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PlayNJ.com: Retail, online sportsbooks gain with NCAA Tournament while online casinos enjoy March Madness of their own

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New Jersey sportsbooks surged on the strength of March Madness, including the largest retail handle in more than two years, but fell well short of the first $1 billion wagering month in U.S. sports betting history, perhaps delaying the milestone at least until football season, according to PlayNJ, which analyzes and researches the state’s regulated online gaming and sports betting market. This while online casino gaming continued shatter records in March, setting a fresh high with more than $113 million in revenue.

“March represents a much-needed bounce back after a somewhat disappointing February,” said Dustin Gouker lead analyst for PlayNJ.com. “It will probably be until football season before the state gets that first $1 billion month, but New Jersey’s online market has made a habit of outperforming expectations. Longer term, though, New Jersey’s market faces serious challenges, most notably New York’s expected launch of online sports betting later this year.”

New Jersey’s sportsbooks accepted $859.6 million in wagers in March, according to official data released Friday. That is the state’s highest monthly handle in a month without football, and a sharp difference from the $181.9 million handle in March 2020, a month marred by pandemic-related shutdowns. It is also up 15.7% from the $743 million handle in February.

Including March’s handle, New Jersey has posted the eight highest-volume months in U.S. sports betting history.

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March’s wagers produced $60.8 million in revenue. That is up 360.9% from $13.2 million in March 2020, and up 31.5% from $46.2 million February. March’s win resulted in $7.7 million in taxes for the state.

The leap forward in March was expected with the return of the NCAA Tournament, which was immensely popular in 2019 in New Jersey but was canceled in 2020. To that end, basketball accounted for $441.7 million of the state’s handle in March, up from $320.3 million in January and $325.8 million in February. With 51.4%, basketball accounted for the largest share of March’s handle of any sport by far.

Retail sportsbooks generated $79.5 million in bets, the highest volume for retail books since January 2019.

“The popularity of college basketball is what led to the resurgence of retail sportsbooks, good news for a segment that hasn’t seen much over the last year,” said Eric Ramsey, analyst for PlayNJ.com. “If New Jersey allowed betting on in-state college teams, the run by Rutgers could have given them an additional boost. Regardless, it was an excellent month for sportsbooks.”

Online betting accounts for 90.8%, or $780.1 million, of the state’s total handle in March. FanDuel Sportsbook/PointsBet topped the online market with $28.5 million in gross revenue, up from $24.9 million in February.

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FanDuel was followed in revenue by:

Resorts Digital/DraftKings/Fox Bet ($14.1 million, up from $7.7 million in February)
BetMGM/Borgata ($6.5 million, up from $4.4 million)
Ocean Casino/William Hill ($2.8 million, up from $2 million)
Monmouth/William Hill/SugarHouse/TheScore ($2.2 million, down from $2.5 million)
Hard Rock/Bet365/Unibet ($1.4 million, up from $1 million)
Caesars Sportsbook/888sport ($721,776, up from $317,766)
Tropicana/William Hill ($142,633, up from $71,758)
Golden Nugget/BetAmerica ($111,453, up from -$37,143)

Meadowlands/FanDuel led all retail books with $2.8 million in revenue.

“New York’s decision to create a closed market was good news for operators who are heavily vested in New Jersey,” Gouker said. “By closing the market, the select few operators that will operate in New York will have to focus on profitability just to meet the state’s high revenue split. That will leave a window open for some operators to offer more competitive products and promote more aggressively than any operator in New York.”

Online casinos and poker

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For all the attention paid to New Jersey’s sportsbooks, online casinos and poker remain the biggest winner in the state. Online casino games and poker generated a U.S. record $113.7 million in revenue, up 75.4% from $64.8 million in March 2020, which was the first month of a year-long expansion. March’s revenue topped the previous record of $103.8 million set in January.

Online casinos and poker generated a record $3.7 million per day over the 31 days in March, up from $3.4 million per day over 28 days in February. The result for the state was $17.1 million in taxes.

Revenue from online casinos was $111 million, up from $61.2 million in March 2020. Online poker produced $2.7 million, down from $3.6 million in March 2020.

For the first time in years Golden Nugget was not the market leader in March. Borgata generated a market record $36.2 million in revenue on online casino games and poker, up from $25.7 million in February. Golden Nugget generated $31.8 million in March revenue, up from $27.9 million in February.

“Borgata’s increasing focus on and success in the online market shows how the pandemic changed the dynamic for online casinos,” Ramsey said. “Even when we get past this pandemic, I don’t think gamblers will log into online casinos any less. Instead, this year-long surge points to a long-lasting market shift.

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For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.

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Canada

Soft2Bet granted Ontario Certification of Registration and readies for imminent launch

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Ontario Certificate is hugely promising as Soft2Bet continues its regulatory expansion

Soft2Bet, a leading provider of online betting and gaming solutions to regulated operators worldwide, is delighted to announce that it has been granted a Certificate of Registration in Ontario, Canada’s largest province, moving it one step closer to being able to launch its Tooniebet.com iGaming brand.

Obtaining its Certificate of Registration (Nbr: OPIG1280338) from the Alcohol and Gaming Commission of Ontario (AGCO) will enable Soft2Bet to continue its expansion into the world’s largest regulated jurisdictions.

Ontario has been a major success story for regulated online sports betting and casino in North America in the past two years. The province launched its regulations in April 2022 and latest figures for the fourth quarter of 2023 showed that operators recorded a 21% rise in wagers to CA$17.2bn and a 22% increase in gross gaming revenues to CA$658m, the highest ever revenue total in Ontario’s wagering history. Online casino was the main driver of this growth and generated CA$13.7bn of the total stakes and CA$471m in GGR.

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Elisabeth Isaksson, Head of Regulatory Compliance at Soft2Bet, commented: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”

Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”

Soft2Bet is also actively working to obtain a licence in New Jersey and continue its expansion in the Americas. This activity comes after the group obtained B2C licences in Italy, Greece and Romania in 2023.

 

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Hacksaw Gaming and DraftKings Score Again in Ontario

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2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.

DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.

Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.

“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.

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Exploring Canada’s video Game Market: Survey Insights

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Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.

Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.

The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.

Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. ​​In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.

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David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”

The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.

In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.

Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.

MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.

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From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.

Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.

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