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Fast Track has signed a deal to provide its customer relationship management (CRM) solution to the new online casino brand of the DoubleUp Group.

DoubleUp Group strives to simplify the user experience. Using their expertise in tech, the team is always on the lookout for ways to improve the player experience. This creates seamless experiences, allowing players to “dive straight into the fun.” Their intuitive new online casino brand is set to launch this May.

Fast Track will support DoubleUp Group’s new launch with their real-time player engagement platform, allowing the team to implement automation across CRM activities and efficiently scale this as the brand grows. This includes the use of Fast Track’s in-house solution for on-site notifications to create “in the moment” engagements and experiences for their players.

“We chose Fast Track because they offer a flexible solution that can power the dynamic engagements that are vital to creating a memorable player experience. We want our team to harness the full extent of their creativity and not be limited by the capabilities of default tools. Fast Track will give them this freedom, allowing them to maximise player engagement,” Ale Rollo, Managing Director of DoubleUp Group, said.

“We share a lot of the same values as DoubleUp; we are constantly looking at how products and processes can be improved, and don’t settle for the status quo. We know they have ambitious plans for their brand and we are ready to support them in making it a success,” Christopher Hirst, Co-founder of Fast Track, said.

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