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Explore the Future of Interactive Entertainment with Beyond Games Conference
Beyond Games, a new interactive transmedia festival debuts this Spring over 5 days with speakers from Epic, Rovio, Maze Theory, Charisma.ai and Archie Comic Publications
Experience the latest presentations on the groundbreaking frontiers where games, music, film, sport, social media, marketing, art, influencers and fashion all meet .
Beyond Games, a new digital festival that explores the intersection of games, music, media, and the wider creative industries, premieres next month with industry pioneers including Epic, Rovio, Maze Theory, Charisma.ai and Archie Comic Publications.
Beyond Games will explore the transformative power of technology which is blurring the lines between gaming and traditional entertainment, to create a new kind of convergent transmedia. The expo will navigate the new digital landscape and plot a vision of the future with a week-long online conference: five days filled with debates, panels and round-tables offering unique perspectives on shattering the boundaries from transmedia pioneers, field experts and thought leaders. Beyond Games, hosted by the team behind the world-famous Pocket Gamer Connects, will be dedicated to the emerging opportunities across the rapidly evolving areas of creative convergence.
Explore, connect, repeat.
Beyond Games grew from the swell of entertainment strands woven together through technology to create unique and thrilling experiences across platforms. This convergence has grown from games technologies organically becoming the choice underlying technology for numerous other creative productions, from movies and music to comics and beyond. Where previously, an artist performed on a physical stage, technology now offers the capability to explode onto millions of screens worldwide; sequel announcements can boom through gaming landscapes and game technology is rolled out to advance virtual filming sets.
“It’s the chance to celebrate the transformative potential of interactive media and the pioneering work being carried out within the games industry, which is going a long way to helping power the next generation of creators across all industries. We created this event to encourage thought-leaders, strategists and decision-makers across unexplored sectors – from art to music to comics and more – to discover what’s next for interactive technologies and to meet new partners with distinct visions to grow businesses across industry lines.” said Dave Bradley, COO of Steel Media.
Already, the scope of innovation has stretched, with announcements and showcases inside game worlds such as Animal Crossing; a growing number of interactive TV shows, including Black Mirror; the Unreal engine powering virtual sets for TV shows like The Mandalorian; and increased exposure to immersive technology, particularly through social media. The opportunities to create shared experiences in new ways, across industry lines are at their most exciting and Beyond Games will be the first expo to bring together eclectic and rapidly converging industries, introducing them to the potential of gaming.
Already expanding from its original plans due to the swelling audience demand, Beyond Games has over 80 cross-industry expert speakers lined up, featuring the likes of Storm in a Teacup, Epic Games and Graphite Music to name a few. With the opportunity to delve into tracks like Mapping the MetaVerse, Travels in Transmedia and Future Visions, meeting industry disruptors and visionaries, attendees will discover the cutting edge of entertainment. From junior designers seeking further inspiration, to C-level executives digging deep for insight into the future of their business, Beyond Games is the space to break ground on new entertainment formats with the potential to take creative industries to new heights.
2021 is the year of creative convergence and Beyond Games is the transmedia event the technology, creative and gaming industries have been crying out for.
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Willemstad, Curacao, June 10th, 2026
New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation
Stake Unveils Ambassador-Led Football Campaign
Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.
The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.
Four Football Icons, One Global Campaign
Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.
Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.
The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.
Multi-Channel Distribution Strategy
The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.
Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.
The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.
The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.
Connecting Fans Through Football’s Biggest Moments
Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.
Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.
The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.
As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.
About Stake
Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.
Contact
Stake
The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Willemstad, Curacao, June 10th, 2026
New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation
Stake Unveils Ambassador-Led Football Campaign
Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.
The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.
Four Football Icons, One Global Campaign
Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.
Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.
The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.
Multi-Channel Distribution Strategy
The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.
Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.
The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.
The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.
Connecting Fans Through Football’s Biggest Moments
Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.
Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.
The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.
As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.
About Stake
Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.
Contact
Stake
The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on Americas iGaming & Sports Betting News.
Willemstad, Curacao, June 10th, 2026
New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation
Stake Unveils Ambassador-Led Football Campaign
Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.
The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.
Four Football Icons, One Global Campaign
Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.
Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.
The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.
Multi-Channel Distribution Strategy
The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.
Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.
The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.
The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.
Connecting Fans Through Football’s Biggest Moments
Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.
Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.
The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.
As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.
About Stake
Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.
Contact
Stake
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