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NSoft Lottery – take your players on a virtual journey around the world

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The Lottery is NSoft’s new game category which gives players a chance to bet on outcomes of actual lottery draws from all around the world. Players place bets on the results of international lotteries at configurable odds. 

It is simple as that!  Lottery types are categorized as lotteries with the bonus ball (powerball and additional ball) and lotteries without the bonus ball.  Players can also bet on drum-based draws or RNG (Random Number Generator) based draws.

NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production.

The motive for making this game is a combination of several factors. Lotto is a top-rated, classic game, which was missing from NSoft’s portfolio. After several requests from clients, and based on our partnership with Betradar, we decided to expand our offer with this game. Worldwide lotteries which are present in this game leave the possibility of attracting an equally diverse, global clientele.

 

Insurance of Quality

This product was built to satisfy both betting operators and the players. In the last year of product development, a special team within the NSoft Games sector was responsible for this project. A group of seven dedicated experts were in charge of development, business and Quality assurance (QA). The team had in mind the future development of the product. Besides the must-have highest security standards and stability, the team wanted to build a product which can efficiently adapt and new features can be included.

With the mobile-first approach in application development, players have everything they need right in front of them. NSoft Lottery for the online channel is visually attractive, easy to use.  Our cloud-based deployment results in an outstanding performance of the game.  Built with cutting-edge technology,  NSoft Lottery stands out as an example of the future of microservice development in the betting world.

Lottery service ensures an easy and seamless integration. If you have integration with our Seven platform and have no special regulation requirements, then you are ready to use Lottery products on your online channel. Everything that is required is for you to embed our client application to your site, and you are live!

So far, full web clients from the region and several African countries have integrated NSoft Lottery. As early as the second quarter of this year, Lottery will also be available for web client integration.

 

Regulations & certification 

When it comes to Lottery certification, there is one notably beneficial thing for customers.

Since the operation of the product is enabled through a certified Betradar Unified Odds Feed (UOF), it is not necessary to provide additional certificates, only to test the Lottery product with our Seven platform. In our experience, all regulators from the client countries to which we have placed Lottery have accepted this way of certification.

Reducing procedures even by one step is extremely valuable in the intricate world of regulations and certifications.

 

Future plans

Besides online channel, our goal is to be able to support the retail channel soon with additional features like flexible printed offers, retail and online visualisation, risk management, and custom odds management. This will allow our clients to manage their offer fully. Additionally, our plan is to soon release Lottery inside our Android and iOS applications.

In order to find out more about NSoft’s Lottery or other upcoming products, contact your Account Manager or Sales department at [email protected].

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WinSpirit’s UnValentine’s Day: A New Take on February Engagement

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While most gaming brands lean into February with predictable romance-themed campaigns, WinSpirit has taken a different path. Instead of hearts, roses, and sentimental messaging, the brand’s new UnValentine’s Day campaign embraces humor, honesty, and emotional relatability — offering players a refreshing alternative to seasonal clichés.

Reframing the Valentine’s Narrative

Valentine’s promotions in the gaming industry often follow the same script: romantic visuals, love-driven bonuses, and polished messaging designed to evoke idealized relationships. But WinSpirit identified a quieter audience segment — players who feel disconnected from the seasonal hype or simply tired of it.

UnValentine’s Day flips the script. Rather than amplifying traditional romance, the campaign creates space for lighthearted honesty. It invites players to laugh at overused Valentine’s tropes and engage with the brand in a way that feels authentic and current.

This isn’t anti-Valentine’s — it’s anti-generic.

A Simple Yet Strategic Engagement Mechanic

At the center of the campaign is a playful interactive poll hosted on a dedicated landing page. Users are asked to vote for the Valentine’s cliché they find most annoying, turning a simple click into a meaningful re-engagement touchpoint.

There’s no heavy gamification or aggressive conversion push. No complicated mechanics. Just:

  • A quick interaction

  • A sense of being heard

  • A shared cultural moment

By lowering the barrier to participation, WinSpirit prioritizes emotional connection over transactional incentives — a subtle but powerful shift in campaign strategy.

Differentiation Through Empathy

What sets UnValentine’s Day apart is the strategic intent behind it. WinSpirit isn’t dismissing Valentine’s Day — it’s broadening the conversation. The campaign acknowledges that seasonal experiences aren’t universal and that humor can be one of the strongest tools for connection.

This empathy-driven positioning reflects a larger evolution in gaming marketing:
moving away from pressure-based promotions and toward relevance, personality, and genuine audience alignment.

UnValentine’s Day serves as a case study in how online casinos can stand out — not by shouting louder, but by listening better.

Built for Modern Player Expectations

Today’s players expect more than bonuses wrapped in holiday graphics. They value:

  • Transparency

  • Relatability

  • Entertainment that respects individuality

WinSpirit’s approach demonstrates that engagement doesn’t need to be complex to be effective. It just needs emotional intelligence.

The campaign succeeds because it:

  • Respects short attention spans

  • Builds alignment without forced sentimentality

  • Encourages organic conversation

  • Reinforces the brand’s fresh, responsive identity

A Micro-Campaign with Macro Impact

In a market where seasonal messaging often feels interchangeable, UnValentine’s Day stands out by doing something simple — acknowledging reality.

It proves that thoughtfully designed micro-campaigns can:

  • Strengthen brand voice

  • Increase meaningful user touchpoints

  • Drive engagement without relying on traditional promotional pressure

Now live on the WinSpirit platform, UnValentine’s Day invites players to engage differently this February — and signals a broader shift in how gaming brands can approach seasonal marketing.

For operators and marketers observing the evolution of player engagement strategies, it’s a campaign worth watching

The post WinSpirit’s UnValentine’s Day: A New Take on February Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature

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Vegangster has unveiled a fully integrated lootbox system as a native feature within its iGaming platform, offering operators a powerful new tool to increase player engagement and unlock additional revenue streams. Early adopters report that lootboxes are already contributing between 5% and 7% of total Gross Gaming Revenue (GGR) within the first month of launch.

Unlike third-party game integrations, Vegangster’s lootboxes are built directly into the core platform. This native integration gives operators complete control over configuration, performance mechanics, and lobby placement. In addition, the revenue share model is significantly more favorable compared to external game providers, improving overall margins.

“Brands already using lootboxes are generating between 5 and 7 per cent of their total GGR from lootboxes within the first month,” said Michael Oziransky, CPO at Vegangster.

A Familiar, High-Engagement Mechanic

The lootbox model draws inspiration from popular video game mechanics. Players purchase a lootbox at a fixed price and receive a reward determined by predefined probability settings. Depending on configuration and chance, rewards can exceed the original purchase value, adding excitement and replay potential.

Operators maintain full control over both technical and commercial settings. Prize categories, win probabilities, and RTP logic are configured directly within the Vegangster platform. This flexibility allows operators to tailor lootboxes to different player segments, campaigns, and strategic objectives.

Available rewards can include:

  • Cash prizes

  • Digital assets

  • NFTs

  • Physical merchandise

  • Custom operator-defined rewards

Once a player receives a reward, they can choose to keep it or sell it back for cash. This streamlined process keeps gameplay transparent while offering operators multiple payout and value-structuring options.

A Versatile Tool for Acquisition and Retention

Lootboxes can also be deployed as part of promotional campaigns. Operators may offer lootbox-based free spins to players, affiliates, or marketing partners. Different configurations can be aligned with specific goals, whether driving new player acquisition, increasing engagement, or improving retention metrics.

Part of a Broader Platform Roadmap

Lootboxes represent the first release in Vegangster’s roadmap of platform-native mini-games planned through 2026. Upcoming additions will include fast, session-based mechanics inspired by crash-style games, along with enhanced social engagement features designed to further boost player interaction.

About Vegangster

Vegangster delivers a full-stack iGaming platform engineered for speed, scalability, and operational control. Its turnkey, white-label, and sweepstakes solutions combine casino and sportsbook content, payments, CRM, compliance tools, and social features into a unified, mobile-first ecosystem. The platform enables operators to launch quickly and scale confidently in competitive markets.

Press Contact
Romans Kozlovskis
[email protected]

The post Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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WinSpirit’s UnValentine’s Day: A New Take on February Engagement

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winspirit’s-unvalentine’s-day:-a-new-take-on-february-engagement

While most gaming brands flood February with romantic visuals and heart-shaped incentives, WinSpirit has chosen to challenge tradition with an unexpected twist. The brand’s new seasonal campaign, UnValentine’s Day, moves away from idealized love stories and toward something many players crave more—relatable honesty and lighthearted fun.

Reframing the Valentine’s Narrative

Traditional Valentine’s campaigns often follow a familiar formula: roses, candlelit dinners, and generic love messaging. But WinSpirit saw an overlooked segment — those who feel disconnected from the seasonal hype, or even fatigued by it.

With UnValentine’s Day, WinSpirit offers something different: a moment of comic relief, emotional resonance, and brand interaction. Instead of pretending every player is in the mood for romance, the brand invites them to speak their truth — and laugh about the clichés that usually go unspoken.

A Simple Yet Strategic Mechanic

The core of the campaign centers around a playful, interactive poll hosted on a dedicated landing page. Users are encouraged to vote for the Valentine’s cliché that annoys them the most — with the act of voting becoming a low-barrier touchpoint for re-engagement.

There’s no gamification overload or pressure to convert. Just one click, a sense of being heard, and a chance to take part in a conversation that feels current and real.

Brand Differentiation Through Empathy

What makes this campaign noteworthy isn’t just its originality — it’s the strategic mindset behind it. WinSpirit isn’t mocking Valentine’s Day; it’s expanding the dialogue around it. The brand acknowledges that not everyone experiences the season the same way and that humor can be a powerful connector.

This kind of empathy-driven positioning reflects a broader shift in how brands build engagement — moving away from promotional pressure and toward emotional relevance and genuine user alignment. UnValentine’s Day stands as a strong case study in how casinos can apply this approach in a meaningful, scalable way.

Built for Today’s Players

WinSpirit’s approach reflects a broader evolution in user expectations. Today’s audiences value transparency, relatability, and entertainment that respects their individuality. Campaigns like UnValentine’s Day show that engagement doesn’t have to be elaborate — just emotionally intelligent.

It’s an activation that:

  • Respects user attention spans
  • Builds emotional alignment without sentimentality
  • Generates conversation organically (without incentives as the main driver)
  • Reinforces brand identity as fresh, responsive, and non-generic

The Bigger Picture

As seasonal messaging becomes increasingly homogenized across the gaming sector, WinSpirit’s UnValentine’s Day stands out by simply listening. It proves that thoughtful micro-campaigns can both elevate brand voice and increase user touchpoints — without relying on traditional promotional pressure.

UnValentine’s Day is now live on the brand’s platform and serves as an open invitation to engage differently this February. For operators and marketers watching the evolution of seasonal gaming engagement, it’s a campaign worth noting.

The post WinSpirit’s UnValentine’s Day: A New Take on February Engagement appeared first on Americas iGaming & Sports Betting News.

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