Group continues to work hard to create the best product and brand experiences for its players.
Shimon Akad, Chief Operating Officer at Playtech, said “We are very proud that ComeOn Group has chosen to partner with Playtech. ComeOn is at the forefront of innovation and having the opportunity to work alongside them in multiple markets is hugely exciting for us. With a continued focus on growth in existing and newly regulated markets, Playtech’s core strategy is to offer long-term sustainability for operators and a safe, enjoyable environment for players. This new partnership with ComeOn is a great example of Playtech’s commitment to partnering with the right companies to bring an entertainment-led experience to international audiences across key regulated markets.”
Juergen Reutter, Chief Executive Officer at ComeOn Group, said “We are really excited about our new partnership with Playtech and the upside it will bring to our extensive portfolio of brands and markets. ComeOn Group is going through an exciting period and we have a strong position in the market where Playtech will play a key role moving forward. ComeOn Group will continue driving product innovation on its proprietary Casino platform and we believe that this new collaboration will take things up a notch. As a leading operator our mission is to take the player experience to the next level and we are confident that partnering with Playtech will do just that.”
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40 Lucky Wilds Hot
Amusnet Releases 40 Lucky Wilds Hot

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Amusnet has released its latest slot game – 40 Lucky Wilds Hot. This sizzling online slot turns the temperature up with classic charm, vibrant symbols, and electrifying winning potential.
Designed with 5 reels and 40 fixed paylines, 40 Lucky Wilds Hot invites players into a world where every spin crackles with excitement. The game brings luck and heat together through its beautifully crafted set of symbols, including the Crystal Clover Wild that appears on the 2nd, 3rd and 4th reels. It substitutes for all other symbols except for the two Scatter symbols (the Dollar and the Star) to help players form winning combinations.
With high-energy visuals, seamless gameplay, dynamic sound effects and fantastic special features, every spin delivers a rush of anticipation. Whether you’re drawn to the traditional slot aesthetic or the thrill of rapid-fire wins, 40 Lucky Wilds Hot is the perfect blend of nostalgia and modern excitement.
Buy Bonus
The Buy Bonus allows players to purchase one, two, or three Expanding Wilds on reels 2, 3, or 4 for 4.5x, 15x and 71.5x the total bet, respectively.
Guaranteed Wins
While active, Guaranteed Wins ensures that at least one winning line appears on the reels during spins.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases 40 Lucky Wilds Hot appeared first on European Gaming Industry News.
Central Europe
Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino

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Pamela Klockenbrink has become the new Managing Director of Merkur Casino GmbH. This subsidiary of the Merkur Group operates over 700 gaming venues in Germany and Europe. Pamela Klockenbrink succeeds Meik Sellenriek, who was appointed to the Executive Board of Merkur.com AG on January 1, 2025, and is now handing over his current management responsibilities to new hands. Together with Benjamin Bredenkamp, who will remain part of the management team, the 52-year-old will lead the company’s fortunes in the future.
With Pamela Klockenbrink, Merkur Casino is strengthening its leadership team from within its own ranks. The Bad Oeynhausen native began her career at Merkur in May 2015 as coordinator of national and international controlling at Merkur Casino. Most recently, Klockenbrink served for almost ten years as Head of Controlling at the Merkur subsidiary. Before joining the group, she shaped the finance and accounting departments of international corporations in various management positions, leading projects in the areas of international accounting and international taxation, among others.
Meik Sellenriek, Executive Board Member for Merkur Operations at Merkur.com AG, said: “We are delighted to have recruited Pamela Klockenbrink as our new Managing Director. Thanks to her many years of service with the company, she has a considerable repertoire of in-depth industry knowledge. This diverse experience will form the foundation for successfully developing Merkur Casino and leading it into a promising future.”
Pamela Klockenbrink said: “I greatly appreciate the trust placed in me by being appointed to the management team. My goal is to play a key role in shaping and further driving the successful development of Merkur Casino GmbH together with my colleague Benjamin Bredenkamp and our dedicated team.”
The post Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino appeared first on European Gaming Industry News.
Asia
Indian Government Releases Draft Rules for Online Gaming Act 2025

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The Indian Ministry of Electronics and Information Technology (MeitY) has released draft rules for the Promotion and Regulation of Online Gaming Act, 2025, which was introduced back in August.
The draft outlines how online games will be classified and registered, what formats are permitted, and the powers of the proposed Online Gaming Authority of India. It also specifies how registrations can be suspended or cancelled, how grievances will be addressed, and what penalties will apply for violations.
The ministry has invited public feedback on the draft, asking stakeholders to send comments on each rule by October 31.
The Act aims to draw a clear line between gaming and gambling. Passed in August, it bans online money games while supporting esports and “social gaming” (regular video games) as legitimate forms of entertainment.
Introduced by Union IT Minister Ashwini Vaishnaw on August 20 in the Lok Sabha, the Bill cleared the Rajya Sabha the next day and received presidential assent by August 22.
Prime Minister Narendra Modi called it a “major decision,” saying, “Gaming is not bad, gambling is. They call it gaming, but it becomes gambling.” He added that India should strengthen its global position in gaming and capture a larger share of the market.
The post Indian Government Releases Draft Rules for Online Gaming Act 2025 appeared first on European Gaming Industry News.
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