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Explore the Future of Interactive Entertainment with Beyond Games Conference
Beyond Games, a new interactive transmedia festival debuts this Spring over 5 days with speakers from Epic, Rovio, Maze Theory, Charisma.ai and Archie Comic Publications
Experience the latest presentations on the groundbreaking frontiers where games, music, film, sport, social media, marketing, art, influencers and fashion all meet .
Beyond Games, a new digital festival that explores the intersection of games, music, media, and the wider creative industries, premieres next month with industry pioneers including Epic, Rovio, Maze Theory, Charisma.ai and Archie Comic Publications.
Beyond Games will explore the transformative power of technology which is blurring the lines between gaming and traditional entertainment, to create a new kind of convergent transmedia. The expo will navigate the new digital landscape and plot a vision of the future with a week-long online conference: five days filled with debates, panels and round-tables offering unique perspectives on shattering the boundaries from transmedia pioneers, field experts and thought leaders. Beyond Games, hosted by the team behind the world-famous Pocket Gamer Connects, will be dedicated to the emerging opportunities across the rapidly evolving areas of creative convergence.
Explore, connect, repeat.
Beyond Games grew from the swell of entertainment strands woven together through technology to create unique and thrilling experiences across platforms. This convergence has grown from games technologies organically becoming the choice underlying technology for numerous other creative productions, from movies and music to comics and beyond. Where previously, an artist performed on a physical stage, technology now offers the capability to explode onto millions of screens worldwide; sequel announcements can boom through gaming landscapes and game technology is rolled out to advance virtual filming sets.
“It’s the chance to celebrate the transformative potential of interactive media and the pioneering work being carried out within the games industry, which is going a long way to helping power the next generation of creators across all industries. We created this event to encourage thought-leaders, strategists and decision-makers across unexplored sectors – from art to music to comics and more – to discover what’s next for interactive technologies and to meet new partners with distinct visions to grow businesses across industry lines.” said Dave Bradley, COO of Steel Media.
Already, the scope of innovation has stretched, with announcements and showcases inside game worlds such as Animal Crossing; a growing number of interactive TV shows, including Black Mirror; the Unreal engine powering virtual sets for TV shows like The Mandalorian; and increased exposure to immersive technology, particularly through social media. The opportunities to create shared experiences in new ways, across industry lines are at their most exciting and Beyond Games will be the first expo to bring together eclectic and rapidly converging industries, introducing them to the potential of gaming.
Already expanding from its original plans due to the swelling audience demand, Beyond Games has over 80 cross-industry expert speakers lined up, featuring the likes of Storm in a Teacup, Epic Games and Graphite Music to name a few. With the opportunity to delve into tracks like Mapping the MetaVerse, Travels in Transmedia and Future Visions, meeting industry disruptors and visionaries, attendees will discover the cutting edge of entertainment. From junior designers seeking further inspiration, to C-level executives digging deep for insight into the future of their business, Beyond Games is the space to break ground on new entertainment formats with the potential to take creative industries to new heights.
2021 is the year of creative convergence and Beyond Games is the transmedia event the technology, creative and gaming industries have been crying out for.
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BETANO
Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America
Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026
for Europe and South America under a new partnership between FIFA and Kaizen Gaming’s lead brand. The tournament will be held across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July.
The agreement is the third collaboration between Betano and FIFA. Betano previously joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022
for Europe and was later announced as an Official Partner of the FIFA Club World Cup 2025
.
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.
Kaizen Gaming said Betano will run physical and digital fan engagement activations in Europe and South America around the tournament, and will offer responsible gaming tools including financial limits, time management features and 24/7 customer support.
The post Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
chess
S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event
S8UL’s Grandmaster Aravindh Chithambaram has qualified for the Esports World Cup (EWC) 2026 Chess main event after winning the Road to EWC qualifier at DreamHack Atlanta, according to the organization. S8UL said the result makes him the first Indian player to secure qualification for the Chess main event.
The qualifier used a group stage and playoffs format, with two games per series and Armageddon as the tiebreaker, played at 10 minutes with no increment. Aravindh advanced from Group B into the Upper Bracket semifinals after wins over Kyler Raines, Justin Liang, Oleksander Bortnyk, and Christopher Woo.
In the Upper Bracket semifinals, Aravindh beat Woo 2-1 after two draws and an Armageddon decider. He then defeated Alexey Sarana 2-1 in the Upper Bracket Final to reach the grand final, where he faced Sarana again. S8UL said the grand final used a double-match format, and after Sarana won the opening two games from the Lower Bracket side, Aravindh came back to win the Armageddon decider to take the qualifier.
The win earned the 26-year-old USD 15,000 (~INR 14 lakh) and one of the eight qualification slots confirmed so far for the EWC 2026 Chess main event, scheduled for August 11 to 15 with a USD 1.5 million (~INR 14 crore) prize pool. S8UL said it is now qualified for three EWC 2026 titles, following Fortnite and Honor of Kings.
“Qualifying for the Esports World Cup this year is a very proud and exciting moment for me, especially with so many top players and organizations from around the world competing at the event. This particular format leaves very little room for error, as every decision matters when you are playing 10-minute games without increment against some of the strongest players in the world. I am also very grateful to the team at S8UL for their consistent support and belief in me since last year. Their approach towards chess and nurturing Indian talent has been incredibly encouraging, and I am looking forward to representing the organization and giving my best at the main event” Chithambaram said.
S8UL added that fellow Grandmasters Nihal Sarin and Pranesh M remain in contention to qualify for EWC 2026 Chess via the Champions Chess Tour Leaderboard, Last Chance Qualifiers, and an India Rising slot scheduled to conclude on July 5. “One of the things we’ve consistently focused on at S8UL is creating opportunities for Indian talent to compete and succeed on the biggest global stages. Aravindh Chithambaram qualifying for the Esports World Cup is a huge moment, not just for us as an organization, but for Indian chess overall. The level of competition and pressure in this format is extremely high, which makes this achievement even more special. We’ve always believed India has the talent to stand alongside the very best in the world, and seeing Aravindh become the first Indian to qualify really reinforces that belief,” said Animesh Agarwal, Co-founder and CEO, S8UL Esports.
The post S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Guru
Casino Guru Awards 2026 set for May 25 in Malta ahead of NEXT Valletta
Casino Guru will hold the Casino Guru Awards 2026 on May 25 at Xara Lodge in Malta, ahead of the NEXT Valletta conference. The organiser said the event will recognise companies, initiatives and individuals tied to fairness, player protection and ethical business practices in online gambling.
According to Casino Guru, the awards are positioned differently from typical industry programmes by prioritising “measurable impact and long-term commitment” rather than brand scale or marketing reach.
“The Casino Guru Awards are about recognizing the people and companies that genuinely prioritize players and contribute to a healthier industry,” said Daniela Sliva, PR & Creative Projects Director at Casino Guru. “As we approach the event, we’re excited to celebrate the efforts that often happen behind the scenes but have a real impact on the future of iGaming.”
Casino Guru said around 150 guests are expected to attend, with winners to be announced across multiple categories during an evening programme that also includes networking, dining and an afterparty.
The post Casino Guru Awards 2026 set for May 25 in Malta ahead of NEXT Valletta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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