Latest News
Explore the Future of Interactive Entertainment with Beyond Games Conference
Beyond Games, a new interactive transmedia festival debuts this Spring over 5 days with speakers from Epic, Rovio, Maze Theory, Charisma.ai and Archie Comic Publications
Experience the latest presentations on the groundbreaking frontiers where games, music, film, sport, social media, marketing, art, influencers and fashion all meet .
Beyond Games, a new digital festival that explores the intersection of games, music, media, and the wider creative industries, premieres next month with industry pioneers including Epic, Rovio, Maze Theory, Charisma.ai and Archie Comic Publications.
Beyond Games will explore the transformative power of technology which is blurring the lines between gaming and traditional entertainment, to create a new kind of convergent transmedia. The expo will navigate the new digital landscape and plot a vision of the future with a week-long online conference: five days filled with debates, panels and round-tables offering unique perspectives on shattering the boundaries from transmedia pioneers, field experts and thought leaders. Beyond Games, hosted by the team behind the world-famous Pocket Gamer Connects, will be dedicated to the emerging opportunities across the rapidly evolving areas of creative convergence.
Explore, connect, repeat.
Beyond Games grew from the swell of entertainment strands woven together through technology to create unique and thrilling experiences across platforms. This convergence has grown from games technologies organically becoming the choice underlying technology for numerous other creative productions, from movies and music to comics and beyond. Where previously, an artist performed on a physical stage, technology now offers the capability to explode onto millions of screens worldwide; sequel announcements can boom through gaming landscapes and game technology is rolled out to advance virtual filming sets.
“It’s the chance to celebrate the transformative potential of interactive media and the pioneering work being carried out within the games industry, which is going a long way to helping power the next generation of creators across all industries. We created this event to encourage thought-leaders, strategists and decision-makers across unexplored sectors – from art to music to comics and more – to discover what’s next for interactive technologies and to meet new partners with distinct visions to grow businesses across industry lines.” said Dave Bradley, COO of Steel Media.
Already, the scope of innovation has stretched, with announcements and showcases inside game worlds such as Animal Crossing; a growing number of interactive TV shows, including Black Mirror; the Unreal engine powering virtual sets for TV shows like The Mandalorian; and increased exposure to immersive technology, particularly through social media. The opportunities to create shared experiences in new ways, across industry lines are at their most exciting and Beyond Games will be the first expo to bring together eclectic and rapidly converging industries, introducing them to the potential of gaming.
Already expanding from its original plans due to the swelling audience demand, Beyond Games has over 80 cross-industry expert speakers lined up, featuring the likes of Storm in a Teacup, Epic Games and Graphite Music to name a few. With the opportunity to delve into tracks like Mapping the MetaVerse, Travels in Transmedia and Future Visions, meeting industry disruptors and visionaries, attendees will discover the cutting edge of entertainment. From junior designers seeking further inspiration, to C-level executives digging deep for insight into the future of their business, Beyond Games is the space to break ground on new entertainment formats with the potential to take creative industries to new heights.
2021 is the year of creative convergence and Beyond Games is the transmedia event the technology, creative and gaming industries have been crying out for.
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Africa
African iGaming Alliance names SPRIBE a Platinum Supplier Member
The African iGaming Alliance (AiA) has signed a strategic partnership with iGaming supplier SPRIBE, with SPRIBE joining the pan-African industry association as a Platinum Supplier Member.
AiA said the partnership will focus on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy and stakeholder engagement aimed at strengthening regulated gaming markets across African jurisdictions.
According to AiA, the collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation and encourage evidence-based policymaking.
Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said:
“SPRIBE’s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”
The post African iGaming Alliance names SPRIBE a Platinum Supplier Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Digital Wallets
Neosurf partners with Mercado Pago to add betting deposits in Mexico
Neosurf has announced a partnership with Mercado Pago to expand wallet-based funding options for online betting customers in Mexico.
Under the integration, Mercado Pago wallet holders will be able to use their Mercado Pago balance to fund online betting accounts via the Neosurf wallet. Neosurf said the rollout is initially focused on the Mexican market and supports transfers to participating sports betting operators.
Mercado Pago described itself as Latin America’s leading fintech platform with more than 56 million active monthly users. Neosurf positioned the deal as part of broader growth in digital wallet adoption across Latin America, with customers seeking mobile-first payment experiences.
Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”
The post Neosurf partners with Mercado Pago to add betting deposits in Mexico appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game launches
Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize
Pragmatic Play has launched Mahjong Wins Triple Pot, a new online slot release, the supplier said on 18th June 2026. The title introduces “golden reels” and bonus coin symbols with values of up to 100,000x.
The game uses a 4-5-5-5-4 grid with tumble mechanics. Pragmatic Play said consecutive tumble wins trigger a progressive multiplier trail that increases payouts by 2x, 3x and 5x until the end of the spin.
The supplier added that random symbols on reels 2-4 can be marked gold and then transform into a wild on the subsequent tumble if they form part of a winning combination.
Three scatter types (blue, red and purple) are collected into pots above the middle three reels and can randomly trigger a bonus with eight free spins. Pragmatic Play said the feature marks the full reel below in gold and can award an instant cash prize of up to 100,000x, with boosted multipliers during the bonus.
Pragmatic Play positioned the release as a follow-up to Mahjong Wins Super Scatter.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Mahjong Wins Triple Pot builds on the classic tile game theme with the chance to win up to 100,000x when triggering the bonus game. It is an exciting, golden addition to our portfolio inspired by the East Asian pastime.”
The post Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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