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Highlight Games Announces Partnership With Sisal Sans and Turkish National Lottery

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London-based video virtual sports specialist Highlight Games Limited today announces that has won a multi-year contract with Sisal Sans – a joint venture between Italy’s Sisal and Turkey’s Demirören Holding.

As detailed in the agreement, Highlight Games will supply games featuring real and exclusive archive footage for use in Sisal Sans retail venues. SOCCERBET featuring Turkish League football under the branding ‘Serbest Vurus Pro’ is currently available in 650 Sisal Sans shops, with rollout forecast to reach 2,000 venues by the end of Q2 2021.

Additional products from Highlight Games including English and Italian football variants of SOCCERBET and NBA Last 60 will be introduced later in the year.

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‘Highlight Games is proud to announce this transformative deal and to lead the way into Turkish National Lottery retail venues,’ said Steven Holmes, Co-CEO, Highlight Games.  ‘We have built strong business relationships in Turkey over the past two years, and the fruition of this partnership with Sisal Sans is an exciting result.  This deal signals a first for legal virtual sports on the Turkish mainland, built on the strength of performance of Highlight’s games in Sisal venues in Italy and Morocco and the differentiated product we can offer which is specifically tailored to the market with archive Turkish League football footage.  I am confident that our lead football product will replicate the success of our Italian Serie A game in Italy, and I look forward to working with our partners in Turkey to bring additional products to market in the near future,’ he added.

‘Sisal Sans is delighted to be partnering with Highlight Games to bring its unique portfolio of content to Turkish retail venues,’ said Selim Ergün, CEO, Sisal Sans. Video virtual sports engage players like no other product in the virtual sports space and we are confident that our players in Turkey will respond to these games as they have in our Italian and Moroccan venues.’

 

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The post SlotsCapital.lv Heats Up Summer with a Treasure-Filled 200% Bonus on Jenny Nevada and the Diamond Temple appeared first on European Gaming Industry News.

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Elantil adds Pateplay to rapidly expanding marketplace offering

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Elantil, the revolutionary platform solutions provider on a mission to disrupt the industry by providing a new “strategic backbone” for iGaming, has announced it has further enhanced its marketplace with one of the most trendy slots available in the industry by adding Pateplay’s suite of 90+ slots.

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As such, Pateplay’s inclusion in Elantil’s Marketplace comes as great news to all operators using the company for their iGaming needs – especially given the fact that they have the freedom to contact the supplier directly to form their own agreements and save on any additional charges.

John Debono, Chief Technical Officer at Elantil, said: “With its state-of-the-art games and sophisticated engagement tools, Pateplay is another welcome addition to Elantil’s Marketplace that will further strengthen the range of services that we can supply to operators. A fast, flexible and co-operative partner, we’re sure they’ll go on to become a popular supplier for our operators.”

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FDJ United (OBG) agrees PartnerMatrix Intelligence deal

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Tier-1 operator FDJ United (OBG) has selected PartnerMatrix Intelligence’s data-driven tracking toolset to power its multi-brand affiliate strategy across regulated European markets.

Part of the EveryMatrix Group, PartnerMatrix Intelligence (PMI) provides unmatched affiliate insights and full online visibility for iGaming operators.

PMI technology will enable FDJ United (OBG) to gain a real-time overview of which global sites are promoting its brands, across which pages and to what precise degree of success. It will measure ranking and performance and identify key areas of growth and optimisation with in-depth reporting tools.

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PMI has recently introduced an enhanced, intuitive interface, making it easier for operators to navigate and extract insights, with new feature ‘Trending Websites’ allowing brands to easily spot fast-growing affiliates and uncover new opportunities.

Vahe Khalatyan, CEO, PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest. This will enable their many brands to take instant revenue generating and cost saving decisions and is technology that no one else can offer.”

Ryan Henderson, Head of Affiliates, FDJ United (OBG), said: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”

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