Latest News
NSoft Lottery – take your players on a virtual journey around the world
The Lottery is NSoft’s new game category which gives players a chance to bet on outcomes of actual lottery draws from all around the world. Players place bets on the results of international lotteries at configurable odds.
It is simple as that! Lottery types are categorized as lotteries with the bonus ball (powerball and additional ball) and lotteries without the bonus ball. Players can also bet on drum-based draws or RNG (Random Number Generator) based draws.
NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production.
The motive for making this game is a combination of several factors. Lotto is a top-rated, classic game, which was missing from NSoft’s portfolio. After several requests from clients, and based on our partnership with Betradar, we decided to expand our offer with this game. Worldwide lotteries which are present in this game leave the possibility of attracting an equally diverse, global clientele.
Insurance of Quality
This product was built to satisfy both betting operators and the players. In the last year of product development, a special team within the NSoft Games sector was responsible for this project. A group of seven dedicated experts were in charge of development, business and Quality assurance (QA). The team had in mind the future development of the product. Besides the must-have highest security standards and stability, the team wanted to build a product which can efficiently adapt and new features can be included.
With the mobile-first approach in application development, players have everything they need right in front of them. NSoft Lottery for the online channel is visually attractive, easy to use. Our cloud-based deployment results in an outstanding performance of the game. Built with cutting-edge technology, NSoft Lottery stands out as an example of the future of microservice development in the betting world.
Lottery service ensures an easy and seamless integration. If you have integration with our Seven platform and have no special regulation requirements, then you are ready to use Lottery products on your online channel. Everything that is required is for you to embed our client application to your site, and you are live!
So far, full web clients from the region and several African countries have integrated NSoft Lottery. As early as the second quarter of this year, Lottery will also be available for web client integration.
Regulations & certification
When it comes to Lottery certification, there is one notably beneficial thing for customers.
Since the operation of the product is enabled through a certified Betradar Unified Odds Feed (UOF), it is not necessary to provide additional certificates, only to test the Lottery product with our Seven platform. In our experience, all regulators from the client countries to which we have placed Lottery have accepted this way of certification.
Reducing procedures even by one step is extremely valuable in the intricate world of regulations and certifications.
Future plans
Besides online channel, our goal is to be able to support the retail channel soon with additional features like flexible printed offers, retail and online visualisation, risk management, and custom odds management. This will allow our clients to manage their offer fully. Additionally, our plan is to soon release Lottery inside our Android and iOS applications.
In order to find out more about NSoft’s Lottery or other upcoming products, contact your Account Manager or Sales department at [email protected].
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Argentina
Betano partners Fundación Empate on adapted football program in Argentina
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
adtech
PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test
In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.
PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.
According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.
Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.
PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”
The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.
The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Betnacional realiza o maior São João brasileiro fora do Brasil em Miami
Créditos: Giovanna Shirassu/CriaMov
Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026
O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.
Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.
“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.
E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.
Tradição brasileira em solo americano
A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.
The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.
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