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NSoft Lottery – take your players on a virtual journey around the world

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The Lottery is NSoft’s new game category which gives players a chance to bet on outcomes of actual lottery draws from all around the world. Players place bets on the results of international lotteries at configurable odds. 

It is simple as that!  Lottery types are categorized as lotteries with the bonus ball (powerball and additional ball) and lotteries without the bonus ball.  Players can also bet on drum-based draws or RNG (Random Number Generator) based draws.

NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production.

The motive for making this game is a combination of several factors. Lotto is a top-rated, classic game, which was missing from NSoft’s portfolio. After several requests from clients, and based on our partnership with Betradar, we decided to expand our offer with this game. Worldwide lotteries which are present in this game leave the possibility of attracting an equally diverse, global clientele.

 

Insurance of Quality

This product was built to satisfy both betting operators and the players. In the last year of product development, a special team within the NSoft Games sector was responsible for this project. A group of seven dedicated experts were in charge of development, business and Quality assurance (QA). The team had in mind the future development of the product. Besides the must-have highest security standards and stability, the team wanted to build a product which can efficiently adapt and new features can be included.

With the mobile-first approach in application development, players have everything they need right in front of them. NSoft Lottery for the online channel is visually attractive, easy to use.  Our cloud-based deployment results in an outstanding performance of the game.  Built with cutting-edge technology,  NSoft Lottery stands out as an example of the future of microservice development in the betting world.

Lottery service ensures an easy and seamless integration. If you have integration with our Seven platform and have no special regulation requirements, then you are ready to use Lottery products on your online channel. Everything that is required is for you to embed our client application to your site, and you are live!

So far, full web clients from the region and several African countries have integrated NSoft Lottery. As early as the second quarter of this year, Lottery will also be available for web client integration.

 

Regulations & certification 

When it comes to Lottery certification, there is one notably beneficial thing for customers.

Since the operation of the product is enabled through a certified Betradar Unified Odds Feed (UOF), it is not necessary to provide additional certificates, only to test the Lottery product with our Seven platform. In our experience, all regulators from the client countries to which we have placed Lottery have accepted this way of certification.

Reducing procedures even by one step is extremely valuable in the intricate world of regulations and certifications.

 

Future plans

Besides online channel, our goal is to be able to support the retail channel soon with additional features like flexible printed offers, retail and online visualisation, risk management, and custom odds management. This will allow our clients to manage their offer fully. Additionally, our plan is to soon release Lottery inside our Android and iOS applications.

In order to find out more about NSoft’s Lottery or other upcoming products, contact your Account Manager or Sales department at [email protected].

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Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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