American Ultimate Disc League

American Ultimate Disc League and Lsports Data Enter Into $3M Data Distribution and Co-Development Strategic Partnership

Published

4 years ago

April 22, 2021

Stephen Crystal, Founder of SCCG Management, announced today a joint development effort between its client partner, LSports Data, and the American Ultimate Disc League (AUDL).

“We are very proud to have been able to introduce these two innovative companies to each other and even more proud to be leading the sales and distribution of the data solutions that they will be co-developing. We believe that professional ultimate and the AUDL will take off as US and international bettors discover this widely played action sport,” said Crystal.

The American Ultimate Disc League (AUDL), the world’s largest professional Ultimate disc league, UltiX Technology, its majority owned technology development company, and LSports Data, a global leader in the delivery of real time sports data solutions proudly announce today they have entered into a strategic data distribution and co-development agreement.

The five-year agreement, signed today by Steve Hall, CEO and Commissioner of the AUDL and Dotan Lazar, CEO of LSports Data results in LSports being designated as the “Official Data Partner of the AUDL” and grants exclusive rights to the distribution of AUDL Official Data and enhanced betting solutions to on-line and in-person betting partners on a global basis.

European Gaming Congress 2024 (Warsaw, Poland)

The agreement will also result in a joint development effort between LSports and UltiX to develop and deliver the world’s first predictive betting algorithms and AI designed specifically for the sport of Ultimate, set to be delivered for the start of the 2022 AUDL season. UltiX has built proprietary statistics collection and publishing applications and along with LSports will invest substantial engineering and product development resources to create interesting and entertaining data sets and betting solutions for the betting industry.

“A key part of our growth strategy has been based on combining our data, technology, media and gaming assets to attract new fans to our exciting, action packed sport,” commented Steve Hall, AUDL CEO and Commissioner. “We could not have found a better data partner to help us achieve this goal than we have with LSports. They are agile, focused, and innovative and share our vision for the huge entertainment value of our sport around the world.”

Dotan Lazar, CEO of LSports said, “LSports is known internationally for its real-time data solutions, including pre-match and in-play odds, bet stimulations services and more. We had been looking to partner with a fresh new sports property as we enter the North American market. With twenty-two teams, 139 live events and full control over its data and video streaming assets, the AUDL provided us with the perfect launching pad. Our partnership with SCCG Management will help us meet the demand for more exciting and high scoring team sports from betting partners in the US and around the world.”

The total value of the data rights being acquired and the engineering, product development, sales and support investments being made by the AUDL, LSports, UltiX and SCCG is $3 million USD over the five-year term of the agreement.

American Ultimate Disc League

SCCG Management Announces Strategic Partnership with American Ultimate Disc League

Published

2 years ago

March 2, 2023

GamingAmericas.com

SCCG Management, a leading management consulting firm in the gaming and sports betting industry, is proud to announce its strategic partnership with the American Ultimate Disc League (AUDL) to provide licensing approval services for the states of New Jersey, Pennsylvania, and Massachusetts.

Through this partnership, SCCG Management will leverage its extensive experience and expertise in the gaming industry to facilitate the licensing process for AUDL in these states. The firm will work closely with regulatory bodies to ensure that AUDL’s operations are in full compliance with state laws and regulations.

“We are thrilled to be partnering with the American Ultimate Disc League to help them expand their operations into New Jersey, Pennsylvania, and Massachusetts,” said Stephen Crystal, Founder of SCCG Management. “Our team has a proven track record of navigating the complex regulatory landscape in these states and we are confident that our expertise will help ensure a smooth licensing process for AUDL.”

This partnership builds upon SCCG Management’s previous work with AUDL and Lsports Data, where the firm facilitated a deal for a $3M data distribution and co-development strategic partnership. With this new partnership, SCCG Management is further solidifying its position as a leading consultancy in the gaming and sports betting industry.

American Ultimate Disc League

DraftKings Enters into Partnership with American Ultimate Disc League

Published

3 years ago

September 2, 2021

GamingAmericas.com

DraftKings Inc. has entered into a partnership with the American Ultimate Disc League (AUDL).

As per the deal, DraftKings will feature AUDL in its Friday Game of the Week and make it available free to viewers on the DraftKings Dream Stream on YouTube and Twitch. This exclusive DraftKings content features exciting AUDL match-ups each Friday night during the 2021 regular season.

As the official and exclusive free-to-play (FTP) and sports betting provider of the AUDL, DraftKings is featuring an FTP Pool with cash prizes for winners. Free-to-Play participants can make free game picks each week to win thousands in prizes all season.

“We are thrilled to collaborate with DraftKings, the leader in sports gaming entertainment, to introduce the exciting sport of professional Ultimate to new fans in the US and beyond. Our strategy to entertain and engage new fans by combining data and gaming with our live media content is on full display through the DraftKings’ Friday Game of the Week, Free-to-Play Pools and other free weekly content,” Steve Hall, CEO and Commissioner of AUDL, said.

The AUDL and DraftKings collaboration will produce a weekly segment, “Lepler’s Locks”, featuring the “Voice of the AUDL” – Evan Lepler, which airs each Wednesday on Facebook Live. In addition, “Lepler’s Locks” is offered on-demand on AUDL.tv. AUDL and DraftKings have also created a digital preview show entitled “AUDL Weekly Presented by DraftKings” that airs each Wednesday night during the AUDL season leading into the weekend events. This show will break down the statistics of each AUDL team and their players, as well as highlight major storylines and matchups to watch.

“Fandom today goes well beyond mainstream sports, and the excitement around the AUDL underscores these new engagement possibilities. There is a real draw for fans to see the best ultimate disc players in the world compete, so we’re adding yet another interactive layer through new pools, betting and content,” Ezra Kucharz, Chief Business Officer at DraftKings, said.

After each weekend’s play, the AUDL selects a player as the DraftKings “King of the Game” based on the largest statistical contribution and impact on the outcome of a game. At the end of this 2021 season, players will vote to select one player who will be crowned as the DraftKings “King of the Year” and will be announced at the AUDL Championship Weekend 10, being held at Audi Field in Washington DC on September 10 and 11.